Cuidafarma
Cuidafarma is a Peruvian digital pharmacy operating an e-commerce platform and mobile apps that sell and deliver OTC and prescription medications, dermocosmetics, oncology drugs, and wellness products to consumers nationwide, with specialty oncology dispensing and an exclusive pharmacy partnership with RIMAC Seguros.
- Company typePrivate
- Founded2020
- HeadquartersSurquillo, Peru
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cuidafarma does
Cuidafarma is a Peruvian digital pharmacy operated by CUIDA DIGITAL S.A.C., serving consumers across Peru through an e-commerce website (cuidafarma.pe), native iOS/Android apps, WhatsApp-based ordering, and a physical pickup location in Miraflores, Lima. The platform distributes more than 1,000 SKUs spanning OTC and prescription medications, dermocosmetics, mother & baby care, nutritional supplements, and specialty oncology drugs (e.g., Keytruda, Lynparza, Ibrance). Oncology and other prescription orders are handled via dedicated WhatsApp lines with pharmaceutical validation, prescription coordination, insurance guarantee letter processing, and cold-chain delivery where required.
The technology stack is a standard modern e-commerce build: Next.js for the frontend, Strapi as the headless CMS, Saleor as the e-commerce backend, AWS for CDN and infrastructure, and WhatsApp Business API for customer interaction and prescription intake. Analytics are provided by Google Analytics and Hotjar, with no disclosed proprietary AI/ML components. The platform layers a dermocosmetics specialty channel (Mundo Dermo) with skin-type classification and free derma-advisor video consultations, plus an Estar Bien wellness program offering supplements and vitamins.
The business model is direct-to-consumer transactional e-commerce with one-time per-order revenue. Pricing is in Peruvian Soles, with discounts of 5%–40% applied through a large library of coupon codes (RIMAC30, APP20, CYBER35, DERMOTOP20, etc.), interest-free installments up to 12 months on Peruvian-issued cards, a 1%-base cashback loyalty program, and free delivery above S/149 in Lima Metropolitana. A core strategic channel is the exclusive pharmacy partnership with RIMAC Seguros, which integrates Cuidafarma into the insurer's mobile app and the 'Estar Bien' wellness platform and drives co-branded promotional traffic to the platform.
Cuidafarma firmographics
Firmographics- Name
- Cuidafarma
- Legal name
- CUIDA DIGITAL S.A.C.
- Website
- https://cuidafarma.pe
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cuidafarma is a Peruvian digital pharmacy operating an e-commerce platform and mobile apps that sell and deliver OTC and prescription medications, dermocosmetics, oncology drugs, and wellness products to consumers nationwide, with specialty oncology dispensing and an exclusive pharmacy partnership with RIMAC Seguros.
- Ownership category
- akta.pro rank
Cuidafarma industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Cuidafarma is headquartered
LocationHeadquarters
- HQ city
- Surquillo
- HQ country
- Peru
- HQ region
- Latin America
Offices2 records
Markets served
Cuidafarma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Product Sales: Cuidafarma generates the majority of its revenue through direct online sales of pharmaceutical products (OTC and prescription), dermocosmetics, nutritional supplements, baby care, and personal care products. Customers purchase through the website or mobile app at listed prices, with discounts applied via promotional coupons. Revenue is transaction-based, one-time per order.
- Prescription Oncology and Specialty Medications: Specialized dispensing of high-complexity oncology medications (e.g., Keytruda, Lynparza, Ibrance) and other specialty drugs requiring prescription validation. Revenue is generated per prescription order, with insurance billing coordination (RIMAC) and direct patient payment.
- Affiliate and Partner Coupon Revenue: Revenue is partially driven by referral traffic and co-marketing programs through RIMAC insurance's app and the 'Estar Bien' wellness platform, where Cuidafarma appears as an exclusive pharmacy partner, generating transaction volume through coupon-based promotions.
- Delivery and Logistics Fees: Delivery fees are charged for orders below the free delivery threshold (S/149 in Lima Metropolitana). Orders above the threshold receive free shipping. This represents a secondary revenue contribution from logistics services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Transaction based/ take rate | Pay-as-you-go | Promotional Coupon Programs |
| Transaction based/ take rate | Pay-as-you-go | Free Delivery Threshold |
| Transaction based/ take rate | Pay-as-you-go | Installment Payment |
| Transaction based/ take rate | Pay-as-you-go | Cashback Program |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Cuidafarma product offering
Product offeringCore offering
Cuidafarma is a digital pharmacy operating in Peru that sells and delivers over-the-counter medications, prescription drugs, dermocosmetics, mother and baby care products, and nutritional supplements through its website (cuidafarma.pe) and mobile applications. It specializes in high-complexity oncology medication dispensing with pharmaceutical validation and insurance coordination, and operates the Mundo Dermo dermocosmetics advisory platform offering skin analysis and derma-advisor consultations.
Product overview
Cuidafarma operates as a comprehensive digital pharmacy platform serving Peruvian consumers through an e-commerce website and mobile applications. The core offering combines online medication sales (OTC and prescription), specialized oncology pharmacy services with pharmaceutical validation and refrigerated shipping, and a dermocosmetics specialty channel (Mundo Dermo) featuring skin analysis and dermatologist consultations. The platform integrates wellness programs (Estar Bien), mother & baby care products, and nutritional supplements from brands including ISDIN, Bioderma, CeraVe, La Roche Posay, Eucerin, and Nature's Truth. Additional services include prescription management, RIMAC insurance coordination, cashback loyalty rewards, and store pickup at Miraflores location, with delivery coverage across Lima and nationally.
Differentiator
Problem solved
Functional benefit
Brands
- Estar Bien: A wellness and nutrition program/category offered by Cuidafarma, featuring supplements, vitamins, and health-focused products. Associated with RIMAC Seguros wellness platform.
Products and services
- Cuidafarma E-commerce Platform Core digital pharmacy storefront at cuidafarma.pe enabling Peruvian consumers to browse, select, and purchase medications, dermocosmetics, supplements, baby care products, and specialty oncology drugs with home delivery across Peru. Supports multiple payment methods and installment plans.
- Oncology Pharmacy Services Specialized dispensing service for high-complexity oncology medications (Keytruda, Lynparza, Ibrance, etc.) covering breast cancer, prostate cancer, myeloma, and other oncological conditions. Includes prescription validation, insurance guarantee letter processing with RIMAC, and refrigerated cold-chain delivery coordination.
- Mundo Dermo Dermocosmetics advisory platform featuring a 5-step skincare routine guide, skin type analysis tools (oily/combination, dry, sensitive, acne-prone), personalized product recommendations, and free video-call derma-advisor consultations.
- Estar Bien Program Wellness and nutrition program featuring supplements, vitamins, sports nutrition products, and health-focused product categories for general wellbeing, offered in collaboration with the RIMAC Estar Bien wellness platform.
- Prescription Management Service Prescription handling and validation service including RIMAC prescription extension coordination, medical prescription validation, and procurement of prescription-required medications through dedicated WhatsApp lines.
- Cashback Loyalty Program Promotional cashback credit program offering 1% return on qualifying purchases (higher percentages during campaigns), credited upon order delivery with 360-day expiration, redeemable as a payment method at checkout on future orders.
- Cuidafarma Mobile Application Native mobile applications available on iOS App Store and Google Play Store providing a streamlined purchasing experience with exclusive app-only promotional coupons (APP20, APP50) and personalized notifications.
- Store Pickup Service (Retiro en Tienda) Click-and-collect service at the Miraflores physical store (Av. Angamos Oeste 664) allowing online customers to pick up orders within 72 hours of confirmation.
Quantifiable outcome
- Free delivery on all orders above S/149 in Lima Metropolitana
- +2 more outcomes
Companies that use Cuidafarma
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Cuidafarma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Cuidafarma partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RIMAC SeguroscoreCuidafarma operates as an exclusive pharmacy partner within the RIMAC insurance digital ecosystem. RIMAC policyholders access Cuidafarma through the RIMAC app and the 'Estar Bien' wellness platform, where they can use exclusive coupon codes (RIMAC30, DERMOTOP20, RIMACCYBER, SALERIMAC, MARATONR, MARATONE) for discounts on purchases. Cuidafarma also offers dedicated WhatsApp lines for RIMAC prescription management (983 460 315 for prescription extension, 924 329 860 for RIMAC specialty), handling insurance coverage validation and guarantee letter (carta de garantía) management for oncology and specialty medications. The partnership includes co-marketing campaigns, referral traffic, and exclusive promotional periods.
- Estar Bien (RIMAC Wellness Platform)coreEstar Bien is a wellness platform operated by RIMAC Seguros. Cuidafarma participates in Estar Bien's ecosystem, offering subscribers exclusive coupon codes (ESTARBIEN with 10% off + Starbucks voucher, MARATON-EB for marathon entries) and cross-promotional campaigns. The partnership extends Cuidafarma's reach to RIMAC's wellness-oriented customer base and leverages Estar Bien's marketing channels for joint promotions around health and wellness events.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Cuidafarma competitors and assessment
Company assessmentBroad incumbents
- Amazon Pharmacy: Large incumbent e-commerce entrant into US pharmacy delivery; benchmark for digital pharmacy scale economics, fulfillment, and consumer UX expectations Cuidafarma must meet.
- Falabella.com.pe: Major regional department-store retailer with a sizable online health, beauty, and wellness vertical. Overlaps with Cuidafarma's dermocosmetics, supplement, and personal care assortment.
- Promart: Part of the InRetail group; while a home-improvement retailer, it shares parent-company retail DNA and digital ecosystem overlap with Cuidafarma in cross-category consumer reach.
- Rappi (pharmacy vertical): Latin American super-app delivering from local pharmacies and retailers in Mexico, Colombia, Brazil, Peru, and Argentina. Competes with Cuidafarma in Peru for on-demand pharmacy delivery and serves as a possible partner or threat via its pharmacy aggregator model.
Direct peers
- Inkafarma: Peru's largest retail pharmacy chain (part of InRetail/Quicorp), with nationwide physical stores plus a digital ordering and delivery app. Directly competes with Cuidafarma in OTC, prescription, dermo, and baby categories and dwarfs it in distribution density.
- Mifarma: Second major Peruvian pharmacy chain, offering in-store plus app-based ordering and home delivery. Overlaps directly with Cuidafarma's mass-market pharmacy assortment and pricing model.
Emerging players
- Netmeds (Reliance): India-based online pharmacy now owned by Reliance Retail, delivering prescription and OTC medicines plus wellness products. Highly comparable digital pharmacy model and consumer segments to Cuidafarma.
- Tata 1mg: Leading Indian digital pharmacy and diagnostics platform offering e-pharmacy, lab booking, and teleconsult. Comparable model — digital-first pharmacy with diagnostic and consultation adjacencies — and a useful scale benchmark for emerging-market online pharmacy.
- PromoFarma by DocMorris: European online pharmacy and beauty/wellness marketplace operating across Spain, Italy, and France. Comparable in combining pharmacy-grade SKUs with a heavy dermo/beauty assortment.
Regional players
- Boticas y Salud: Peruvian pharmacy retail brand with growing e-commerce presence. Comparable in product mix (OTC, dermocosmetics, baby care) and local-market positioning to Cuidafarma.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cuidafarma social profiles
Digital presenceCuidafarma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuidafarma leadership team
Management profileNumber of profiles
Profiles1 record
Cuidafarma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuidafarma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuidafarma
What does Cuidafarma do?
Cuidafarma is a digital pharmacy operating in Peru that sells and delivers over-the-counter medications, prescription drugs, dermocosmetics, mother and baby care products, and nutritional supplements through its website (cuidafarma.pe) and mobile applications. It specializes in high-complexity oncology medication dispensing with pharmaceutical validation and insurance coordination, and operates the Mundo Dermo dermocosmetics advisory platform offering skin analysis and derma-advisor consultations.
Is Cuidafarma a public or private company?
Cuidafarma is a private company. It is classified as unknown and is currently operating.
When was Cuidafarma founded?
Cuidafarma was founded in 2020. It employs 51 to 100 people.
Where is Cuidafarma based?
Cuidafarma is headquartered in Surquillo, Peru, in the Latin America region.
How does Cuidafarma make money?
Four revenue lines are on record. Direct E-commerce Product Sales are the primary driver. The others are prescription Oncology and Specialty Medications, affiliate and Partner Coupon Revenue and delivery and Logistics Fees.
Who are Cuidafarma's main competitors?
Broad incumbents on record are Amazon Pharmacy, Falabella.com.pe, Promart and Rappi (pharmacy vertical). Direct peers are Inkafarma and Mifarma. Emerging players are Netmeds (Reliance), Tata 1mg and PromoFarma by DocMorris. Boticas y Salud is listed as a regional player.
Does Cuidafarma have an API?
No public API is recorded for Cuidafarma.
What industry is Cuidafarma in?
Cuidafarma's product category is Online Pharmacy. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 456110.