IMAC Insurance Agency

What IMAC Insurance Agency does

IMAC Insurance Agency is a privately held insurance brokerage and employee benefits consultancy headquartered at 540 Mill Street, Belleville, New Jersey. Founded by President Joseph Maurillo and Vice President Barry Maurillo, the firm employs between 11 and 50 professionals and focuses primarily on public sector employers in New Jersey, including municipalities, boards of education, and other public entities. The company also extends its services to private sector employers with 5 to 500 employees, though the public sector remains the core vertical.

The firm's core offerings encompass Medical, Prescription Drug, and Dental Benefits Consulting; Workers' Compensation Services focused on exposure reduction; General Liability Risk Management; and Section 125 Cafeteria Plan Design and Implementation. Underlying technology is modest: the IMAC Portal serves as a client-facing web tool providing plan documents, plan rates, healthcare-related informational links, and proprietary Chapter 78 Calculators (Single, Couple/Parent-Child, and Family Coverage scenarios) that operationalize NJ P.L. 2011 Chapter 78 contribution calculations for public employees. The firm also maintains a database of aggregate claims data for NJ public sector clients used to inform underwriting analysis and renewal negotiations.

IMAC generates revenue through insurance brokerage commissions on placed coverage, supplemented by access to employee benefit consultants whose services are funded out of broker-of-record commissions. Its go-to-market is sales-led, with experienced brokers and independent consultants engaging public sector decision-makers including administration, Council/Board members, and collective bargaining teams. The firm partners with major NJ insurance carriers—including Aetna, Horizon BCBSNJ, Oxford Health Plans, Delta Dental NJ, and PBMs Benecard Rx and Maxor Rx—to assemble group benefits programs. The company's privacy policy links to acrisure.com, hinting at a possible affiliation with the larger national Acrisure brokerage platform, though this relationship is not explicitly stated.

Name

IMAC Insurance Agency

Legal name

IMAC Insurance Agency

Website

https://imacagency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

IMAC Insurance Agency is a New Jersey-based insurance brokerage and employee benefits consultancy serving public sector employers — municipalities, boards of education, and other NJ public entities — with medical, dental, workers' compensation, and risk management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Belleville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commission: IMAC operates as an insurance broker receiving commissions for placing insurance coverage for clients. They also offer access to employee benefit consultants paid for by their commission as broker of record.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

IMAC Insurance Agency is an employee benefits consultancy and insurance brokerage that negotiates, places, and manages group insurance programs for public sector employers in New Jersey. Its core services include medical, prescription drug, and dental benefits consulting, workers' compensation risk management, general liability coverage, and Section 125 cafeteria plan design, supported by the IMAC Portal and Chapter 78 contribution calculators.

Product overview

IMAC Insurance Agency is an employee benefits consultancy serving public sector employers with a portfolio of insurance services and online tools. The core offerings include Medical, Prescription Drug & Dental Benefits Consulting, Workers' Compensation Services, and General Liability Risk Management, supported by specialized consulting expertise in Section 125 cafeteria plans. The Chapter 78 Calculators (covering Single Coverage, Couple/Parent-Child, and Family Coverage options) are integrated into the IMAC Portal, a client-facing web tool that provides plan documents, rates, and calculation capabilities. The company operates as a traditional insurance brokerage and consultancy rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical, Prescription Drug & Dental Benefits Consulting Consulting and brokerage services for group medical, prescription drug, and dental plans, including plan design options, funding mechanisms, and implementation support for employers ranging from 5 to 500 employees.
• Workers' Compensation Services
• General Liability Risk Management
• Section 125 Cafeteria Plan Design & Implementation

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• AetnaminorOthersInsurance carrier provider linked as a resource on IMAC's website. Aetna provides health insurance products that IMAC brokers offer to their public sector clients.
• Horizon BCBSNJminorOthersMajor New Jersey health insurance carrier. Horizon Blue Cross Blue Shield of New Jersey is one of the insurance providers IMAC works with to serve their public sector employer clients.
• Oxford Health PlansminorOthersHealth insurance carrier provider. Oxford provides health insurance products that IMAC offers to their clients as part of their insurance brokerage services.
• Delta Dental NJminorOthersDental insurance provider. Delta Dental of New Jersey is one of the dental carriers IMAC works with to provide comprehensive benefits solutions to public sector employers.
• Benecard RxminorOthersPharmacy benefit management (PBM) company. Benecard provides prescription drug benefit services that IMAC incorporates into their employee benefits offerings.
• Maxor RxminorOthersPharmacy benefit management (PBM) provider. Maxor offers prescription drug management services that IMAC includes in their benefits consulting for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown: Large national insurance brokerage with strong public-sector and employee-benefits practices. Competes with IMAC for NJ municipal and educational accounts with broader carrier access and resources.
• Lockton: Largest privately held insurance brokerage globally, with public-sector and employee-benefits practices serving municipalities and school districts — comparable to IMAC’s core public-sector focus but at national scale.
• USI Insurance Services: National insurance brokerage and consulting firm with a meaningful New Jersey presence serving middle-market and public-sector employers with employee benefits, property/casualty, and risk management — overlapping IMAC’s core offerings at larger scale.
• Alliant Insurance Services: National specialty brokerage with public entity and education segments, providing employee benefits, P&C, and risk management solutions comparable to IMAC’s offerings, but from a much larger footprint.
• Marsh McLennan: Global insurance brokerage and consulting firm (Marsh, Mercer, Oliver Wyman). Mercer’s benefits consulting overlaps with IMAC’s employee-benefits offering; Marsh serves public-sector clients in NJ and competes for similar accounts.
• Arthur J. Gallagher: Global insurance brokerage with a dedicated public-sector and K-12/higher-education practice. Comparable to IMAC in serving municipalities and boards of education but at vastly larger scale.
• Hub International: North American insurance brokerage with established employee-benefits and public-sector practices. Comparable to IMAC in product mix (medical, dental, workers’ comp, liability) and middle-market employer focus.

Emerging players

• Employee Navigator: Benefits-administration and HR technology platform widely used by small/mid-market insurance brokers (including many public-sector-focused agencies) to streamline enrollment and renewals. Comparable as the technology layer that brokers like IMAC may adopt or compete against.

Direct peers

• Conner Strong & Buckelew: New Jersey-based insurance brokerage and risk management firm serving public-sector, commercial, and middle-market clients. Most directly comparable peer to IMAC given NJ geography and overlapping public-sector and employee-benefits practices.

Others

• Acrisure: One of the largest U.S. insurance brokerage roll-ups; IMAC’s website privacy policy links to acrisure.com, indicating a potential affiliation or acquisition relationship. Relevant as a platform/parent-like comparator given its acquisition strategy toward regional agencies like IMAC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/imac-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMAC Insurance Agency