What Karpeta does

Karpeta is an Italian handmade rug manufacturer founded in 2006 by Daniele Morabito in Reggio Calabria, Italy. The company designs and produces contemporary designer rugs using three traditional weaving techniques — Handwoven (Telaio Manuale), Tufted (Taftati), and Handknotted (Annodati a mano, including the Soumak method) — and premium materials including New Zealand wool, Tencel, silk, jute, linen, cotton, felt, and paper yarn. Karpeta works with a rotating roster of international designers (Alessandra Salaris, Sara Ricciardi, José Mendoza, Studio Tomorrow, OTTO Studio, Sans Nom, and others) to produce collections, and offers a Bespoke service for fully customized rugs beyond standard dimensions and colors.

The company's business model is multi-channel: direct-to-consumer e-commerce via karpeta.it, a Milan showroom for in-person consultations, and distribution partnerships with Materialbank and Archiproducts — material specification platforms serving architects and interior designers. Karpeta operates two product lines: a "Ready-to-Ship" collection with standard sizes and a "Made in Italy" premium collection, alongside a customization service for bespoke residential and commercial projects. Target customer segments include interior designers and architects (primary), design-conscious consumers, and hospitality/commercial projects (boutique hotels, luxury retail). Pricing is quote-based and not publicly disclosed, consistent with the luxury positioning.

Karpeta is a privately held Italian company (legal entity KAR.PE.TA. SRL) with 1-10 employees, headquartered in Reggio Calabria at Via delle Industrie 6, and a showroom in Milan at Via Cappuccio 18. The company has a sister brand, Texturae, surfaced through the shared Milan showroom. Founded in southern Italy (Magna Grecia region), Karpeta's positioning centers on Italian craftsmanship heritage fused with contemporary design, and the business has remained founder-owned with no disclosed external funding or institutional investors.

Name

Karpeta

Legal name

KAR.PE.TA. SRL

Website

https://karpeta.it

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Karpeta is an Italian handmade rug manufacturer founded in 2006 in Reggio Calabria, producing contemporary designer rugs using traditional handwoven, tufted, and handknotted techniques. It sells through e-commerce, a Milan showroom, and design platforms like Materialbank and Archiproducts, serving interior designers, architects, design-conscious consumers, and hospitality clients.

Ownership category

akta.pro rank

Product category

Luxury Handmade Rugs

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Tufted Floor Coverings Manufacturing (IMAOAJAE), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

Keywords

• Handmade rugs
• Custom carpets
• Designer floor coverings
• Luxury textiles
• Artisanal rugs

Headquarters

HQ city

Reggio Calabria

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ready-to-Ship Rug Sales: Standard collection of handmade rugs available for immediate purchase, including designs from international designers. Products include various sizes, colors, and compositions using materials like New Zealand Wool, Tencel, Silk, Jute, and Cotton.
2. Bespoke/Custom Orders: Fully customized rug creation beyond standard dimensions and colors, tailored to specific client requirements. The bespoke service emphasizes personalization of form, dimensions, and aesthetic elements.
3. Made in Italy Collection: Premium collection produced in Italy with designer collaborations, featuring higher-end materials and exclusive designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Karpeta designs and manufactures handmade luxury rugs combining traditional Italian weaving craftsmanship with contemporary aesthetics. It sells ready-to-ship collections, a premium Made in Italy line of international designer collaborations, and fully bespoke custom rugs, produced in Reggio Calabria using handwoven, tufted, and handknotted techniques with premium natural and recycled materials. Distribution is through direct e-commerce, a Milan showroom, and professional specification platforms.

Product overview

Karpeta is an Italian handmade rug company founded in 2006 in Reggio Calabria, specializing in contemporary design rugs that blend traditional craftsmanship with modern aesthetics. The company offers a diverse portfolio of approximately 50+ distinct rug products across three primary weaving techniques: Handwoven (telaio manuale), Tufted (taftati), and Handknotted (annodati a mano). Their product range includes ready-to-ship designs as well as Made in Italy custom pieces, working with international designers such as Alessandra Salaris, Sara Ricciardi, José Mendoza, Valentina Cameranesi, Studio Tomorrow, and many others. Materials used include New Zealand wool, silk, cotton, jute, linen, Tencel, felt, and paper yarn. The company also offers bespoke customization services and maintains showrooms in Milan and a production facility in Reggio Calabria.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-to-Ship Rugs Collection Collection of handmade designer rugs available in standard sizes (e.g., 170x240 cm, 200x300 cm) for immediate delivery, featuring international designer collaborations and in-house designs across handwoven, tufted, and handknotted techniques.
• Made in Italy Rugs Collection Premium designer rug collection produced in Italy with higher-end materials and exclusive international designer collaborations, including tufted and handknotted pieces such as Flower Grotesque, Orchid Petal, Lisse, and the GAP series (Waterloo, Bond, Piccadilly).
• Bespoke Custom Rug Service Customization service enabling clients to commission handmade rugs with personalized form, dimensions, colors, and aesthetic elements beyond the standard product line, with bespoke pricing determined upon consultation.
• Ribbon Riders Handwoven rug designed by Aylin Langreuter featuring a contemporary pink and grey colorway, available as part of Karpeta's ready-to-ship designer collection.
• Acapo Handwoven rug designed by Giulia Ferraris as part of the Ready-to-Ship collection of handmade designer rugs.
• Magneto Handwoven rug designed by Elsa Boch and Ferréol Babin featuring large stripes with contrasting colors and rich texture.
• Tintas Handknotted rug using the Soumak technique designed by José Mendoza, featuring geometric compositions created through overlapping colored lines. Composition: 60% New Zealand wool, 20% jute, 20% cotton.
• Overshadow (Harsh / Vibrant / Soft colorways) Handwoven rug designed by Alessandra Salaris featuring a thin graphic line interrupting the fleece surface, available in three colorways (Harsh, Vibrant, Soft). Composition: 50% New Zealand wool, 30% Tencel, 20% cotton.
• Flower Grotesque Tufted rug designed by Sara Ricciardi as part of the Made in Italy collection, featuring a yellow colorway available in two sizes (160x170 cm and 256x272 cm).
• Rubber Tube Waterproof outdoor/indoor carpet made from recycled bicycle tire material, designed to be practical and lightweight. Composition: 70% polyester, 30% rubber.
• Psychedelic Flower Handknotted rug designed by Valentina Cameranesi inspired by a classic flower motif rendered in oversize scale. Composition: 48% Tencel, 20% silk, 9% linen, 8% New Zealand wool, 15% cotton.
• Bala Handwoven rug designed by Raquel Pacchini in paper yarn, a natural, sustainable, and easy-to-clean material similar to rattan but softer. Composition: 85% paper weft, 15% cotton warp.
• Le Ragazze Handwoven rug designed by Valentina Cameranesi featuring an abstract drawing of stylized female bodies. Composition: 55% silk, 30% New Zealand wool, 15% cotton.
• Net Tufted rug designed by Gianpaolo Venier (OTTO Studio) representing a network of connections. Composition: 100% New Zealand wool, available in multiple colorways.
• Handwoven Rugs (Telaio Manuale) Category of rugs made using the handwoven (Telaio Manuale) technique on manual looms, producing high-quality rugs with distinct texture and craftsmanship.
• Tufted Rugs (Taftati) Category of rugs made using the tufted (Taftati) technique, creating plush, durable rugs with varied pile heights and textures.
• Handknotted Rugs (Annodati a mano) Category of rugs made using traditional hand-knotting (Annodati a mano) methods, including the Soumak technique, producing intricate designs and premium quality.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TexturaeminorOthersRelated brand under the same parent company, mentioned as 'Other brands' on the Karpeta website. Texturae appears to be a sister brand possibly focused on wallcoverings or complementary surface materials.
• MaterialbankcoreChannel Partner/ Reseller/ DistributorMaterialbank is a material specification platform for architects and designers. Karpeta maintains a product listing enabling design professionals to source and specify Karpeta rugs for their projects.
• ArchiproductscoreChannel Partner/ Reseller/ DistributorArchiproducts is a digital platform for design products connecting manufacturers with interior design professionals. Karpeta maintains visibility and accessibility through this channel for professional specification.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toulemonde Bochart: French handmade rug editor working with designers on contemporary rug collections. Comparable to Karpeta on designer collaboration model, handmade production, and positioning within the European contemporary design-rug segment.
• Nanimarquina: Spanish family-run handmade rug brand producing contemporary and traditional designs, working with international designers and offering bespoke services. Closely comparable to Karpeta on handmade production, designer collaborations, and bespoke customization.
• cc-tapis: Italian handmade rug manufacturer based near Venice, collaborating with international designers and architects to produce contemporary handmade rugs. Highly comparable to Karpeta on technique (handknotted/handtufted), designer-collaboration model, and Made-in-Italy positioning.
• The Rug Company: London-based luxury handmade rug brand collaborating with leading designers and architects. Comparable to Karpeta on premium handmade rugs, international designer roster, bespoke offerings, and target customers (interior designers, architects, luxury consumers).
• Staron: Italian hand-tufted rug producer known for contemporary designs and bespoke solutions. Comparable to Karpeta on tufted production technique, contemporary aesthetic, Made-in-Italy positioning, and bespoke customization for residential and contract projects.
• Mariantonia Urru: Italian (Sardinia-based) handmade rug maker specializing in traditional Sardinian weaving techniques alongside contemporary designs. Comparable to Karpeta on Italian origin, artisanal heritage, handmade techniques, and contemporary-designer collaborations.
• Illulian: Italian luxury handmade rug manufacturer offering contemporary and designer collections with bespoke capabilities. Comparable to Karpeta on Made-in-Italy positioning, handmade techniques, designer collaborations, and bespoke service for high-end residential and hospitality projects.

Regional players

• ABC Carpet & Home: New York-based luxury home retailer with a substantial curated rug assortment featuring designer and handmade rugs. Comparable as a downstream retail channel for premium handmade rugs in the North American market where Karpeta currently lacks direct presence.

Broad incumbents

• Boca do Lobo: Portuguese luxury furniture and rug brand with high-end designer-driven collections and strong global showrooms. Comparable as a broader luxury design incumbent intersecting the handmade designer-rug category with wider home furnishings portfolio.
• Jaipur Rugs: India-based large-scale handmade rug company with global retail and e-commerce distribution. Comparable as a broad handmade rug incumbent operating at significantly larger scale across price tiers and channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/karpetarugs
• LinkedInlinkedin.com/company/karpeta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karpeta