St Ermins Hotel

What St Ermins Hotel does

St Ermins Hotel is a 4-star deluxe independent hotel located on Caxton Street in Westminster, London, founded in 1899 and operating 331 rooms and suites across categories including Superior Double, Deluxe, Executive, Family, Junior Suite, Suite, Family Suite, Accessible Rooms, and Apart-Rooms. The hotel is independently owned and operated but affiliated with Marriott International's Autograph Collection, which provides distribution through Marriott.com and Marriott BonVoy loyalty access (property code LONSE). Beyond accommodation, the property runs multiple on-site F&B outlets (Caxton Grill restaurant with 72 covers, Caxton Bar, Tea Lounge for afternoon tea from £52pp, and The Terrace seasonal outdoor venue) plus a 24-hour gym. A separate Weddings and Meetings & Events business operates 15 flexible event spaces including the Crystal Ballroom (up to 180 delegates) and Cloisters Suite (up to 170), with tiered wedding packages from £130pp and dedicated wedding and events sales teams. Differentiated amenities include rooftop beekeeping (350,000 Buckfast bees) with a kitchen garden supplying restaurants, a Bee Terrace viewing gallery, and dedicated Kids Concierge and Canine Concierge services.

The hotel serves four primary customer segments: Business Travellers (corporate accommodation near Westminster), Leisure/Family Travellers (weekend breaks and family holidays), Wedding Parties (civil ceremonies up to 150 guests), and Corporate Event Planners (meetings, conferences, Christmas parties). Distribution is hybrid: direct sales via the hotel's own website (sterminshotel.co.uk) and Marriott.com, supplemented by phone reservations, a corporate events team, a wedding sales team, and a dedicated gift voucher e-commerce site (shopstermins.co.uk). Technology stack is conventional hospitality SaaS — a standard property management system integrated with Marriott's booking engine, SevenRooms for F&B reservations, and Q-Park Victoria for partner parking. Revenue mechanics are transactional (per-stay, per-cover, per-event) with minor subscription-style length-of-stay discounts (10-20%) for extended stays. Ancillary revenue is generated through valet parking, airport transfers (£100-190), and digital gift vouchers.

The hotel is privately held (legal entity St. Ermin's Hotel, UK private limited company) with 101-250 employees. No funding rounds, M&A activity, leadership changes, or regulatory actions are disclosed. Recent strategic activity has centered on product expansion (Apart-Rooms, Festive Afternoon Tea, tiered wedding packages), channel expansion (gift voucher e-commerce, Q-Park partnership), and brand positioning (2025 TripAdvisor Best of the Best No. 1 UK/No. 2 Europe/No. 6 Worldwide). The asset is a mature, single-site luxury hospitality business whose competitive position rests on its Westminster heritage, architectural distinctiveness, Autograph Collection affiliation, and differentiated guest experience programming rather than technology or scale advantages.

Name

St Ermins Hotel

Legal name

St. Ermin's Hotel

Website

https://sterminshotel.co.uk

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

101–250 employees

Short description

St Ermins Hotel is a 4-star deluxe Westminster London hotel with 331 rooms and suites, part of Marriott's Autograph Collection, serving business and leisure travellers with F&B outlets, 15 event spaces, weddings, and sustainability-driven amenities like rooftop beekeeping.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Integrated Convention & Expo Complex Hotels (THAGALAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Meetings and events venue
• Wedding venue services
• Afternoon tea service
• Hospitality dining services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation: Room and suite bookings across 331 rooms including Superior Double, Deluxe Room, Executive Room, Family Rooms, Junior Suite, Suite, Family Suite, and Accessible Rooms. Revenue generated through nightly rates with seasonal pricing variations.
2. Food & Beverage: On-site dining through Caxton Grill restaurant, Caxton Bar, Tea Lounge for afternoon tea, and The Terrace outdoor venue. Includesroom service and private dining events.
3. Events & Weddings: Meeting spaces and wedding venue hire with catering packages. 15 flexible event spaces available. Wedding packages from £130 per person with Silver and Best of the Best tiers.
4. Gift Vouchers: Digital gift vouchers sold through dedicated online shop (shopstermins.co.uk) for stays, dining, and afternoon tea experiences.
5. Parking Services: Valet parking and partner parking at Q-Park Victoria with transfer services to/from airports.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

St Ermins Hotel is a 4-star deluxe independent hotel in Westminster, London operating 331 rooms and suites across multiple categories (Superior Double, Deluxe, Executive, Family, Junior Suite, Suite, Family Suite, Accessible, and Apart-Rooms). It provides four dining venues (Caxton Grill restaurant, Caxton Bar, Afternoon Tea service, and The Terrace seasonal outdoor venue), 15 flexible meetings and events spaces, full wedding services for up to 150 guests, and unique amenities including a rooftop apiary with 350,000 bees, an on-site kitchen garden, Kids Concierge, and Canine Concierge.

Product overview

St Ermins Hotel is a 4-star deluxe hotel in Westminster, London, part of Marriott's Autograph Collection. The property offers a comprehensive portfolio of accommodations including rooms (Superior Double, Deluxe Guest Room, Deluxe Double Double, Executive Room, Family Room), suites (Junior Suite, Suite, Family Suite), accessible rooms, and Apart-Rooms for extended family stays. The hotel features diverse dining outlets (Caxton Grill restaurant, Caxton Bar, Afternoon Tea service, The Terrace seasonal outdoor venue), extensive meetings and events facilities (15 spaces including Crystal Ballroom and Cloisters Suite), and full wedding services. Unique amenities include a rooftop Bee Terrace with kitchen garden, Kids Concierge service, and Canine Concierge. The hotel provides 24-hour gym access and operates a sustainability-focused approach with rooftop beekeeping and organic kitchen gardens.

Differentiator

Problem solved

Functional benefit

Brands

• Autograph Collection Hotels: Marriott International's exclusive portfolio of upscale independent hotels to which St. Ermin's Hotel belongs.

Products and services

• Hotel Accommodation (Rooms and Suites) Lodging across 331 keys including Superior Double (16-18 sqm, 1-2 guests), Deluxe Guest Room (20-22 sqm), Deluxe Double Double (20-23 sqm, up to 4 guests), Executive Room (24-28 sqm, 2-3 guests, suited to 5+ night stays), Family Room (36-37 sqm, two queen beds), Junior Suite (33-42 sqm), Suite (50-60 sqm), Family Suite (45 sqm, up to 6 guests with teepee on request), Accessible Rooms, and St. Ermin's Apart-Rooms (three interconnected bedrooms with private entrance). Targets leisure travellers, families, business travellers, and small groups visiting Westminster.
• Afternoon Tea

Quantifiable outcome

• TripAdvisor No. 1 Hotel in UK, No. 2 in Europe, No. 6 Worldwide
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorSt. Ermin's Hotel is a member of the Autograph Collection, Marriott International's exclusive portfolio of upscale, independent hotels. This partnership provides global distribution through Marriott.com, access to the Marriott BonVoy loyalty programme, and Marriott brand standards while maintaining the hotel's independent character.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• The Savoy: Iconic luxury hotel on the Strand offering full-service accommodation, F&B and events comparable to St Ermins' Westminster positioning, though at a higher luxury tier. Direct competitor for high-end corporate and leisure stays in central London.
• The Ritz London: Benchmark Piccadilly luxury hotel with strong afternoon tea and event heritage, comparable to St Ermins on prestige tier, heritage narrative and premium event/wedding demand.
• The Lanesborough: Hyde Park Corner luxury hotel offering high-end rooms, F&B and private events. Comparable on luxury tier, heritage character and event/wedding capability.
• Claridge's: Historic luxury Mayfair hotel renowned for afternoon tea, F&B and high-end events. Overlaps directly with St Ermins on heritage positioning, destination dining and ballroom/private event hires.
• Park Plaza Westminster Bridge: Large 4-star deluxe Westminster hotel with extensive meetings and events capacity. Competes for the same business, leisure and conference demand pool within walking distance of St Ermins.
• Corinthia Hotel London: Large luxury Whitehall Place hotel with extensive spa, F&B and event facilities. Direct competitor to St Ermins for Westminster-area corporate, government and luxury leisure demand.
• Sofitel London St James: French luxury hotel a short walk from St Ermins with comparable 4–5 star positioning, strong F&B and meetings offering — direct substitute for Westminster corporate and leisure guests.
• The Connaught: Mayfair luxury hotel within the Maybourne group with celebrated F&B and event spaces. Comparable luxury positioning and similar mix of high-end leisure, corporate and social event business.
• Hotel Café Royal: Historic 5-star hotel on Regent Street with multiple F&B outlets and event spaces, operating as part of The Set Hotels. Competes for similar leisure, corporate and event demand in the West End.

Broad incumbents

• The Westin London City: Brand-affiliated Marriott full-service hotel in the City of London competing for similar corporate and group demand. Less direct overlap on heritage/leisure but operates inside St Ermins' parent Marriott distribution system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sterminshotel
• Facebookfacebook.com/StErminsHotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Ermins Hotel