Fader and Co.
Fader and Co. is a third-generation, family-owned Jacksonville, Florida real estate investment company that buys residential properties directly for cash from distressed homeowners, with no fees or commissions, supplemented by short sale and realtor partnership services.
- Company typePrivate
- Founded1982
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fader and Co. does
Fader and Co. is a privately held, third-generation family-owned real estate investment company headquartered in Jacksonville, Florida, founded in 1982. The company purchases residential properties directly from homeowners for cash, in any condition, with no fees, commissions, closing costs, or repair requirements, and offers closings in as little as seven days with seller-chosen closing dates. Its core products are a Cash Home Buying Service, a Short Sale Service for underwater-mortgage homeowners (typically closing in under 90 days), and a Realtor Partnership Program that pays double commissions and routes non-renovation deals to a network of investors via wholesaling.
Revenue is generated primarily through the spread between discounted cash purchase prices and post-renovation resale values on individual properties, supplemented by wholesale assignment fees when deals do not fit the renovation model and by affiliate commissions from realtor-referred transactions. The company serves distressed property sellers in Northeast Florida, including owners facing foreclosure, divorce, inheritance, or relocation, and operates with a small 1-10 person team across two Jacksonville offices (Ortega and Mandarin). Go-to-market is direct-to-consumer via a website lead form, phone, Facebook, Instagram, email, and word-of-mouth, with a parallel realtor referral channel. Michael Fader is CEO and Amanda Fader is CFO, both licensed real estate professionals in Florida, and the business holds BBB accreditation in Northeast Florida. No technology platform, AI capabilities, funding rounds, or institutional investors are disclosed.
Fader and Co. firmographics
Firmographics- Name
- Fader and Co.
- Legal name
- Fader and Co.
- Website
- https://faderandco.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fader and Co. is a third-generation, family-owned Jacksonville, Florida real estate investment company that buys residential properties directly for cash from distressed homeowners, with no fees or commissions, supplemented by short sale and realtor partnership services.
- Ownership category
- akta.pro rank
Fader and Co. industry classification
Industry- Product category
- Real Estate Investing
- NAICS
- Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)
Keywords
Where Fader and Co. is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fader and Co. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Acquisition and Resale: The company purchases properties directly from homeowners for cash, typically below market value, renovates them as needed, and resells for profit. Revenue is generated through the margin between purchase price and resale value.
- Wholesaling: When a property is not a fit for their renovation model, Fader and Co. has an extensive network of investors ready to take over the deal. This provides an additional revenue stream through wholesale fees.
- Realtor Partnership Commissions: When realtors bring properties to Fader and Co., they receive commission when the property is purchased, and again when Fader and Co. resells the freshly remodeled property. This creates a recurring revenue stream from realtor referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Direct property purchase with no fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Fader and Co. product offering
Product offeringCore offering
Fader and Co. purchases residential properties directly from homeowners for cash, in any condition, with no fees, commissions, repairs, or closing costs charged to the seller. The company buys homes throughout Northeast Florida, including Jacksonville, often closing in as little as 7 days, then renovates and resells them. Supplemental offerings include short sale assistance for underwater mortgages and a realtor referral partnership program paying double commissions.
Product overview
Fader and Co. operates as a third-generation, family-owned real estate investment company offering a unified cash home buying service. The core product is their direct property purchase service, where they buy homes in any condition for cash with no fees, commissions, or repair requirements. This core offering is supplemented by short sale services for homeowners facing financial hardship, and a realtor partnership program that enables real estate agents to earn double commissions by referring properties that Fader and Co. renovates and resells. All services are accessed through their website-based inquiry system and managed by their local Jacksonville team.
Differentiator
Problem solved
Functional benefit
Products and services
- Cash Home Buying Service Direct cash purchase of residential properties from homeowners in any condition, with no fees, commissions, repairs, or closing costs charged to the seller and a flexible closing date chosen by the seller (as fast as 7 days).
- Short Sale Services Assistance to homeowners whose mortgage exceeds the home's value with short sale transactions, helping them avoid foreclosure, preserve credit, and complete sales typically in under 90 days.
- Realtor Partnership Program A referral partnership program for licensed real estate agents offering double commissions (on initial purchase and on Fader and Co.'s resale after renovation), renovation and resale infrastructure, and wholesale deal networking for properties not suited to Fader and Co.'s renovation model.
Quantifiable outcome
- Close in as little as 7 days
- +3 more outcomes
Companies that use Fader and Co.
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Fader and Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fader and Co. partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Fader and Co. competitors and assessment
Company assessmentEmerging players
- Orchard: Move-first service that lets sellers buy their next home before selling their current one, similar in spirit to Fader and Co.'s 'move out later' value prop. Targets convenience-driven sellers in select metros.
- Flyhomes: Tech-enabled brokerage offering cash buy-out, bridge loan, and trade-in services for home buyers and sellers. Partial overlap with Fader and Co.'s cash purchase offering, primarily competing in larger metros.
- Prevu: Tech-enabled brokerage offering a cash buy program for sellers who want to skip traditional listing. Comparable to Fader and Co.'s cash purchase model, though smaller scale and concentrated in select metros.
- Houwzer: Tech-enabled real estate brokerage that has expanded into cash offer and buy-before-you-sell services. Competes with traditional sales options and overlaps with Fader and Co.'s convenience-focused seller value proposition.
Direct peers
- Opendoor: Largest U.S. iBuyer that purchases homes directly from sellers for cash and resells them on the open market. Directly competes with Fader and Co. for sellers seeking a fast, fee-free transaction, though at greater scale and with broader geographic reach.
- HomeVestors of America (We Buy Ugly Houses): National franchise network that buys distressed homes for cash from motivated sellers. Closest business-model analog to Fader and Co. with franchise operators competing in Jacksonville for the same distressed-seller deal flow.
- Knock: Home trade-in platform that buys a seller's home before they purchase their next one, providing certainty and convenience. Competes with Fader and Co. for sellers prioritizing speed and transaction simplicity.
- Sundae: Marketplace connecting sellers of distressed or dated properties to a network of local investors. Directly competes with Fader and Co. for the same distressed seller segment, particularly homeowners needing to offload properties in any condition.
- Offerpad: iBuyer offering direct cash home purchases with flexible closing dates and a similar value proposition to Fader and Co.'s core service. Competes for the same convenience-driven seller segment in markets where both operate.
Others
- Lima One Capital: Specialized private lender to residential fix-and-flip and rental investors. Not a direct competitor but the capital provider underpinning the broader fix-and-flip ecosystem in which Fader and Co. operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fader and Co. social profiles
Digital presenceFader and Co. compliance and trust
Trust signalCompliance1 record
Fader and Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fader and Co. leadership team
Management profileNumber of profiles
Profiles8 records
Fader and Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fader and Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fader and Co.
What does Fader and Co. do?
Fader and Co. purchases residential properties directly from homeowners for cash, in any condition, with no fees, commissions, repairs, or closing costs charged to the seller. The company buys homes throughout Northeast Florida, including Jacksonville, often closing in as little as 7 days, then renovates and resells them. Supplemental offerings include short sale assistance for underwater mortgages and a realtor referral partnership program paying double commissions.
Is Fader and Co. a public or private company?
Fader and Co. is a private company. It is classified as family owned and is currently operating.
When was Fader and Co. founded?
Fader and Co. was founded in 1982. It employs 1 to 10 people.
Where is Fader and Co. based?
Fader and Co. is headquartered in Jacksonville, United States, in the North America region.
How does Fader and Co. make money?
Three revenue lines are on record. Property Acquisition and Resale is the primary driver. The others are wholesaling and realtor Partnership Commissions.
Who are Fader and Co.'s main competitors?
Emerging players on record are Orchard, Flyhomes, Prevu and Houwzer. Direct peers are Opendoor, HomeVestors of America (We Buy Ugly Houses), Knock, Sundae and Offerpad. Lima One Capital is listed as an others.
Does Fader and Co. have an API?
No public API is recorded for Fader and Co..
What industry is Fader and Co. in?
Fader and Co.'s product category is Real Estate Investing. Its primary akta.pro industry code is BPAJAFAM, Residential Maintenance & Turnover Services (Make-Ready, Inspections). Its NAICS code is 236118 and its SIC code is 1520.