Mobiweb

What Mobiweb does

Mobiweb Group is a privately held Malaysian enterprise communication platform operator founded in January 2007 in Penang by four software engineers (H.P. Ang, T.Y. Wong, K.M. Ho, K.K. Leong). The group operates through two wholly-owned Malaysian entities — Mobiweb Sdn Bhd and Web ASP Sdn Bhd — and runs six branded platforms across Malaysia, Singapore, and the Philippines: iwsapp.my (WhatsApp Business API), iSMS Malaysia, Bulk SMS Singapore, Bulk SMS Philippines, QueueSystem.my (cloud queue management), and AlienCloud Cloud PBX & VoIP. Core offerings include WhatsApp Business API, bulk and two-way SMS, 2FA/OTP, Email API/SMTP, hosted PBX with VoIP/SIP, and the iCRM platform. Revenue is generated through prepaid messaging credits, recurring monthly subscriptions for PBX and queue management, and project-based custom software development, supported by a hybrid go-to-market combining self-serve portals for SMBs with named-account field sales for enterprise and government clients.

Underlying technology is a PHP-based, multi-tenant cloud platform with a shared REST API infrastructure covering SMS, WhatsApp, Email, and OTP, with high-availability mirror endpoints, webhooks, and SDKs in 8+ languages. The proprietary Mobiweb Flow Engine adds NLP-powered intent detection in Bahasa Malaysia, English, and Chinese with a no-code visual flow builder, while AlienCloud provides a voice-to-WhatsApp bridge that transfers PBX calls into AI chatbot conversations. The group is an official Meta Business Partner for WhatsApp, an MOF-registered vendor enabling Malaysian government procurement, and PDPA-compliant with Malaysian data residency. With roughly 30 staff across offices in Penang, Kuala Lumpur, and Johor Bahru, Mobiweb serves over 1,000 active clients across financial services, automotive, government, healthcare, e-commerce, education, HR, and enterprise sectors, processing millions of messages monthly and remaining financially self-sustained without external funding.

Name

Mobiweb

Legal name

Mobiweb Sdn Bhd

Website

https://mobiweb.com.my

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobiweb Group is a Malaysian-founded, privately held enterprise communication platform operator providing WhatsApp Business API, bulk SMS, OTP, Email, Cloud PBX, and queue management across Malaysia, Singapore, and the Philippines, serving over 1,000 regulated and enterprise clients.

Ownership category

akta.pro rank

Product category

Enterprise Communication Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Enterprise messaging platform
• WhatsApp Business API
• Bulk SMS service
• Cloud PBX telephony
• Queue management system

Headquarters

HQ city

Bayan Lepas

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. SMS Credits (Prepaid): Prepaid credit system where customers purchase SMS credits in advance. Credits are consumed when messages are sent. 1 Credit = 1 SMS message (up to 153 ASCII characters). Credits valid for 1 year from purchase. Volume-based pricing with no monthly commitment required.
2. WhatsApp Business API Credits: Prepaid WhatsApp message credits purchased in advance. WABA setup and service fees are non-refundable. Message credits consumed upon submission. Competitive per-message pricing for WhatsApp OTP and template messages.
3. Cloud PBX/AlienCloud Subscription: Monthly subscription for hosted PBX services. SME and Scale packages available with no hardware CAPEX. Includes extensions, IVR, call recording, VoIP, and WhatsApp AI integration. Number porting available.
4. Queue Management System Subscription: Monthly subscription for Cloud QMS and WhatsApp QMS plans. Cloud QMS includes TV display, voice TTS, multi-counter management. WhatsApp QMS adds WhatsApp queue notifications. No hardware server required.
5. Email API Credits: Transactional and bulk email credits purchased via prepaid system. SMTP API endpoint integration. Custom sender domain support with SPF, DKIM, DMARC configuration.
6. Custom Software Development: Project-based fees for custom enterprise systems including AI-powered operational platforms, CRM, HRM, workflow automation, and API integration. Professional services engagement.
7. Virtual Number Hosting: Shared virtual number with keyword hosting for receiving inbound SMS replies. PHP 500/month for Philippines market with dedicated keyword.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Mobiweb operates a unified multi-channel enterprise communication platform delivering WhatsApp Business API, bulk SMS, OTP/2FA, Email API, Cloud PBX/VoIP, and Queue Management services across Malaysia, Singapore, and the Philippines. Its flagship iCRM and WhatsApp AI Flow Engine combine contact management, AI-powered conversational automation, and backend API integration on a single proprietary PHP-based cloud stack with REST APIs.

Product overview

Mobiweb Group is a Malaysian enterprise communication platform operator consisting of six branded sub-platforms serving Malaysia, Singapore, and the Philippines. The core products are: iSMS Malaysia (bulk SMS, 2FA/OTP, Email API), iwsapp.my (WhatsApp Business API), Bulk SMS Singapore, Bulk SMS Philippines, QueueSystem.my (cloud QMS with WhatsApp), and AlienCloud Cloud PBX & VoIP (delivered by Web ASP Sdn Bhd). Built on top of these is iCRM — a unified CRM combining customer management, WhatsApp messaging, and AI chatbot automation. The WhatsApp AI & Chatbot (Flow Engine) adds NLP-powered intent detection, no-code visual flow builder, and autonomous agent capabilities across all WhatsApp channels. All platforms share the same REST API infrastructure documented via the API Developer Hub, with APIs for SMS, WABA, Email SMTP, and 2FA/OTP. The group was founded in January 2007 (Penang) and operates three Malaysian offices.

Differentiator

Problem solved

Functional benefit

Brands

• iSMS: Flagship SMS and messaging platform offering bulk SMS, two-way SMS, 2FA/OTP, WhatsApp WABA, and Email API across Malaysia, Singapore, and 190+ countries.
• iwsapp.my
• AlienCloud
• QueueSystem.my
• iCRM

Products and services

• iwsapp.my — WhatsApp Business API Platform Malaysia's dedicated WABA platform providing official Meta Business Partner access, AI chatbot in Bahasa Malaysia/English/Chinese, Blue Tick verification, OTP/TAC delivery, multi-agent inbox, and Cloud PBX integration for enterprise customers.
• iSMS Malaysia — Bulk SMS & OTP Platform Enterprise bulk SMS platform serving Malaysian corporate users covering one-way bulk SMS, two-way SMS, 2FA/OTP, WhatsApp WABA, and Email API across all Malaysian mobile operators, billed in MYR.
• Bulk SMS Singapore Singapore-dedicated messaging platform offering full bulk SMS, OTP, and WhatsApp WABA services in SGD currency with PDPA/DNC compliance, local payments, and dedicated account support.
• Bulk SMS Philippines Philippines-dedicated messaging platform offering bulk SMS, two-way SMS, 2FA/OTP, WhatsApp WABA, Email API, and iCRM for Philippine businesses, billed in PHP with connectivity to Globe, Smart, Sun, and DITO networks.
• QueueSystem.my — Cloud Queue Management System

Quantifiable outcome

• Get started within 24 hours for WhatsApp Business API
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature5 records

Partnerships

One partnership is on record.

• Meta / WhatsAppcoreTechnology or IntegrationOfficial Meta Business Partner providing WhatsApp Business API (WABA) access. Enables verified WABA for enterprise, AI chatbot, Blue Tick verification, and official WhatsApp integration across all platforms. Mobiweb handles WABA application and approval process on behalf of clients.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Wati: WhatsApp Business API platform with chatbot and CRM tools targeting SMBs, overlapping Mobiweb's WhatsApp AI and iCRM offerings in the same conversational-commerce niche.

Broad incumbents

• Twilio: Large global CPaaS incumbent offering programmable SMS, WhatsApp, voice and email APIs; overlaps broadly with Mobiweb but operates at far greater scale and portfolio breadth.
• Sinch: Global messaging and voice CPaaS provider serving enterprises with SMS/WhatsApp/OTP, broadly overlapping Mobiweb's messaging business at much larger scale.
• Vonage: Provider of communications APIs plus cloud PBX/UCaaS, overlapping both Mobiweb's messaging APIs and its AlienCloud hosted telephony business.

Direct peers

• Infobip: Global CPaaS provider offering SMS, WhatsApp, email and voice via unified APIs and chatbots, directly overlapping Mobiweb's multi-channel messaging and conversational AI offering.
• Route Mobile: CPaaS provider delivering SMS, WhatsApp, email and voice messaging to enterprises, closely comparable to Mobiweb's core communications platform business.
• Gupshup: Conversational messaging platform focused on WhatsApp Business API, SMS and chatbots across Asia, matching Mobiweb's WhatsApp AI and messaging focus in emerging markets.
• Kaleyra: CPaaS provider offering SMS, WhatsApp, voice and email messaging APIs to enterprises, directly comparable to Mobiweb's messaging and OTP delivery services.
• MessageBird (Bird): Omnichannel communications platform for SMS, WhatsApp, email and voice with CRM/automation, mirroring Mobiweb's unified multi-channel and iCRM strategy.

Regional players

• OnewaySMS: Malaysia-based bulk SMS and messaging gateway provider serving similar local enterprise customers, competing directly with Mobiweb in its home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobiweb-sdn-bhd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobiweb