Projektil
Projektil is a Zurich-based immersive experience studio that designs and tours 15+ original audiovisual productions (such as FLOW and STAR DRIFT) to venues, promoters, and cultural institutions across 100+ cities and 20+ countries.
- Company typePrivate
- Founded2019
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Projektil does
Projektil (legal entity: WE ARE PROJEKTIL AG) is a privately-held immersive experience studio headquartered at Baslerstrasse 30, 8048 Zurich, Switzerland, founded in 2019 (per the 'since 2019' positioning on its own materials). The company designs and produces audiovisual immersive experiences — projection-mapped visual art, spatial audio, and lighting — that are reshaped by the architecture of each host venue, including heritage spaces, churches, and other non-traditional locations. Its portfolio comprises 15+ original immersive intellectual properties touring internationally, including FLOW, GENESIS Remastered, STAR DRIFT, the PIXEL ZOO series (OCEAN, JUNGLE), MOZART MELODIES, INFINITY, and ENLIGHTENMENT.
The studio serves three primary customer segments: (1) venues and cultural institutions seeking differentiated programming, (2) promoters and event organizers booking touring immersive productions, and (3) cultural end-consumers attending the experiences. To reach these segments, Projektil operates a three-brand architecture: Eonarium (a direct-to-consumer platform at eonariumexperiences.com for discovering and accessing experiences), PROJEKTIL EXPERIENCES (a B2B booking platform for venues and promoters), and PROJEKTIL MUSIC (a Spotify presence for audio content). The company also maintains organic social channels across Instagram, Facebook, TikTok, and LinkedIn for both top-of-funnel awareness and B2B mid-funnel engagement.
Revenue is generated principally through one-time licensing of touring productions to venues, promoters, and cultural institutions across 20+ countries and 100+ cities, with no publicly disclosed pricing and no disclosed external institutional investors, funding rounds, M&A activity, or executive hires in the source data. Headcount is 1-10 employees as of the most recent firmographic snapshot, and the company is structured as a Swiss private limited company (Aktiengesellschaft) with active operations including ongoing shows and experience schedules.
Projektil firmographics
Firmographics- Name
- Projektil
- Legal name
- WE ARE PROJEKTIL AG
- Website
- https://projektil.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Projektil is a Zurich-based immersive experience studio that designs and tours 15+ original audiovisual productions (such as FLOW and STAR DRIFT) to venues, promoters, and cultural institutions across 100+ cities and 20+ countries.
- Ownership category
- akta.pro rank
Projektil industry classification
Industry- Product category
- Immersive Experience Productions
- NAICS
- Independent Artists, Writers, and Performers (71151), Musical Groups and Artists (71113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Backline & Musical Instrument Rental (MPAGAKAJ)
- akta.pro secondary industries
- Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)
Keywords
Where Projektil is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Projektil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Immersive Experience Touring: PROJEKTIL generates revenue through touring their 15+ immersive IP productions to venues globally. They work directly with venues, promoters, and cultural institutions to schedule and host immersive experiences.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Projektil product offering
Product offeringCore offering
Projektil is an immersive experience studio that creates and tours original audiovisual productions combining projection mapping, spatial audio, visual art, and music. Each production is uniquely reshaped by the architecture of the venue it inhabits, allowing heritage spaces, churches, and unexpected venues to be transformed into immersive environments. The studio licenses and tours 15+ original immersive IPs to venues, promoters, and cultural partners globally.
Product overview
PROJEKTIL is an immersive experience studio that creates visual art, music, and space-based experiences. The company operates through three main brands: Eonarium (for discovering experiences), PROJEKTIL EXPERIENCES (venue partnerships for booking shows), and PROJEKTIL MUSIC (audio content on Spotify). Their portfolio includes 15+ immersive intellectual properties (IPs) that tour internationally, including FLOW, GENESIS Remastered, STAR DRIFT, PIXEL ZOO OCEAN, PIXEL ZOO JUNGLE, MOZART MELODIES, INFINITY, and ENLIGHTENMENT. These experiences transform heritage spaces and unexpected venues through audiovisual poetry, immersive music, and visual art installations.
Differentiator
Problem solved
Functional benefit
Brands
- Eonarium: Brand for discovering immersive experiences
- PROJEKTIL EXPERIENCES
Products and services
- FLOW An immersive visual art experience featuring flowing audiovisual poetry and light installations, designed to be reshaped by the architecture of each host venue. Targeted at venues and cultural partners seeking differentiated programming.
- GENESIS Remastered A remastered immersive experience exploring themes of creation and origins through visual art and music. Targeted at venues and promoters booking immersive art tours.
- STAR DRIFT An immersive experience featuring cosmic visuals and audio that transports audiences through stellar landscapes. Targeted at venues and event promoters hosting immersive art programming.
- PIXEL ZOO OCEAN An underwater-themed immersive experience from the Pixel Zoo series featuring marine life visuals. Targeted at family-friendly venues and cultural spaces.
- PIXEL ZOO JUNGLE A jungle-themed immersive experience from the Pixel Zoo series featuring forest and wildlife visuals. Targeted at family-friendly venues and cultural spaces.
- MOZART MELODIES An immersive music experience featuring Mozart compositions presented through visual art and light. Targeted at classical music venues, churches, and heritage spaces.
- INFINITY An immersive experience exploring infinite spaces through visual art, music, and architectural projection. Targeted at large venues and cultural institutions.
- ENLIGHTENMENT An immersive experience featuring illuminated visual art and audiovisual poetry. Targeted at venues seeking transformative nighttime or candlelight programming.
- Eonarium A consumer-facing brand platform for discovering and accessing PROJEKTIL's immersive experiences across multiple venues and cities. Targeted at cultural audiences seeking immersive experiences.
- PROJEKTIL EXPERIENCES A booking and venue partnership service that enables venues, promoters, and cultural institutions to bring PROJEKTIL immersive productions to their locations. Targeted at venue operators and event promoters.
- PROJEKTIL MUSIC PROJEKTIL's music presence on Spotify featuring original audio-visual compositions and soundtracks used in immersive experiences. Targeted at listeners and cultural audiences.
Quantifiable outcome
- 15+ original IPs successfully touring internationally
Companies that use Projektil
Customer profileSegments3 records
Ideal customer profiles3 records
Projektil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Projektil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EonariumcoreEonarium is a consumer-facing brand platform for PROJEKTIL immersive experiences. It serves as the direct-to-consumer distribution channel for audiences to discover and access PROJEKTIL productions globally.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Projektil competitors and assessment
Company assessmentBroad incumbents
- Atelier des Lumières: Paris-based immersive art center operated by Culturespaces, hosting large-scale digital art exhibitions in a former foundry. Comparable as a venue operator commissioning immersive visual art experiences for heritage and cultural spaces, competing for European immersive audiences.
- teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art installations globally. Directly comparable as a peer in immersive experience creation, though significantly larger and more established with permanent venues worldwide.
Emerging players
- Studio NAND: Berlin-based creative studio producing immersive installations and projection mapping experiences. Comparable as a European boutique studio in the immersive art space, though with a stronger focus on bespoke commissioned work versus touring IP.
Direct peers
- Marshmallow Laser Feast: London-based experiential art collective creating immersive audiovisual installations. Comparable as a small creative studio producing touring immersive experiences using projection mapping and spatial audio for cultural venues.
- Meow Wolf: US-based immersive experience company creating interactive art installations. Directly comparable as it produces original immersive IPs installed in dedicated venues, targeting similar cultural audiences seeking transformative experiences.
- ARTECHOUSE: US-based immersive art studio creating technology-driven art experiences in dedicated venues. Comparable as it produces and tours original immersive IPs that combine visual art, light, and sound for cultural audiences.
- Moment Factory: Montreal-based multimedia studio specializing in immersive environments combining light, sound, and projection. Closely comparable as a creative studio producing site-specific immersive experiences for cultural and public spaces globally.
- Frameless: London-based immersive art venue presenting curated digital art experiences. Comparable as a European immersive experience operator offering multisensory projection-based exhibitions to similar cultural audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Projektil social profiles
Digital presenceProjektil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Projektil leadership team
Management profileNumber of profiles
Projektil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Projektil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Projektil
What does Projektil do?
Projektil is an immersive experience studio that creates and tours original audiovisual productions combining projection mapping, spatial audio, visual art, and music. Each production is uniquely reshaped by the architecture of the venue it inhabits, allowing heritage spaces, churches, and unexpected venues to be transformed into immersive environments. The studio licenses and tours 15+ original immersive IPs to venues, promoters, and cultural partners globally.
Is Projektil a public or private company?
Projektil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Projektil founded?
Projektil was founded in 2019. It employs 1 to 10 people.
Where is Projektil based?
Projektil is headquartered in Zürich, Switzerland, in the Europe region.
How does Projektil make money?
One revenue line is on record: immersive Experience Touring.
Who are Projektil's main competitors?
Broad incumbents on record are Atelier des Lumières and teamLab. Studio NAND is listed as an emerging player. Direct peers are Marshmallow Laser Feast, Meow Wolf, ARTECHOUSE, Moment Factory and Frameless.
Does Projektil have an API?
No public API is recorded for Projektil.
What industry is Projektil in?
Projektil's product category is Immersive Experience Productions. Its primary akta.pro industry code is MPAGAKAJ, Backline & Musical Instrument Rental, with a secondary code of MPAHAEAJ, Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural). Its NAICS code is 71151 and its SIC code is 7900.