Krona

What Krona does

Krona Tubos e Conexões is a Brazilian industrial manufacturer of PVC, CPVC, and PPR pipes, connections, and accessories for hydraulic (cold water, hot water, sewage) and electrical installations, serving residential, commercial, and industrial construction projects. Founded in 1994 in Joinville, Santa Catarina, the company operates as the core brand of Grupo Krona and now encompasses five brands—Krona, Viqua, Elleve, Novii, and Top-Max—following the 2023 acquisitions of Viqua and Grupo Linear. The portfolio spans more than 2,500 SKUs across cold water, hot water (PPR and UltraTerm CPVC), sewage, electrical conduits and distribution boards, accessories, linear and square drains, faucets, and agricultural irrigation products, complemented by the Krona BIM digital specification tool launched in 2024.

Krona manufactures across eight units located in Joinville (headquarters), Blumenau, Aparecida de Goiânia, and Marechal Deodoro, with a workforce of more than 3,500 direct and indirect employees and R$300M+ invested in expansions and operational improvements between 2020 and 2023. The company sells exclusively through B2B channels—distributors, wholesalers, and a national retailer network covering all 27 Brazilian states—combined with direct enterprise sales for large construction accounts (e.g., Cyrela, recognized Krona as 2023 Top Supplier in hydraulics and electrical) and a regional representative force. Pricing is quote-based and not publicly disclosed, and Krona does not maintain consumer e-commerce.

The business is positioned as a one-stop-shop for the full construction lifecycle, certified under PBQP-H and ABNT standards, and has been ranked Top of Mind in Brazilian construction materials retail since 2006. The company is privately held by its founding families and underwent governance professionalization in 2024, with a Board of Directors chaired by founder Vilson Perin and an incoming Independent Board Member.

Name

Krona

Legal name

Krona Tubos e Conexões

Website

https://krona.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Krona Tubos e Conexões is a Brazilian manufacturer of PVC, CPVC, and PPR pipes, connections, and accessories for hydraulic and electrical installations. Operating as part of Grupo Krona with five brands, it serves construction companies, retailers, and installers nationwide across all 27 Brazilian states.

Ownership category

akta.pro rank

Product category

Plastic Pipes and Fittings Manufacturing

akta.pro primary industry

Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA)

Keywords

• PVC pipes fittings
• Hydraulic systems manufacturing
• Electrical conduits accessories
• Construction materials wholesale
• CPVC PPR piping

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pipes and Connections Manufacturing and Sales: Manufacturing and distribution of PVC, CPVC, PPR pipes and connections for hydraulic systems (cold water, hot water, sewage), electrical systems (conduits, distribution boxes), and accessories. Products sold through distributors, wholesalers, and direct to retailers across Brazil.
2. Building Materials Portfolio: Extended portfolio including Viqua (taps, faucets, agricultural irrigation), Elleve (linear drains, bathroom accessories), Novii (grates, accessories), and Top-Max (square drains, accessories) brands. Coverage of construction lifecycle from basic materials to finishing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Krona designs, manufactures, and distributes PVC, CPVC, and PPR pipes and connections for cold water, hot water, sewage, and electrical installations, serving residential, commercial, and industrial construction across Brazil. The portfolio spans more than 2,500 items across brands Krona, Viqua, Elleve, Novii, and Top-Max, complemented by the Krona BIM digital specification tool for engineering professionals.

Product overview

Krona Tubos e Conexões is a Brazilian manufacturer of pipes and connections for the construction industry, operating as part of Grupo Krona which includes acquired brands Viqua, Elleve, Novii, and Top-Max. The company offers over 2,500 items across multiple product lines including cold water (Água Fria), hot water (Água Quente with PPR and CPVC/UltraTerm), sewage (Esgoto), electrical (Elétrica with conduits and distribution boards), and accessories. Krona BIM provides a digital BIM tool for building information modeling. The portfolio serves residential, commercial, and industrial construction with solutions for water supply, drainage, and electrical installations.

Differentiator

Problem solved

Functional benefit

Brands

• Viqua: Torneiras e soluções hidráulicas (faucets and hydraulic solutions) including agropecuária/irrigation line.
• Elleve
• Novii
• Top-Max

Products and services

• Água Fria (Cold Water Line) Pipes and connections for cold water installations, available in solderable (marrom/brown) and threaded (branco/white) options, for residential, commercial, and industrial use.
• Água Quente (Hot Water Line) Pipes and connections for hot water systems manufactured in PPR (green) and CPVC/UltraTerm (beige) materials, awarded 1st Place in Hot Water Pipes and Connections at Prêmio Melhor Produto do Ano 2024 (28th edition).
• Esgoto (Sewage Line) Sewage and drainage pipes and connections available in normal (SN) and reinforced (SR) series, in white/off-white color, supporting domestic and commercial drainage systems. The reinforced series received 48 new items added to the Esgoto Série Reforçada line.
• Elétrica (Electrical Line) Electrical conduits and distribution boards including flexible corrugated conduits (amarelo/leve for walls, laranja/reforçado for slabs), rigid conduits (preto), and distribution boards (QDC — Quadro de Distribuição de Circuitos).
• Acessórios (Accessories) Hydraulic accessories including registers (sphere, gate, pressure), faucets, showers, toilet seats, water tanks, grease traps, inspection boxes, and cleaning solutions.
• Viqua Brand within Grupo Krona specializing in faucets, valves, and ABS hydraulic products, plus an agricultural irrigation line with exclusive products for irrigation systems distributed through partnership with K-Rain.
• Elleve Brand specializing in linear drains (ralos lineares), including the Touch model with proprietary automatic activation technology triggered by water weight.
• Novii Brand specializing in drainage products, including the Grelha Abre e Fecha (open and close grate).
• Top-Max Brand offering drainage solutions including the 2-in-1 Square Drain with hidden finish on one side and stainless steel on the other.
• UltraTerm CPVC CPVC (Chlorinated Polyvinyl Chloride) product line for hot water applications featuring UV protection compound and low thermal conductivity, dispensing insulation for installations up to 20m length. Relaunched as featured product on the Krona homepage.
• PPR (Polypropylene Random) PPR pipes and connections for hot water systems, available in PN20 (yellow stripe) and PN25 (red stripe) pressure classes, joined through thermofusion (thermo-fusion) process.
• Krona BIM Digital Building Information Modeling tool that provides a system of digital representation of physical and functional characteristics of construction projects, enabling better planning, execution, and material management with reduced waste. Built for engineering professionals specifying hydraulic and electrical installations.
• PU 40 Specific Krona product line referenced in the product catalog on krona.com.br and featured on the company website homepage.

Quantifiable outcome

• 48 new items added to Esgoto Série Reforçada line
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, major, strategic, minor and core.

• JEC (Joinville Esporte Clube)flagshipGTM or Marketing Partner · 27 February 2025Sponsorship of JEC/Krona Futsal team since 2009. Partnership renewed and expanded for 2025 season with brand on sleeves. Includes JEC/Krona Futsal sub-21 team winning Copa Mundo do Futsal world championship.
• Akdeniz ChemsonmajorTechnology or Integration · 15 August 2024World leader in PVC stabilizers. Mutual recognition with Grupo Krona including celebrations at Joinville Iate Clube. International supplier partnership with visits exchanged between companies. Part of Grupo Krona's international supplier network.
• K-RainstrategicChannel Partner/ Reseller/ Distributor · 4 May 2024US-based irrigation equipment manufacturer with 40+ years experience in 70+ countries. Serves Viqua brand which operates in agricultural irrigation segment. Part of international supplier relationship developed during Colombia and USA mission.
• Wittmann BattenfeldmajorTechnology or Integration · 12 April 2024Austrian manufacturer of injection molding machines. Main supplier of injection molding equipment for Krona. Supplied latest generation automated cell for Viqua faucet production. Founding families participated in Wittmann Battenfeld's Competence Days event.
• Joinville Ciclismo TeamminorGTM or Marketing Partner · 1 January 2024Local cycling team supported during 54th Circuito do Boa Vista event. Includes pit stop with fruit and water distribution.
• UFSC (Universidade Federal de Santa Catarina)strategicStrategic or Co-development Partner · 1 January 2024Academic partnership for R&D innovation project in raw materials developed during Lana Taise Peschel's master's degree, presented at PVC Conference 2024.
• Sinduscon (Sindicato da Indústria da Construção Civil)strategicStrategic or Co-development Partner · 1 January 2024Partnership under Projeto Profissão Construir for Hydraulic Installer Course. Instituto Krona collaboration for professional training and community development.
• ViquacoreStrategic or Co-development Partner · 1 January 2023Acquisition in 2023 of Viqua, a brand specializing in taps, faucets, and bathroom fixtures. Includes automated production cell from Wittmann Battenfeld for ABS faucet production. Part of Grupo Krona's expansion into complete building solutions.
• Grupo Linear (Elleve, Novii, Top-Max)coreStrategic or Co-development Partner · 1 January 2023Acquisition of Grupo Linear with brands Elleve (linear drains with Touch technology), Novii (grates), and Top-Max (square drains). Complements Krona's portfolio with finishing and bathroom solutions.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Deca: Brazilian market leader in bathroom fixtures and sanitaryware, competing with Krona's Viqua, Elleve and Top-Max brands in the finishing stage of residential and commercial construction projects.
• Fortlev: Major Brazilian PVC manufacturer focused on pipes, connections and water tanks, serving the same building materials retail and wholesale channels that Krona dominates nationwide.
• Amanco: Brazilian plastic pipe and fittings brand owned by Aliaxis, offering PVC, PPR and CPVC solutions that overlap almost one-to-one with Krona's core hydraulic and electrical conduit portfolio.
• Docol: Leading Brazilian manufacturer of faucets, valves and metal fittings, directly comparable to Krona's Viqua brand line in the bathroom fixtures and finishing solutions segment.
• Tigre: Brazil's largest manufacturer of plastic pipes, fittings and sanitaryware, directly competing with Krona across PVC, CPVC and PPR product lines for the same Brazilian construction and infrastructure customers.
• Astra: Brazilian manufacturer of faucets, valves and bathroom accessories, overlapping directly with Krona's Viqua brand in the mid-market plumbing fittings category.

Broad incumbents

• Pipelife: European plastic pipe manufacturer offering water, sewage and cable protection solutions that mirror Krona's core product portfolio, though focused primarily on European markets.
• Aliaxis: Global leader in plastic fluid handling solutions and parent of Amanco; directly comparable through its Brazilian subsidiary and competes with Krona in pipe, fittings and water management categories worldwide.
• Wavin: Global plastic pipe systems company owned by Orbia, serving water and building markets across Europe, Asia and Latin America; overlaps with Krona's core pipe portfolio but at much larger international scale.

Emerging players

• Uponor: International specialist in PPR and PEX plumbing systems for hot and cold water, competing in the same hot water pipe and connection category as Krona's UltraTerm CPVC and PPR lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/krona-tubos-e-conex-es

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krona