What Djurskyddet does

Djurskyddet Sverige is a Swedish non-profit animal welfare federation headquartered at Hammarby Fabriksväg 25 in Stockholm, operating continuously since 1897 and structured as an ideell förening (federation) of 42 semi-independent lokalföreningar spread across Sweden. Its stated mission is twofold: long-term influence on Swedish and EU animal protection laws and regulations, and direct practical rescue and rehoming of abandoned animals through its nationwide shelter and foster-home network. Approximately 2,500 animals, the majority cats, are rehomed each year through this network; the organization estimates roughly 100,000 homeless cats in Sweden as the unmet need.

The federation does not develop or operate proprietary technology and has no patents, integrations, or AI/ML capabilities disclosed. Its "products" are mission-oriented: the member magazine Tidningen Djurskyddet, the Djurskyddet Ungdom youth division, the Djurperspektiv podcast, the Forskningsstiftelse research foundation, the REDE school education program, a press portal, a Shopify-based webshop for branded merchandise, and a digital memorial-light service for All Saints' Day. Hall of Fame and the Årets djurskyddspris are its two formal recognition programs.

Revenue is generated entirely from voluntary contributions. Streams include recurring membership fees, monthly autogiro donations (månadsgivare), one-time gifts via Swish/Plusgiro/Bankgiro, testamentary bequests, webshop sales, and limited corporate partnerships. A 42-chapter federation, 11,000+ paying members, and multi-channel fundraising infrastructure underpin the model. Politically unaffiliated (partipolitiskt obunden), the organization is overseen by a förbundsstyrelse elected at the annual förbundsstämma; in May 2026 veterinarian Björn Dahlén was elected chair, with Åsa Hagelstedt serving as Generalsekreterare. GDPR compliance is maintained as the basis for handling member and donor personal data.

Name

Djurskyddet

Legal name

Djurskyddet Sverige

Website

https://djurskyddet.se

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

11–50 employees

Short description

Djurskyddet Sverige is a Swedish non-profit animal welfare federation founded in 1897, operating 42 local associations and a nationwide shelter network that rehomes about 2,500 abandoned animals annually and advocates for stronger animal protection laws at Swedish and EU level, funded by its 11,000+ members and individual donors.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

NAICS

Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Welfare & Advocacy Organizations (AFAEALAC), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal welfare advocacy
• Animal rescue services
• Animal rehoming services
• Membership organization
• Animal protection legislation

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership subscriptions paid by individual supporters. Members receive the member magazine 'Tidningen Djurskyddet', access to the member portal, and voting rights at the annual assembly.
2. Monthly donations (Månadsgivare): Recurring monthly donations via direct debit (autogiro). Promoted as a steady, predictable revenue stream for ongoing animal rescue and advocacy work.
3. One-time gifts and donations: One-time contributions via Swish, bank transfer (Plusgiro 90 01 06-6, Bankgiro 900-1066, Swish 90 01 066), including commemorative gifts, tribute donations, and seasonal campaigns (e.g., Mother's Day, Easter, Christmas, Animal Day).
4. Testamentary bequests: Donors can include Djurskyddet Sverige in their wills. The organization actively promotes testamentary giving as a way to support animal welfare beyond the donor's lifetime.
5. Webshop sales: Sale of branded merchandise including clothing, accessories, and promotional items through the organization's webstore.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Djurskyddet Sverige is a non-profit membership organization that protects animals by influencing Swedish and EU laws, regulations, and individual behavior, and rescues abandoned animals through a national network of 42 local associations operating animal shelters and foster homes. Core offerings include animal rescue and rehoming services, political advocacy, member magazine publication, educational programs for children, and a research foundation funding animal welfare studies.

Product overview

Djurskyddet Sverige (Animal Protection Sweden) is a nationwide non-profit animal protection organization operating since 1897 with approximately 42 local associations across Sweden. The organization functions as a membership-based advocacy and rescue organization rather than a technology company. Its core offerings include animal rescue and rehoming services (approximately 2,500 animals per year, primarily cats), political advocacy for stronger animal protection legislation, and public education campaigns. Key products and services include: Tidningen Djurskyddet membership magazine, the Djurskyddet Webshop for merchandise sales, the Djurskyddet Ungdom youth division, the Djurskyddet Hall of Fame awards program, the Djurperspektiv podcast, and the Forskningsstiftelse research foundation. The organization also provides educational materials for schools (REDE) and operates donation-based campaigns including digital memorial lights.

Differentiator

Problem solved

Functional benefit

Products and services

• Djurskyddet Membership (Bli medlem) Annual membership subscription for individual supporters that includes the member magazine, access to the member portal, and voting rights at the annual assembly. Funds the organization's animal welfare mission.
• Monthly Giving Program (Månadsgivare)

Quantifiable outcome

• Approximately 2,500 homeless animals rehomed annually
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Eurogroup for AnimalscoreStrategic or Co-development PartnerDjurskyddet Sverige works through Eurogroup for Animals, its umbrella organization in Brussels, to influence EU-level animal welfare policy. This includes campaigns on animal transport, animal testing, and fur farming. The organization participates in EU platforms and the Fur Free Europe citizen initiative through this partnership.
• Djurskyddets lokalföreningar (42 local associations)coreChannel Partner/ Reseller/ Distributor42 semi-independent local associations operate under the Djurskyddet umbrella, running animal shelters, foster homes, and local advocacy. They are the primary operational channel for animal rescue and rehoming across Sweden.
• Djurens RättminorStrategic or Co-development PartnerDjurskyddet Sverige collaborates with Djurens Rätt on joint campaigns including petitions to the EU Parliament on animal transport, letters to government ministers regarding fur farming and animal testing, and joint advocacy efforts.
• Sveriges lantbruksuniversitet (SLU)minorStrategic or Co-development PartnerDjurskyddet Sverige and SLU co-hosted a webinar on fish welfare titled 'The Silent Plea of Fish — Animal Welfare in a Consumerist World'. SLU researchers also receive funding from Djurskyddet's research foundation for animal welfare studies.
• World Animal Protection SverigeminorStrategic or Co-development PartnerDjurskyddet Sverige collaborates with World Animal Protection Sverige on political events such as the pre-election animal welfare debate held ahead of the 2026 Swedish parliamentary election.
• Hill's Pet Nutrition SwedenminorGTM or Marketing PartnerHill's Pet Nutrition Sweden partnered with Djurskyddet on a campaign focusing on homeless animals, appearing in the organization's partner logo section on the website.
• Svensk Katthjälp (Sweden's cat welfare organizations)minorStrategic or Co-development PartnerDjurskyddet works with other cat welfare organizations and local shelters to address the estimated 100,000 homeless cats in Sweden, advocating for improved cat welfare regulations and cat registration systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Humane Society International: Global animal protection organization active across the EU; comparable in pursuing legislative change for animals in research, farming, and trade, with overlapping issue areas to Djurskyddet's advocacy portfolio.
• ASPCA (American Society for the Prevention of Cruelty to Animals): Large US animal welfare organization with comparable dual focus on rescue/rehoming and state-level legislative advocacy; a broader incumbent analog in member-supported, donation-funded animal protection.
• RSPCA (Royal Society for the Prevention of Cruelty to Animals): The UK's leading animal welfare charity; comparable as a long-established federation combining direct animal rescue, shelter operations, and legislative advocacy — a structural analogue to Djurskyddet's dual mandate at larger scale.
• World Animal Protection: International animal welfare NGO with an active Swedish affiliate; comparable in operating model and EU/global advocacy scope.
• Four Paws International: Global animal welfare organization headquartered in Vienna; comparable mission and EU-level advocacy footprint, particularly on companion animals and fur farming, overlapping with Djurskyddet's Fur Free Europe work.

Others

• Naturskyddsföreningen (Swedish Society for Nature Conservation): Sweden's largest environmental advocacy NGO; comparable as a Swedish non-profit advocacy competitor for environmental/animal policy influence and donor mindshare, though its mission extends beyond animal welfare.

Direct peers

• Djurens Rätt: Sweden's largest animal rights organization; directly competes with Djurskyddet for Swedish donors, members, and political influence on overlapping advocacy issues such as fur farming and animal testing.

Regional players

• Dyrebeskyttelsen Norge: Norway's national animal welfare federation; structurally the closest Nordic analog to Djurskyddet with a similar lokalförening-style federation, shelter operations, and national advocacy focus.
• SEY (Suomen Eläinsuojeluyhdistysten Liitto): Finland's national federation of animal welfare associations; comparable member-based federation model with shelter and advocacy operations across another Nordic market.

Emerging players

• Cats Protection (UK): UK-based feline welfare charity focused on cat rehoming, neutering, and welfare education; comparable as a cat-specific welfare specialist whose mission overlaps with Djurskyddet's largest rehoming segment (cats).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Djurskyddet
• YouTubeyoutube.com/@djurskyddetsverige
• LinkedInlinkedin.com/company/djurskyddet-sverige
• Facebookfacebook.com/djurskyddet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Djurskyddet