Natura Health and Wellness Clinic

What Natura Health and Wellness Clinic does

Natura Health and Wellness Clinic is a privately held, cash-pay naturopathic medical practice founded in 2019 and headquartered at 1805 Bancroft Street in Missoula, Montana. The clinic operates as a collaborative multi-physician practice with four naturopathic doctors (Dr. Christine White Deeble as founder, Dr. Michael B. Smith, Dr. Margaret Coffey, Dr. Kendra Featherman) supported by specialty providers spanning massage therapy, acupuncture, yoga therapy, and coaching. It serves individual consumers across Western Montana and Idaho (the latter via telemedicine), addressing primary care, pediatrics, postpartum and mental health, cancer support, chronic illness management, and acute care needs through an integrative natural-medicine model.

The clinic's service portfolio combines traditional naturopathic consultations with an in-house diagnostic lab, an IV nutrient therapy suite, a soft-sided hyperbaric oxygen chamber supervised by respiratory therapists, multiple ozone therapy protocols (MAH, UV-combined, insufflation, topical), regenerative injection therapies (prolotherapy, PRP), and quarterly visiting thermography. It also operates an in-house herbal and supplement pharmacy (Medicinary) supplemented by the Fullscript online fulfillment platform for prescription supplements beyond its on-site inventory. The patient portal (montananaturalmedpt.md-hq.com) supports asynchronous communication between visits.

Commercially, Natura generates revenue through fee-for-service consultations (initial 90-minute visits, follow-ups, acute and telemedicine appointments), unit-priced wellness and specialty IV drips ($25-$270), HBOT session packages ($85-$120 per session with volume discounts), thermography scans ($195-$460), and supplement sales. The practice does not accept insurance, instead providing receipts/superbills that patients may submit for out-of-network reimbursement, and accepts HSA/FSA payments. Customer acquisition relies on content marketing (extensive blog), organic social (Instagram, Facebook), local PR (KPAX coverage), email newsletters, and community wellness partnerships. Pricing is fully publicly disclosed across most services.

Name

Natura Health and Wellness Clinic

Legal name

Natura Health & Wellness

Website

https://natura.health

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Natura Health and Wellness Clinic is a cash-pay naturopathic medical practice in Missoula, Montana, founded in 2019, serving individual patients across Western Montana and Idaho via in-person consultations, telemedicine, IV therapy, hyperbaric oxygen, ozone therapy, and diagnostic lab services.

Ownership category

akta.pro rank

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Office Visit Consultations: Fee-for-service medical consultations including initial visits (90 minutes), follow-up appointments, acute care visits, and telemedicine appointments. Visit costs depend on time and complexity.
2. IV Therapy Services: Wellness IVs ranging from $25-$270, specialty IVs for cancer support and chelation therapy requiring physician visits. Includes B-vitamin injections and glutathione add-ons.
3. Hyperbaric Oxygen Therapy: HBOT sessions at $120 per session with discounted packages: 5 sessions at $95 each ($475), 10 sessions at $90 each ($900), 20 sessions at $85 each ($1700).
4. Medicinary and Supplements: In-house herbal and supplement pharmacy (Medicinary) selling capsules, powders, house-compounded topicals, herbal tinctures, and homeopathics. Also utilizes Fullscript online prescription supplement fulfillment for additional products.
5. Thermography Services: Visiting thermographer Dr. Kate Kennedy offers breast and body thermography scans ranging from $195-$460 depending on regions scanned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Natura Health and Wellness Clinic is a naturopathic medical clinic providing whole-person primary and specialty care through traditional and modern natural therapies. Its core services include naturopathic consultations, IV vitamin therapy, hyperbaric oxygen therapy, ozone therapy, in-house diagnostic labs, regenerative injection therapies, thermography, and an in-house supplement pharmacy (Medicinary). The clinic serves individual patients in Western Montana and via telemedicine to Idaho, with a multi-doctor collaborative team.

Product overview

Natura Health and Wellness Clinic is a naturopathic medical clinic in Missoula, Montana, offering a comprehensive suite of natural healthcare services centered around naturopathic medicine as the core platform. The clinic provides primary care with natural therapies supplemented by specialized treatment services including IV Vitamin Therapy, Cancer Care, Mental Health Services, Hyperbaric Oxygen Therapy, Ozone Therapy, Diagnostic Labs, Pediatric Care, and Acute Care. Additional offerings include Regenerative Injection Therapies (Prolotherapy and PRP), Thermography, and a network of Specialty Providers (massage, acupuncture, craniosacral therapy, Shiatsu, yoga therapy, coaching, Alexander Technique). The clinic operates an in-house Medicinary for supplements and uses the Fullscript online platform for prescription supplement fulfillment. Services are delivered by naturopathic doctors with support from specialty practitioners, with a focus on treating underlying causes and whole-person care.

Differentiator

Problem solved

Functional benefit

Products and services

• Naturopathic Medicine Services Primary healthcare services using natural therapies emphasizing prevention and the body's self-healing properties, treating the whole person with modalities including primary care, women's health, men's health, metabolic health, cancer care, pediatric care, and mental wellness. Includes 90-minute initial new patient consultations, follow-up visits, acute care visits, and telemedicine appointments.
• IV Vitamin Therapy

Quantifiable outcome

• 80-90% of patients report good to excellent results for regenerative injection therapies
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• FullscriptcoreTechnology or IntegrationOnline prescription supplement fulfillment platform used by Natura to ensure product quality for supplements not carried in their in-house Medicinary. Doctors send prescriptions to Fullscript, which ships supplements directly to patients.
• MontanaFitminorGTM or Marketing PartnerLocal fitness business partner in Healthy Hearts Missoula initiative offering nutrition and workout education classes.
• Life ChiropracticminorGTM or Marketing PartnerLocal chiropractic practice co-sponsor of Healthy Hearts Missoula offering holistic approaches to heart health education and prizes.
• OsteoStrong MissoulaminorGTM or Marketing PartnerBone strength center partner in Healthy Hearts Missoula initiative contributing prizes for heart-healthy activity contest.
• Lake Missoula Tea CompanyminorGTM or Marketing PartnerLocal tea company partner providing prizes and promoting heart-healthy herbal tea alternatives.
• Henry Cloud MassageminorGTM or Marketing PartnerCoherent Touch massage therapy practice providing massage services and prizes as part of Healthy Hearts Missoula initiative.
• Confluence PilatesminorGTM or Marketing PartnerPilates studio partner offering group class prizes for Healthy Hearts Missoula heart-healthy activity contest.
• Misty Ann Massage & Holistic Health CoachingminorGTM or Marketing PartnerMassage therapy practice providing TMJ massage treatment prizes as part of Healthy Hearts Missoula community wellness initiative.
• Montana Whole HealthminorOthersDr. Kendra Featherman transitioned from Montana Whole Health to Natura, bringing her existing patients as current patients.
• Missoula Butterfly House and InsectariumminorGTM or Marketing PartnerLocal attraction providing prizes for Healthy Hearts Missoula contest as part of community wellness partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Liquivida: IV therapy and wellness clinic franchise with similar IV vitamin drips, wellness shots, and aesthetic services. Comparable on modality mix and cash-pay consumer model.
• The IV Doc: Mobile and in-clinic IV therapy provider offering vitamin drips, hydration, and wellness injections. Comparable on cash-pay IV therapy offering, with a different geographic and delivery focus.
• Restore Hyper Wellness: Multi-location U.S. franchise offering IV drip therapy, HBOT, cryotherapy, and related wellness services on a cash-pay basis. Highly comparable to Natura's IV/HBOT/ozone service mix and direct-to-consumer cash-pay model.
• Bastyr Center for Natural Health: Teaching clinic of Bastyr University offering naturopathic medicine, IV therapy, and integrative care. Closest academic-peer equivalent — same core modality (naturopathic medicine) and similar multi-doctor collaborative practice.
• National University of Natural Medicine Clinic: Naturopathic teaching clinic in Portland, Oregon offering primary naturopathic care, IV therapy, and integrative modalities. Strong functional overlap with Natura across the naturopathic service stack.

Emerging players

• Parsley Health: Membership-based functional medicine practice combining naturopathic/integrative physicians with diagnostics and virtual care. Comparable in philosophy (root-cause, integrative), different in scale and tech-enabled delivery model.

Regional players

• Helix Health & Performance: Regional integrative/functional medicine clinic offering naturopathic-style primary care, IV therapy, and performance services. Comparable in service mix at a similar cash-pay, multi-provider scale.
• Montana Whole Health: Missoula-based naturopathic clinic that previously employed Dr. Featherman (who transitioned to Natura). Most direct local competitor for naturopathic primary care in the same geography.

Broad incumbents

• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Integrative medicine program within a major academic health system offering naturopathic-adjacent therapies (acupuncture, integrative consults, wellness). Comparable on modality philosophy but vastly different in scale and reimbursement model.
• One Medical: Membership-based primary care platform emphasizing patient experience, prevention, and extended visits. Comparable on patient-centered primary care positioning, though Natura's cash-pay naturopathic approach is materially different in modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/naturahealth
• YouTubeyoutube.com/@Dr.MichaelSmithNMD
• Facebookfacebook.com/naturahealthandwellness
• Instagraminstagram.com/naturahealthandwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura Health and Wellness Clinic