Martino Flynn

What Martino Flynn does

Martino Flynn, operating as Flynn (legal entity Flynn Agency, LLC), is a U.S. private advertising and marketing agency founded in 1967 and headquartered in Pittsford, New York. The firm employs between 101 and 250 people and positions itself as a specialist agency for "Peace of Mind Brands" — companies selling confidence and comfort, primarily in insurance, healthcare, pharmaceutical, financial services, and consumer reassurance verticals. Its client roster includes Fortune 500 names such as Pfizer, MetLife, John Hancock, Quest Diagnostics, Dick's Sporting Goods, Bausch + Lomb, and Mass Mutual, alongside newer challenger-brand engagements such as Reparel, Plumlife, and Magnatiles.

Flynn delivers three formal service lines: building and growing direct-to-consumer (DTC) businesses, persuading hard-to-target healthcare audiences, and driving consumer traffic into stores, venues, and medical facilities. Underlying capabilities span brand strategy, creative development, media planning, and campaign execution across paid, owned, and earned channels, supported by Google Premier Partner certification. The agency maintains a multi-channel presence (website, blog, LinkedIn, Facebook, Instagram, Twitter, YouTube) and has been recognized by Ad Age as a Best Places to Work honoree.

The business operates as a professional services agency on what is most likely a retainer- and project-based pricing model. The firm is privately held with no disclosed institutional investors, parent company, funding rounds, M&A activity, or leadership transitions in the available record. All operations are concentrated at a single U.S. headquarters with no international footprint disclosed.

Name

Martino Flynn

Legal name

Flynn Agency, LLC

Website

https://martinoflynn.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Flynn is a U.S.-based, privately held advertising agency founded in 1967 and headquartered in Pittsford, NY, serving enterprise "Peace of Mind Brands" across insurance, healthcare, pharmaceutical, and financial services with brand strategy, creative, and media services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Advertising services
• Brand marketing
• Digital marketing
• Public relations
• Creative agency services

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Flynn generates revenue through professional advertising agency services, including brand strategy, creative development, media planning, and campaign execution for B2B and B2C clients. Revenue is likely project-based or retainer-based engagements typical of mid-size advertising agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Flynn Agency, LLC (doing business as Martino Flynn / Flynn) is a full-service advertising agency that helps "Peace of Mind Brands" — companies selling confidence and comfort — perform better through brand strategy, creative development, media planning, and campaign execution. The agency focuses on three core service areas: building and growing direct-to-consumer (DTC) businesses, persuading hard-to-target healthcare audiences, and driving consumer traffic into stores, venues, and medical facilities.

Product overview

Flynn Agency is an advertising agency that offers three core service areas: DTC Business Growth, Healthcare Audience Persuasion, and Consumer Traffic Driving. Rather than a software product platform, it provides marketing and advertising services to brands in the peace-of-mind sector (insurance, healthcare, financial services, consumer brands). The agency works with clients across various industries including life insurance, pharmaceuticals, diagnostics, sporting goods, dental, banking, and consumer products.

Differentiator

Problem solved

Functional benefit

Products and services

• Growing Direct-to-Consumer (DTC) Businesses Brand strategy, creative development, media planning, and campaign execution services focused on building and scaling direct-to-consumer business channels for established brands. Targets enterprise clients in insurance, healthcare, financial services, and consumer products.
• Persuading Healthcare Audiences Specialized advertising services that persuade hard-to-target healthcare audiences through targeted media strategies, specialized medical messaging, and B2B-to-DTC channel launch campaigns. Serves pharmaceutical, diagnostics, medical device, and healthcare app clients.
• Driving Consumer Traffic Strategic advertising and marketing services that drive consumer foot traffic into retail stores, entertainment venues, and medical facilities. Includes re-brand campaigns, store launch campaigns, and category-disruption creative work for consumer retail and lifestyle brands.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Anomaly: Independently owned creative agency operating with a non-traditional model that combines advertising, design, and consulting. Direct peer on independence and integrated enterprise client work.
• The Martin Agency: Mid-size independent creative agency known for brand work on large consumer and enterprise clients. Comparable positioning as an independent alternative to holding-company networks.
• The Tombras Group: Independently held, mid-size full-service creative agency of comparable scale. Both compete for enterprise brand assignments across multiple verticals with a similar integrated services model.
• Campbell Ewald: Mid-size advertising agency with deep heritage serving enterprise clients in healthcare, insurance, and automotive. Comparable vertical mix and independent operating model.
• Barkley: Mid-size independent full-service agency known for challenger-brand work and integrated campaigns. Comparable in size, independence, and B2B/enterprise client mix to Flynn.
• RPA (Rubin Postaer and Associates): Large independent advertising agency headquartered in LA, serving major enterprise clients including Honda and Farmers Insurance. Direct peer on independence, scale, and integrated creative capabilities.
• Doner: Mid-size independent full-service agency serving Fortune 500 enterprise clients across automotive, retail, and healthcare verticals. Comparable size, independence, and integrated service offering.

Broad incumbents

• WPP: Largest global advertising holding company. Represents the incumbent competitive set Flynn must beat in enterprise pitches, including through network agencies like Ogilvy, Grey, and GroupM.

Emerging players

• Real Chemistry: Healthcare and life-sciences-focused marketing and communications firm. Comparable on healthcare audience expertise that Flynn positions as a core superpower.
• Fingerpaint: Independent healthcare-focused marketing agency. Compares on the healthcare specialization pillar of Flynn's 'three superpowers' and represents the niche-specialist trajectory Flynn could follow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/martinoflynn
• YouTubeyoutube.com/@helloflynn
• Facebookfacebook.com/martinoflynn
• LinkedInlinkedin.com/company/flynn
• Instagraminstagram.com/flynnagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martino Flynn