Innovatronic
Innovatronic SAS is a privately held Colombian wholesale distributor of electronic security equipment (CCTV, access control, intrusion detection) headquartered in Cali with offices in Bogotá and Medellín, serving security integrators, alarm monitoring companies, IT firms, and independent installers across Colombia with a multi-brand catalog from VIVOTEK, UNIVIEW, DSC, RISCO, NUUO, SOYAL, and others.
- Company typePrivate
- Founded2019
- HeadquartersCali, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innovatronic does
Innovatronic SAS is a privately held Colombian wholesale distributor of electronic security equipment, headquartered in Cali with additional sales, engineering, and projects offices in Bogotá and Medellín. The company distributes a multi-brand portfolio organized into three core categories — CCTV IP (IP cameras, NVRs, hybrid XVR recorders from VIVOTEK, UNIVIEW, NUUO), access control (SOYAL readers and controllers, E-GUARD patrol systems, SECOLARM buttons, MAGNETILOCK electromagnetic locks), and intrusion detection (DSC and RISCO alarm panels, sensors, detectors, and communicators) — complemented by accessories such as UNIVIEW industrial monitors, surveillance hard drives (Seagate SkyHawk/Exos, WD Purple), and structured cabling. It serves a horizontal B2B customer base comprising security system integrators, alarm monitoring companies, IT companies, independent installers and contractors, and physical security firms across Colombia, self-positioning as "leaders in distribution of electronic security equipment" in the domestic market.
The product mix has shifted in recent years toward AI-enabled and analytics-driven offerings, including Neural Labs Neural Edge LPR embedded in VIVOTEK cameras, VIVOTEK Smart Motion Detection for human detection, Digifort VMS with Real Networks SAFR facial recognition, and the ULUCU cloud-based retail analytics platform. Innovatronic supports its hardware with value-added services: warranty processing, technical support, downloadable software tools (SOYAL V902, SoyalDeviceTools, Vivotek Shepherd), installation guides, and programming manuals hosted on its website.
Revenue is generated primarily through wholesale hardware sales to channel buyers; no public pricing is disclosed and transactions are handled directly through a multi-contact sales department via phone, email, and WhatsApp. Go-to-market combines a direct sales-led motion across three Colombian cities with event-driven commercial/technical showcases and digital presence on Facebook, Instagram, LinkedIn, YouTube, and email newsletters. The company operates exclusively within Colombia (no foreign geographic footprint), is privately held with no disclosed parent, venture, or institutional investors, and publishes no revenue figures.
Innovatronic firmographics
Firmographics- Name
- Innovatronic
- Legal name
- INNOVATRONIC SAS
- Website
- https://innovatronic.com.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innovatronic SAS is a privately held Colombian wholesale distributor of electronic security equipment (CCTV, access control, intrusion detection) headquartered in Cali with offices in Bogotá and Medellín, serving security integrators, alarm monitoring companies, IT firms, and independent installers across Colombia with a multi-brand catalog from VIVOTEK, UNIVIEW, DSC, RISCO, NUUO, SOYAL, and others.
- Ownership category
- akta.pro rank
Innovatronic industry classification
Industry- Product category
- Electronic Security Equipment Distribution
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Security Management Platforms Integration (PSIM/SOC, Command & Control) (BPAKAGAH)
Keywords
Where Innovatronic is headquartered
LocationHeadquarters
- HQ city
- Cali
- HQ country
- Colombia
- HQ region
- Latin America
Offices3 records
Markets served
Innovatronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Electronic Security Equipment Distribution: Wholesale distribution of electronic security equipment including IP cameras, NVRs, access control systems, alarm panels, sensors, and related accessories from multiple international brands.
- Technical Support Services: Technical support services for installed equipment including warranty processing and software/hardware support.
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Innovatronic product offering
Product offeringCore offering
Innovatronic SAS is a Colombian wholesale distributor of electronic security systems, supplying IP video surveillance cameras and NVRs, access control hardware, intrusion alarm panels, RFID vehicle access, patrol guard control systems, AI-powered video analytics, and supporting accessories to security integrators, alarm monitoring companies, IT companies, independent installers, and contractors across Colombia. The company acts as an authorized distributor for global brands such as VIVOTEK, UNIVIEW, DSC, RISCO, NUUO, SOYAL, Neural Labs, Digifort, and ULUCU, and provides technical documentation, software downloads, and warranty support alongside equipment sales.
Product overview
Innovatronic SAS is a Colombian wholesale distributor of electronic security systems offering a comprehensive portfolio of surveillance, access control, and intrusion detection products. The portfolio is organized into three main categories: CCTV IP (video surveillance including VIVOTEK and UNIVIEW IP cameras, NUUO NVRs, and Digifort VMS with video analytics); Access Control (SOYAL readers/controllers, E-GUARD patrol systems, SECOLARM buttons, and MAGNETILOCK electromagnetic locks); and Intrusion (DSC and RISCO alarm panels with sensors, detectors, and communicators). Supporting accessories include industrial monitors, network cables, and surveillance-optimized hard drives from Seagate and WD. The company also offers AI-powered solutions including Neural Edge LPR for license plate recognition, ULUCU retail analytics platform, and VIVOTEK Smart Motion Detection, along with software platforms like Digifort for video management and SAFR facial recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- VIVOTEK IP Cameras Complete line of VIVOTEK IP network cameras including minidomes (FD series), bullets (IB series), 360° fisheye (FE series), panoramic 180° (MS series), and PTZ (SD series) cameras for video surveillance in residential, commercial, and industrial applications.
- UNIVIEW IP Cameras UNIVIEW IP cameras with ColorHunter 24-hour color imaging, Wise-ISP technology, and deep learning analytics including UMD (Ultra Motion Detection) and SIP (Smart Intrusion Prevention) for residential, commercial, and smart city surveillance.
- NUUO NVR Systems Network Video Recorders supporting up to 128 channels with centralized management, RAID support, and HTTP/JSON notification integration with third-party systems for alarm and event management.
- Neural Edge LPR Embedded license plate recognition solution by Neural Labs that runs directly on VIVOTEK cameras, enabling access control, toll management, and vehicle weighing applications without external computing hardware.
- Digifort VMS IP video management software platform with advanced video analytics, facial recognition (via SAFR partnership), alarm management, POS integration, and forensic video analysis for enterprise security operations.
- ULUCU Cloud Platform Cloud-based AI video intelligence platform for retail environments providing customer analytics, demographic analysis, behavior tracking, and store productivity optimization via a mobile app.
- SOYAL Access Control SOYAL access control readers, controllers, and biometric devices supporting proximity (125KHz, 13.56MHz MIFARE), fingerprint biometrics, long-range RFID, and multi-door control panels for enterprise and residential access management.
- E-GUARD Patrol Control Electronic guard patrol verification system including V12 checkpoint readers, SUP02 remote data collectors, TAG devices, and SG PLUS management software for reporting guard rounds.
- DSC Alarm Systems DSC security alarm control panels (HS2032, HS2064, HS2128, HS3032, HS3128, HS3248 series) with wired and wireless zones, expanders, keypads, motion detectors, glass break sensors, and cellular/IP communicators for intrusion detection.
- RISCO Alarm Systems RISCO LightSYS+ and ProSYS security systems supporting up to 512 zones (wired or wireless), LCD keypads, PIR detectors, dual-technology sensors, shock sensors, and GSM/IP communication modules for commercial and residential intrusion detection.
- VAST Security Station (VIVOTEK VMS) VIVOTEK VAST video management software providing centralized surveillance control and integration with the VIVOTEK camera lineup.
- UNIVIEW NVR UNIVIEW Network Video Recorders with PoE support, up to 64 channels, 4K output, AI analytics (face recognition, LPR), RAID support, and 320Mbps bandwidth for IP camera recording.
- XVR Hybrid Recorders UNIVIEW 5-in-1 hybrid DVR/XVR recorders supporting AHD, TVI, CVI, CVBS, and IP camera inputs for flexible surveillance system design and migration.
- SECOLARM Accessories Exit buttons (mushroom, illuminated, touch-free), electromagnetic lock power supplies, wireless receivers, and hydraulic door arms for access control system installation.
- MAGNETILOCK Electromagnetic Locks Electromagnetic door locks with various retention force options (400–1500 lbs) designed for high-traffic doors without moving parts, suitable for residential and commercial access control applications.
- Alarm Accessories Magnetic contacts, sirens, strobe lights, transformers, batteries, and power supplies for alarm system installation and maintenance.
- Industrial Monitors UNIVIEW industrial-grade LED monitors (32", 43", 55") designed for 24/7 CCTV surveillance with high resolution (up to 4K), multiple video inputs, and integrated speakers.
- UTP Network Cables UNIVIEW CAT5E and CAT6 unshielded network cables (305m rolls) for IP surveillance and structured network installation, available in indoor and outdoor ratings.
- Surveillance Hard Drives Seagate SkyHawk and Exos, WD Purple and WD Purple PRO hard drives optimized for surveillance video storage with 24/7 operation capability.
- VIVOTEK PoE Switches Non-manageable and manageable PoE switches (6–24 ports) providing power and data connectivity for IP cameras with extended PoE reach up to 250 meters.
Companies that use Innovatronic
Customer profileSegments5 records
Ideal customer profiles4 records
Innovatronic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability11 records
Feature6 records
Innovatronic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- VIVOTEKcoreInnovatronic distributes VIVOTEK IP cameras, NVRs, network switches, and VAST video management software. VIVOTEK is described as a leading company in IP video surveillance solutions development and manufacturing, offering network cameras, VMS software, NVR recorders, and PoE switches with advanced AI and video analytics (VCA) technologies.
- UNIVIEWcoreInnovatronic distributes UNIVIEW IP video surveillance technology and AIoT solutions. UNIVIEW is a leading company in IP video surveillance and AIoT solutions, specializing in IP cameras, NVRs, video management software (VMS), and other security equipment for residential, commercial, and smart city markets, featuring ColorHunter night vision technology and intelligent analytics.
- DSC (Digital Security Controls)coreInnovatronic distributes DSC security alarm panels, sensors, keypads, wireless devices, and communication modules. DSC is described as a global leader in electronic security, known for revolutionary control panels, IP alarm monitoring products, and modern wireless autonomous panels.
- RISCOcoreInnovatronic distributes RISCO security alarm systems including LightSYS+ panels, wired and wireless sensors, detectors, and communication modules for intrusion detection systems.
- SOYALcoreInnovatronic distributes SOYAL access control products including proximity readers, biometric readers, Wiegand readers, long-range RFID antennas, multi-door controllers, and data converters for access management systems.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Innovatronic competitors and assessment
Company assessmentBroad incumbents
- TD SYNNEX: TD SYNNEX (formed from Tech Data + SYNNEX) is a global IT and security distributor with significant presence in Latin America, distributing surveillance, networking, and access-control hardware through reseller channels. Its much broader portfolio and scale make it a large-incumbent comparable rather than a direct head-to-head competitor.
- ScanSource: ScanSource is a large US-based value-added distributor with a dedicated security and modern communications division reselling IP video, physical security, and networking products to integrators. It operates a comparable wholesale-distribution-plus-services model but at much greater scale and breadth than Innovatronic.
- Wesco International (formerly Anixter): Wesco acquired Anixter, a long-standing distributor of network, security, and low-voltage products serving security integrators globally. While broader in scope (electrical, communications, utility), its security-product portfolio and integrator-channel approach make it a comparable benchmark for what a scaled distribution business looks like.
- Ingram Micro: Ingram Micro is one of the world's largest IT and security product distributors, with physical-security offerings (cameras, access control, networking) and a Latin American footprint. It is a comparable broad-line incumbent whose scale, logistics capabilities, and Latin American reach set the upper benchmark for what distribution scale looks like in the region.
Direct peers
- ADI Global Distribution: ADI Global Distribution is the largest North American wholesale distributor of electronic security, AV, and low-voltage products, serving security integrators with a multi-brand portfolio that overlaps directly with Innovatronic's CCTV, access control, and intrusion categories. It represents the global benchmark for the wholesale distribution model Innovatronic operates at smaller scale in Colombia.
Regional players
- Grupo DICE: Grupo DICE is a Mexican electronic security products distributor serving integrators and installers across Latin America with a comparable multi-brand portfolio (cameras, access control, intrusion, analytics). It is the closest geographic and business-model analog to Innovatronic in the broader LATAM region, though operating primarily in Mexico rather than Colombia.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Innovatronic social profiles
Digital presenceInnovatronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovatronic leadership team
Management profileNumber of profiles
Innovatronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovatronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovatronic
What does Innovatronic do?
Innovatronic SAS is a Colombian wholesale distributor of electronic security systems, supplying IP video surveillance cameras and NVRs, access control hardware, intrusion alarm panels, RFID vehicle access, patrol guard control systems, AI-powered video analytics, and supporting accessories to security integrators, alarm monitoring companies, IT companies, independent installers, and contractors across Colombia. The company acts as an authorized distributor for global brands such as VIVOTEK, UNIVIEW, DSC, RISCO, NUUO, SOYAL, Neural Labs, Digifort, and ULUCU, and provides technical documentation, software downloads, and warranty support alongside equipment sales.
Is Innovatronic a public or private company?
Innovatronic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovatronic founded?
Innovatronic was founded in 2019. It employs 11 to 50 people.
Where is Innovatronic based?
Innovatronic is headquartered in Cali, Colombia, in the Latin America region.
How does Innovatronic make money?
Two revenue lines are on record. Electronic Security Equipment Distribution is the primary driver. The others are technical Support Services.
Who are Innovatronic's main competitors?
Broad incumbents on record are TD SYNNEX, ScanSource, Wesco International (formerly Anixter) and Ingram Micro. ADI Global Distribution is listed as a direct peer. Grupo DICE is listed as a regional player.
Does Innovatronic have an API?
No public API is recorded for Innovatronic.
What industry is Innovatronic in?
Innovatronic's product category is Electronic Security Equipment Distribution. Its primary akta.pro industry code is BPAKAGAH, Security Management Platforms Integration (PSIM/SOC, Command & Control). Its NAICS code is 334511 and its SIC code is 5065.