What Electives does

Valitive AB is a Nordic customer-data management platform headquartered in Gothenburg, Sweden, and operating as a subsidiary of the Alektum Group (a European corporation with 700+ employees across 14 countries). Valitive was formed in 2020 through the merger of three pre-existing Alektum Group entities — Decidas, Itesco, and Alektum Market Information — consolidating credit information, risk management, and market analysis under a single brand. The company sells four integrated products: Targeted Marketing & Prospecting, Identity Verification & Data Enrichment, Customer Data Monitoring, and Credit Information & Decisioning, all delivered through developer-friendly REST and GraphQL APIs and aimed at marketing, finance/risk, operations/compliance, and IT teams.

Underlying the products is an API-driven customer-data platform that combines authoritative Nordic data sources, daily data refreshes, real-time validation against official registries, machine-learning-based predictive prospect scoring, a 0–100 credit-risk scoring model, and pattern-recognition-based identity verification. The infrastructure is architected around Nordic regulatory regimes — GDPR, KYC, and AML — with audit trails and consent tracking embedded in the workflow.

Valitive makes money through a B2B subscription and usage-based model, with multi-year enterprise contracts and quote-based custom pricing. The go-to-market combines enterprise field sales (driven by contact-form and demo-request conversion) with an API-first, self-service distribution motion targeting developers and IT teams. Customers include Swedish government agencies (SCB, Skatteverket), Nordic energy majors (E.ON, Fortum), the Swedish Cancer Society, legal-notification firm Aktiv Delgivning, and the parent Alektum Group itself. No revenue, headcount, or funding figures for Valitive are publicly disclosed.

Name

Electives

Legal name

Valitive AB

Website

https://valitive.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Valitive AB is a Gothenburg-based Nordic customer-data platform, subsidiary of Alektum Group, that provides identity verification, customer data monitoring, credit decisioning, and targeted-marketing data via REST/GraphQL APIs to enterprise and public-sector buyers across the Nordics.

Ownership category

akta.pro rank

Product category

Customer Data Management Platform

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Beneficial Ownership (UBO) & Corporate Registry Verification (KYB) (FSAMAMAK)

akta.pro secondary industries

Data Validation, Enrichment & UTI/LEI Reference Services (FSAFAJAH), Data Exploration & Ad-Hoc Query Tools (HDAEAMAL)

Keywords

• Customer data management
• Credit information services
• Identity verification API
• Data enrichment solutions
• Risk scoring platform

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. API-based Data Services: Revenue generated through API access for identity verification, credit information, customer data monitoring, and marketing/prospecting services. B2B subscription model with usage-based components for API calls and data queries.
2. Credit Information & Decisioning: Credit reports and risk scoring services provided via API integration, enabling automated credit decision-making workflows.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Valitive provides a B2B customer data management platform that combines identity verification, credit information, data enrichment, continuous customer monitoring, and targeted marketing/prospecting services. All products are delivered through REST and GraphQL APIs via the valitive.com platform, with built-in ML-based scoring and Nordic-registry data.

Product overview

Valitive is a unified customer data management platform offering four integrated solutions: Targeted Marketing & Prospecting for customer acquisition, Identity Verification & Data Enrichment for secure onboarding, Customer Data Monitoring for continuous data quality maintenance, and Credit Information & Decisioning for Nordic markets. These products share a common API infrastructure enabling real-time data exchange across CRM, ERP, and marketing systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Targeted Marketing & Prospecting ML-driven prospecting and lead generation product that uses aggregated market and firmographic data to identify and rank high-value B2B prospects for marketing and sales teams.
• Identity Verification & Data Enrichment Real-time identity verification and data enrichment service that validates and enriches customer information using Nordic registry data, KYC/AML, and GDPR-compliant checks.
• Customer Data Monitoring Automated ongoing monitoring product that continuously updates customer records and flags changes, anomalies, or fraud signals to support compliance and operational workflows.
• Credit Information & Decisioning Credit information and decisioning service providing risk scoring on a 0-100 scale, payment history, financial figures, and decisioning data to support credit assessments and risk management.

Quantifiable outcome

• Reduced bad debt from day one through real-time creditworthiness assessment
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• Alektum GroupcoreStrategic or Co-development Partner · 1 January 2020Parent company. Valitive was founded in 2020 through a merger of three specialized companies within Alektum Group: Decidas, Itesco, and Alektum Market Information. Alektum Group is a European corporation operating in 14 countries with 700+ employees. Valitive operates as a subsidiary/brand under Alektum Group.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Experian: Experian is a global consumer and business credit bureau with established EMEA presence, offering credit reports, identity verification, and decisioning solutions that overlap with Valitive's Nordic-focused offerings.
• Refinitiv (LSEG): Refinitiv, part of LSEG, is a global financial data and identity infrastructure provider with KYC/AML and entity verification offerings that overlap with Valitive's identity verification and regulatory compliance positioning at the enterprise tier.
• Dun & Bradstreet: Dun & Bradstreet is the global incumbent in business credit and identity data with a strong Nordic footprint following its Bisnode acquisition; it competes with Valitive across credit, identity, and supply chain data but at vastly broader scale.

Direct peers

• Bisnode (now Dun & Bradstreet): Bisnode was the dominant Nordic business and credit information provider before being acquired by Dun & Bradstreet; it remains the closest historical peer to Valitive across credit reports, identity verification, and marketing data in Sweden, Norway, Denmark, and Finland.
• Allabolag: Allabolag is a Swedish/Nordic business information platform providing company data, credit checks, and prospecting tools, comparable to Valitive's Targeted Marketing & Prospecting and credit information offerings for SME and enterprise buyers.
• UC (Upplysningscentralen): UC is Sweden's leading credit information bureau, providing consumer and business credit reports, identity verification, and decisioning data — directly competing with Valitive's Credit Information & Decisioning and Identity Verification products.
• Creditsafe: Creditsafe is a global credit bureau with strong Nordic and European coverage, offering business credit reports, monitoring, and API-driven decisioning that competes head-to-head with Valitive's API-first credit platform.
• Proff (Proff.se / Proff.no): Proff is a Nordic company information and credit data platform operating in Sweden and Norway, offering business credit reports, monitoring, and prospecting data that overlap directly with Valitive's product set.

Regional players

• Eniro: Eniro is a Nordic directory and business data provider focused on local market intelligence and lead generation, comparable to Valitive's marketing and prospecting use cases though with a more directory-oriented product mix.
• Hitta.se: Hitta.se is a leading Swedish people and business lookup service, adjacent to Valitive's identity verification and customer data enrichment capabilities but primarily serving consumer rather than enterprise API use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valitive

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electives