Gpbm Nordic
GPBM Nordic is a Swedish multi-brand distributor founded in 1985, selling batteries, fire safety equipment, lighting, and portable power solutions under brands including Housegard, GP, CGS, and Aqiila to consumer and industrial customers across the Nordic region.
- Company typePrivate
- Founded1985
- HeadquartersGöteborg, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gpbm Nordic does
GPBM Nordic is a Swedish multi-brand product company founded in 1985 and headquartered in Gothenburg (Sörredsvägen 113, SE-418 78), operating as a subsidiary of Cebon Group. The company is organized into three divisions — Industry, Safety (since 1991), and GP Consumer — and distributes batteries, battery chargers, industrial cells, fire safety equipment, lighting products, first aid kits, portable power stations, solar panels, and tracking devices to both consumer and business customers across the Nordic region. Its proprietary technology stack centers on fire safety (CGS X-Fog PFAS-free extinguisher rated at 55A for Class A fires, Housegard series-connected smoke detectors) and battery/power management (industrial-grade lithium-ion charging, Aqiila portable power stations), with a sustainability overlay anchored by the Housegard ReUse extinguisher refurbishment program and Swan ecolabel certifications. Commercial activity runs through a dual GTM: direct field sales representatives serving industrial, real-estate association, and trade customers (evidenced by the 'Hitta din säljare' / 'Find your sales representative' workflow), and a multi-brand e-commerce platform serving SMB and consumer buyers directly via gpbmnordic.com and brand-specific storefronts (housegard.se, aqiila.eu, cgsfire.se, gpbatteries.se). Revenue is generated primarily through one-time hardware sales across the brand portfolio — Housegard, CGS, GP, Aqiila, Buckeye, GreenEx, Veta, and Fireangel — with pricing negotiated account-by-account in B2B and listed through the e-commerce channel for B2C. The company also operates an exposure-solutions line (GP Lådan displays, pallet wraps, modular stands) providing in-store merchandising as an adjacent revenue stream.
Gpbm Nordic firmographics
Firmographics- Name
- Gpbm Nordic
- Legal name
- GPBM Nordic
- Website
- https://gpbmnordic.se
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GPBM Nordic is a Swedish multi-brand distributor founded in 1985, selling batteries, fire safety equipment, lighting, and portable power solutions under brands including Housegard, GP, CGS, and Aqiila to consumer and industrial customers across the Nordic region.
- Ownership category
- akta.pro rank
Gpbm Nordic industry classification
Industry- NAICS
- Electronics and Appliance Retailers (44921), Hardware Retailers (444140)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG)
- akta.pro secondary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
Keywords
Where Gpbm Nordic is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Gpbm Nordic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware product sales: GPBM Nordic generates revenue primarily through the sale of physical products including batteries, battery chargers, fire safety equipment (extinguishers, fire blankets, alarms), lighting products (flashlights, headlamps, LED bulbs), portable power stations, solar panels, and other consumer/industrial goods. The company operates an e-commerce platform and likely maintains B2B sales relationships with distributors and end customers.
- Branded product portfolio: The company sells products under multiple proprietary brands including Housegard (fire safety), CGS (fire extinguishers), GP (batteries), Aqiila (exposure solutions, power stations), Buckeye, Veta, and GreenEx. Brand portfolio enables premium pricing and market segmentation across different customer segments.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Gpbm Nordic product offering
Product offeringCore offering
GPBM Nordic distributes and sells physical branded safety, lighting, battery, and portable energy products to Nordic consumers and businesses through proprietary brands Housegard, CGS, GP Batteries, Aqiila, Buckeye, GreenEx, Veta and Fireangel. The portfolio covers fire extinguishers, smoke and gas alarms, fire blankets, ladders, first aid, alkaline/lithium/NiMH/rechargeable and industrial batteries, power banks, power stations, solar panels, flashlights, headlamps, LED bulbs, and retail exposure/display solutions, sold via an e-commerce platform and dedicated B2B field sales.
Product overview
GPBM Nordic, part of Cebon Group, operates as a multi-brand portfolio company offering safety, lighting, batteries and energy solutions for consumers and industry since 1985. The company is organized into three main business divisions: Industry Division, Safety Division (since 1991), and GP Consumer Division. Their product portfolio spans batteries and chargers (GP Batteries brand), fire safety equipment (Housegard, CGS, Buckeye brands), lighting products, first aid solutions, and exposure/display solutions (Aqiila brand). They distribute products across multiple market segments including consumer retail, industrial, and business-to-business, with brands including Housegard, CGS, GP, Aqiila, Buckeye, GreenEx, Veta, and Fireangel. The company also emphasizes sustainability through initiatives like ReUse (fire extinguisher recycling) and Swan ecolabel certification.
Differentiator
Problem solved
Functional benefit
Brands
- Aqiila: Brand offering exposure solutions and power stations
- Buckeye
- CGS
- GP
- GreenEx
- Housegard
- Veta
Quantifiable outcome
- CGS X-Fog achieves highest fire suppression efficiency class 55A for Class A fires, entirely free from PFAS and surfactants
- +1 more outcomes
Companies that use Gpbm Nordic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Gpbm Nordic technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Gpbm Nordic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cebon GroupcoreGPBM Nordic is part of Cebon Group, a corporate parent that provides strategic direction and organizational structure. The relationship enables shared resources, brand portfolio management, and corporate governance across the group.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gpbm Nordic competitors and assessment
Company assessmentBroad incumbents
- Panasonic Energy: Industrial batteries, lighting, and energy solutions arm of Panasonic. Overlaps with GPBM Nordic's industrial cells, hearing-aid batteries, and lighting categories as a broad global incumbent.
Regional players
- Ahlsell: Nordic B2B distributor of installation products, safety equipment, tools, and lighting to trades and industrial buyers. Comparable operating model to GPBM Nordic's Industry Division across the same Nordic geography.
Direct peers
- Varta AG: German battery and energy storage manufacturer covering consumer cells, microbatteries, and industrial lithium-ion. Comparable to GPBM Nordic's GP industrial-cell and consumer battery business.
- Kidde: Leading fire safety brand (owned by Carrier) covering extinguishers, smoke/CO alarms, and detectors. Directly comparable to Housegard and CGS product lines for residential and B2B buyers.
- FireAngel Safety Technology: UK-based connected smoke/heat/CO alarm specialist. Direct competitor in the European residential fire safety category; FireAngel is also distributed by GPBM Nordic under the licensing arrangement.
- Duracell: Global alkaline and specialty battery leader. Direct competitor to GPBM Nordic's GP-branded alkaline, lithium, hearing-aid, and button-cell battery portfolio in Nordic retail.
- Spectrum Brands Holdings: Diversified consumer products company owning Rayovac batteries plus home and garden categories. Closely mirrors GPBM Nordic's multi-brand portfolio strategy across batteries, safety, and home hardware.
- Energizer Holdings: Global battery and portable power company (Energizer, Rayovac, Eveready brands). Directly comparable to GPBM Nordic's battery and lighting product lines for both consumer and industrial customers.
- BRK Brands (First Alert / Newell Brands): Smoke, CO, and combination alarms plus fire extinguishers under First Alert. Competes head-to-head with Housegard across connected smoke detection and consumer fire safety.
Emerging players
- Camelion Batteries: Battery and lighting brand offering alkaline, lithium, rechargeable cells plus flashlights and headlamps. Partial overlap with GPBM Nordic's consumer battery and outdoor lighting range, especially in specialty retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gpbm Nordic social profiles
Digital presenceGpbm Nordic compliance and trust
Trust signalCompliance1 record
Gpbm Nordic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gpbm Nordic leadership team
Management profileNumber of profiles
Gpbm Nordic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gpbm Nordic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gpbm Nordic
What does Gpbm Nordic do?
GPBM Nordic distributes and sells physical branded safety, lighting, battery, and portable energy products to Nordic consumers and businesses through proprietary brands Housegard, CGS, GP Batteries, Aqiila, Buckeye, GreenEx, Veta and Fireangel. The portfolio covers fire extinguishers, smoke and gas alarms, fire blankets, ladders, first aid, alkaline/lithium/NiMH/rechargeable and industrial batteries, power banks, power stations, solar panels, flashlights, headlamps, LED bulbs, and retail exposure/display solutions, sold via an e-commerce platform and dedicated B2B field sales.
Is Gpbm Nordic a public or private company?
Gpbm Nordic is a private company. It is currently operating.
When was Gpbm Nordic founded?
Gpbm Nordic was founded in 1985. It employs 51 to 100 people.
Where is Gpbm Nordic based?
Gpbm Nordic is headquartered in Göteborg, Sweden, in the Europe region.
How does Gpbm Nordic make money?
Two revenue lines are on record. Hardware product sales are the primary driver. The others are branded product portfolio.
Who are Gpbm Nordic's main competitors?
Panasonic Energy is listed as a broad incumbent. Ahlsell is listed as a regional player. Direct peers are Varta AG, Kidde, FireAngel Safety Technology, Duracell, Spectrum Brands Holdings, Energizer Holdings and BRK Brands (First Alert / Newell Brands). Camelion Batteries is listed as an emerging player.
Does Gpbm Nordic have an API?
No public API is recorded for Gpbm Nordic.
What industry is Gpbm Nordic in?
Its primary akta.pro industry code is CRAMAAAG, Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail, with a secondary code of CRAIADAA, General Home Improvement & Hardware Stores. Its NAICS code is 44921 and its SIC code is 5200.