Projektil

What Projektil does

Projektil (legal entity: WE ARE PROJEKTIL AG) is a privately-held immersive experience studio headquartered at Baslerstrasse 30, 8048 Zurich, Switzerland, founded in 2019 (per the 'since 2019' positioning on its own materials). The company designs and produces audiovisual immersive experiences — projection-mapped visual art, spatial audio, and lighting — that are reshaped by the architecture of each host venue, including heritage spaces, churches, and other non-traditional locations. Its portfolio comprises 15+ original immersive intellectual properties touring internationally, including FLOW, GENESIS Remastered, STAR DRIFT, the PIXEL ZOO series (OCEAN, JUNGLE), MOZART MELODIES, INFINITY, and ENLIGHTENMENT.

The studio serves three primary customer segments: (1) venues and cultural institutions seeking differentiated programming, (2) promoters and event organizers booking touring immersive productions, and (3) cultural end-consumers attending the experiences. To reach these segments, Projektil operates a three-brand architecture: Eonarium (a direct-to-consumer platform at eonariumexperiences.com for discovering and accessing experiences), PROJEKTIL EXPERIENCES (a B2B booking platform for venues and promoters), and PROJEKTIL MUSIC (a Spotify presence for audio content). The company also maintains organic social channels across Instagram, Facebook, TikTok, and LinkedIn for both top-of-funnel awareness and B2B mid-funnel engagement.

Revenue is generated principally through one-time licensing of touring productions to venues, promoters, and cultural institutions across 20+ countries and 100+ cities, with no publicly disclosed pricing and no disclosed external institutional investors, funding rounds, M&A activity, or executive hires in the source data. Headcount is 1-10 employees as of the most recent firmographic snapshot, and the company is structured as a Swiss private limited company (Aktiengesellschaft) with active operations including ongoing shows and experience schedules.

Name

Projektil

Legal name

WE ARE PROJEKTIL AG

Website

https://projektil.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Projektil is a Zurich-based immersive experience studio that designs and tours 15+ original audiovisual productions (such as FLOW and STAR DRIFT) to venues, promoters, and cultural institutions across 100+ cities and 20+ countries.

Ownership category

akta.pro rank

Product category

Immersive Experience Productions

NAICS

Independent Artists, Writers, and Performers (71151), Musical Groups and Artists (71113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Backline & Musical Instrument Rental (MPAGAKAJ)

akta.pro secondary industries

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

Keywords

• Immersive experience design
• Projection mapping productions
• Audiovisual art installations
• Live event experiences
• Spatial audio experiences

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Immersive Experience Touring: PROJEKTIL generates revenue through touring their 15+ immersive IP productions to venues globally. They work directly with venues, promoters, and cultural institutions to schedule and host immersive experiences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Projektil is an immersive experience studio that creates and tours original audiovisual productions combining projection mapping, spatial audio, visual art, and music. Each production is uniquely reshaped by the architecture of the venue it inhabits, allowing heritage spaces, churches, and unexpected venues to be transformed into immersive environments. The studio licenses and tours 15+ original immersive IPs to venues, promoters, and cultural partners globally.

Product overview

PROJEKTIL is an immersive experience studio that creates visual art, music, and space-based experiences. The company operates through three main brands: Eonarium (for discovering experiences), PROJEKTIL EXPERIENCES (venue partnerships for booking shows), and PROJEKTIL MUSIC (audio content on Spotify). Their portfolio includes 15+ immersive intellectual properties (IPs) that tour internationally, including FLOW, GENESIS Remastered, STAR DRIFT, PIXEL ZOO OCEAN, PIXEL ZOO JUNGLE, MOZART MELODIES, INFINITY, and ENLIGHTENMENT. These experiences transform heritage spaces and unexpected venues through audiovisual poetry, immersive music, and visual art installations.

Differentiator

Problem solved

Functional benefit

Brands

• Eonarium: Brand for discovering immersive experiences
• PROJEKTIL EXPERIENCES

Products and services

• FLOW An immersive visual art experience featuring flowing audiovisual poetry and light installations, designed to be reshaped by the architecture of each host venue. Targeted at venues and cultural partners seeking differentiated programming.
• GENESIS Remastered A remastered immersive experience exploring themes of creation and origins through visual art and music. Targeted at venues and promoters booking immersive art tours.
• STAR DRIFT An immersive experience featuring cosmic visuals and audio that transports audiences through stellar landscapes. Targeted at venues and event promoters hosting immersive art programming.
• PIXEL ZOO OCEAN An underwater-themed immersive experience from the Pixel Zoo series featuring marine life visuals. Targeted at family-friendly venues and cultural spaces.
• PIXEL ZOO JUNGLE A jungle-themed immersive experience from the Pixel Zoo series featuring forest and wildlife visuals. Targeted at family-friendly venues and cultural spaces.
• MOZART MELODIES An immersive music experience featuring Mozart compositions presented through visual art and light. Targeted at classical music venues, churches, and heritage spaces.
• INFINITY An immersive experience exploring infinite spaces through visual art, music, and architectural projection. Targeted at large venues and cultural institutions.
• ENLIGHTENMENT An immersive experience featuring illuminated visual art and audiovisual poetry. Targeted at venues seeking transformative nighttime or candlelight programming.
• Eonarium A consumer-facing brand platform for discovering and accessing PROJEKTIL's immersive experiences across multiple venues and cities. Targeted at cultural audiences seeking immersive experiences.
• PROJEKTIL EXPERIENCES A booking and venue partnership service that enables venues, promoters, and cultural institutions to bring PROJEKTIL immersive productions to their locations. Targeted at venue operators and event promoters.
• PROJEKTIL MUSIC PROJEKTIL's music presence on Spotify featuring original audio-visual compositions and soundtracks used in immersive experiences. Targeted at listeners and cultural audiences.

Quantifiable outcome

• 15+ original IPs successfully touring internationally

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• EonariumcoreOEM/ Whitelabel/ Licensing PartnerEonarium is a consumer-facing brand platform for PROJEKTIL immersive experiences. It serves as the direct-to-consumer distribution channel for audiences to discover and access PROJEKTIL productions globally.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Atelier des Lumières: Paris-based immersive art center operated by Culturespaces, hosting large-scale digital art exhibitions in a former foundry. Comparable as a venue operator commissioning immersive visual art experiences for heritage and cultural spaces, competing for European immersive audiences.
• teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital art installations globally. Directly comparable as a peer in immersive experience creation, though significantly larger and more established with permanent venues worldwide.

Emerging players

• Studio NAND: Berlin-based creative studio producing immersive installations and projection mapping experiences. Comparable as a European boutique studio in the immersive art space, though with a stronger focus on bespoke commissioned work versus touring IP.

Direct peers

• Marshmallow Laser Feast: London-based experiential art collective creating immersive audiovisual installations. Comparable as a small creative studio producing touring immersive experiences using projection mapping and spatial audio for cultural venues.
• Meow Wolf: US-based immersive experience company creating interactive art installations. Directly comparable as it produces original immersive IPs installed in dedicated venues, targeting similar cultural audiences seeking transformative experiences.
• ARTECHOUSE: US-based immersive art studio creating technology-driven art experiences in dedicated venues. Comparable as it produces and tours original immersive IPs that combine visual art, light, and sound for cultural audiences.
• Moment Factory: Montreal-based multimedia studio specializing in immersive environments combining light, sound, and projection. Closely comparable as a creative studio producing site-specific immersive experiences for cultural and public spaces globally.
• Frameless: London-based immersive art venue presenting curated digital art experiences. Comparable as a European immersive experience operator offering multisensory projection-based exhibitions to similar cultural audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/projektilart
• LinkedInlinkedin.com/company/projektilart
• Instagraminstagram.com/projektilart
• TikToktiktok.com/@projektilart
• Xx.com/projektilart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projektil