What Aging Advisors does

Aging Advisors is a privately held, founder-owned geriatric care management firm headquartered in Pennington, New Jersey, that delivers professional care management services to older adults and their families across Mercer, Middlesex, and parts of Somerset County in New Jersey, plus Lower Bucks County in Pennsylvania. The firm operates on a professional services model, billing for expert time across comprehensive nursing and psychosocial assessments, customized care planning, medication management, medical monitoring, referrals to vetted geriatricians and elder-law attorneys, government-benefits assistance (Medicare, Medicaid, VA benefits), and senior-living transition support. Its two principal offerings are its core Geriatric Care Management service and The Anchor Program, a structured recurring subscription for "solo agers" — older adults without nearby family — providing 24/7 on-call support, advocacy, crisis intervention, routine visits, and family liaison services. The firm explicitly disclaims any acceptance of referral fees from downstream providers, positioning itself as an unbiased advisor.

The technology footprint is essentially non-existent: services are delivered through in-person human expertise by a team of eight or more Aging Life Care Professionals — including RNs, an MSW, a Licensed Practical Nurse, and certified Aging Life Care specialists — rather than via a software platform. Customer acquisition is overwhelmingly referral-driven, leveraging partnerships with attorneys, physicians, allied health professionals, social service providers, guardians, trust officers, and senior care facilities in the regional service area. Marketing channels are limited to a content-rich WordPress website, organic Facebook, Google Business Profile, Yelp, and minor community affiliations including the Princeton Chamber, Caring Connections of NJ, the Aging Life Care Association, and WBE/SBE certifications.

Commercially, the firm combines episodic professional-services billing with Anchor Program recurring subscriptions, and has been selectively expanding its service area while recruiting credentialed senior practitioners (Chris Santoro from Mercer County Adult Protective Services and Ellen Petroski, former Morris Hall administrator). The business remains intentionally small and geographically constrained, with no venture or institutional capital, no M&A activity, and no proprietary technology — a model that scales primarily through adding senior practitioners and converting episodic engagements into Anchor subscriptions rather than through technology-enabled leverage.

Name

Aging Advisors

Legal name

Aging Advisors

Website

https://agingadvisors.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Aging Advisors is a Pennington, NJ-based geriatric care management firm providing expert assessments, care planning, medication management, and senior-living transition support to older adults and families across Mercer, Middlesex, and Somerset Counties, NJ, and Lower Bucks County, PA, including a subscription Anchor Program for solo seniors.

Ownership category

akta.pro rank

Product category

Geriatric Care Management Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Management Consulting Services (8742), Services-Home Health Care Services (8082)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Dementia Companion & Engagement Care (HSABAEAA), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Geriatric care management
• Aging life care
• Senior care coordination
• Elder care consulting
• Care management services

Headquarters

HQ city

Pennington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Geriatric Care Management Services: Professional services including comprehensive assessments, care planning, medication management, medical monitoring, referrals to professionals, government and financial program assistance, and senior living transition support. Services are billed for professional time and expertise.
2. Anchor Program (Solo Agers): Structured ongoing program for solo agers providing 24/7 on-call support, advocacy, crisis intervention, transition support, routine visits, medication management, in-home help coordination, transportation oversight, education and referrals, financial/legal/medical reviews, home safety checks, family liaison services, and 24-hour emergency support. Includes quarterly check-ins.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Aging Advisors provides professional geriatric care management services for older adults and their families, beginning with a comprehensive nursing and care management assessment and continuing with individualized care planning, medication management, medical monitoring, referrals to trusted professionals and government programs, and senior living transition support. The firm also offers The Anchor Program, a structured, relationship-based service for solo agers that includes 24/7 on-call support, advocacy, crisis intervention, and ongoing care coordination.

Product overview

Aging Advisors offers geriatric care management services primarily through two offerings: Geriatric Care Management (core service) and The Anchor Program (a specialized program for solo agers). Geriatric Care Management provides comprehensive assessment, care planning, medication management, medical monitoring, and referrals to trusted professionals and government programs. The Anchor Program is a structured, relationship-based service specifically designed for solo agers—individuals aging without spouses, children, or suitable siblings—providing holistic support including 24/7 on-call availability, advocacy, crisis intervention, medication management, and coordinated care transitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Geriatric Care Management Comprehensive Aging Life Care Professional services providing assessment, individualized care planning, medication management, medical and cognitive monitoring, referrals to professionals and government programs (Medicare, Medicaid, VA benefits), and senior living transition support for older adults and their families.
• The Anchor Program A structured, relationship-based ongoing program for solo agers providing 24/7 on-call support, advocacy in medical and non-medical settings, crisis intervention, transition support, routine visits, medication management, in-home help coordination, transportation oversight, financial/legal/medical reviews, home safety checks, family liaison services, and quarterly check-ins.

Quantifiable outcome

• Reduced stress and empowerment for families navigating aging decisions
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aging Life Care Association (ALCA)coreOthersAging Advisors team members are active members of ALCA. Soni Pahade served as Board President of the New Jersey Chapter (2024-2025). Membership indicates professional standards and certification in aging life care management.
• National Academy of Certified Care Managers (NAACM)coreOthersTeam member certification body. Soni Pahade is a member of NAACM, indicating professional credentials in care management.
• Princeton ChamberminorOthersBusiness chamber membership indicating local business community involvement in Princeton area.
• Caring Connections of New JerseyminorOthersAffiliation with New Jersey-based caring organization serving older adults and families.
• National Care Planning CouncilminorOthersPartnership with national organization focused on care planning services for seniors.
• LGBTQ-Affirming ServicesminorOthersAging Advisors provides affirming, inclusive care for LGBTQ+ individuals who may have faced healthcare discrimination, family estrangement, or invisibility in elder care systems. Logo displayed to signal commitment to inclusive services.
• Small Business NJ (WBE/SBE Certified)minorOthersWomen-owned and small business certification in New Jersey.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BrightStar Care: National home health and personal care franchise serving older adults with both skilled and non-skilled services; adjacent to Aging Advisors' care-coordination scope, particularly in medication management and senior-living transition follow-through.
• Visiting Angels: National non-medical in-home care franchise serving seniors; overlaps with the personal-care and in-home help coordination portions of Aging Advisors' service catalog, though Visiting Angels primarily delivers hands-on caregiving hours rather than care management.
• Comfort Keepers: International in-home care franchise specializing in senior companionship and personal care; comparable in addressing aging-in-place needs alongside Aging Advisors' care management, though delivered through a franchise-driven caregiver model.
• Senior Helpers: National in-home senior care franchise offering personal care, dementia care, and chronic disease support; parallels Aging Advisors' memory care (dementia) and chronic-condition support positioning through a multi-state franchise footprint.
• Interim HealthCare: Established national home health, hospice, and personal care franchise serving seniors and post-acute patients; overlaps with the skilled-monitoring and Medicare/Medicaid benefits-navigation layers of Aging Advisors' geriatric care management practice.
• Right at Home: National in-home senior care franchise providing personal and companionship support; overlaps with Aging Advisors' in-home coordination and ongoing monitoring services via a franchise network rather than a single local team.
• Home Instead: Global in-home senior care franchise providing companionship and personal care services; overlaps with the in-home help coordination component of Aging Advisors' care plans and benefits-navigation services at national scale.
• A Place for Mom: Largest US senior-living referral and advisory platform connecting families to assisted living, memory care, and home care; directly comparable because it competes with Aging Advisors' senior-living transition support, though at national scale with provider-paid referral economics.

Direct peers

• CarePatrol: National senior care placement and advisory franchise assisting families with assisted living, memory care, and in-home care decisions; comparable to Aging Advisors' Transition Support and care-coordination offerings but operating a franchise-driven, multi-state footprint.
• Senior Care Authority: Senior placement and care management franchise providing placement assistance, in-home assessments, and ongoing care coordination; directly comparable service mix to Aging Advisors' geriatric care management and Anchor Program, organized under a franchise model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgingAdvisorsNJ

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aging Advisors