What Texturae does

Texturae S.r.l. is a privately held Italian manufacturer and supplier of artistic wallpapers, founded in 2016 and headquartered in Reggio Calabria, Italy, with a co-branded retail showroom (Karpeta & Texturae) in Milan's 5 Vie design district. The company produces high-performance digital prints on multiple technical substrates and offers more than 30 named wallpaper collections developed in collaboration with over 40 international designers and studios, including recognized names such as Ludovica & Roberto Palomba, Constance Guisset, Pierre Gonalons, Sara Ricciardi, Carin Scheve, and BRH+. Its technology combines digital printing with a dedicated in-house graphic department responsible for color reproduction and substrate compatibility, and it offers a Modular Wall Art System that adapts designs to specific surfaces during the design and construction phases.

The company serves three primary customer segments: interior designers and architects seeking distinctive artistic wall coverings for residential and commercial projects, design-oriented end consumers purchasing via direct e-commerce, and hospitality/commercial venues seeking branded spatial differentiation. Go-to-market combines direct-to-consumer e-commerce on texturae.it (multilingual Italian/English), a consultative sales process via "Request Info" and "Request a Sample" forms, a physical Milan showroom for experiential sales, and listings on professional specification platforms Materialbank and Archiproducts.

Revenue is generated through one-time sales of wallpaper and wall-art products with customization options (size, material, finish) and professional project fees for bespoke design assistance and modular installation services. Pricing is not publicly disclosed; quotations are produced per project, and contracts are described as multi-year for the professional services stream. The company operates with 1-10 employees, has no disclosed external funding or institutional investors, and discloses no financial metrics.

Name

Texturae

Legal name

Texturae S.r.l.

Website

https://texturae.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Designer Wallpapers and Wallcoverings

NAICS

Paint and Wallpaper Retailers (44412)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Designer wallpaper collections
• Wall decoration manufacturing
• Custom wall coverings
• Modular wall art
• Made in Italy wallpaper

Headquarters

HQ city

Reggio Calabria

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wall Decoration Product Sales: Sale of artistic wallpapers and wall art pieces designed by international artists and designers. Products are sold with various customization options including size, material, and finish variations.
2. Custom Project Services: Personalized design assistance and project customization services for specific client environments, including consultation for technical and decorative solutions suited to each need.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Texturae designs, manufactures, and sells artist-designed wallpaper collections and modular wall decoration products through its e-commerce site and a Milan showroom. The company collaborates with over 40 international designers to produce high-quality digitally printed wallpapers on multiple high-performance substrates, offering customization in size, material, and finish. It also provides Modularity Services for personalized project assistance from design through installation for residential and commercial clients.

Product overview

Texturae is an Italian wall decoration brand founded in 2016, operating as an art-on-wall company that transforms walls into artistic narratives. The company collaborates with international designers to create wallpaper collections featuring diverse artistic styles—from geometric abstractions to botanical motifs, from Renaissance-inspired compositions to contemporary digital art. The product portfolio includes over 30 named wallpaper collections (such as COLORI, OVUM, Extra Habitat, BAROCCO, Order, Uncontrolled, Metropolis, Shadow, Antitesi, Curves, Blush, Blur, Sara Ricciardi Collection, Brit Van Nerven Collection, and many more) designed by over 40 international designers. The company offers customizable high-performance printing substrates and modularity services for personalized project design. The collections range from hand-drawn artistic expressions to digitally printed designs, serving both residential and commercial interior decoration markets.

Differentiator

Problem solved

Functional benefit

Products and services

• COLORI Wallpaper A minimalist canvas wallpaper collection where the dominance of monochrome color is broken by chromatic jumps, designed by Marta Lavinia Carboni.
• OVUM Wallpaper Abstract wallpaper design reproducing egg fertilization using curved lines, circles, and ovals as basic elements, designed by Paolo Giacomazzi.
• Extra Habitat I Wallpaper Wallpaper using pure geometric language to reconstruct spaces, objects, and situations into recognizable decorative elements, designed by La Tigre.
• BAROCCO Wallpaper Baroque-inspired wallpaper design, created by Josè Mendoza.
• ANGOLI Wallpaper Wallpaper pattern with a feminine soul and retro touch, designed by Marta Lavinia Carboni.
• PETALI Wallpaper Wallpaper of intersecting color filaments creating light shapes fluttering like petals, designed by Marta Lavinia Carboni.
• Order Collection Wallpaper Wallpaper collection with nervous lines broken by regular geometries, exploring global order through drawing style freedom, designed by Ludovica & Roberto Palomba.
• Uncontrolled Collection Wallpaper Wallpaper series exploring uncontrolled, instinctive marks creating random disorganized brushstrokes, designed by Ludovica & Roberto Palomba.
• Metropolis Collection Wallpaper Wallpaper tribute to Bauhaus revolutionary geometries, evoking silent cinema masterpieces from the 1920s, designed by Ludovica & Roberto Palomba.
• Shadow Collection Wallpaper Gradient wallpaper synthesizing the transition from light to shadow with progressive color reduction, designed by Ludovica & Roberto Palomba.
• Track Collection Wallpaper Ethnic-inspired micro-patterns with Maasai influence, designed by Ludovica & Roberto Palomba.
• Antitesi Collection Wallpaper Wallpaper series exploring opposites through dimensions, materials, and gestures dividing wall space, designed by Ludovica & Roberto Palomba.
• Curves Wallpaper Monochrome universe breaking into dense volatile layers dissolving into a velvety atmosphere, designed by Constance Guisset.
• Blur Wallpaper Wallpaper with a blurred landscape vision evoking underwater places or mountain views with imaginary colors, designed by Constance Guisset.
• Volutes Wallpaper Wallpaper featuring a jungle of lines creating solid, soft, warm shapes for an immersive aesthetic experience, designed by Constance Guisset.
• Blush Collection Wallpaper Modern fresco-inspired wallpapers inspired by Italian palaces, using watercolor technique to create soft color tones, designed by Carin Scheve.
• Sara Ricciardi Collection Wallpaper Narrative aesthetic wallpapers including Bucolic, Eden, Maiolica, Noè, Flower Grotesque, Bird Panorama, Rust, Silk Jungle, Soft Leaves, and Geometry series, designed by Sara Ricciardi.
• Brit Van Nerven Collection Wallpaper Wallpaper series exploring colors, shapes and materials, including Painted Weave, Painted Zigzag, Color Blocks, Gradient Lines, Brush Fade, Check, Fading Shapes, Harmonica, Tint, Tunnel, Pencil Stripe, designed by Brit Van Nerven.
• Cody Hoyt Collection Wallpaper Wallpapers derived from marbled clay patterns and ceramic-inspired designs including Darkdabs, Leaves, Oils, Strata, and Table, designed by Cody Hoyt.
• Bellavista & Piccini Collection Wallpaper Wallpapers with metaphysical atmosphere and Renaissance-inspired geometric utopian city designs including Città Ideale Serliana, Bifora Con Doppio Ordine, and Bifora Semplice, designed by Bellavista & Piccini.
• BRH+ Collection Wallpaper Geometric panel mosaics paying tribute to Gio Ponti, including Eínda, Lária, and Solária, designed by BRH+ (Barbara Brondi and Marco Rainò).
• Lio de Bruin Collection Wallpaper Textile and material designs inspired by weaving guides and modern architecture, including Grid Bars, Grid Gates, Grid Blinds, Grid Bricks, Grid Flats, designed by Lio de Bruin.
• /Ar O/ Studio Collection Wallpaper Creative wallpaper designs including Magnetic Dancer, Lighthouse, Panorama series, Sottovetro, Static Signal, Tempesta, Ventame, and Wanderlust series, designed by /Ar O/ Studio.
• Sans Nom Collection Wallpaper Wallpapers with forced perspective designs inspired by Le Corbusier interiors and Josef Albers, including Interaction of Colour, Karibu, Chime, and Opus Sectile series, designed by Sans Nom.
• Dwa Design Studio Collection Wallpaper Tidal-inspired modular designs including Tide and XYZ series exploring surface properties and color depth, designed by Dwa Design Studio.
• Caterina Gabelli Collection Wallpaper Illustrative wallpaper designs including Macchie, Neve, Maglione, Stickers, Regoli, and Terrazzo, designed by Caterina Gabelli.
• La Tigre Collection Wallpaper Geometric abstraction wallpapers including Extra Habitat I/II, Mini, Ultra, and Doppio Medium, designed by La Tigre.
• Delfino Sisto Lignani Collection Wallpaper Photography-based wallpapers exploring out-of-focus and blurry imagery as geometric patterns, including Firedrops I-IV, designed by Delfino Sisto Lignani.
• Christophe de la Fontaine Collection Wallpaper Wallpaper exploring pattern repetition techniques where individual expressions emerge from continuous print, designed by Christophe de la Fontaine.
• Boccaccini Meadows Collection Wallpaper Graphic labyrinth and botanical garden-inspired wallpapers using pure geometries, designed by Sara Boccaccini Meadows.
• Elsa Boch Collection Wallpaper Avant-garde modern damask and illustrative wallpaper patterns including Flamboyant, Glucose, Handy, La Mer, Turtle, designed by Elsa Boch.
• Modularity Services Personalized project assistance during the entire design and construction phases for custom wall decoration solutions, helping clients develop bespoke projects that adapt to specific surfaces and environments.
• Materials and Printing Substrates Range of high-performance printing substrates including various support types, designed to guarantee the best chromatic yield and maximum fidelity of design reproduction across different materials.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• MaterialbankminorChannel Partner/ Reseller/ DistributorMaterialbank partnership enables Texturae products to be discoverable and specification-ready for architects and interior designers using the professional material sourcing platform.
• ArchiproductsminorChannel Partner/ Reseller/ DistributorArchiproducts partnership provides visibility among design professionals seeking wall decoration solutions for their projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inkiostro Bianco: Italian designer wallpaper manufacturer producing custom-printed wall coverings in collaboration with artists and architects. Comparable in artistic positioning, custom printing technology, and Italy-based manufacturing.
• NLXL: Dutch designer wallpaper brand producing premium wall coverings with international designer and artist collaborations. Comparable as a European boutique wallpaper maker focused on artistic, design-led collections.
• Flavor Paper: US-based designer wallpaper brand producing hand-screened and digitally printed wall coverings with artist collaborations. Comparable as a designer-driven premium wallpaper maker serving architects, designers, and residential/hospitality clients.
• Calico Wallpaper: US-based designer wallpaper brand producing hand-painted and digitally printed wall coverings for residential and hospitality interiors. Comparable in premium artistic positioning and custom project services.
• Coordonné: Spanish designer wallpaper and home textiles brand with artist-driven collections. Comparable as a European premium wallpaper manufacturer with designer collaborations and B2B/B2C distribution.
• Wall&decò: Italian contemporary wallpaper brand producing high-end decorative wall coverings in collaboration with designers and artists. Most direct comparable: similar Made-in-Italy positioning, designer-driven collections, and B2B/B2C distribution.

Broad incumbents

• Cole & Son: Historic British wallpaper manufacturer (founded 1875) producing heritage and contemporary designer collections. Comparable in designer-driven premium wallpaper positioning, but with a much larger archive and broader global distribution.
• Élitis: French premium wallpaper and home textiles brand with international designer collaborations. Comparable in designer-driven European premium wallcovering positioning, but with a broader portfolio spanning furniture and fabrics.
• Morris & Co: British heritage wallpaper and fabrics brand with archive and contemporary collections. Comparable in premium designer wallpaper positioning, but operates at substantially larger scale under the Walker Greenbank group.
• Maya Romanoff: Established US designer wallpaper and home surfaces manufacturer with broader product portfolio. Comparable in custom wall coverings and designer collaborations, but larger and more diversified across multiple surface categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/texturae
• LinkedInlinkedin.com/company/texturae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texturae