Center for Addiction Recovery Training

What Center for Addiction Recovery Training does

Center for Addiction Recovery Training (CCAR Training) is the education and credentialing division of the Connecticut Community for Addiction Recovery, a Hartford, Connecticut-based nonprofit founded in 2009. CCAR designs and delivers peer recovery coach training curricula, professional credentials, and digital platforms for individuals seeking to enter the peer recovery workforce and for the organizations that employ them. Its programs are accepted by IC&RC member boards, NAADAC (#195293), and multiple state credentialing bodies. The organization reports having trained over 110,000 individuals across the United States, Canada, the United Kingdom, and additional international markets including Australia, Qatar, Spain, Ireland, and Thailand.

CCAR's product surface spans a flagship 5-day, 30-contact-hour Recovery Coach Academy© ($850) plus eight specialty and advanced courses covering ethics, professionalism, spirituality, crisis navigation, leadership, and settings-specific coaching for emergency departments, justice settings, and youth populations. Two internal designations anchor the credentialing stack: the Recovery Coach Professional (RCP) credential, awarded after 60 hours of training and an interview panel ($149 application fee, $98 biennial renewal), and the Recovery Coach Professional Facilitator (RCPF) authorization, which permits designees to deliver CCAR curricula for a $3,000 training fee. The technology layer consists of Zoom-delivered live virtual classrooms, the Protraxx registration and attendance tracking system, the MyImpact credential management hub, and the Coacherly online coaching marketplace and app that connects certified RCPs with end clients.

CCAR monetizes primarily through one-time training registration fees ($150–$850 per course), facilitator authorization training ($3,000), credentialing and renewal fees, and a $200/year webinar training subscription. Revenue is supplemented by participant and facilitator manual sales through the CCAR store and an Amazon storefront. Distribution combines direct-to-individual enrollment via the CCAR website and Protraxx with a reseller-style authorized facilitator network that delivers curricula regionally and internationally, an event-driven live training calendar, and community-led demand generation through 110,000+ alumni, the IARCP membership community, and the Coacherly marketplace.

Name

Center for Addiction Recovery Training

Legal name

Connecticut Center For Recovery Training

Website

https://addictionrecoverytraining.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

CCAR Training is the nonprofit education arm of the Connecticut Community for Addiction Recovery, providing peer recovery coach curricula, credentials, and digital platforms to individuals and behavioral health, treatment, emergency department, and justice organizations across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Addiction Recovery Training and Peer Support Certification

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAD

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYBPACANAM

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer)

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Recovery coach training
• Peer support certification
• Addiction recovery education
• Recovery coaching services
• Behavioral health training

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recovery Coach Training Programs: Revenue generated from registration fees for multi-day training courses including the flagship Recovery Coach Academy (30 hours, $850), Advanced Academy (24 hours, $500), specialty courses ($150-$300), and basics training ($150). Fees vary by course duration and CEU count.
2. RCP Designation Application and Processing: Applicants pay an RCP Designation fee of $149 for interview and application processing, or a bundled RCP Package at $1,200 that includes the Recovery Coach Academy, Ethical Considerations training, one supplemental course, webinar membership, RCP application fee, and one-year IARCP membership (valued at over $1,800).
3. Facilitator Training and Authorization: The Recovery Coach Professional Facilitator (RCPF) authorized training costs $3,000 USD per participant within the United States. Additional fees may apply for international applicants to cover translation, cultural modifications, and shipping of training materials.
4. Training Materials and Manuals: CCAR sells facilitator and participant manuals through its official store and Amazon. Facilitator manuals range from $35 to $60. Participant manuals are required for all training participants to qualify for CEs.
5. Webinar Training Series: A one-year membership to the webinar training series costs $200 and provides access to archived webinars and CE credits. Individual webinar purchases are available for $30 per session, with most live sessions free to attend. 1 CE awarded per webinar presentation.
6. RCP Designation Renewal: RCP designation is valid for two years. Renewal fee is $98 for two years. RCPF holders must additionally complete an RCPF Renewal Application after renewing their RCP designation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

CCAR Training is a private training organization that develops and delivers standardized curricula for peer recovery coaching, including the flagship Recovery Coach Academy©, advanced and topic-specific courses (e.g., Ethical Considerations, ED, Justice, Crisis Navigation, Leadership), and professional designations such as the Recovery Coach Professional (RCP) and RCP Facilitator (RCPF). It monetizes training through individual course registrations, bundled packages, facilitator licensing, designation fees, and a Coacherly online platform that connects credentialed coaches with people seeking recovery support.

Product overview

CCAR Training offers a comprehensive suite of peer recovery coach training programs, credentials, and digital platforms. The core offering is the Recovery Coach Academy©, a flagship 5-day, 30-contact-hour training program that serves as the foundation for all other offerings. This is supplemented by multiple advanced and specialty courses including the Advanced Academy for Recovery Coaches©, Recovery Coach Academy for Young People, and topic-specific programs covering ethics, professionalism, spirituality, crisis navigation, leadership, and settings-specific coaching (Emergency Department and Justice Settings). Professional credentials include the Recovery Coach Professional (RCP) designation (60-hour program with interview) and the Recovery Coach Professional Facilitator (RCPF) designation for those authorized to deliver CCAR curricula. CCAR also provides a webinar training series, the Coacherly online coaching platform, the Coacherly App for RCPs to advertise services, the MyImpact platform for credential management, and ProTraxx for training registration and tracking. Training is delivered online via Zoom and in person, with materials available through the CCAR store and Amazon.

Differentiator

Problem solved

Functional benefit

Brands

• Coacherly: An innovative online recovery coaching platform powered by CCAR that enables Recovery Coach Professionals to offer coaching services virtually.
• International Association of Recovery Coach Professionals (IARCP)

Products and services

• Recovery Coach Academy© Flagship 5-day, 30-hour standardized training course that prepares individuals to practice as recovery coaches. Designed for people in recovery, peer supporters, family members, and behavioral health professionals seeking a recognized foundation in recovery coaching.
• CCAR Advanced Academy for Recovery Coaches©
• Recovery Coach Academy for Young People
• Ethical Considerations for Recovery Coaches©
• Recovery Coaching in an Emergency Department
• Recovery Coaching in Justice Settings
• Recovery Coaching and Professionalism
• Spirituality for Recovery Coaches
• Crisis Navigation for Recovery Coaches
• Leadership for Recovery Coaches
• Recovery Coach Professional (RCP) Designation
• Recovery Coach Professional Facilitator (RCPF) Designation
• RCP All-Inclusive Training Package
• Coacherly Online Coaching Platform
• Online Webinar Training Series

Quantifiable outcome

• Over 110,000 individuals trained worldwide across the U.S., tribal nations, and internationally in multiple languages.
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Association of Recovery Coach Professionals (IARCP)coreStrategic or Co-development PartnerCCAR developed the IARCP as a networking and membership association specifically for RCPs. IARCP membership is included in the RCP Package ($1,200 bundle) and available separately at $100/year. The association provides exclusive member benefits, networking, and professional development support for the RCP community.
• CoacherlycoreStrategic or Co-development PartnerCoacherly is a CCAR-powered online coaching marketplace built by the recovery community for the recovery community. The platform enables RCPs to offer virtual coaching services with integrated booking and payment processing, extending CCAR's mission into the digital coaching space. Active RCPs in good standing can join and advertise services on the platform.
• ProTraxx (Protraxx)coreTechnology or IntegrationProtraxx is CCAR's primary online registration, attendance tracking, and certificate management platform. All CCAR training registrations are processed through Protraxx (catalog.protraxx.com). The platform also manages facilitator class scheduling, participant materials fulfillment, and CE tracking.
• National Hispanic and Latino MHTTCminorStrategic or Co-development PartnerCCAR collaborated with the National Hispanic and Latino Mental Health Technology Transfer Center (MHTTC) Network to create a Spanish-language application and process documentation for the RCP Designation, expanding access for Spanish-speaking recovery coaching professionals.
• IC&RC (International Certification & Reciprocity Consortium) Member BoardscoreOthersCCAR trainings are widely accepted by most IC&RC member boards for peer recovery support certification. This recognition enables CCAR-trained coaches to pursue certification across multiple states and jurisdictions that use IC&RC standards.
• NAADACcoreOthersCCAR is an approved education provider with NAADAC (#195293). Specific courses such as Crisis Navigation and Leadership carry NAADAC CE approval, ensuring credits are recognized across the addiction and behavioral health professional community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Association of Peer Specialists (NAPS / iNAPS): A peer-run organization that provides training, certification, and professional development for peer support specialists across behavioral health. It competes directly with CCAR in the peer specialist training and credentialing market.
• Faces & Voices of Recovery: A national recovery advocacy organization that builds recovery-focused training programs and convenes the recovery community. It is comparable to CCAR in mission and in delivering educational resources to the recovery workforce.
• BRSS TOT (Bringing Recovery Supports to Scale, SAMHSA): A federally funded Training of Trainers initiative for peer recovery support that produces curricula and trained facilitators. It is a directly comparable peer recovery training program and a potential substitute source of credentialed trainers.
• Mental Health First Aid (National Council for Mental Wellbeing): National Council for Mental Wellbeing's flagship training program delivers standardized, fee-based courses certifying individuals in mental health peer support skills. It parallels CCAR's model of training large cohorts of community-based support professionals using a recognized curriculum.
• C4 Recovery Solutions: Provides training, consulting, and workforce development for the addiction recovery field, including peer support and recovery coach training. It is a comparable specialized training provider in the same recovery professional niche.

Others

• Connecticut Community for Addiction Recovery (CCAR): The parent nonprofit organization of CCAR Training, operating Recovery Community Centers and peer support services. While not a true peer, it is included because it shares the recovery mission and is the institutional sponsor of the analyzed entity.

Broad incumbents

• National Association of Social Workers (NASW): Provides continuing education and credentialing for social workers, including those in addiction and recovery settings. It is a broader-incumbent comparator for professional CE/CEU delivery to the behavioral health workforce.
• NAADAC, the Association for Addiction Professionals: The largest U.S. membership association for addiction-focused counselors, providing accredited continuing education and credentialing. It is comparable as a broader behavioral health training and CE provider that CCAR courses are approved by.
• National Council for Mental Wellbeing: A large behavioral health industry association operating multiple training programs (including Mental Health First Aid) and certifications. It is comparable as a broad incumbent in behavioral health workforce training, though with a wider scope than CCAR's recovery coach focus.
• International Certification & Reciprocity Consortium (IC&RC): The dominant national peer recovery credentialing body whose member boards accept CCAR training. As the gatekeeper of state-level peer recovery certifications, it is both a partner and a potential competitive threat if it develops its own training offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ccar4recovery
• YouTubeyoutube.com/@CARTAtCCAR
• Facebookfacebook.com/ccartraining
• LinkedInlinkedin.com/company/ccar-training
• Instagraminstagram.com/ccartraining

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Addiction Recovery Training