What eBRÁNA does

eBRÁNA s.r.o. is a Czech private limited company founded around 2003-2005 and headquartered in Pardubice, Czech Republic, operating as a holistic marketing and business development consultancy for midsize Czech firms. Its core service offering targets active owners of companies with 20-250 employees and spans five interlocking pillars: marketing consulting (full outsourcing, performance marketing, internal marketing team collaboration), corporate branding and strategic direction, web and e-commerce development with integrations, HR services (employee/customer satisfaction surveys, employer branding, recruitment, STAR evaluation methodology), and structured education programs including the proprietary Firemnmapa (Company Map) diagnostic framework and eSYSTEM internal collaboration platform.

The company monetizes through three primary mechanisms: project-based engagements for web/e-shop builds and rebranding, ongoing monthly retainers for full marketing outsourcing, and recurring subscription mastermind programs (HR Mastermind at 8,900 Kč/month per participant and AI Mastermind at 7,900-9,500 Kč/month). Distribution relies on direct consulting sales, content marketing via webinars and a large Czech-language content library, annual in-person conferences, and community-led growth through the free Marketing Map program reaching 3,000+ business owners. Technology certifications (Google Partner, Heureka Verified, Mergado, APEK) anchor credibility in the Czech e-commerce and digital marketing ecosystem.

Operationally, eBRÁNA is founder-owned and led by CEO Martin Semerád, with an executive team including Monika Kasalá Stiborková (Operations and Finance) and Andrea Semerádová Mikulková (HR). The company has 11-50 employees per firmographics (one source citing 50-100), maintains GDPR compliance, has co-financed a 36.49 kWp photovoltaic installation on its headquarters via EU NextGenerationEU funds, and operates exclusively within the Czech Republic with no disclosed international expansion. The 2025 launches of HR Mastermind and AI Mastermind signal a strategic shift toward higher-margin recurring education revenue, while multiple "Připravujeme" (in preparation) service modules indicate ongoing portfolio expansion.

Name

eBRÁNA

Legal name

eBRÁNA s.r.o.

Website

https://ebrana.cz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Marketing consulting services
• Website development
• E-commerce solutions
• HR consulting programs
• Business strategy advisory

Headquarters

HQ city

Pardubice

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Consulting Services: Comprehensive marketing outsourcing, strategic direction, business planning, brand development, and sales improvement services. Delivered through ongoing consultancy engagements.
2. Web and E-commerce Development: Corporate websites and e-shops with integration, multimedia content creation. Project-based deliverables.
3. HR Mastermind Program: 6-month structured program for HR professionals in 50-250 person companies. Includes offline masterminds, individual consultations, and WhatsApp community.
4. AI Mastermind Program: 6-month program for AI implementation in firms, with workshops and community support.
5. Education and Training: Seminars, webinars, and workshops on marketing, sales, HR, and project management topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

eBRÁNA is a Czech consulting firm that delivers holistic online marketing services, website and e-shop development, and business/HR strategy advisory to mid-sized companies. Its core stack includes the proprietary Firemní mapa (Marketing Map) diagnostic framework, full marketing outsourcing, performance marketing for e-shops, corporate branding, employer branding, employee and customer satisfaction surveys, recruitment, and structured 6-month mastermind programs (HR Mastermind, AI Mastermind). All services are sold to business clients (B2B), with no consumer-facing offerings.

Product overview

eBRÁNA is a Czech consulting company offering holistic marketing and business development services primarily for mid-sized companies (20-250 employees). The core offering includes the Firemní mapa (Marketing Map) as a diagnostic and strategic framework tool, combined with a comprehensive suite of marketing services (performance marketing, corporate branding, website and e-shop development), HR solutions (employee and customer satisfaction surveys, employer branding, recruitment, STAR evaluation), and business strategy consulting (strategic direction, business planning, sales improvement). The company also operates the Mapa.ebrana.cz educational platform providing free marketing knowledge resources, and offers structured mastermind programs (HR Mastermind, AI Mastermind) for ongoing professional development. Supporting infrastructure includes the eSYSTEM internal collaboration platform. The portfolio follows a 'holistic approach' philosophy where marketing results are directly proportional to employee satisfaction, positioning the company as an integrated business development partner rather than a single-service vendor.

Differentiator

Problem solved

Functional benefit

Products and services

• Firemní mapa (Marketing Map) A visual framework and diagnostic tool that helps businesses assess marketing maturity level and identify growth opportunities across marketing channels and business functions; delivered via mapa.ebrana.cz.
• Kompletní outsourcing marketingu (Complete Marketing Outsourcing) Full marketing outsourcing providing ongoing strategic support, brand direction, and execution to grow a client's marketing operations.
• Výkonnostní marketing (Performance Marketing) Performance marketing services focused on delivering measurable results and ROI, particularly for e-shops (Google Ads, Sklik, etc.).
• Firemní značka (Corporate Brand) Corporate branding services to help businesses differentiate from competitors and create lasting brand value.
• Firemní web (Corporate Website) Professional corporate website development that attracts visitors and converts them into customers with an original online presence.
• E-shop s integrací (E-shop with Integration) Smart e-commerce platform with integrations that ensures efficient online sales operations.
• Průzkum spokojenosti zaměstnanců (Employee Satisfaction Survey) Employee satisfaction survey service serving as a launchpad for improving workplace relationships and meaningful business management.
• Průzkum spokojenosti zákazníků (Customer Satisfaction Survey) Customer satisfaction survey service providing valuable insights for customer loyalty and business growth.
• Strategické směřování (Strategic Direction) Strategic direction consulting providing precise compass for steep growth and long-term business success.
• Firemní plán (Business Plan) Business planning service with clever strategy to keep companies competitive and prepared for all challenges.
• Zlepšení a rozvoj obchodu (Sales Improvement & Development) Business development and sales improvement service helping businesses unlock their sales potential and build an effective sales organization.
• Značka zaměstnavatele (Employer Branding) Employer branding services to attract and retain top talent in the market.
• Nábor na klíč (Key Recruitment) Recruitment service finding talents that strengthen company culture and performance.
• Hodnocení STAR (STAR Evaluation) Comprehensive employee evaluation methodology for team development and team potential strengthening.
• Multimédia (Multimedia Content Creation) Multimedia content creation services including original audio-visual content for online and offline channels.
• eSYSTEM Internal project management and collaboration tool for managing projects, internal cooperation, and documentation sharing for mastermind programs.
• HR Mastermind Six-month practical mastermind program for HR professionals in mid-sized companies (50-250 employees), featuring monthly offline sessions, individual online consultations, and closed WhatsApp community; offered at two levels (Start and Advanced).
• AI Mastermind Six-month practical program for AI implementation in companies covering workflow automation, internal AI adoption, governance, security, and advanced automation.
• Celostní audit firmy a marketingu (Holistic Business & Marketing Audit) Comprehensive business and marketing audit service available free of charge as an entry point for new clients.
• Audit PPC účtu (PPC Account Audit) Free PPC account audit service for Google Ads and Sklik platforms, used as a lead-generation entry point.
• Spolupráce s interním marketingem (Internal Marketing Team Collaboration) Collaboration service with internal marketing teams to extract maximum value from internal resources.

Quantifiable outcome

• Marketing results are directly proportional to employee satisfaction - key insight from 20+ years of client work
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle Partner status indicating certified expertise in Google advertising products including Google Ads, Analytics, and related marketing platforms.
• APEK (Czech E-commerce Association)minorOthersMembership in Czech Republic e-commerce industry association.
• European Union (NextGenerationEU)coreOthersEU co-funding for photovoltaic installation project (registration number CZ.31.3.0/0.0/0.0/22_001/0006450) under the program for new photovoltaic sources and transition to cleaner energy sources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wavemaker: Global media and marketing agency within WPP/GroupM serving mid-market through enterprise clients. Overlaps with eBRÁNA's performance-marketing and campaign management capabilities at far larger scale and broader portfolio.
• Dentsu: Global advertising and marketing services network. Overlaps with eBRÁNA's branding, web, and digital advertising services but operates at enterprise scale with a much broader portfolio.

Direct peers

• Actum Digital: Czech digital agency with end-to-end services including web development, e-commerce, performance marketing, and digital strategy for SMB and mid-market. Overlaps with eBRÁNA's web/e-shop build and performance marketing services.
• Dale Carnegie Training: Established sales, leadership, and management training provider offering structured cohort-based programs to mid-market firms. Comparable to eBRÁNA's mastermind-style training for owner/HR audiences.
• H1.cz: Czech digital marketing and web/e-commerce agency serving mid-market companies with similar service breadth (web, e-shops, performance marketing). Most direct local competitor to eBRÁNA's core offering in the Czech SMB/mid-market segment.
• INSOMNIA: Czech creative and digital marketing agency offering branding, web, and digital campaigns to mid-sized firms. Comparable in service mix and client segment to eBRÁNA's holistic marketing offering.
• Taste: Czech branding and creative agency focused on corporate brand, visual identity, and integrated marketing for mid-market and enterprise clients. Comparable on the brand-strategy side of eBRÁNA's portfolio.
• Sandler Training: Global sales-management training and coaching provider running structured group programs. Comparable to eBRÁNA's sales-management training, STAR evaluation, and Mastermind cohort model for SMB/mid-market.
• Franke Media: Czech performance marketing agency specializing in PPC, Google Ads, and analytics-driven campaigns. Comparable to eBRÁNA's Výkonnostní marketing (performance marketing) and PPC audit service lines.

Emerging players

• HubSpot Solutions Partners (e.g., inbound agencies): Certified HubSpot partner agencies deliver inbound marketing, CRM, and marketing-automation services to mid-market — a category directly adjacent to eBRÁNA's marketing outsourcing and marketing-automation scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ebrana_cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eBRÁNA