Perich

What Perich does

Perich Advertising & Design is a full-service branding and advertising agency headquartered in Ann Arbor, Michigan, founded in 1987 by Ernie and Shirley Perich. Over 39 years the firm has completed more than 24,000 projects for hundreds of clients across verticals including automotive (GM, Continental), healthcare (Hurley Medical Center, Blue Cross), financial services (Bank of Ann Arbor), education (Walsh College), cultural institutions (Detroit Institute of Arts), and technology (Plex Systems). Its core service lines are Branding & Brand Identity, Creative, Design, Strategy, Media, and Social, delivered through a small, deliberately senior team with no junior staff. The agency's primary differentiator is a proprietary strategic planning methodology called "Adverthinking," supported by a self-published brand framework ("Brand Energy") and a thought-leadership blog ("Brandsplaining").

Name

Perich

Legal name

Perich Advertising & Design

Website

https://perich.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Perich is a full-service branding and advertising agency founded in 1987 and headquartered in Ann Arbor, Michigan, serving mid-market and enterprise clients across automotive, healthcare, financial, education, and cultural sectors with branding, creative, and media services anchored by its proprietary "Adverthinking" methodology.

Ownership category

akta.pro rank

Product category

Advertising & Branding Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Packaging & Product Brand Design (BPAFAEAG), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Branding agency services
• Brand strategy design
• Advertising creative services
• Media planning buying
• Logo identity design

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Branding and Rebranding Services: Full-service branding agency providing concept development, brand identity systems, logo design, messaging, and strategic positioning for clients undergoing brand creation or transformation.
2. Creative and Design Services: Art direction, digital design, print design, outdoor design, packaging design, product design, video & photography, and social content creation.
3. Media Services: Content strategy, channel planning, media planning, media buying, and analytics services for integrated advertising campaigns across traditional and digital channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Perich Advertising & Design is a full-service branding agency that develops brand strategy, creative concepts, design systems, media plans, and social content for enterprise and mid-market clients. Service lines span strategy, creative, design, media, and social, delivered as integrated engagements rather than standalone products. The agency pairs a proprietary "Adverthinking" methodology with senior talent to produce campaigns across TV, print, outdoor, digital, and packaging.

Product overview

Perich Advertising & Design is a branding agency offering a unified suite of services centered on brand development and advertising. The portfolio includes core service offerings: Branding & Brand Identity Systems, Creative Services (concept development, art direction, messaging, production, video & photography, brand naming), Design Services (digital, print, outdoor, packaging, product design), Strategy Services (brand positioning, competitive analysis, audience research), Media Services (content strategy, media planning and buying, analytics), and Social Media Services (content creation, organic/paid social, social analytics). Logo Design is highlighted as a specialized standalone service. The agency operates as a single unified offering rather than a platform with separate modules, providing end-to-end branding solutions from strategy through creative execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Brand Identity Systems

Quantifiable outcome

• Bank of Ann Arbor grew from $880M to $3B in assets over nearly two decades of branding partnership
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• MGH Agency: Mid-Atlantic independent creative agency offering branding, advertising, media, and digital services. Comparable integrated offering to Perich, operating in adjacent geography with similar mid-sized firm positioning.

Direct peers

• Carmichael Lynch: Minneapolis-based independent creative agency with deep automotive, healthcare, and B2B experience. Similar full-service positioning and comparable client roster (industrial manufacturers, healthcare systems, financial brands) to Perich.
• Resource Ammunition: Minneapolis-based independent brand and advertising agency with a comparable senior-team, integrated strategy-to-media model serving enterprise clients in healthcare, retail, and financial services categories.
• Laughlin Constable: Independent full-service brand communications agency headquartered in Milwaukee with a comparable Midwest vintage, vertical mix (healthcare, manufacturing, financial services), and integrated strategy/creative/media offering. Operates at a similar scale to Perich.
• Anomaly: Independently owned, founder-led creative agency with brand strategy, advertising, and design capabilities across automotive, healthcare, and consumer categories. Closely matches Perich's integrated offering and independent ownership structure.
• Campbell Ewald: Detroit-headquartered independent agency known for automotive (GM heritage) and healthcare work. Operates in Perich's core verticals and serves similar enterprise and mid-market clients with comparable brand strategy and creative capabilities.
• Skidmore Studio: Boutique creative and branding agency based in Michigan with a senior-team model and integrated brand/design offering. Comparably scaled independent competitor also serving regional enterprise clients in adjacent categories.
• Pentagram: Independent, partner-led design and brand identity firm specializing in logo and brand systems work. Overlaps with Perich's brand identity systems, logo design, and packaging design services for enterprise clients in similar sectors.
• Red Antler: Independent branding and creative agency specializing in brand identity systems, positioning, and integrated launch campaigns for ambitious companies. Closely mirrors Perich's brand strategy-led service model with a comparable boutique, founder-led structure.

Broad incumbents

• Leo Burnett (Publicis): Global creative agency with Midwest (Chicago) roots offering the same brand strategy, creative, and media services as Perich but at network scale, serving overlapping enterprise clients (GM, healthcare, financial services) with significantly larger headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PerichAdv
• Facebookfacebook.com/perichadvertisinganddesign
• LinkedInlinkedin.com/company/perich-advertising---design

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perich