EPlant Source

What EPlant Source does

ePlantSource, Inc. operates an online B2B marketplace that connects professional greenhouse growers with a network of young-plant and cutting suppliers across North America. The platform, accessible at eplantsource.com, allows growers to search and order live goods — including annuals, perennials, geraniums, mums, poinsettias, edibles, succulents, foliage, and tropicals in forms ranging from unrooted cuttings and callused cuttings to plug seedlings, tissue culture, grafted material, and retail-ready product. The company's core problem-solved is the historically fragmented, broker-mediated procurement workflow in floriculture: instead of working through catalogs, phone calls, and spreadsheets, registered growers access a single availability and pricing grid spanning 33 supplier partners and 20,000+ varieties, 24/7. The company is incorporated in Colorado (8651 Snowbrush Ln, Highlands Ranch, CO 80126), operates as a privately held corporation, and is bootstrapped (no funding rounds disclosed).

The underlying technology is a proprietary eCommerce platform with three identified differentiators: a unified search/availability/ordering layer integrating 33 supplier inventories, cross-supplier price comparison, and a 2.0 upgrade (multi-week production scheduling, on-the-fly shortage remediation, and performance upgrades for thousands-of-results responsiveness). There is no public API, SDK, or documented AI/ML capability. Distribution is entirely self-service via the web platform; supporting channels are limited to top-of-funnel social (Facebook, Twitter, LinkedIn), YouTube tutorials, and the company website.

Revenue is generated via transaction facilitation between growers and the supplier network — the company describes itself as an "online broker" and charges transaction-related fees, though pricing is not publicly disclosed and requires registration. Go-to-market is fully self-serve, segmented vertically (professional greenhouse growers in floriculture/horticulture), with no named individual customer logos disclosed in the source material. The company employs 11-50 people (firmographic band) and has not disclosed revenue, ownership beyond the legal entity, or external investment.

Name

EPlant Source

Legal name

ePlantSource, Inc.

Website

https://eplantsource.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ePlantSource is a privately held B2B online marketplace connecting professional North American greenhouse growers with 33 partner suppliers, offering self-service 24/7 search, price comparison, and ordering across 20,000+ live-good varieties. The company generates revenue via transaction fees and operates as a digital broker replacement for the floriculture industry.

Ownership category

akta.pro rank

Product category

Horticulture eCommerce Marketplace

NAICS

Wholesale Trade Agents and Brokers (4251), Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Horticulture marketplace
• Greenhouse supply platform
• Live goods ordering
• Ornamental plant distribution
• Floriculture eCommerce

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction facilitation: Facilitates transactions between professional greenhouse growers and plant suppliers. Acts as an online broker/ordering platform connecting buyers with suppliers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ePlantSource operates an online B2B broker and ordering marketplace that connects professional greenhouse growers directly with 33 partner suppliers across the U.S. and Canada. The web platform lets growers search over 20,000 plant varieties, compare pricing across suppliers in real time, and place, track, and edit orders 24/7 without traditional broker intermediaries. Orders for live goods (cuttings, plug seedlings, prefinished plants, tissue culture, grafted, retail ready) are fulfilled directly by the partner suppliers through the platform.

Product overview

ePlantSource is a single unified eCommerce platform for professional greenhouse growers. The core product is the ePlantSource Platform, an online marketplace providing self-service ordering, real-time availability search, pricing comparison, and order management for live plant goods. The platform connects buyers with 33 supplier partners across North America, offering over 20,000 varieties of annuals, edibles, geraniums, mums, perennials, poinsettias, pot plants, succulents, foliage, and tropicals in various forms (cuttings, seedlings, plug seedlings, rooted/unrooted cuttings, tissue culture, grafted, retail ready). The main platform capabilities include the Online Ordering System, Supplier Availability Grid, and Pricing Comparison Tools. All transactions occur through the web-based platform with orders fulfilled directly by partner suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• ePlantSource Platform (Online Ordering Marketplace) Self-service B2B eCommerce marketplace that connects professional greenhouse growers with 33 partner suppliers across the U.S. and Canada, enabling search, real-time availability viewing, cross-supplier price comparison, and 24/7 placement, tracking, and editing of orders for over 20,000 plant varieties.
• ePlantSource 2.0 (Platform Upgrade) Upgraded version of the ePlantSource ordering platform adding multi-week production scheduling, on-the-spot shortage management, and improved search performance to handle thousands of availability results quickly.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core.

• DGI PropagatorscoreStrategic or Co-development PartnerPartner supplier with 5 acres under glass producing over 2,000 different plant varieties. Located in Hudsonville, MI. Provides young plants and rooted cuttings to ePlantSource growers.
• Gediflora Belgian MumscoreStrategic or Co-development PartnerGlobal breeder and propagator of ball-shaped chrysanthemums (Belgian Mums). Headquarters in Belgium with North American sales office in Tallahassee, FL.
• Green Fuse BotanicalscoreStrategic or Co-development PartnerCollaborates with independent plant breeders worldwide to bring innovative plant varieties. Located in Santa Paula, CA.
• Gulley GreenhousecoreStrategic or Co-development PartnerFamily business for over 35 years specializing in Perennials, Herbs, Ornamental Grasses, and Vegetative Annuals. Located in Fort Collins, CO.
• Kientzler North America / InnovaplantcoreStrategic or Co-development PartnerFamily owned for over 100 years, breeding and developing innovative ornamental plants. Mother stock facility (InnovaPlant) in Alajuela, Costa Rica with 22 acres of poly covered greenhouses.
• Knox HorticulturecoreStrategic or Co-development PartnerSecond-generation family business started in 1962. Produces over 150 million plugs and liners from over 700,000 square feet of high-tech greenhouses. Over 5,000 varieties. Located in Winter Garden, FL.
• Kube PakcoreStrategic or Co-development PartnerWholesale grower of fine garden plants, family owned and operated for over 50 years. Offers custom grown plugs, rooted cuttings, and finished annuals and perennials. Located in Allentown, NJ.
• Lucas GreenhousescoreStrategic or Co-development PartnerCommitted to highest quality plants supported by remarkable customer service. Unique approach treating each customer with personal attention. Located in Monroeville, NJ.
• Malmborg's Garden Center and GreenhousecoreStrategic or Co-development PartnerLeading geranium propagator since 1961, expanded to include spring vegetative items, mums & asters, and poinsettias totaling more than 900 varieties. Located in Rogers, MN.
• Millstadt Young PlantscoreStrategic or Co-development PartnerFamily owned and operated business bringing superior young plants to the market since 1951. Located in Millstadt, IL.
• Plant Source InternationalcoreStrategic or Co-development PartnerGrower's choice for high quality spring vegetative and herb cuttings from Mexico and Ipomoea cuttings from Florida. Located in Rogers, MN.
• Plug ConnectioncoreStrategic or Co-development PartnerOver 25 years helping growers tap into innovative network of partners and resources. Offers Certified Organic edibles through CCOF certification. Located in Vista, CA.
• Quality Cuttings TeamcoreStrategic or Co-development PartnerPremier provider of quality unrooted cuttings sourcing and shipping from domestic and off-shore stock with partnership with Floraplant S.A. de C.V. Over 700 varieties. Located in Madison, OH.
• Raker-Roberta's Young PlantscoreStrategic or Co-development PartnerC. Raker and Sons acquired by Eric Wallien of Roberta's Inc. on December 1, 2017. Provides outstanding quality young plants. Located in Litchfield, MI.
• Terra Nova NurseriescoreStrategic or Co-development PartnerIndustry leader in breeding technology producing award-winning, premium performers. Grown from tiny lab and greenhouse to world leader in perennial plant breeding with over 700 new varieties and 30+ awards. Located in Canby, OR.
• Vivero Int.coreStrategic or Co-development PartnerMission to produce healthiest and most uniform cuttings in the world. Almost 50% of all Pelargonium plants in the United States cut from their mother stock. Located in Cuernavaca, Mexico.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ball Seed (Ball Horticultural Company): Largest North American wholesale distributor of seeds, plugs, and young plants to professional greenhouse growers, with its own digital ordering platform (WebTrack). Most direct competitor to ePlantSource in the B2B live-goods ordering space.
• Johnny's Selected Seeds: B2B mail-order and online supplier of seeds, live plants, and growing supplies to commercial growers and growers in North America. Comparable B2B self-service ordering model and live-goods product set, though with stronger emphasis on seed categories.
• Griffin Greenhouse Supplies: Major U.S. wholesale supplier of greenhouse live goods, hard goods, and supplies, with an online ordering platform serving professional growers. Comparable in both target customer (commercial greenhouse operators) and B2B e-commerce model.
• Hummert International: Wholesale distributor of greenhouse supplies, live goods, and horticultural inputs with digital ordering for commercial growers. Comparable in serving the same professional greenhouse buyer with a B2B distribution platform.
• Masterblend: Supplier of greenhouse fertilizers, water-soluble nutrients, and growing supplies with online B2B ordering. Comparable B2B digital ordering model for professional greenhouse operators, though focused on consumables rather than live plants.
• Greenhouse Megastore: Online B2B/B2C retailer specializing in greenhouse structures, supplies, and equipment with strong e-commerce ordering capabilities. Comparable in self-service digital ordering and North American grower focus, though more weighted to hard goods.

Emerging players

• Pacific Plug & Liner: Young plant and liner producer offering online ordering for annuals, perennials, and succulents to growers in North America. Comparable in live-goods product and B2B digital ordering, though operates as a single supplier rather than a multi-supplier marketplace.

Broad incumbents

• Dümmen Orange: Global leader in floricultural breeding and propagation with its own direct supply relationships to growers worldwide. Comparable as a major live-goods supplier active in the same value chain, but as a large integrated breeder-producer rather than a marketplace.
• Proven Winners: Large plant brand and marketing cooperative that supplies branded live plants through its own grower network and direct ordering infrastructure. Comparable in serving professional greenhouse buyers with live goods, but operates as a brand/breeding network rather than a neutral marketplace.
• Syngenta Flowers: Global seed and young-plant supplier serving the ornamental horticulture industry with proprietary genetics and direct-to-grower distribution. Comparable supplier of live goods to professional greenhouse growers, but at far greater scale and with breeder-owned supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eplantsource
• Facebookfacebook.com/ePlantSource
• LinkedInlinkedin.com/company/eplantsouce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPlant Source