Rysen

What Rysen does

Rysen is a privately-held, Sydney-based (Crows Nest) digital agency founded in 2006 that delivers custom website design and development, eCommerce builds, UX/UI design, mobile application development, digital strategy, email marketing, social media management, and branding services. The company builds primarily on WordPress and a portfolio of eCommerce platforms (WooCommerce, BigCommerce, Shopify, Magento/Adobe Commerce), positioning itself as a platform-agnostic full-service integrator rather than a single-stack vendor. Delivery is anchored in a customer-centric UX methodology that combines persona development, empathy mapping, and customer journey mapping prior to build. The agency self-describes as boutique by choice, with an 11-50 employee headcount and an agile, senior-led engagement model.

Rysen serves enterprise and mid-market clients across Australia, with selected international engagements. Its named customer base includes Woolworths, Bing Lee, Macquarie Telecom, Mortgage House, King Living, Fantastic Furniture, Masters Home Improvement, Hype DC, Radio Rentals, OPSM, Centennial Parklands, Capral, Australian Geographic, and Marina Bay Sands, spanning retail, financial services, telecommunications, hospitality, government, and home improvement verticals. Project outcomes disclosed include a 207% online sales uplift and 175% conversion rate improvement at Bing Lee, and an 84% traffic increase with 375% transaction growth at Capral. Awards include ORIA wins (Most Innovative Online Retailer for masters.com.au, Best Multichannel Retailer for woolworths.com.au, Best Site Optimisation & Design), Communicator Awards (5x Silver for mortgagehouse.com.au), and a Sydney Design Award (kingliving.com.au).

The business operates a project-based professional services model supplemented by ongoing maintenance and managed services. Project budgets disclosed on the contact form range from A$15-30K to A$100K+, with complex custom builds running 12-16 weeks and basic sites approximately 6 weeks. Go-to-market is sales-led and consultative, anchored on portfolio, awards, and direct enterprise engagement rather than performance marketing. No funding rounds, institutional investors, or public revenue figures have been disclosed. The site links to 'About Supergravity Group' in the navigation, suggesting a sibling-agency or shared-ownership relationship; the nature of that relationship is not formally stated.

Name

Rysen

Legal name

Rysen

Website

https://rysen.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Rysen is a privately-held, Sydney-based boutique digital agency founded in 2006, designing and developing custom WordPress and eCommerce websites, UX/UI, mobile apps, and digital strategy for enterprise and mid-market clients across Australian retail, financial services, telecommunications, and government.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Website design agency
• UX design services
• ECommerce development
• Digital strategy
• Mobile app development

Headquarters

HQ city

Crows Nest

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Web Design & Development Services: Project-based professional services for custom website design, development, and digital solutions. Pricing based on project scope with typical budgets ranging from 15-30K to 100K+
2. Ongoing Digital Services: Maintenance, support, and optimization services for launched websites and digital properties

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rysen is a Sydney-based boutique digital agency that designs and develops custom websites, eCommerce platforms, mobile applications, and digital experiences for businesses. Its core services span custom website design and development (primarily on WordPress, WooCommerce, BigCommerce, Shopify, and Magento), UX/UI design, customer experience strategy, digital strategy, mobile app development, email marketing campaigns, social media strategy, and branding. The agency delivers bespoke, customer-centric digital solutions through a project-based, consultative engagement model.

Product overview

Rysen is a full-service digital agency offering a comprehensive suite of digital design and development services. The company's product portfolio centers on custom website and eCommerce development (using WordPress, WooCommerce, BigCommerce, Shopify, and Magento platforms), complemented by strategic services including UX/UI design, customer experience strategy, and digital strategy. Additional offerings include mobile app development, email marketing campaigns (with Mailchimp, Campaign Monitor, Vision6, and Exact Target integration), social media strategy, branding, and marketing collateral design. Together, these services form an integrated digital solution designed to deliver customer-centric websites and digital experiences from strategy through to ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Web Development & Design Custom WordPress website design and development services for Australian businesses. Includes research, strategy, UX design, UI design, and responsive design. Delivers flexible, scalable websites built on the WordPress CMS platform.
• Ecommerce Web Development & Design Bespoke eCommerce website development for retailers and direct-to-consumer brands. Provides omnichannel expertise, best practice UX, and solutions across WordPress/WooCommerce, BigCommerce, Shopify, and Magento platforms.
• Custom Website Design & Development Full-service custom website development from strategy and planning through development, testing, launch, and ongoing maintenance. Uses agile methodology and WordPress CMS.
• Custom Landing Page Design Bespoke landing page design focused on lead generation, SEO optimization, and conversion. Pages are tailored to specific audience segments and campaigns.
• Customer Experience (CX) Strategy Strategic customer experience planning including market research, competitor analysis, customer journey mapping, and experience mapping to improve retention and loyalty.
• User Experience (UX) & User Interface (UI) Design Strategic UX/UI design including research, persona development, empathy maps, user journey mapping, prototyping, and interaction design for websites, apps, and digital products.
• Digital Strategy Comprehensive digital strategy services including brand discovery, strategy workshops, digital blueprint, UX strategy, information architecture, and wireframing.
• Mobile App Development Native and hybrid mobile application development for iOS and Android, including strategy, UX design, prototyping, and ongoing evaluation.
• Email Direct Marketing (eDM) Campaign Email marketing campaign design and development including strategy, user-centric design, responsive HTML development, and integration with Mailchimp, Campaign Monitor, Vision6, and Exact Target.
• Social Media Strategy & Management Social media strategy development, account setup across multiple channels, community management, content creation, and paid social campaigns.
• Digital & Business Branding Brand identity development including logo design, brand style guides, and creative applications across digital and business contexts.
• Marketing Collateral Design Print collateral design services including brochures, catalogues, flyers, and postcards that maintain brand consistency and drive results.

Quantifiable outcome

• 207% increase in online sales for Bing Lee
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• WordPresscoreTechnology or IntegrationPrimary CMS platform for custom website development since 2006
• WooCommercecoreTechnology or IntegrationeCommerce platform for WordPress-based online stores
• BigCommercecoreTechnology or IntegrationEnterprise eCommerce platform option for clients
• ShopifycoreTechnology or IntegrationeCommerce platform for online store development
• Magento (Adobe Commerce)coreTechnology or IntegrationEnterprise eCommerce platform for complex online stores

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anchor Digital: Australian digital agency providing custom web development, eCommerce, and digital strategy services. Comparable boutique agency model with similar service portfolio.
• Digital Eskimo: Sydney-based digital agency offering web design, development, and digital experience services. Comparable boutique agency competing for similar enterprise web projects in Australia.
• Luminary: Australian full-service digital agency offering web design, development, UX, and digital strategy. Direct comparable to Rysen in service mix, boutique positioning, and enterprise client focus across Australia.
• Baha Agency: Sydney-based boutique digital agency specializing in web design, branding, and digital marketing. Comparable boutique positioning and similar service mix targeting Australian SMEs and enterprises.
• Edge of the Web: Australian boutique digital agency offering web design, development, and digital marketing services. Comparable in boutique positioning and mid-market to enterprise client focus.
• Reactive Media: Sydney-based digital agency specializing in custom web design, eCommerce, and digital strategy. Similar boutique positioning, WordPress/Shopify stack, and Australian enterprise client base.
• Emote Digital: Melbourne-based boutique digital agency offering web design, eCommerce development, UX, and digital marketing. Comparable in size, scope, and target customer segment to Rysen.
• Digital360: Australian digital agency focused on web design, eCommerce, and digital transformation. Comparable boutique agency competing in the same Australian enterprise market.

Regional players

• Big Drop Inc: US-based digital agency offering custom web design, development, and branding services. Operates in the same digital agency category but serves primarily North American clients, providing a comparable service model from a different geography.

Broad incumbents

• The Works (Resilient Communications): Larger Australian creative and digital agency offering broader marketing and advertising services alongside web/digital. Larger incumbent competing for some of the same enterprise digital budgets as Rysen.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rysen