INFINITI Stuart

What INFINITI Stuart does

INFINITI Stuart is a single-site franchised INFINITI dealership located in Stuart, Florida, operating under the Murgado Automotive Group umbrella. The dealership retails new INFINITI vehicles (QX50, QX55, QX60, QX65, QX80, and the Q50 sedan), certified pre-owned INFINITI inventory, and non-INFINITI pre-owned vehicles, alongside an integrated service department, genuine OEM parts counter, and in-house finance and insurance operations. The service department provides factory-trained maintenance and repairs, warranty work, tire and alignment services, and supports the VIP Platinum loyalty program with concierge offerings such as complimentary car washes, valet pick-up and delivery, and loaner vehicles. Tech capabilities are dealer-management-system-standard: online inventory browsing, finance applications, and service scheduling via the company website, with no proprietary software, API surface, or AI capability of substance.

The business model is a traditional direct-to-consumer automotive franchise. Revenue is generated through one-time vehicle sales (new and CPO) at MSRP-based pricing with manufacturer incentives and dealer discounts, plus recurring service, parts, and F&I revenue streams. Customer segments are local luxury and affluent family buyers across the Treasure Coast, with the dealership actively marketing into Port St. Lucie, West Palm Beach, Fort Pierce, Palm Beach Gardens, Jupiter, and Tequesta. Distribution combines a physical coastal-themed showroom with online lead capture and service scheduling; financing is offered in-house with integrations to third-party providers such as Sunbit for service loans and Carfax for CPO vehicle history reports. Headcount of 11-50 implies a small single-rooftop operation that relies on parent-group scale (17-18 Murgado dealerships across three states) for procurement and operational leverage.

Name

INFINITI Stuart

Legal name

INFINITI Stuart

Website

https://infinitistuart.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

INFINITI Stuart is a franchised INFINITI dealership in Stuart, Florida selling new and certified pre-owned INFINITI vehicles, offering service, genuine OEM parts, and in-house financing to luxury and affluent family buyers across the Treasure Coast region.

Ownership category

akta.pro rank

Product category

Luxury Automotive Retail

NAICS

Used Car Dealers (441120), Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Loan Brokers (6163)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Luxury vehicle sales
• Automotive dealership
• Vehicle service
• Auto financing
• OEM parts

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new, pre-owned, and certified pre-owned INFINITI vehicles. Revenue generated from MSRP-based pricing with dealer discounts and manufacturer incentives.
2. Service and Repairs: Maintenance and repair services including oil changes, tire rotations, brake service, alignments, and complex repairs performed by certified technicians using genuine INFINITI OEM parts.
3. Parts Sales: Sale of genuine INFINITI OEM parts and accessories for DIY service projects and customization.
4. Finance and Insurance Products: Auto financing, leasing, extended warranties, and vehicle protection products offered through the finance department.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

INFINITI Stuart is a franchised luxury automotive dealership that sells new, certified pre-owned, and pre-owned INFINITI vehicles (QX50, QX55, QX60, QX65, QX80, Q50, Q60). The dealership also operates a factory-trained service department, a parts department stocking genuine INFINITI OEM parts and accessories, and an in-house finance department offering auto loans, leases, and trade-in valuations.

Product overview

INFINITI Stuart is a premier INFINITI luxury vehicle dealership operating as part of the Murgado Automotive Group. The company offers a comprehensive automotive retail experience centered on new and certified pre-owned INFINITI vehicles (QX50, QX55, QX60, QX65, QX80, Q50 sedan), supported by integrated service departments, genuine parts sales, and in-house financing. The product portfolio follows a traditional automotive dealership model where vehicles represent the core products, while service maintenance, parts, warranty programs, and the VIP Platinum loyalty program function as complementary add-on services. The dealership also provides online tools for inventory browsing, finance applications, and service scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• New INFINITI Vehicles Sale of new INFINITI luxury sedans, crossovers, and SUVs (QX50, QX55, QX60, QX65, QX80, Q50, Q60) to individual luxury vehicle buyers in the Treasure Coast region.
• Certified Pre-Owned (CPO) INFINITI Vehicles INFINITI vehicles that have passed a rigorous inspection and come with extended manufacturer warranty coverage and verified vehicle history reports (QX50, QX60, QX80, Q50).
• Pre-Owned Vehicles High-quality pre-owned cars, crossovers, and SUVs including popular INFINITI models such as the Q50 sedan and Q60 coupe, available with vehicle specials.
• INFINITI Service & Maintenance Factory-trained technicians provide routine maintenance (oil changes, tire rotations, alignments, brake service, battery tests) and complex repairs using genuine INFINITI OEM parts.
• Genuine INFINITI Parts & Accessories OEM replacement parts and accessories designed for INFINITI vehicles, including brake rotors, brake pads, suspension parts, wiper blades, car covers, seat covers, and custom wheels, with special order capability and installation services.
• INFINITI Auto Financing In-house auto financing and leasing options including competitive rates from manufacturer and local Florida banks, quick approvals, extended warranty programs, online finance application, and trade-in valuations.
• VIP Platinum Program Exclusive customer loyalty program offering complimentary car washes, pick-up and delivery service for service appointments, dedicated staff support, and complimentary luxury loaner vehicles.
• INFINITI Warranty Protection Comprehensive warranty coverage including 4-year/60,000-mile basic, 6-year/70,000-mile powertrain, 7-year/unlimited-mileage corrosion, and 10-year/unlimited-mileage seat belt warranty, plus extended protection plans up to 8 years/120,000 miles.

Quantifiable outcome

• Premium car wash and vehicle care included with VIP Platinum Program

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Murgado Automotive GroupcoreOthersINFINITI Stuart is owned and operated by Murgado Automotive Group, a leading automotive dealership group with operations in three states. The group represents 12 automotive brands including Alfa Romeo, Audi, Bentley, Buick, Cadillac, Ferrari, GMC, Honda, INFINITI, Maserati, Mazda, and Volkswagen. Mario Murgado serves as president, CEO, and owner, with over 20 years of industry leadership experience.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: One of the largest U.S. dealer groups with 300+ franchises across multiple states and brands. Comparable as a multi-brand, multi-state luxury-and-mainline dealer, though at public-company scale with acquired retailer growth strategy.
• AutoNation: Largest publicly traded automotive retailer in the U.S. with 250+ dealerships across multiple brands and geographies. Comparable as a luxury-and-mainline dealer operator that competes for both new-vehicle and service customer share, though at vastly larger scale and with public financials.
• Sonic Automotive: Large U.S. franchised dealer group with significant luxury exposure (BMW, Mercedes-Benz, Land Rover) and EchoPark used-vehicle stores. Comparable as a franchised luxury retailer with a parallel used-vehicle retail concept.
• Penske Automotive Group: Major global automotive and commercial truck retailer with a strong luxury franchise portfolio (BMW, Mercedes-Benz, Audi, Porsche, Bentley, Lamborghini, Rolls-Royce). Comparable as a high-end focused dealer, though diversified across geographies and held at public-company scale.

Direct peers

• Holman Automotive: Privately held, family-owned dealership group operating luxury franchises (BMW, Mercedes-Benz, Bentley, Rolls-Royce, Land Rover, MINI) primarily across the Northeast and Florida. Comparable as a privately held multi-rooftop luxury dealer with similar service-driven customer engagement.
• Braman Motorcars: Family-owned Florida luxury multi-brand dealer group selling Bentley, BMW, Bugatti, Ferrari, Lamborghini, Maserati, Mercedes-Benz, MINI, Porsche, and Rolls-Royce across Miami, West Palm Beach, and Palm Beach. Directly comparable as a privately held, Florida-based luxury dealership group serving similar affluent customer profiles.
• Mercedes-Benz of West Palm Beach: Single-rooftop Mercedes-Benz franchised dealer serving the same Palm Beach / Treasure Coast catchment as INFINITI Stuart. Directly comparable as a luxury franchise dealer competing for the same affluent Treasure Coast buyers with similar service-and-F&I revenue mix.
• Lexus of Palm Beach: Single-rooftop Lexus franchised dealer serving the West Palm Beach / Martin County region. Comparable as a luxury import franchise competing for similar luxury SUV buyers (LX, RX, GX overlap with INFINITI QX60/QX80) in the same geography.
• INFINITI of Tampa Bay: Other INFINITI franchised dealer within the same Florida market region. Directly comparable as a single-make INFINITI store with overlapping new vehicle inventory, CPO programs, manufacturer incentives, and F&I product mix.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with omnichannel nationwide footprint. Comparable as a used-car retail model competing for the same pre-owned vehicle buyers that INFINITI Stuart courts via its CPO and pre-owned inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infinitistuart

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFINITI Stuart