Oioi
OiOi Collective Oy is a Helsinki-based creative-tech studio that designs and builds custom interactive digital installations ("Smart Space") for museums, theme parks, airports, healthcare venues, and brand events, combining real-time sensors, generative visuals, and a library of Finnish-nature content.
- Company typePrivate
- Founded2009
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Oioi does
OiOi Collective Oy (trade name "OiOi – Smart Space") is a Finnish private limited company founded in 2009 and headquartered in Helsinki, with a secondary office in Mikkeli. The firm designs and produces custom interactive digital installations for physical spaces under its "Smart Space" platform, which enables real-time audience interaction through movement, gestures, touch, and mobile devices. Its portfolio spans nine core products: Virtual Nature Experience, Experience Wall, Art Wall, Info Wall, Magic Wall, Energy Game Wall, KickIt (football simulator), SlamIt (ice hockey simulator), and Smart Space Planner, plus a German-market KickIt variant. Underlying technology combines large-format displays and projections (e.g., a 75-meter, 4×8K 360° LED screen at Helsinki Airport) with real-time sensing, computer-vision–based interaction, and generative visual content (e.g., user-triggered northern lights, autumn leaves, collaborative paintings).
The company serves enterprises and institutions across seven primary verticals: museums, activity and theme parks, airports and transit, events, art installations, health and wellness, and corporate showrooms. Named customers include Finavia (Helsinki Airport Aukio), Moomin Museum (Tampere), Moomin Snowcastle (Rovaniemi), SuperPark (Uppsala, Sweden), Dudesons Activity Park, Särkänniemi, Heureka, Kustaankartanon Seniorikeskus, Citycon, Meritaito, the National Museum of Finland, Slush, and YLE. Projects have been delivered in Finland, Sweden, and Hong Kong.
OiOi generates revenue through three streams: (1) custom Smart Space professional services (strategy, design, technology, content, on-site delivery on multi-year contracts), (2) product sales of its standardized interactive installations, and (3) event rentals of hardware and content. Pricing is not publicly disclosed and is quote-based per project. Distribution is direct enterprise sales supplemented by event-driven engagement at conferences and festivals. The company remains privately held and bootstrapped, with no disclosed funding rounds, investors, or M&A activity, and a headcount of 1–10.
Oioi firmographics
Firmographics- Name
- Oioi
- Legal name
- OiOi Collective Oy
- Website
- https://oioi.fi
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OiOi Collective Oy is a Helsinki-based creative-tech studio that designs and builds custom interactive digital installations ("Smart Space") for museums, theme parks, airports, healthcare venues, and brand events, combining real-time sensors, generative visuals, and a library of Finnish-nature content.
- Ownership category
- akta.pro rank
Oioi industry classification
Industry- Product category
- Interactive Digital Installations
- NAICS
- Other Specialized Design Services (54149), Graphic Design Services (541430), Industrial Design Services (54142)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Oioi is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Oioi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Smart Space Solutions: Project-based professional services including strategy, design, technology, and content creation for custom immersive and interactive installations. Delivered on time and on budget.
- Product Sales: Sale of interactive products including KickIt, SlamIt, Experience Wall, Art Wall, Energy Game Wall, Info Wall, Magic Wall, and Virtual Nature Experience.
- Event Rentals: Rental of content and hardware for events on a rental basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Oioi product offering
Product offeringCore offering
OiOi designs, develops, and delivers custom interactive and immersive digital installations under its "Smart Space" platform for enterprise clients such as museums, theme parks, airports, shopping centers, healthcare facilities, and government institutions. The company provides end-to-end services from strategy and design through technology and content creation, and sells a portfolio of branded products including sports simulators (KickIt, SlamIt), immersive nature experiences (Virtual Nature Experience, Experience Wall), collaborative art displays (Art Wall), and interactive information walls (Info Wall, Magic Wall).
Product overview
OiOi Collective Oy operates as a Smart Space solutions provider, offering a portfolio of interactive digital installations and sports training simulators. The core product family includes Virtual Nature Experience and Experience Wall for immersive nature environments; Art Wall for collaborative digital art; Info Wall and Magic Wall for interactive displays; and Smart Space Planner as a planning/consulting service. Sports simulation products include KickIt (football) and SlamIt (ice hockey), while Energy Game Wall targets family entertainment. The Smart Space platform enables real-time audience interaction through movement, gestures, touch, and mobile devices. All products can be tailored to client needs and support custom branding.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Nature Experience Immersive and interactive space that imitates Finnish nature with healing and refreshing effects, featuring 16 high-quality landscape videos covering four seasons and different times of day, paired with an immersive soundscape. Suitable for airports, public spaces, schools, hospitals, and care homes.
- Experience Wall Interactive and immersive display allowing users to create animations of Finnish nature elements such as Northern Lights in winter and autumn leaves in fall, combined with real soundscapes of Finnish nature.
- Art Wall Real-time collaborative digital painting experience that evolves with every participant leaving a mark on the screen, enabling collective artwork creation by multiple users simultaneously.
- KickIt Football training simulator using real football equipment with ball detection on a projected wall, featuring 4 game modes and requiring an optimal space of 6m wide by 8m deep by 3m high. A German-language version (KickIt – Deutsche ausgabe) offers 5 game modes.
- SlamIt Ice hockey training simulator using real hockey sticks and pucks with detection on a projected wall, featuring 3 game modes and an optimal space of 4m wide by 8m deep by 3m high.
- Energy Game Wall Multiplayer game wall for collective movement and exercise, designed for families with an intuitive user interface, requiring an optimal space of 3.5m wide by 2.8m high.
- Info Wall Interactive touch wall for displaying informative content using existing images, videos, PDFs and materials through an easy-to-use content management system, with customizable graphic themes and an optimal space of 3.5m by 2.8m.
- Magic Wall Real-time fully interactive club environment for nightclubs and events where the audience interacts with visualizations through cameras, touch, and smartphones, with an easy-to-use interface for VJ/DJ control.
- Smart Space Planner Three-phase planning service for designing, conceptualizing, and implementing interactive and immersive spaces, delivering precise cost estimates and schedules by identifying user needs, technical options, and overall concept.
- Custom Smart Space Solutions Project-based professional services delivering strategy, design, technology, and content creation for custom immersive and interactive installations tailored to enterprise client needs. Includes full delivery from concept to on-site implementation.
- Event Rental Solutions Rental of OiOi's interactive content and hardware for events, conferences, festivals, and brand activations on a temporary basis without requiring a full purchase.
Quantifiable outcome
- All projects delivered on time and on budget
- +3 more outcomes
Companies that use Oioi
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles7 records
Oioi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature9 records
Oioi partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and supporting.
- KIRAHubcoreCo-located in Helsinki at Maria 01 developing smarter and sustainable cities and buildings together.
- Forum Virium HelsinkicoreHelsinki City innovation company collaborated on sensory room pilot for dementia care at Kustaankartanon Seniorikeskus.
- Kustaankartanon SeniorikeskuscoreSenior center pilot site for multisensory aistihuone (sensory room) supporting dementia care.
- Helsingin PalvelukeskussupportingPartner in sensory room project for elderly care.
- SuperParkcoreImplemented KickIt football simulator in SuperPark Uppsala, Sweden. Developing new Smart Space solutions for SuperPark locations.
- Dudesons Activity ParkcoreCreated exergaming installations including KickIt, SlamIt, and game wall for Espoo Iso Omena location.
- SärkänniemisupportingDeveloped HypeGame throwing game for amusement park with digital effects.
- LappsetsupportingCreated interactive game wall for Iso Omena shopping center kids' playground with Lappset.
- Veli CreativesupportingCreated interactive projection mapping for SLUSH 2015 Afterparty with smartphone-based audience participation.
- Granlund OycoreCollaborated on Helsinki Airport Aukio project for immersive sound design, lighting design, and AV design. Co-located office with Granlund Audiovisual team in Helsinki.
- Flatlight Creative House OycoreVideo production partner for Aukio Helsinki Airport project - created 4x8K 360° video content for 75m LED screen.
- Studiotec OysupportingAV technology provider for Helsinki Airport Aukio installation.
- FinaviacoreClient and partner for Helsinki Airport Aukio event plaza - collaborated on unprecedented interactive and immersive experience.
- Architects Davidsson TarkelasupportingEvent plaza design by architects for Helsinki Airport Aukio.
- Rune & Berg DesignsupportingEvent plaza design by architects for Helsinki Airport Aukio.
- PES-ArchitectssupportingFurniture design for Helsinki Airport Aukio project.
- IC-98supportingCollaborated on 'Poems and weather' AI art piece in Kaarina city library, connecting weather station to generative poetry.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Oioi competitors and assessment
Company assessmentDirect peers
- North Kingdom: Swedish experience design agency delivering interactive brand experiences, immersive installations, and digital playgrounds across the Nordics and internationally. The closest Nordic-headquartered peer to OiOi by offering and customer profile.
- Squint/Opera: London-based experience design firm producing immersive museum installations, brand activations, and public-realm experiences. Comparable to OiOi in designing interactive cultural and commercial spaces for institutions and enterprises.
- Universal Everything: UK-based digital art and design studio creating generative, interactive installations for museums, brands, and public spaces. Comparable to OiOi in producing custom software-driven immersive experiences for cultural and commercial clients.
- Refik Anadol Studio: Los Angeles-based media art and design studio creating data-driven immersive installations for museums and public spaces. Closely comparable to OiOi in combining custom software, large-format displays, and site-specific commissions for cultural institutions.
- Moment Factory: Montreal-based multimedia entertainment studio creating immersive, interactive installations for airports, museums, theme parks, and public spaces (e.g., Lumina night walks). Closest comparable in scale, business model, and customer mix to OiOi's Smart Space practice.
- teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital installations for museums, theme parks, and public venues globally. Comparable to OiOi in blending generative visuals, real-time interactivity, and proprietary content for institutional clients.
- Artech Creative: Montreal-based digital experiences studio designing immersive environments, interactive exhibits, and multimedia installations for museums, events, and retail. Comparable to OiOi across verticals, content creation, and project-based delivery model.
- Stimulant: San Francisco experience design studio building interactive installations, simulations, and immersive environments for museums, events, and brands. Comparable to OiOi in combining custom software, sensor input, and real-time visuals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Oioi social profiles
Digital presenceOioi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oioi leadership team
Management profileNumber of profiles
Profiles2 records
Oioi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oioi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oioi
What does Oioi do?
OiOi designs, develops, and delivers custom interactive and immersive digital installations under its "Smart Space" platform for enterprise clients such as museums, theme parks, airports, shopping centers, healthcare facilities, and government institutions. The company provides end-to-end services from strategy and design through technology and content creation, and sells a portfolio of branded products including sports simulators (KickIt, SlamIt), immersive nature experiences (Virtual Nature Experience, Experience Wall), collaborative art displays (Art Wall), and interactive information walls (Info Wall, Magic Wall).
Is Oioi a public or private company?
Oioi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oioi founded?
Oioi was founded in 2009. It employs 1 to 10 people.
Where is Oioi based?
Oioi is headquartered in Helsinki, Finland, in the Europe region.
How does Oioi make money?
Three revenue lines are on record. Custom Smart Space Solutions are the primary driver. The others are product Sales and event Rentals.
Who are Oioi's main competitors?
Direct peers on record are North Kingdom, Squint/Opera, Universal Everything, Refik Anadol Studio, Moment Factory, teamLab, Artech Creative and Stimulant.
Does Oioi have an API?
No public API is recorded for Oioi.
What industry is Oioi in?
Oioi's product category is Interactive Digital Installations. Its primary akta.pro industry code is MPAAAGAI, Mobile/Digital Experiential (AR/VR, Interactive Installations), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 54149 and its SIC code is 7373.