Om Factory

Name

Om Factory

Legal name

Om Factory NYC

Website

https://omfactory.yoga

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aerial Yoga and Circus Arts Instruction

NAICS

Fitness and Recreational Sports Centers (71394)

akta.pro primary industry

Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Kids & Family Yoga (HSADACAK), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Aerial yoga classes
• Circus arts instruction
• Yoga teacher training
• Acro yoga studio
• Wellness studio services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Group Class Sessions: Recurring revenue from drop-in and package-based group aerial yoga, circus, and vinyasa classes sold to individual consumers through the WellnessLiving booking platform.
2. Teacher Training Programs: Intensive certification programs including 50-Hour Aerial Yoga TT ($2500), Advanced Aerial 16-Hour TT ($899), and Mellow Flow 16-Hour TT ($700). Programs include in-person training, manuals, and certificates.
3. Private Sessions and Events: 60-75 minute private classes starting at $125/hour for individual, group, bachelor/ette parties, corporate events, and kids birthdays.
4. Kids Programs: Semester series (Aerial Skills $405/9 sessions, Recital Series $500/9 sessions) and Summer Circus Camp ($550/week).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Om Factory operates an in-person aerial yoga, aerial dance, and circus arts studio at its NYC flagship location, delivering group classes, private sessions, and kids' programs using suspended fabric hammocks, silks, lyra, trapeze, and bungee apparatus. It also runs Yoga Alliance-certified teacher training programs through its Om Factory School of Yoga (OFSY), including a 50-hour aerial yoga intensive, 16-hour advanced aerial, 16-hour aerial mellow flow, and a 200-hour foundational program, with select trainings delivered internationally at sister studios in Vietnam, Taiwan, and Malaysia.

Product overview

Om Factory is an aerial yoga and circus studio offering in-person instruction primarily from its NYC flagship location at 873 Broadway, Union Square. The studio provides a diverse portfolio of services organized around aerial arts and yoga: Core class offerings include Aerial Yoga (using suspended hammocks for yoga postures), Aerial Dance, Circus apparatus training (silks, lyra, trapeze, bungee), Vinyasa mat yoga, and AcroYoga. The studio operates dedicated Kids programs including semester aerial series and Summer Circus Camp. A significant revenue and brand pillar is the Teacher Training division, delivering Yoga Alliance-certified programs through Om Factory School of Yoga (OFSY): the flagship 50-Hour Aerial Yoga Teacher Training (one-week intensive), 16-Hour Advanced Aerial Teacher Training (weekend intensive), and 16-Hour Aerial Mellow Flow Teacher Training (restorative focus), all with international delivery through sister studios in Vietnam, Taiwan, and Malaysia. Additional offerings include Private Classes/Parties (starting at $125/hr), a Virtual Key digital access system, and special events such as performance showcases and pop-up workshops. The company operates sister studio locations in Hanoi, Tay Ho, and Hoi An (Vietnam); Taipei (Taiwan); and Kuala Lumpur (Malaysia).

Differentiator

Problem solved

Functional benefit

Brands

• OFSY Aerial Yoga Teacher Training (AYTT): 50-hour certification program for aerial yoga teachers
• OFSY Advanced Aerial Teacher Training (ADV-AYTT)
• Aerial Mellow Flow Teacher Training
• Aerial Apprenticeship

Products and services

• Aerial Yoga Classes Group classes where students practice yoga postures suspended in aerial fabric hammocks, combining traditional yoga with aerial acrobatics to develop inversions, flexibility, and strength. Targeted at adult NYC students ranging from beginners to advanced practitioners.
• Aerial Dance Classes Group classes that combine dance movement with aerial apparatus work (fabric or lyra) to build aerial vocabulary, fluidity, and performance skills for adult students.
• Circus Classes Group instruction in aerial circus apparatus including silks, lyra, trapeze, and bungee, covering acrobatic skills and circus techniques for adult students at varying levels.
• Vinyasa Yoga Classes Traditional mat-based yoga classes at foundation and open levels, focused on breath-linked movement sequences, postural alignment, and mindful practice for adult students.
• AcroYoga Classes Partner-based yoga combining acrobatics, Thai massage, and yoga, taught by certified instructors to adult students at the NYC studio.
• Open Workouts Self-directed practice sessions allowing students to use studio space and equipment for independent aerial or yoga practice during designated open gym hours.
• Kids Aerial Classes Semester-based aerial instruction for children ages 7+ covering silks, hammock, and lyra, with both skills-only series ($405/9 sessions) and recital series ($500/9 sessions).
• Summer Circus Camp Week-long intensive summer program for kids ages 7+ teaching aerial skills, juggling, and acrobatics at $550 per week during July–August.
• Private Classes and Parties 60–75 minute private and group sessions for individuals, birthdays, bachelor/bachelorette parties, and corporate events, starting at $125 per hour.
• 50-Hour Aerial Yoga Teacher Training One-week intensive certification program training students to become certified aerial yoga teachers, covering safety, alignment, anatomy, modifications, assists, transitions, and teaching methodology. Tuition $2,500 ($2,200 Early Bird). Includes 10-class pack, manuals, video library, and certificate.
• 16-Hour Advanced Aerial Teacher Training Weekend-intensive advanced training for certified aerial yoga teachers focusing on advanced skills, spotting techniques, and intelligent sequencing for intermediate and advanced students. Prerequisites: one year teaching experience or two years dedicated practice. Tuition $899 ($749 Early Bird; $699 for AYTT50 graduates).
• 16-Hour Aerial Mellow Flow Teacher Training Three-day intensive in restorative aerial yoga applications using the aerial hammock for gentle, slow-moving practice inspired by Yin and Restorative Yoga, created by Kevin Bigger with Maisah Hargett. Tuition $700 ($600 Early Bird; $500 for OFSY returning graduates). Includes sample classes and 150-page manual.
• Global / International Teacher Trainings Aerial yoga teacher training programs conducted at sister studios in Asia, including Vietnam, Taiwan, Malaysia, and other international locations, allowing students to earn certification while traveling.
• Om Factory School of Yoga (OFSY) 200-Hour Teacher Training Yoga Alliance-certified 200-hour foundational teacher training program (RYS 200) offered through Om Factory School of Yoga, enabling graduates to register as 200-hour certified yoga teachers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• YogaWorks: Multi-location yoga studio operator historically combining daily classes with 200- and 300-hour teacher trainings. Comparable for its DTC studio + accredited teacher-training business model.
• Equinox: Premium national fitness club operator with a substantial group yoga and signature-class portfolio. Comparable as a competing DTC fitness/yoga destination for affluent NYC consumers and as a deep-pocketed incumbent in the broader category.
• CorePower Yoga: Large US yoga studio chain offering heat-based Vinyasa classes on a membership/DTC model. Comparable as a multi-location DTC yoga operator, though lacks Om Factory's aerial and teacher-training specialization.

Regional players

• Mark Morris Dance Center: Brooklyn performing-arts school offering movement, dance, and aerial-adjacent classes. Comparable as a NYC movement/performing-arts education venue serving a similar creative-professional and family customer base.

Direct peers

• Sky Ting Yoga: NYC-based independent yoga studio with a strong community/teacher-training reputation. Directly comparable as a NYC boutique yoga brand building loyalty through TT programs and signature class styles.
• Pure Yoga: Premium multi-location yoga studio operator with strong teacher-training programs. Comparable for its premium pricing, TT-led positioning, and DTC studio model overlapping with Om Factory's mid-to-high ticket segment.
• New York Circus Arts: NYC-based studio offering aerial silks, lyra, trapeze, and acrobatics classes for adults and kids. Directly comparable on the circus/aerial apparatus side of Om Factory's curriculum and target demographic.
• ISHTA Yoga: Long-standing NYC yoga studio and teacher-training school. Comparable as a Manhattan-based independent studio combining daily classes with Yoga Alliance-accredited teacher certifications.
• Y7 Studio: NYC-born boutique yoga chain selling themed flow classes (e.g., hip-hop) on a drop-in/package model. Comparable as a NYC boutique yoga brand competing for the same wellness-conscious DTC customer.
• AIR Aerial Fitness: Aerial-focused studio chain offering aerial silks, lyra, and trapeze classes. Directly comparable to Om Factory's core aerial yoga and circus curriculum in both apparatus mix and target enthusiast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/omfactorynyc
• Facebookfacebook.com/OmFactoryNYC
• LinkedInlinkedin.com/company/om-factory-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Om Factory