Ecobonuz

What Ecobonuz does

Ecobonuz is a Brazilian consumer loyalty platform, headquartered in Belo Horizonte, that integrates municipal and interstate public transportation with online retail and financial services through a proprietary point currency called EBZ coins. Founded in 2017, the company operates a 100% free, freemium program where users register via web or mobile app (iOS/Android v2.5.3), link transit cards (Vale Transporte, Cidadão, Popular), complete gamified partner missions, shop at 300+ online retail partners accessed through the Lomadee affiliate network, and refer friends to accumulate EBZ coins. Redeemable rewards span bill payments (water, electricity), mobile credits, transport card refills, gift cards, and onboard Wi-Fi on partner buses.

The underlying technology is a mobile-first loyalty engine with gamification mechanics (time-bound missions, point transfers limited to 2 per month, 24-month point expiration), affiliate tracking integrated via Lomadee, and integration with multiple municipal transit operators across cities including Belo Horizonte, Lavras, Varginha, Ipatinga, and Itaúna, plus interstate carriers (Transnorte, Andorinha, Kin Guin). The platform operates through three distribution surfaces: native iOS/Android apps, a responsive web interface at ecobonuz.com, and a partner portal at parceiros.ecobonuz.com.

Ecobonuz monetizes exclusively on the B2B side and never charges end users. Revenue streams consist of affiliate commissions retained from retail purchases tracked through the platform, fees paid by transportation and retail partners who sponsor in-app missions and challenges, and transaction fees from interstate bus ticket sales through its sub-brand Ecobonuz Viagens. Marketing and customer acquisition rely on product-led growth (free app, self-serve onboarding), a community-led referral program ('Indique e Ganhe'), organic social (Instagram @ecobonuz), and affiliate partnerships via Lomadee. The company is private, has not disclosed any funding rounds, and maintains 51-100 employees with Tulio Lima Lessa Carvalho as co-founder.

Name

Ecobonuz

Legal name

Ecobonuz

Website

https://ecobonuz.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

51–100 employees

Short description

Ecobonuz is a Brazilian freemium loyalty platform that integrates public transportation and online retail through a proprietary EBZ coin currency, serving municipal bus commuters and online shoppers across multiple Brazilian cities with a 100% free user model.

Ownership category

akta.pro rank

Product category

Consumer Loyalty Rewards

akta.pro primary industry

BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

akta.pro secondary industries

Buy Now, Pay Later (BNPL) (CRAFALAD), BNPL & Consumer Travel Financing (THALAHAC)

Keywords

• Consumer loyalty program
• Public transit rewards
• Cashback platform
• Affiliate shopping rewards
• Mobile rewards app

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Commission from Online Stores: Ecobonuz earns commission (affiliate fees) when users make purchases through partner online stores tracked via the platform. Commission is converted to EBZ coins credited to users, with Ecobonuz retaining a portion of the transaction value.
2. Partner Mission Sponsorship: Transportation companies and retail partners sponsor missions and challenges within the platform, paying Ecobonuz for user engagement and task completions that drive their business objectives.
3. Transportation Ticket Sales (Ecobonuz Viagens): Online bus ticket sales platform (Ecobonuz Viagens) generating revenue through ticket transaction fees and cashback arrangements with interstate bus partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ecobonuz is a free consumer loyalty and rewards platform that integrates public transportation with retail and online shopping. Users earn proprietary EBZ coins by using partner bus services, completing partner missions/challenges, shopping at 300+ online retail partners (via Lomadee), booking interstate bus tickets through Ecobonuz Viagens, and referring friends. Earned EBZ coins are redeemable for bill payments (water, electricity), mobile credits, transport card reloads, gift cards, and onboard Wi-Fi on partner buses.

Product overview

Ecobonuz operates as a unified loyalty rewards platform that integrates public transit systems and online retail. The core Ecobonuz platform enables users to earn EBZ coins through partner transit operators (municipal and intercity bus companies), online store purchases, mission completions, and friend referrals. The companion Ecobonuz App (v2.5.3) provides mobile access for mission completion, balance tracking, redemptions, and Wi-Fi access on partner buses. Ecobonuz Viagens serves as the platform's dedicated travel booking sub-brand for road trip and bus passage purchases, earning cashback in points. All earned EBZ coins can be redeemed across a unified catalog including bill payments, mobile credits, transport card reloads, gift cards, and onboard Wi-Fi.

Differentiator

Problem solved

Functional benefit

Brands

• Ecobonuz Viagens: Online travel agency platform within the Ecobonuz ecosystem offering bus tickets where users can earn EBZ cashback on purchases.

Products and services

• Ecobonuz Loyalty Program A 100% free consumer loyalty and rewards platform that integrates public transit and online retail. Users earn EBZ coins by using partner municipal/interstate bus services, completing partner missions, shopping at 300+ online stores, and referring friends. Coins can be redeemed for bill payments, mobile credits, transport card reloads, gift cards, and onboard Wi-Fi.
• Ecobonuz Mobile App Native mobile application (iOS/Android) that lets users register, link transport cards, complete missions, track EBZ coin balances, redeem rewards, and access onboard Wi-Fi on partner buses.
• Ecobonuz Viagens Online travel booking service for interstate and road bus tickets offered through the Ecobonuz platform, enabling users to earn cashback in EBZ points on ticket purchases.

Quantifiable outcome

• Earn up to 6 EBZ per R$1 spent on online purchases
• +5 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Transfácil (BHBus)coreGTM or Marketing PartnerMunicipal transportation partner in Belo Horizonte. Users earn EBZ coins by using BHBus services and completing partner challenges. Integration with transport card system.
• Otimo (Otimo)coreGTM or Marketing PartnerMunicipal transportation partner. Users earn EBZ coins on participating bus lines. Card types accepted: Vale Transporte, Cidadao, Popular.
• Lagoa VivacoreGTM or Marketing PartnerMunicipal transportation partner operating on select bus routes. Users earn EBZ coins through mission challenges on participating lines.
• Viasul LavrascoreGTM or Marketing PartnerMunicipal transportation partner in Lavras, Minas Gerais. Users earn EBZ coins by using Viasul bus services.
• Viasul VarginhacoreGTM or Marketing PartnerMunicipal transportation partner in Varginha, Minas Gerais. Part of Viasul group operating multiple city routes.
• Saritur IpatingacoreGTM or Marketing PartnerMunicipal transportation partner in Ipatinga, Minas Gerais. Users earn EBZ coins on Saritur bus services.
• TransnortecoreGTM or Marketing PartnerInterstate (rodoviario) bus transportation partner. Users earn EBZ coins through bus ticket purchases and travel missions.
• BusecoreGTM or Marketing PartnerMunicipal transportation partner. Users earn EBZ coins on participating Buse bus routes.
• Fabri FacilcoreGTM or Marketing PartnerMunicipal transportation partner. Users earn EBZ coins through Fabri Facil bus service usage and challenges.
• Autotrans ItunacoreGTM or Marketing PartnerMunicipal transportation partner in Ituna. Integration with transport card system for EBZ coin earning.
• UbertranscoreGTM or Marketing PartnerTransportation partner. Users earn EBZ coins by using Ubertrans bus services.
• AndorinhacoreGTM or Marketing PartnerInterstate bus company partner. Users earn EBZ coins through ticket purchases and mission completions.
• Kin GuincoreGTM or Marketing PartnerInterstate bus company partner. Users earn EBZ coins on Kin Guin bus routes.
• LomadeecoreTechnology or IntegrationAffiliate marketing network providing access to 300+ online retail partners. Ecobonuz integrates with Lomadee to track purchases and credit EBZ coins to users. Includes stores like Ano Zero, Allugator, Brandili, Brasil Paralelo.
• Ano ZerominorGTM or Marketing PartnerOnline retail partner. Users earn up to 2 EBZ per R$1 spent through Lomadee affiliate links.
• AllugatorminorGTM or Marketing PartnerOnline retail partner. Users earn up to 1 EBZ per R$1 spent through affiliate tracking.
• BrandiliminorGTM or Marketing PartnerOnline fashion retail partner. Users earn up to 2 EBZ per R$1 spent.
• Brasil ParalelominorGTM or Marketing PartnerOnline educational content partner. Users earn up to 6 EBZ per R$1 spent - highest earning rate among partners.
• Ecobonuz ViagenscoreGTM or Marketing PartnerInternal bus ticket booking platform. Users earn EBZ coins on interstate bus ticket purchases. Also offers cashback functionality.
• Financia TudominorGTM or Marketing PartnerFinancial services partner accessible through Ecobonuz platform.
• AssegurouminorGTM or Marketing PartnerInsurance services partner accessible through Ecobonuz platform.
• gifttyminorGTM or Marketing PartnerGift services partner. Users access gift-related services and earn EBZ coins on qualifying transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Banco Inter: Large Brazilian digital bank with cashback rewards, marketplace (Inter Shop), and a broad fintech super-app. Comparable on cashback and embedded commerce, though at vastly greater scale.
• Neon Pagamentos: Brazilian neobank offering cashback on purchases and bill payments via its debit account. Overlaps Ecobonuz's rewards-on-spending proposition but within a broader banking product set.

Direct peers

• PicPay: Major Brazilian digital wallet and payments app with cashback rewards on purchases and bill payments. Comparable to Ecobonuz on the wallet/cashback proposition and significantly larger scale.
• Livelo: Brazilian coalition loyalty program partnered with Banco do Brasil, Bradesco, and others, allowing users to accumulate and transfer points across categories. Comparable as a multi-retailer points platform, but with bank-distribution scale.
• Dotz: Brazilian coalition loyalty program where users earn Dotz points at retail and online partners. Closest direct competitor on a coalition-style, multi-retailer loyalty model.
• Méliuz: Brazilian cashback and loyalty platform offering rebates at hundreds of online and offline retailers. Most direct competitor to Ecobonuz's e-commerce cashback engine, with similar affiliate model and broader scale.
• Ame Digital: Brazilian digital wallet and cashback platform from Americanas, integrated with e-commerce and retail. Comparable on consumer-facing cashback/wallet mechanics, with deep e-commerce parent backing.

Regional players

• Smiles (GOL Linhas Aéreas): Brazilian loyalty program from GOL airlines allowing points accumulation across partners and travel redemptions. Comparable as a Brazilian coalition loyalty program, though anchored in air travel rather than ground transit.
• TudoAzul: Azul airline loyalty program with multi-partner points accumulation in Brazil. Comparable in coalition structure but focused on air travel redemptions, not transit.

Others

• Lomadee: Brazilian affiliate marketing network providing access to 300+ online retailers; Ecobonuz's primary e-commerce integration partner. Included as an infrastructure/enabler peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ecobonuz
• Xx.com/ecobonuz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecobonuz