Perich
Perich is a full-service branding and advertising agency founded in 1987 and headquartered in Ann Arbor, Michigan, serving mid-market and enterprise clients across automotive, healthcare, financial, education, and cultural sectors with branding, creative, and media services anchored by its proprietary "Adverthinking" methodology.
- Company typePrivate
- Founded1987
- HeadquartersAnn Arbor, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Perich does
Perich Advertising & Design is a full-service branding and advertising agency headquartered in Ann Arbor, Michigan, founded in 1987 by Ernie and Shirley Perich. Over 39 years the firm has completed more than 24,000 projects for hundreds of clients across verticals including automotive (GM, Continental), healthcare (Hurley Medical Center, Blue Cross), financial services (Bank of Ann Arbor), education (Walsh College), cultural institutions (Detroit Institute of Arts), and technology (Plex Systems). Its core service lines are Branding & Brand Identity, Creative, Design, Strategy, Media, and Social, delivered through a small, deliberately senior team with no junior staff. The agency's primary differentiator is a proprietary strategic planning methodology called "Adverthinking," supported by a self-published brand framework ("Brand Energy") and a thought-leadership blog ("Brandsplaining").
Perich firmographics
Firmographics- Name
- Perich
- Legal name
- Perich Advertising & Design
- Website
- https://perich.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perich is a full-service branding and advertising agency founded in 1987 and headquartered in Ann Arbor, Michigan, serving mid-market and enterprise clients across automotive, healthcare, financial, education, and cultural sectors with branding, creative, and media services anchored by its proprietary "Adverthinking" methodology.
- Ownership category
- akta.pro rank
Perich industry classification
Industry- Product category
- Advertising & Branding Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Strategy & Positioning (BPAFAEAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Product Brand Design (BPAFAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where Perich is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Perich business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Branding and Rebranding Services: Full-service branding agency providing concept development, brand identity systems, logo design, messaging, and strategic positioning for clients undergoing brand creation or transformation.
- Creative and Design Services: Art direction, digital design, print design, outdoor design, packaging design, product design, video & photography, and social content creation.
- Media Services: Content strategy, channel planning, media planning, media buying, and analytics services for integrated advertising campaigns across traditional and digital channels.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Perich product offering
Product offeringCore offering
Perich Advertising & Design is a full-service branding agency that develops brand strategy, creative concepts, design systems, media plans, and social content for enterprise and mid-market clients. Service lines span strategy, creative, design, media, and social, delivered as integrated engagements rather than standalone products. The agency pairs a proprietary "Adverthinking" methodology with senior talent to produce campaigns across TV, print, outdoor, digital, and packaging.
Product overview
Perich Advertising & Design is a branding agency offering a unified suite of services centered on brand development and advertising. The portfolio includes core service offerings: Branding & Brand Identity Systems, Creative Services (concept development, art direction, messaging, production, video & photography, brand naming), Design Services (digital, print, outdoor, packaging, product design), Strategy Services (brand positioning, competitive analysis, audience research), Media Services (content strategy, media planning and buying, analytics), and Social Media Services (content creation, organic/paid social, social analytics). Logo Design is highlighted as a specialized standalone service. The agency operates as a single unified offering rather than a platform with separate modules, providing end-to-end branding solutions from strategy through creative execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding & Brand Identity Systems
Quantifiable outcome
- Bank of Ann Arbor grew from $880M to $3B in assets over nearly two decades of branding partnership
- +4 more outcomes
Companies that use Perich
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles7 records
Perich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Perich partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Perich competitors and assessment
Company assessmentEmerging players
- MGH Agency: Mid-Atlantic independent creative agency offering branding, advertising, media, and digital services. Comparable integrated offering to Perich, operating in adjacent geography with similar mid-sized firm positioning.
Direct peers
- Carmichael Lynch: Minneapolis-based independent creative agency with deep automotive, healthcare, and B2B experience. Similar full-service positioning and comparable client roster (industrial manufacturers, healthcare systems, financial brands) to Perich.
- Resource Ammunition: Minneapolis-based independent brand and advertising agency with a comparable senior-team, integrated strategy-to-media model serving enterprise clients in healthcare, retail, and financial services categories.
- Laughlin Constable: Independent full-service brand communications agency headquartered in Milwaukee with a comparable Midwest vintage, vertical mix (healthcare, manufacturing, financial services), and integrated strategy/creative/media offering. Operates at a similar scale to Perich.
- Anomaly: Independently owned, founder-led creative agency with brand strategy, advertising, and design capabilities across automotive, healthcare, and consumer categories. Closely matches Perich's integrated offering and independent ownership structure.
- Campbell Ewald: Detroit-headquartered independent agency known for automotive (GM heritage) and healthcare work. Operates in Perich's core verticals and serves similar enterprise and mid-market clients with comparable brand strategy and creative capabilities.
- Skidmore Studio: Boutique creative and branding agency based in Michigan with a senior-team model and integrated brand/design offering. Comparably scaled independent competitor also serving regional enterprise clients in adjacent categories.
- Pentagram: Independent, partner-led design and brand identity firm specializing in logo and brand systems work. Overlaps with Perich's brand identity systems, logo design, and packaging design services for enterprise clients in similar sectors.
- Red Antler: Independent branding and creative agency specializing in brand identity systems, positioning, and integrated launch campaigns for ambitious companies. Closely mirrors Perich's brand strategy-led service model with a comparable boutique, founder-led structure.
Broad incumbents
- Leo Burnett (Publicis): Global creative agency with Midwest (Chicago) roots offering the same brand strategy, creative, and media services as Perich but at network scale, serving overlapping enterprise clients (GM, healthcare, financial services) with significantly larger headcount.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Perich social profiles
Digital presencePerich financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perich leadership team
Management profileNumber of profiles
Profiles2 records
Perich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perich
What does Perich do?
Perich Advertising & Design is a full-service branding agency that develops brand strategy, creative concepts, design systems, media plans, and social content for enterprise and mid-market clients. Service lines span strategy, creative, design, media, and social, delivered as integrated engagements rather than standalone products. The agency pairs a proprietary "Adverthinking" methodology with senior talent to produce campaigns across TV, print, outdoor, digital, and packaging.
Is Perich a public or private company?
Perich is a private company. It is classified as family owned and is currently operating.
When was Perich founded?
Perich was founded in 1987. It employs 11 to 50 people.
Where is Perich based?
Perich is headquartered in Ann Arbor, United States, in the North America region.
How does Perich make money?
Three revenue lines are on record. Branding and Rebranding Services are the primary driver. The others are creative and Design Services and media Services.
Who are Perich's main competitors?
MGH Agency is listed as an emerging player. Direct peers are Carmichael Lynch, Resource Ammunition, Laughlin Constable, Anomaly, Campbell Ewald, Skidmore Studio, Pentagram and Red Antler. Leo Burnett (Publicis) is listed as a broad incumbent.
Does Perich have an API?
No public API is recorded for Perich.
What industry is Perich in?
Perich's product category is Advertising & Branding Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.