KOO-KI

What KOO-KI does

KOO-KI is a privately held Japanese video production studio founded in 1997 as 有限会社空気モーショングラフィックス and reorganized as 空気株式会社 in 2007. Headquartered in Fukuoka with offices opened in Tokyo (2017) and Osaka (2019), it is led by President 木綿達史 (Momen Tatsushi) and Chairman 江口カン (Eguchi Kan). The company operates a B2B production services model spanning commercials, branded entertainment, anime-style short films, and live experiential installations for enterprise clients across consumer goods, automotive, gaming, broadcasting, and government sectors.

The studio's client roster includes TOYOTA, Yakult, Dole Japan, Netflix, NHK, Pokémon, Konami, and Nintendo. In parallel with commissioned work, KOO-KI has built an owned-IP pipeline that includes the Pokémon short film franchise, the Mottainai Banana STORY series, a podcast sub-brand, and the ongoing Sukesuke Exhibition experiential property. Its award portfolio includes Cannes Lions (2007–2009), a Galaxy Award Grand Prize (2026), and a Minister of Education Award.

KOO-KI monetizes primarily through project-based commercial contracts, branded content partnerships, and licensing of original IP. Its workflow incorporates generative AI tools (ChatGPT, Sora2) for pre-production concept visualization, with human creative refinement remaining central. The company is privately held with stated capital of 1,475万円 (~$97K USD) and no external investors disclosed.

Name

KOO-KI

Legal name

空気株式会社

Website

https://koo-ki.co.jp

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Japan-based B2B video production studio producing commercials, anime films, branded content, and experiential installations for enterprise clients like TOYOTA, Yakult, Netflix, and Nintendo. Fukuoka-headquartered with Tokyo and Osaka offices, it also develops original IP including Pokémon shorts and live exhibitions.

Ownership category

akta.pro rank

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Commercial / TVCM / WebCM Production: Core revenue stream: commissioned production of TV commercials, web commercials, and promotional videos for corporate clients, government bodies, and entertainment brands. Revenue is project-based and one-time per production contract.
2. Film and Drama Production: Production of feature films, TV drama series, and anime. KOO-KI serves as production company, co-producer, and/or investor. Multiple original titles including 'Menko Piriri', 'Gachi Star', 'The Fable' series, 'SUSHI POLICE', and 'Mecha-Ude' (as co-producer).
3. Original Content / Experience Business: Original exhibition and experience content such as the 'Sukesuke Exhibition' (cumulative ~400,000 visitors) and 'Mori no Nanafushigi' at Amu Plaza Kumamoto. Ongoing engagement-based revenue.
4. Planning and Creative Services: Creative planning services including campaign conceptualization, direction, and cross-media creative strategy for clients across diverse sectors.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

KOO-KI is a B2B video production studio that commissions, plans, and produces TV commercials, web commercials, game opening movies, feature films, TV drama series, anime, and experiential/interactive exhibition content for enterprise clients and government bodies. The studio operates full-cycle from creative planning and direction through CG/VFX, animation, compositing, and final delivery, and also develops and exploits its own original IP franchises.

Product overview

KOO-KI (空気株式会社) is a video production company headquartered in Fukuoka, Japan, with additional offices in Tokyo and Osaka. Founded in 1997, the company operates as a single integrated production entity rather than a platform-with-modules architecture. The core offering spans TVCM and WebCM commercial production, game opening movies, original animation and film content, and experiential installations. Key products include the SUSHI POLICE anime series, multiple feature films (The Fable, Mentaipiriri, Gachi Boshi), the award-winning corporate podcast 'ケイシャのしゃべり場', and the original exhibition brand 'スケスケ展'. The company produces content across diverse sectors including automotive (Toyota PHV), food/beverage (Yakult, Dole), entertainment (Pokémon, Jump), and corporate clients, while also developing proprietary original content.

Differentiator

Problem solved

Functional benefit

Products and services

• TVCM and WebCM Production Commissioned production of television commercials, web commercials, and brand promotional videos from creative planning through final delivery. Serves enterprise clients across automotive (TOYOTA), beverage (Yakult, Suntory), food (Dole, McDonald's), gaming (Konami, Nintendo/Pokémon), pharma (GSK), telecom (NTT, NTT Docomo), and government sectors.
• Game Opening Movie Production Opening sequence and animation production for video games, including compositing, motion graphics, and visual effects. Notable clients include Konami Digital Entertainment (Powerful Pro Baseball 2026-2027) and CyberConnect2 (Dragon Ball Z KAKAROT).
• Feature Film and TV Drama Production Production of theatrical feature films, TV drama series, anime, and streaming originals. KOO-KI serves as production company, co-producer, and/or production committee investor. Notable titles include "The Fable" (2019), "The Fable: The Man Who Doesn't Kill" (2021), "Menko Piriri" (multiple seasons and films, 2019/2023), "Gachi Star" (2018), Netflix original series "Sanctuary -Seiiki-" (2023), and "SUSHI POLICE" anime.
• Experiential Exhibition Content Production Immersive experience content production including museum installations, digital signage, projection mapping, and interactive displays. Notable works include the traveling "Sukesuke Exhibition" franchise (cumulative ~400,000 visitors), Fukuoka City Zoological Garden Zoolab exhibits, Amu Plaza Kumamoto "Mori no Nanafushigi," Osaka Dotonbori 3D Advertisement, and Sushiro Shibuya big signage.
• "Keisha no Shabarikiba" Corporate Podcast (ケイシャのしゃべり場) KOO-KI's biweekly corporate podcast featuring staff interviews, industry guests, and behind-the-scenes production stories. Over 190 episodes produced; won the 2024 Content Marketing Grand Prix Excellent Award and the 10th Good Action Award nomination. Distributed on Spotify, Apple Podcasts, and RKB Radio.

Quantifiable outcome

• Galaxy Award CM Department Grand Prize (2026) — 'Mottainai Banana STORY' achieved the highest single recommendation among judges for its universal emotional resonance.
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• invisicoreStrategic or Co-development Partner · 1 January 2025invisi is a Fukuoka-based music production/creative team that has collaborated with KOO-KI on multiple projects including music for TOYOTA PHV 'driving the piano', 'なんちょうなんなん', 'Suzuki Touch Card', Tokyo 2020 'Tomorrow begins', and produced the original BGM for KOO-KI's corporate podcast 'ケイシャのしゃベり場'. The collaboration spans sound branding, music composition, and audio production for KOO-KI's visual works.
• Osaka/Kansai Expo 2025 (大阪・関西万博) Organizing Committee / Partner PavilionscoreStrategic or Co-development Partner · 1 January 2025KOO-KI produced 4 content pieces for Osaka/Kansai Expo 2025: Kansai Pavilion 'HYOGO Mirai Bus' (produced by 小澤利男, directed by 上原桂), Future City Pavilion 'Megumi ga Meguru Energy' (directed by 上原桂), Osaka Healthcare Pavilion 'Time-Space Learning Space' (produced by 小澤利男, directed by 原口甲斐), and Akindo Sushiro Expo store exterior/entrance signage.
• oioi (手話エンターテイメント発信団)coreStrategic or Co-development Partner · 1 January 2024KOO-KI partnered with sign language entertainment group oioi to produce educational material '難聴者の困りごとなんなん？' — a 7-part school educational video series explaining hearing loss challenges. This collaboration won the Minister of Education Award (文部科学大臣賞) at the 学習デジタル教材コンクール. KOO-KI director 白川東一 served as animation director and director.
• TriF StudiominorStrategic or Co-development Partner · 1 January 2016TriF Studio, a Fukuoka-based anime production company, collaborated with KOO-KI on 'SUSHI POLICE' (2016), providing CGI/VFX, modeling, and animation support. KOO-KI 木綿達史 served as compositing supervisor on the pilot of TriF's 'Mecha-Ude' (2024 anime). KOO-KI's podcast featured TriF Studio as guest.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MAPPA: Tokyo-based Japanese animation studio producing high-end anime series and theatrical films with global streaming partnerships. Comparable for KOO-KI's animation and film production ambitions.
• Bandai Namco Filmworks: Major Japanese anime production studio (formerly Sunrise) producing TV anime, theatrical films, and increasingly branded cross-media IP. Comparable for KOO-KI's ambition to develop original IP into multi-format franchises.
• Robot Communications: Listed Japanese creative agency with broad production capabilities across TVCM, web content, film, and digital media. Comparable in offering a hybrid of advertising production and original content development.
• Polygon Pictures: Tokyo-based Japanese CG animation and VFX studio producing feature films, TV series, and commercial content. Comparable for KOO-KI's CG/VFX and animation production capabilities including Netflix-grade content.
• Production I.G: Major Japanese animation studio producing TV anime, theatrical films, and commercial content. Comparable for KOO-KI's original anime production (SUSHI POLICE) and feature film work.
• TOHO International (Tohokushinsha Film): Long-established Japanese commercial and film production company with overlapping TVCM, content acquisition, and feature film capabilities. Direct competitor for high-end Japanese advertising production.
• AOI Pro. Tokyo-headquartered Japanese commercial and film production company with a comparable full-cycle production offering including TVCM, web content, and feature films. AOI Pro. is the most direct listed competitor in the Japanese commercial production market.
• WIT Studio: Japanese animation studio producing high-profile TV anime and theatrical films with international streaming distribution. Comparable for KOO-KI's animation output and Netflix/global streaming partnerships.

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency with full-service creative and production offerings. As a broad incumbent, it competes with KOO-KI for large corporate accounts but does not specialise in the boutique creative niche.
• DENTSU: Japan's largest advertising agency with extensive in-house production and creative capabilities. Represents the broad incumbent whose production arms compete for the same enterprise TVCM budgets as KOO-KI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kooki_fukuoka

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOO-KI