Trajectory

Web Design Servicestrajectorywebdesign.com

Trajectory is an Atlanta-based web design and development agency founded in 2005 that builds custom websites on Webflow CMS for nonprofits, B2B companies, and government organizations, with project pricing from $8k to $60k+.

Company typePrivate
Founded2005
HeadquartersAtlanta, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Trajectory does

Trajectory is a privately-held web design and development agency founded in 2005 and headquartered in Atlanta, Georgia. The firm serves for-profit businesses, nonprofit organizations, government entities, and B2B companies across the United States, with a disclosed portfolio of 200+ completed website projects accumulated over twenty-plus years of operation. The client base spans multiple verticals including nonprofit (Habitat for Humanity, Ronald McDonald House), media (AJC/Cox Enterprises), government (City of Atlanta), and education/research (Emory), with additional work in manufacturing and aviation segments. Core build work is delivered primarily on the Webflow CMS platform, with supplemental integration capabilities such as Salesforce CRM connections for enterprise clients. The agency operates a documented six-phase delivery methodology covering Strategy, Content, Visual Design, Development, Launch, and Support & Growth.

The firm is structured as a boutique senior-only team of 11-50 employees with an explicit no-junior-handoff policy, executing under a fixed-timeline, fixed-budget model with a claimed 100% on-time delivery record. Project pricing ranges from $8,000 to $60,000+ per engagement, with revenue generated through a combination of one-time project fees and recurring post-launch support, growth, and hosting contracts. Marketing and demand generation are driven primarily through a content marketing program of 73+ published articles and a presence on third-party review platforms including Clutch, UpCity, Expertise, and DesignRush. The firm is bootstrapped with no disclosed external funding events.

The business model is a project-based professional services model with a recurring support tail, serving clients who require a managed build partner rather than a self-serve template product. Geographic reach is national despite the Atlanta base, and the target buyer appears to be mid-market organizations and selective enterprise clients that need a senior-led execution team without the overhead of a large agency holding company.

Trajectory firmographics

Firmographics

Name: Trajectory
Legal name: Trajectory Web Design
Website: https://trajectorywebdesign.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 11–50 employees
Short description: Trajectory is an Atlanta-based web design and development agency founded in 2005 that builds custom websites on Webflow CMS for nonprofits, B2B companies, and government organizations, with project pricing from $8k to $60k+.
Ownership category
akta.pro rank

Trajectory industry classification

Industry

Product category: Web Design Services
NAICS: Computer Systems Design and Related Services (5415)
SIC: Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: Pre-Move Planning & Move Management (HSAFAFAA)
akta.pro secondary industry: Content Strategy & Planning (BPAFAIAG)

Keywords

Web design services
Custom web development
Website strategy consulting
Digital design agency
Webflow development

Where Trajectory is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Trajectory business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Website Design and Development Projects: One-time professional services fees for custom website design and development projects. Project budgets range from $8-15k for smaller sites to $60k+ for complex enterprise projects. Includes strategy, design, development, and launch phases.
Ongoing Support and Growth Services: Post-launch services including hosting, updates, technical help, strategic partnership, and long-term collaboration. Continuous improvement driven by real usage data including SEO, analytics, conversion optimization, content updates, and A/B testing.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Multi-year contract	Entry-level website projects
One time/ perpetual license	Multi-year contract	Mid-market website projects
One time/ perpetual license	Multi-year contract	Enterprise and complex website projects

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Trajectory product offering

Product offering

Core offering

Trajectory is an Atlanta-based web design agency that delivers custom, end-to-end website design and development for businesses and nonprofits. Each project follows a six-phase methodology—Discovery & Strategy, Content & Wireframing, Visual Design, Development, Launch, and Support & Growth—with projects ranging from $8–15k for smaller sites to $60k+ for complex enterprise builds, plus optional recurring post-launch support and growth services.

Product overview

Trajectory is an Atlanta-based web design agency offering a unified, end-to-end website design and development service. The core offering is custom website design and development for businesses and nonprofits, delivered through a structured process comprising Strategy, Content Development, Visual Design, Web Development, Ongoing Growth, and Support modules. The agency specializes in B2B, nonprofit, manufacturing, and government sectors, with a portfolio of 57 project case studies. All websites are built with custom design (no templates), CMS integration (primarily Webflow), SEO foundations, and security measures. The company operates on fixed budgets and timelines, with a 100% on-time delivery track record over 20+ years.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

100% on-time delivery record over 20 years
+5 more outcomes

Companies that use Trajectory

Customer profile

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Trajectory technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Trajectory partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

WebflowcoreTechnology or IntegrationPrimary website development platform. Webflow is used as the CMS and hosting platform for client websites, with visual designer for custom builds and editor interface for client content updates. Trajectory specializes in Webflow development.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Trajectory competitors and assessment

Company assessment

Direct peers

Huemor: Mid-sized B2B web design and development agency with a strategy-led, custom-build model and portfolio spanning manufacturing, SaaS and nonprofit clients - directly comparable in client mix, project pricing tier and senior-team positioning to Trajectory.
EIGHT25MEDIA: Custom web design and development agency working with mid-market and enterprise B2B clients on strategy, design and development engagements of similar scope and budget tier to Trajectory.
Big Drop Inc: Custom web design and development firm offering end-to-end strategy, design and development for mid-market and enterprise clients at comparable project budgets and engagement model to Trajectory.
Lounge Lizard: Long-tenured US web design and digital marketing agency with a similar "strategy-first, custom build" positioning and comparable B2B and nonprofit client mix to Trajectory.
UPQODE: Web design and development agency focused on custom websites and e-commerce builds for SMB and mid-market clients; competes in the same custom, non-template segment as Trajectory.
Clay (clay.global): Design and development studio producing custom brand, web and product experiences for B2B clients, with similar senior-team and custom-build posture to Trajectory.
Outcrowd: Web design and branding agency focused on B2B and SaaS clients, offering strategy, design and development engagements at comparable scope and pricing to Trajectory.
Bluepath Marketing: Atlanta-based digital agency offering custom web design and development alongside SEO and content strategy - same geography, similar mid-market B2B and nonprofit positioning.
Sequence: Strategy-led web design and development agency serving B2B clients with custom builds and ongoing growth services - close match to Trajectory's process and recurring revenue mix.

Broad incumbents

Webflow: The underlying CMS and visual development platform Trajectory standardizes on; not a direct competitor but a broad incumbent whose pricing, AI features and DIY tooling direction materially shape Trajectory's delivery economics and market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Trajectory financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Trajectory leadership team

Management profile

Number of profiles

Trajectory funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Trajectory M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trajectory

What does Trajectory do?

Is Trajectory a public or private company?

Trajectory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Trajectory founded?

Trajectory was founded in 2005. It employs 11 to 50 people.

Where is Trajectory based?

Trajectory is headquartered in Atlanta, United States, in the North America region.

How does Trajectory make money?

Two revenue lines are on record. Website Design and Development Projects are the primary driver. The others are ongoing Support and Growth Services.

Who are Trajectory's main competitors?

Direct peers on record are Huemor, EIGHT25MEDIA, Big Drop Inc, Lounge Lizard, UPQODE, Clay (clay.global), Outcrowd, Bluepath Marketing and Sequence. Webflow is listed as a broad incumbent.

Does Trajectory have an API?

No public API is recorded for Trajectory.

What industry is Trajectory in?

Trajectory's product category is Web Design Services. Its primary akta.pro industry code is HSAFAFAA, Pre-Move Planning & Move Management, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 5415 and its SIC code is 7373.