Salt Lake City Mission

What Salt Lake City Mission does

Salt Lake City Mission is a faith-based, 501(c)(3) nonprofit rescue mission founded in 1993 in Salt Lake City by Rev. Wayne Wilson and Fred Roennbeck, operating as a DBA of Spectacular Ministries. The organization serves homeless individuals, families living in poverty, and men struggling with addictions and other life-controlling issues in the greater Salt Lake Region. Core services include a Food Pantry and Clothing Room with online appointment scheduling, a Daily Outreach and Day Center providing hot meals Monday through Friday, chapel and church services, and the Upward Motion Men's Residential Life Recovery Program, a three-phase, eight-month-per-phase Biblically-based rehabilitation track.

The Mission's portfolio also spans annual community events including the Back to School Giveaway, holiday banquets (notably a Thanksgiving partnership at Vivint Arena with the Utah Jazz and Utah Food Service), and a 2025 Serve for Success Pickleball Tournament. A volunteer pipeline (the DOVE program) draws participants from local businesses, churches, and colleges, while a Planned Giving partnership with PhilanthroCorp provides free Will/Trust services to encourage legacy giving. There is no proprietary technology platform; the digital stack consists of a WordPress website with Gravity Forms, an online food pantry scheduler, iDonate for vehicle and in-kind donations, Facebook, and monthly newsletters.

The business model is donation-funded rather than commercial. Revenue streams include tax-deductible contributions from individuals, businesses, and community partners; in-kind donations of food, clothing, and essentials; planned/legacy giving through PhilanthroCorp; meal coupon book sales to churches and service clubs; and proceeds from annual fundraising events. Services are delivered free of charge to beneficiaries. Since 1993, the Mission has served over 5 million meals and, in the most recently reported year, distributed more than $5,550,000 in repurposed donations. It has been a continuous member of the Citygate Network (formerly Association of Gospel Rescue Missions) since 1997 and is led by CEO Pastor Wayne Wilson alongside Co-CEO Joe Vazquez, with a small staff of 11-50 employees.

Name

Salt Lake City Mission

Legal name

Salt Lake City Mission

Website

https://saltlakecitymission.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Salt Lake City Mission is a 1993-founded, faith-based 501(c)(3) rescue mission in Salt Lake City that delivers free food, clothing, daily meals, outreach, and residential recovery programs to homeless individuals, low-income families, and men with addictions in the Salt Lake Region, funded primarily through community donations and fundraising events.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Salt Lake City Mission operates as a non-profit and relies on tax-deductible donations from individuals, businesses, and community partners. The organization receives both financial contributions and in-kind donations of food, clothing, and other essentials.
2. Planned Giving Services: Partnership with PhilanthroCorp to provide free Will and Trust services to supporters, which helps encourage legacy giving.
3. Meal Coupon Book Fundraiser: Sale of meal coupon books to churches, service clubs, and businesses as a fundraising mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Salt Lake City Mission is a non-profit inner-city church-based rescue mission ministry that provides emergency assistance and long-term recovery programs to the homeless and those in need. Core offerings include a food pantry, clothing room, daily hot meals at the Day Center, and a three-phase men's residential recovery program (Upward Motion) centered on Biblical principles.

Product overview

Salt Lake City Mission is a non-profit Inner-City Church-based Rescue Mission Ministry offering a portfolio of social service programs. Core services include a Food Pantry with appointment scheduling, Clothing Room, Daily Outreach & Day Center with hot meals, and an Upward Motion Men's Residential Life Recovery Program (a three-phase, 8-month per phase Biblically-based rehabilitation program). The organization runs multiple annual fundraising events including a Summer Charity Pickleball Tournament and Back to School Giveaway, plus holiday outreach events. Volunteer coordination is managed through the DOVE (Department of Volunteer Efforts) program. Additional offerings include in-kind donations processing, meal coupon book fundraising, prayer request services, and a Planned Giving program in partnership with PhilanthroCorp.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Pantry & Clothing Room Provides food boxes and clothing to families and individuals in need, operating Monday-Friday 11am-2pm. Clients can schedule appointments online. The program has provided over 5 million meals since 1993 and distributes repurposed donations.
• Upward Motion Men's Residential Life Recovery Program Three-phase residential rehabilitation program lasting 8 months per phase for men with dependencies, addictions, and other life-controlling issues. Focuses on transformation through Biblically-based principles, life skills development, job preparation, and personal relationship with Jesus Christ.
• Daily Outreach & Day Center Provides hot meals to the hungry and homeless Monday-Friday 11am-1pm, daily chapel services, and a safe refuge environment. Includes shuttle service to bring homeless individuals to the Day Center and morning outreach at the Weigand Center serving families at the Road Home.
• Church Services Daily chapel services at the main location, taught by disciples in the Upward Motion Recovery Program, held 10am-12pm. Also includes Sunday church service at the main location open to everyone.
• Meal Coupon Book Fundraiser Fundraiser enabling churches, service clubs, and businesses to fight poverty by purchasing meal coupon books that support the Mission's programs for the homeless.
• Annual Summer Charity Pickleball Tournament (Serve for Success) Annual summer charity pickleball tournament with a $60 sign-up fee for 1-2 players and $3 paddle rental, supporting the Back to School Giveaway program for disadvantaged children.
• Back to School Giveaway Annual August event supplying poor children with school supplies and vital essentials. Includes a day of fun, activities, school supply giveaway, and a meal served to all attendees.
• Holiday Outreach Events Multiple holiday events including Thanksgiving Meal at Vivint Arena (The Great Thanksgiving Banquet), Christmas Dinner, Christmas Food Box Giveaway, New Year's Day Celebration, and Independence Day Celebration.
• Donation Drive Program Enables individuals and organizations to host donation drives for food, clothing, and basic needs to support the Mission's services for disadvantaged people in Utah.
• In-Kind Donations Accepts non-perishable food items, clean gently used or new clothing, and other necessities. Drop-off available at main location. Partnership with iDonate for vehicle and personal property donations.
• Planned Giving Program Partnership with PhilanthroCorp providing free customized Will or Trust services to donors, helping families with estate planning from a Biblical worldview and supporting legacy giving to the Mission.
• Food Pantry Appointment Scheduler Online appointment booking system allowing clients to schedule food box pickup up to 30 days in advance. Requires one day notice and valid ID. Available in English and Spanish.

Quantifiable outcome

• Over 5 million meals provided since 1993
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• PhilanthroCorpminorGTM or Marketing Partner · 1 January 1997Partnership with PhilanthroCorp to provide free Will or Trust services to supporters. Since 1997, PhilanthroCorp has helped families with estate planning from a Biblical worldview, allowing donors to include Salt Lake City Mission in their legacy plans.
• Citygate NetworkcoreStrategic or Co-development PartnerCitygate Network (formerly Association of Gospel Rescue Missions) is a 300+ member organization of rescue missions across North America. Salt Lake City Mission joined in 1997 and continues to be in good standing, partnering with other missions to share best practices and resources.
• Vivint Arena, Utah Jazz, and Utah Food ServiceminorStrategic or Co-development PartnerPartnership for the annual Great Thanksgiving Banquet outreach event at Vivint Arena, providing holiday meals to the hungry and homeless with support from the Utah Jazz and Utah Food Service.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Road Home: Salt Lake City's primary homeless services provider, operating shelters, case management, and housing programs. Direct peer given overlapping service territory, shared beneficiary base, and complementary rather than duplicative programming.
• Denver Rescue Mission: Gospel rescue mission serving the Denver region with food, shelter, and a residential New Life Program for recovery. Closest programmatic equivalent outside Utah, operating under the same Citygate Network umbrella.
• Union Rescue Mission (Los Angeles): One of the largest rescue missions in the U.S., providing meals, emergency shelter, and long-term recovery programs on Skid Row. Direct peer with substantially larger scale but identical service architecture and faith-based recovery approach.
• Portland Rescue Mission: Gospel rescue mission providing meals, shelter, addiction recovery, and outreach in Portland. Direct peer with the same faith-based, multi-program rescue mission model and Citygate Network affiliation.
• Catholic Community Services of Utah: Faith-based social services nonprofit serving Utah with refugee resettlement, food, housing, and case management programs. Direct peer operating in the same geography with comparable emergency relief and food distribution offerings.
• Volunteers of America Utah: Utah branch of a national nonprofit providing shelter, addiction recovery, and supportive housing. Direct peer with comparable residential recovery and emergency services targeting similar populations.

Broad incumbents

• Catholic Charities USA: National faith-based social services network operating food, housing, and emergency assistance programs. Broad incumbent in the same space but with a much wider service portfolio and geographic reach.
• The Salvation Army Intermountain Division: Major faith-based social services organization operating in Utah with food pantries, shelter, and recovery programs. Broad incumbent with overlapping service lines and substantially larger institutional footprint.
• Citygate Network: The 300+ member association of which Salt Lake City Mission is a member since 1997. Acts as a peer network, training body, and industry trade group for rescue missions across North America rather than a direct service competitor.

Regional players

• Society of St. Vincent de Paul (Utah): Catholic lay organization providing food, clothing, and emergency assistance to families in need. Comparable faith-based emergency relief model with strong volunteer-driven operations and overlapping beneficiary base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/saltlakecitymis
• Xx.com/saltlakecitymis
• LinkedInlinkedin.com/company/salt-lake-city-mission

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Lake City Mission