The-Avenues

What The-Avenues does

The Avenues is a privately held, GCC-based shopping mall operator that owns and operates two flagship destination properties: The Avenues-Kuwait (opened 2007) and The Avenues-Bahrain (opened October 2017). The Kuwait flagship spans 360,000 sqm of gross land area, hosts more than 1,100 stores across 12 themed districts (1st Avenue, 2nd Avenue, Prestige, Grand Avenue, SoKu, The Mall, The Souk, The Arcades, Grand Plaza, Electra, The Forum, and The Gardens), and offers 13,000 parking spaces. The Bahrain property stretches 1.5 km along Manama's seafront with approximately 40,000 sqm of leasable space and 130 stores, with a Phase II expansion underway that will roughly double its footprint.

The company's core technology is physical and architectural rather than software: ETFE (Ethylene Tetrafluoroethylene) roofing is deployed across the malls to allow natural light while blocking heat, enabling an outdoor shopping experience in hot Gulf climates. The properties integrate retail, dining, entertainment, and hospitality under a single landlord-tenant model. Entertainment tenants include VOX Cinemas and Cinescape (which operates Kuwait's first Dolby Atmos and 4DX auditoriums), plus family attractions such as KidZania and Magic Planet. Hospitality is anchored by Waldorf Astoria Kuwait (opened August 2022) within the Prestige district, the largest Hilton Garden Inn in EMEA (385 keys, opened 2019) within The Forum, and a Hilton Garden Inn at Bahrain Bay. Ancillary digital channels include The Avenues Insider content platform and a multi-platform mobile app.

The Avenues earns revenue primarily through retail space leasing to international and local brands across 20+ retail categories, supplemented by in-mall advertising on digital displays and promotional spaces. The malls function as lifestyle destinations serving general consumers and families, GCC tourists, and a broad tenant base of retailers, restaurants, and entertainment operators. Ownership and operations appear to sit with Mabanee Company for General Trading & Contracting W.L.L. (inferred from mabanee.com email domains across leasing, marketing, and careers), though no formal parent disclosure is made on the company's public site.

Name

The-Avenues

Legal name

The Avenues

Website

https://the-avenues.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Avenues is a GCC shopping mall operator owning flagship destination properties in Kuwait (1,100+ stores, 360,000 sqm) and Bahrain (130 stores, seafront), serving consumers and tenants through integrated retail, dining, entertainment, and hospitality under a landlord-tenant leasing model.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuwait

HQ country

Kuwait

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Leasing: Primary revenue model based on leasing retail, dining, and entertainment space to brands, retailers, restaurants, and service providers. The mall operates on a landlord-tenant model where tenants pay rent for retail space.
2. In-Mall Advertising: Revenue generated from commercial advertising within the mall premises, including digital displays and promotional spaces.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Avenues operates premier shopping and leisure mall destinations in Kuwait and Bahrain, leasing retail, dining, entertainment, and hospitality space to international and local brands across 12 themed districts. The flagship Kuwait property spans 360,000 sqm with 1,100+ stores, while the Bahrain property offers a 1.5 km seafront destination with 130 stores. The integrated complexes include luxury hotels (Waldorf Astoria, Hilton Garden Inn), cinemas (VOX, Cinescape with Dolby Atmos and 4DX), family entertainment attractions, government service kiosks, and ETFE-roofed climate-controlled architecture.

Product overview

The-Avenues is a premier shopping mall operator with two major locations: The Avenues Kuwait (opened 2007) and The Avenues Bahrain (opened 2017). The Kuwait property features 12 distinct districts across 360,000 sqm of gross land area with over 1,100 stores, while Bahrain spans 1.5 km of seafront with approximately 40,000 sqm of leasing space. The integrated retail destinations combine shopping (apparel, electronics, home goods, beauty, jewellery, and specialty stores), dining (restaurants, cafés, fast food, and confectionery), entertainment (cinemas, VR experiences, family attractions, and ice rinks), and hospitality (Hilton Garden Inn and Waldorf Astoria hotels). Both locations offer extensive customer services including government service kiosks, digital wayfinding, EV charging, and accessibility features. The company also operates The Avenues Insider digital content platform and mobile applications for iOS, Android, and Huawei devices.

Differentiator

Problem solved

Functional benefit

Brands

• The Avenues Insider: Official lifestyle blog and news platform covering fashion, prestige, talents, lifestyle, beauty, culture, and services at The Avenues shopping destinations.

Products and services

• The Avenues - Kuwait
• The Avenues - Bahrain
• Waldorf Astoria Kuwait
• Hilton Garden Inn Kuwait
• Hilton Garden Inn Bahrain Bay
• VOX Cinemas
• Cinescape
• The Avenues Insider
• The Avenues Mobile Application

Quantifiable outcome

• 1,100+ stores and 360,000 sqm gross land area (Kuwait)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Waldorf Astoria KuwaitflagshipStrategic or Co-development Partner · 1 August 2022Five-star luxury hotel located within the Prestige district of The Avenues Kuwait. Opened August 2022. Features iconic Waldorf Astoria Clock adapted to reflect Kuwait's cultural heritage, The Library, Peacock Alley restaurant, spa (13,560 sq ft), and event space accommodating up to 720 guests. Hosts award-winning Roka Japanese restaurant and Ava Mediterranean restaurant.
• Hilton Garden Inn KuwaitflagshipStrategic or Co-development Partner · 1 January 2019Four-star hotel located within The Forum district, directly connected to The Avenues Kuwait. Opened 2019. Largest Hilton Garden Inn brand hotel in EMEA region (Europe, Middle East, Africa). Features 385 rooms including family suites, outdoor pools, gym, meeting rooms for 240, and Trader & Co. restaurant.
• Hilton Garden Inn Bahrain BaycoreStrategic or Co-development Partner · 1 January 2017Four-star hotel at The Avenues - Bahrain overlooking Bahrain Bay and Manama skyline. Features infinity pool with splash pad, family amenities, and Together & Co. bistro. Airport 15 minutes away. Expected to include 210 rooms.
• VOX CinemascoreStrategic or Co-development PartnerCinema operator offering large-screen cinemas with gourmet menus designed by a Michelin-starred chef, dedicated playrooms for children, and wide variety of snacks. Operates 10 movie theatres in Bahrain at The Avenues.
• CinescapecoreStrategic or Co-development PartnerCinema operator with 11 theatres at The Avenues Kuwait, including the first and only Dolby Atmos Theater in Kuwait, 4DX auditorium, and Screen X (world's first multi-projection system). Launched in 2007.
• Alshaya GroupcoreChannel Partner/ Reseller/ DistributorMajor retail franchise operator with office located at The Avenues Bahrain. Alshaya Group operates numerous international brands in the Middle East including Starbucks, H&M, and many others.
• KidZaniacoreStrategic or Co-development PartnerChildren's educational entertainment center featuring role-play experiences where kids aged 4-14 can explore careers in a 7,000 sqm self-contained city with realistic occupations including airport, city center exploration, and more.
• Magic PlanetcoreStrategic or Co-development PartnerLeading entertainment center and largest indoor family entertainment center in Kuwait. Offers thrill rides, 4XD cinema, climbing wall, Sky Trail obstacle course, bowling, and diverse attractions for all ages.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mall of America: One of the largest shopping and entertainment complexes in the US with 500+ stores, Nickelodeon Universe theme park, aquarium and cinemas. Comparable to The Avenues in mega-format destination retail with integrated entertainment driving non-shopping visits.
• West Edmonton Mall: One of the world's largest malls with 800+ stores, an indoor waterpark, ice rink, Galaxyland theme park and hotels. Comparable to The Avenues as a globally scaled retail-and-entertainment destination combining theme-park-style attractions with luxury and mass retail.
• King of Prussia Mall: Largest shopping mall in the US by retail space, operated by Simon Property Group, anchored by luxury and department-store flagships. Comparable to The Avenues in luxury tenant anchoring and the high-spend shopper positioning across its Prestige/Grand Avenue equivalent districts.

Direct peers

• The Dubai Mall: Owned by Emaar, The Dubai Mall is one of the world's largest shopping destinations with 1,200+ retailers, an aquarium, ice rink, and luxury hotels. Comparable to The Avenues in flagship scale, luxury tenant anchoring, and integrated entertainment that extends dwell time beyond pure shopping.
• Mall of Qatar: Al Jazeera-backed mega-mall in Doha featuring 500+ stores, luxury anchors, an indoor theme park and cinema complex. Closely comparable to The Avenues in GCC destination positioning, entertainment-led differentiation, and luxury tenant mix targeting regional HNW shoppers.
• Villaggio Mall: Aspire Zone-themed mall in Doha featuring an indoor Venetian-style canal, gondola rides, luxury retail and family entertainment. Comparable to The Avenues in themed-destination design, integrated entertainment and aspirational luxury positioning within a Gulf market.
• Doha Festival City: Mixed-use destination in Qatar combining 400+ retail outlets, luxury brands, VOX Cinemas, dining and hospitality. Comparable to The Avenues as a GCC destination mall pairing international retail with entertainment and integrated hotel partners.
• Mall of the Emirates: Operated by Majid Al Futtaim, Mall of the Emirates is a GCC mega-mall combining 600+ retail stores with integrated entertainment (Ski Dubai), luxury hotels and dining. Directly comparable to The Avenues as a destination mall serving a similar Gulf consumer base with a comparable luxury-and-entertainment mix.
• City Centre Mirdif: Majid Al Futtaim-operated mid-large format mall in Dubai with 250+ stores, VOX Cinemas and family entertainment. Comparable to The Avenues in retail real estate operating model, VOX cinema partnership and GCC mall format targeting families and tourists.

Emerging players

• American Dream: Large-scale retail-and-entertainment complex in New Jersey combining luxury retail, indoor theme park, waterpark, ice rink and cinemas. Comparable to The Avenues in entertainment-anchored mega-mall positioning that extends beyond pure retail into destination experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/The_Avenues
• Facebookfacebook.com/The.Avenues.Kuwait
• LinkedInlinkedin.com/company/the-avenues-mall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The-Avenues