Besteto
Besteto marketing, s. r. o. is a Brno-based Czech online marketing agency founded in 2010 that provides PPC, SEO, comparison engine management, and social media services to e-commerce businesses in the Czech Republic and Slovakia, supplemented by proprietary tools including the Kvinono CSS Program.
- Company typePrivate
- Founded2010
- HeadquartersBrno, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Besteto does
Besteto marketing, s. r. o. is a Czech online marketing agency founded in 2010 and headquartered at Cejl 20, 602 00 Brno, operating in the Czech Republic and Slovakia. The company provides performance-driven online marketing services to e-commerce businesses, covering PPC advertising (Google Ads, Microsoft Ads, Sklik, Meta Ads), SEO, product comparison engine management (Heureka, Zboží.cz, GLAMI, Favi, Biano, Srovname), social media marketing, analytics, email marketing, and XML feed optimization via Mergado. Its client base spans small to large e-shops, with named customers including Brixton, Mironet, Olivie.cz, MyDrinks.cz, Gardners, Livero.cz, Les a zahrada, 4kids.cz, and Materialpro3D, with documented outcomes such as 113–300% revenue increases across multiple case studies.
The company operates a professional services model with project-based pricing tailored per client, supplemented by a portfolio of proprietary tools and productized services: the Kvinono CSS Program (a subscription Google Comparison Shopping Service offering a 20% discount on Shopping ad clicks, priced at 1,990 Kč per month per e-shop), Besteto Analytics (consolidated reporting dashboards), Marketing Guardian / Marketingový ochránce (proactive 24/7 campaign monitoring), Besteto Basecamp (marketing control and protection), and FreeScout deployment services. The technology stack is built entirely on third-party platforms rather than in-house infrastructure, and Besteto maintains an unusually dense portfolio of senior-tier certifications including Google Premier Partner, Google Comparison Shopping Partner, Shoptet Gold Partner, Mergado Gold Partner, Sklik Verified Agency, Heureka Certified Partner, and Microsoft Advertising Partner.
Besteto's go-to-market is sales-led, using its Czech and Slovak websites (besteto.cz, besteto.sk), blog content, case studies, the Oranžáda podcast, email newsletters, social media, and live networking events (PPC na stojáka) to generate inbound demand from e-commerce SMBs, with free initial consultations offered. Besteto is a member of the Profitak group, s.r.o. conglomerate (legal entity IČ 29380553), operates with 11–50 employees, and has no disclosed funding rounds, M&A activity, or external investors.
Besteto firmographics
Firmographics- Name
- Besteto
- Legal name
- Besteto marketing, s. r. o.
- Website
- https://besteto.cz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Besteto marketing, s. r. o. is a Brno-based Czech online marketing agency founded in 2010 that provides PPC, SEO, comparison engine management, and social media services to e-commerce businesses in the Czech Republic and Slovakia, supplemented by proprietary tools including the Kvinono CSS Program.
- Ownership category
- akta.pro rank
Besteto industry classification
Industry- Product category
- E-commerce Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Performance Marketing Automation & Bid Management Services (MPAAACAM), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
Keywords
Where Besteto is headquartered
LocationHeadquarters
- HQ city
- Brno
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Besteto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Online Marketing Services: Besteto generates revenue by providing managed online marketing services to e-commerce businesses. Services include PPC advertising (Google Ads, Sklik, Meta Ads, Microsoft Ads), SEO, product comparison engines management, social media marketing, and analytics. Pricing is tailored per client project. The company emphasizes long-term collaborative relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kvinono CSS Program — monthly subscription for Google Shopping advertising with 20% discount on clicks |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Besteto product offering
Product offeringCore offering
Besteto is a Brno-based online marketing agency that delivers managed performance marketing services to e-commerce businesses across the Czech Republic and Slovakia. Its core offering covers PPC advertising (Google Ads, Sklik, Meta Ads, Microsoft Ads), SEO, product comparison engine management (Heureka, Zboží.cz, GLAMI, Favi, Biano, Srovname), social media marketing, XML feed optimization via Mergado, and analytics. The agency supplements these services with proprietary add-ons such as the Kvinono CSS Program (a Google Shopping CSS with 20% click discount), Besteto Analytics, Marketing Guardian proactive monitoring, Besteto Basecamp, and FreeScout helpdesk deployment.
Product overview
Besteto is an online marketing services company for e-shops, offering a unified portfolio of performance-driven marketing services rather than a traditional software product. The core offering encompasses PPC advertising (Google Ads, Sklik, Microsoft Ads, Meta Ads), SEO optimization, and product comparison engine management (Heureka, Zboží.cz, GLAMI, Favi, Biano). Within this service framework, Besteto provides proprietary tools including Besteto Analytics (for consolidated reporting), the Kvinono CSS Program (for Google Shopping cost optimization with 20% click discounts), Marketing Guardian and Basecamp (proactive monitoring and protection services), and FreeScout implementation services for customer support automation. All services are delivered through integrations with leading e-commerce platforms (Shoptet, Eshop-rychle, Upgates), advertising networks, and feed management tools (Mergado).
Differentiator
Problem solved
Functional benefit
Brands
- Kvinono: CSS program developed by Besteto that enables advertising in Google Shopping Ads with a 20% discount on clicks, offered as a monthly service for e-shops.
- Besteto Basecamp
- Oranžáda
- Besteto Analytics
- Marketingový ochránce
Products and services
- Online Marketing Services for E-shops
Quantifiable outcome
- 113% revenue increase from SEO for MyDrinks.cz within one year
- +5 more outcomes
Companies that use Besteto
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Besteto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature1 record
Besteto partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MergadocoreMergado is a leading XML feed management and optimization platform for e-commerce. Besteto is a Gold partner, using Mergado for feed editing, optimization, and marketplace management for their clients.
- GooglecoreBesteto holds Premier Partner status with Google, certified to manage Google Ads, Google Shopping, Google Merchant Center, and Google Analytics. Besteto is also a Google Comparison Shopping Partner (CSS) for Shopping Ads.
- ShoptetcoreShoptet is a leading e-commerce platform in the Czech Republic. Besteto holds Gold partner status with Shoptet, providing marketing services to Shoptet-based e-commerce stores.
- Seznam (Sklik)coreBesteto is a certified agency for Sklik, Seznam's advertising platform, managing PPC campaigns for clients on the Czech search engine.
- HeurekacoreBesteto is a Heureka certified partner, managing product listing optimization and advertising campaigns on Heureka, the leading Czech product comparison engine.
- FEO (agency)minorBesteto collaborated with agency FEO on a CSS program case study comparing Kvinono against Google's native CSS, using FEO's client data.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Besteto competitors and assessment
Company assessmentBroad incumbents
- DEPT Agency: Global digital agency network with European hubs offering performance marketing, martech, and creative services at scale. Represents the broader incumbent tier competing for multi-market e-commerce marketing budgets.
- Publicis Groupe: Global advertising and marketing services holding company including performance, media, and digital commerce capabilities (e.g., Performics, Publicis Sapient). Represents the top-of-market competitor for large e-commerce marketing accounts.
Others
- Shoptet: Leading Czech e-commerce platform provider; Besteto is a Gold Shoptet partner. Shoptet enables Besteto's client pipeline while Besteto delivers marketing services on top — a symbiotic but non-competing relationship.
- Heureka Group: Central European price-comparison platform and ecosystem operator that Besteto is integrated with as a certified partner. Adjacent rather than competitive; relevant as the dominant demand-generation channel Besteto manages clients on.
- Mergado: Central European product-feed management and optimization SaaS used extensively by e-commerce marketers. Besteto is a Gold Mergado partner supplying implementation services — comparable as an enabling technology layer in the e-commerce marketing stack.
Direct peers
- NetPro.cz: Czech digital marketing agency with a long track record in PPC, SEO, and e-commerce services. Overlaps with Besteto on service scope and SMB/enterprise e-commerce segment.
- RobertNemec.com: Czech PPC-focused agency providing paid search, analytics, and Google Ads management to e-commerce and SMB clients. Closely comparable to Besteto in channel mix and CZ-market focus.
- eBrana: Czech digital agency headquartered in Brno, specialized in e-commerce marketing, PPC, and SEO. Direct overlap with Besteto on services offered (PPC, comparison engines, SEO) and target customer (Czech e-shops).
- Taste: Czech digital marketing agency with a strong performance-marketing and digital-strategy practice serving regional and international brands. Comparable on multi-channel digital execution for the Czech market.
- Etnetera: Established Czech digital agency offering digital marketing, e-commerce solutions, and content services from Prague. Comparable in offering full-service online marketing to mid-market and enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Besteto social profiles
Digital presenceBesteto compliance and trust
Trust signalCompliance13 records
Besteto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Besteto leadership team
Management profileNumber of profiles
Profiles6 records
Besteto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Besteto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Besteto
What does Besteto do?
Besteto is a Brno-based online marketing agency that delivers managed performance marketing services to e-commerce businesses across the Czech Republic and Slovakia. Its core offering covers PPC advertising (Google Ads, Sklik, Meta Ads, Microsoft Ads), SEO, product comparison engine management (Heureka, Zboží.cz, GLAMI, Favi, Biano, Srovname), social media marketing, XML feed optimization via Mergado, and analytics. The agency supplements these services with proprietary add-ons such as the Kvinono CSS Program (a Google Shopping CSS with 20% click discount), Besteto Analytics, Marketing Guardian proactive monitoring, Besteto Basecamp, and FreeScout helpdesk deployment.
Is Besteto a public or private company?
Besteto is a private company. It is classified as corporate owned and is currently operating.
When was Besteto founded?
Besteto was founded in 2010. It employs 11 to 50 people.
Where is Besteto based?
Besteto is headquartered in Brno, Czechia, in the Europe region.
How does Besteto make money?
One revenue line is on record: online Marketing Services.
Who are Besteto's main competitors?
Broad incumbents on record are DEPT Agency and Publicis Groupe. Others are Shoptet, Heureka Group and Mergado. Direct peers are NetPro.cz, RobertNemec.com, eBrana, Taste and Etnetera.
Does Besteto have an API?
No public API is recorded for Besteto.
What industry is Besteto in?
Besteto's product category is E-commerce Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads). Its NAICS code is 541810 and its SIC code is 7311.