What New Veterinary Equipment does

New Veterinary Equipment (NVE) operates as a US-based veterinary equipment distributor under the legal entity BHAVEN ENTERPRISE, LLC, headquartered in Redding, California and founded in 2009 by Brad Haven, Jr. The company resells a broad catalog of veterinary diagnostic, dental, surgical, and animal-housing equipment from third-party manufacturers including JPI Healthcare Solutions (DirectVet DR X-Ray), Mindray (Vetus-series ultrasounds), Fujifilm (Supria Plus CT and Aperto MRI), CareRay (DR panels), XRD Dental Equipment, Cuspid Equipment, and Suburban Surgical Company (cages). Core technical touchpoints include the proprietary ExamVue Duo imaging software with DICOM/JPEG output and integration with major practice management systems (Neo, EasyVet, AVImark, Cornerstone, Hippo), plus distribution of units leveraging architectures such as Mindray's ZST+ ultrasound technology and the DynaVue Duo fluoroscopy system.

The company targets independent veterinary clinics and animal hospitals ranging from startups through multi-doctor specialty/emergency practices, with claimed coverage of 750+ clinics across all 50 US states, Canada, and beyond. Revenue is generated primarily through one-time hardware sales with attached recurring service contracts (One-Year Service Plan at $995/year; Veterinary Dosimeter Badge Service at $88/person/year, NVLAP-accredited) and customer financing facilitated through a partnership with Financial Partners Group. The go-to-market combines an inside-sales phone channel (877-545-1202) with on-the-ground installation, training, and repair delivered through a network of regional partners (Brandywine Imaging, MyVet Imaging, Eyesonsite, Atom Physics).

The brand positions around transparent, publicly-listed pricing — differentiating from the negotiated-quote conventions of legacy veterinary equipment dealers — and bundles equipment selection guidance, financing, installation, and ongoing training in a single point of contact. NVE does not manufacture proprietary hardware; its economic proposition is distribution curation, transparent pricing, and post-sale support coalition rather than technology ownership. The firm is privately held by Brad Haven, Jr. with no disclosed institutional investment or outside shareholders.

Name

New Veterinary Equipment

Legal name

BHAVEN ENTERPRISE, LLC

Website

https://newvetequipment.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

New Veterinary Equipment is a US-based veterinary equipment distributor (BHAVEN ENTERPRISE, LLC, founded 2009 in Redding, CA) that resells digital X-ray, ultrasound, dental, MRI/CT, surgical, and housing equipment from third-party manufacturers to 750+ independent veterinary clinics across all 50 US states and Canada, emphasizing transparent pricing and bundled financing, installation, and training support.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostic Imaging Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ), Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB)

Keywords

• Veterinary imaging equipment
• Digital radiography systems
• Veterinary ultrasound machines
• Veterinary surgical equipment
• Animal diagnostic imaging

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Veterinary Equipment Sales: One-time sales of veterinary diagnostic and surgical equipment including digital X-ray systems, ultrasound machines, dental equipment, surgical tables, cages, and related supplies.
2. Warranty/Service Contracts: Annual service plans offering warranty coverage and support for equipment. Priced at $995 per year for one-year service.
3. Dosimeter Badge Service: Recurring annual service providing quarterly radiation monitoring badges and laboratory reports for veterinary staff. $88 per person per year.
4. Financing Services: Partnered with Financial Partners Group to provide equipment financing solutions for veterinary practices, including startup clinics and expanding practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

New Veterinary Equipment distributes veterinary diagnostic imaging and surgical equipment — including digital radiography systems, dental X-ray packages, ultrasound, fluoroscopy, CT and MRI — along with surgical, anesthesia, monitoring, and patient housing products. The company also sells recurring services such as the ExamVue Duo imaging software, annual warranty plans ($995/year), and quarterly radiation dosimeter badge monitoring ($88/person/year), while offering financing, installation, and training through a partner coalition.

Product overview

New Veterinary Equipment (NVE) is a veterinary equipment distributor offering transparent pricing across a comprehensive portfolio of diagnostic imaging, surgical, dental, and practice management equipment. The product lineup centers on digital radiography (DR) systems including the JPI DirectVet DR X-Ray Package and CareRay panels; dental equipment including cleaning stations, digital X-ray sensors, and hand-held generators; ultrasound systems from Mindray (Vetus E5, E7, E9, and EQ equine model); advanced imaging including Fujifilm CT and MRI systems; endoscopy and tonometry tools; surgical equipment including anesthesia machines (Veta 3X, Veta 5), LED lighting, CO2 lasers, electrosurgical units, and patient monitors; critical care equipment including oxygen concentrators, ICU units, and autoclaves; and housing solutions including Aristo-Cat modular cages and stainless steel kennels. The company also provides supporting services including dosimeter badge monitoring ($88/person/year) and one-year warranty plans ($995/year).

Differentiator

Problem solved

Functional benefit

Products and services

• JPI DirectVet DR X-Ray System Complete digital radiography (DR) system for veterinary practices combining a high-resolution DR panel, integrated X-ray table with built-in generator, and ExamVue Duo imaging software, with 120 kV output and 300 lb patient capacity. Sold to veterinary clinics for in-house diagnostic imaging.
• CareRay Cesium 17×17 Digital X-Ray Panel (Wired) Wired cesium iodide DR detector panel for digital radiography providing high-resolution image capture with low-dose exposure. Used by veterinary clinics as a panel component or upgrade for digital X-ray capability.
• Innovet Americomp Table & Generator with CareRay Panel Digital X-ray system combining an Americomp table and generator with a CareRay flat panel detector for veterinary imaging workflows.
• 10″ × 12″ Wireless Digital X-Ray System Portable wireless DR system for equine and mobile veterinary practices enabling on-site diagnostic imaging with flexible positioning.
• DynaVue Duo Fluoroscopy System Combination digital X-ray and C-arm fluoroscopy unit providing real-time video imaging at 30 fps for minimally invasive diagnostic and therapeutic procedures in specialty and emergency veterinary hospitals.
• EZ Ray Hand-Held Air Portable Generator Handheld air-powered portable X-ray generator for flexible positioning in veterinary clinics.
• Nomad Pro 2 Hand-Held X-Ray Generator Portable handheld X-ray generator for flexible intraoral and general dental/general imaging in veterinary practices.
• New Dental Digital X-Ray Equipment Package Complete dental X-ray package for veterinary practices including sensor, generator, and software for comprehensive oral diagnostics.
• Alpha HV Complete Dental Cleaning Station Complete dental cleaning station for veterinary practices with high-volume evacuation and integrated functionality for dental procedures.
• Mobile Complete Dental Cleaning Station Mobile dental unit with integrated cleaning station for flexible veterinary dental care delivery across rooms or mobile clinics.
• Runyes Canon X-Ray Tube Dental X-Ray Portable dental X-ray unit with Canon X-ray tube technology for veterinary dental imaging.
• Mindray Vetus E7 Ultrasound Laptop-type portable veterinary ultrasound with ZST+ technology, species-specific presets, and 1.5-8 hour battery life for small and large animal imaging.
• Mindray Vetus 9 Ultrasound System Advanced veterinary ultrasound system with enhanced imaging capabilities for comprehensive diagnostic applications in veterinary practice.
• Fujifilm Supria Plus CT Scanner In-house CT scanner for veterinary practices enabling advanced cross-sectional imaging for specialty and emergency hospitals.
• Fujifilm Aperto Lucent 0.4T MRI System In-house open MRI system for veterinary diagnostics providing detailed soft tissue imaging without radiation for specialty practices.
• Veta 3X Veterinary Anesthesia System Veterinary anesthesia machine providing safe inhalation anesthesia delivery for surgical and procedural applications.
• Veta 5 Anesthesia System with Iso Vaporizer and Ventilator Advanced veterinary anesthesia system with isoflurane vaporizer and integrated ventilator for complex surgical procedures.
• Heated 58″ V-Style Operating Table Heated surgical operating table with V-style configuration for veterinary surgery to maintain patient temperature during procedures.
• Mindray epM 10 Veterinary Monitor Multi-parameter patient monitor with sidestream CO2 monitoring capability for veterinary surgery and procedural monitoring.
• Intensive Care Unit (ICU) Complete ICU setup for critical veterinary patients requiring intensive monitoring and care in clinic environments.
• XRD Autoclave Steam Sterilizer Full-size steam sterilizer for veterinary instrument sterilization in clinics.
• Aristo-Cat Pent House Modular Cage Bank Premium modular feline housing system made in USA by Suburban Surgical Company with high-pressure laminate surfaces and modular configurations starting at $5,995 with free shipping.
• Stainless Steel Bank of Cages (5, 10, 12 feet) Modular stainless steel cage banks available in 5, 10, and 12-foot configurations for veterinary patient housing.
• ExamVue Duo Imaging Software Veterinary-specific imaging software platform with DICOM/JPEG support, custom presets for different species, image enhancement tools, and integration with practice management systems (Neo, EasyVet, AVImark, Cornerstone, Hippo).
• Veterinary Dosimeter Badge Service Quarterly radiation exposure monitoring service for veterinary staff working with X-ray equipment, including person-specific badges, quarterly lab reports, and NVLAP-accredited analysis. Priced at $88 per person per year.
• One-Year Service Plan Annual warranty service plan providing comprehensive equipment coverage and support for purchased equipment, priced at $995 per year with renewal options.

Quantifiable outcome

• 750+ veterinary clinics served across all 50 US states, Canada, and beyond
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• JPI Healthcare SolutionscoreTechnology or IntegrationAbe Elgohary, CEO of JPI Healthcare Solutions, partners with New Veterinary Equipment. JPI provides innovative imaging solutions for veterinary practices, including the DirectVet DR X-Ray system. Over 30 years of experience developing imaging technology.
• MyVet ImagingcoreChannel Partner/ Reseller/ DistributorSteve DuMond (West Coast Sales Manager), Jennifer Wojcik (Clinical & Applications Specialist), and Zach Smith (Customer Support Manager) from MyVet Imaging support New Veterinary Equipment customers with product information, installations, training, and technical support.
• XRD Dental EquipmentcoreTechnology or IntegrationMarcelo Thomaz (Owner/CEO) provides dental X-ray equipment expertise. XRD has 45 years of experience in dental X-ray equipment, providing high-quality products and support behind the scenes for Brad Jr.'s customers.
• Cuspid Equipment and ServicessecondaryTechnology or IntegrationBoris Miller (Founder & Head of Design and Production) provides veterinary dental equipment that is reliable, easy to use, and backed by accessible remote support. Partner since Boris values Brad Jr.'s integrity, product quality, and customer experience commitment.
• Vet Consulting Services / Vet Medical ImagingsecondaryChannel Partner/ Reseller/ DistributorOwen Manor (President) provides sales and management expertise in diagnostics, digital radiography, ultrasound, CT, and telemedicine. Partner since 2009, helping veterinarians find solutions to grow their practices.
• Eyesonsite Ultrasound TrainingsecondaryImplementation/ SI/ Consulting PartnerArlana Franklin provides real-time interactive ultrasound support through live video, equipment demonstrations, installations, and customization. Helps veterinarians become proficient with ultrasound equipment.
• Atom Physics, LLCsecondaryImplementation/ SI/ Consulting PartnerAdam Evearitt (Medical Physicist) creates shielding designs for X-ray rooms with 25 years of experience in medical radiation. Provides quick turnaround for regulatory compliance and radiation safety.
• Brandywine Imaging Inc.secondaryChannel Partner/ Reseller/ DistributorBill Laird coordinates and assists with installations of full-body X-ray systems and provides on-site repairs. 30+ years of experience in veterinary equipment and installation.
• Brad Haven Internet Services / usedvetequipment.comsecondaryChannel Partner/ Reseller/ DistributorBrad Haven (father) generates sales leads and manages the website focusing on transparency. Since 2013, specialized in veterinary equipment sales and marketing, helping veterinarians access quality equipment at competitive prices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Midmark Corporation: Established manufacturer of veterinary and medical equipment including anesthesia, monitoring, tables, lights, and cabinetry. NVE distributes competing and complementary products across the same categories.
• IDEXX Laboratories: Dominant veterinary diagnostics company where NVE's founder Brad Haven, Jr. trained before founding NVE. Operates in adjacent diagnostic and practice software categories that overlap with NVE's imaging and software integration offerings.
• Carestream Health: Medical and veterinary imaging equipment manufacturer competing with NVE's distributed DR and digital radiography portfolio. Provides veterinary-specific and cross-vertical imaging products.

Direct peers

• MWI Animal Health (AmerisourceBergen): Veterinary distribution arm serving companion animal and livestock markets across the US, distributing pharmaceuticals, equipment, and supplies. Closest large-scale analogue to NVE's distribution business.
• Patterson Veterinary: Largest US distributor of veterinary equipment, supplies, and pharmaceuticals serving companion animal and livestock practices. Direct competitor to NVE's wholesale distribution model across DR, dental, ultrasound, surgery, and consumables.
• Covetrus: Global veterinary distribution and technology platform offering equipment, software, and supplies to veterinary practices. Competitor across the same multi-vendor catalogue as NVE, with larger enterprise and financing capabilities.
• Universal Medical Systems: Distributor of new and refurbished veterinary CT, MRI, and advanced imaging systems. Competes with NVE's Fujifilm CT/MRI lines for specialty and emergency hospital accounts.
• Sound-Ekin (Antech Imaging): Specialty veterinary imaging distributor and service provider for ultrasound, DR, and advanced imaging. Direct competitor in the imaging equipment resale and service segment where NVE operates.

Emerging players

• JPI Healthcare Solutions: Veterinary imaging manufacturer producing the DirectVet DR X-Ray system that NVE distributes as a core product. Closest supply-side peer; NVE is a major channel for JPI's veterinary product line.
• Heska (Antech Diagnostics): Veterinary diagnostics and imaging company with in-clinic lab and imaging products. Overlaps with NVE's diagnostic imaging distribution through competitive product offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/newvetequipment

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Veterinary Equipment