Gotcha Covered Franchising
Gotcha Covered Franchising is a Denver-based window treatment franchise brand operating under Five Star Franchising, licensing home-based operators to sell and install custom blinds, shades, shutters, and draperies to residential, commercial, and builder customers across the U.S. and Canada.
- Company typePrivate
- Founded2009
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gotcha Covered Franchising does
Gotcha Covered Franchising is a window treatment franchise brand headquartered in Denver, Colorado, operating under the Five Star Franchising portfolio of home-services brands (which also includes Bio-One, Card My Yard, Five Star Bath Solutions, Mosquito Shield, 1-800-Packouts, and Five Star Flooring). Founded in 2009, the company licenses independent operators to sell and install custom blinds, shades, shutters, and draperies to residential, commercial, and builder customers across multiple U.S. states and Canada (Calgary, Alberta). Its product portfolio is fulfilled via a vendor-direct model in which manufacturers ship directly to end customers, eliminating warehousing and inventory requirements at the franchisee level.
Gotcha Covered Franchising firmographics
Firmographics- Name
- Gotcha Covered Franchising
- Legal name
- Gotcha Covered Franchising
- Website
- https://gotchacoveredfranchising.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gotcha Covered Franchising is a Denver-based window treatment franchise brand operating under Five Star Franchising, licensing home-based operators to sell and install custom blinds, shades, shutters, and draperies to residential, commercial, and builder customers across the U.S. and Canada.
- Ownership category
- akta.pro rank
Where Gotcha Covered Franchising is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
Gotcha Covered Franchising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Franchise Fee: One-time initial franchise fee charged to new franchise owners for the right to use the Gotcha Covered brand and business model
- Flat Royalty Fees: Ongoing flat-fee royalty payments from franchisees provide predictable costs and support growth maximization as sales increase
- Window Treatment Product Sales: Franchise owners generate revenue by selling and installing custom blinds, shades, shutters, and draperies to residential and commercial customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Initial Franchise Fee |
| Unit Pricing | Multi-year contract | Total Initial Investment |
| Subscription | Monthly | Flat Royalty Fee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Gotcha Covered Franchising product offering
Product offeringCore offering
Gotcha Covered Franchising sells and supports window treatment franchise licenses to independent franchise owners who operate home-based businesses selling and installing custom blinds, shades, shutters, and draperies to residential and commercial customers. The franchise model removes the need for retail storefronts, inventory, or staff by relying on vendor-direct product fulfillment and professional installers, while the corporate entity provides business management software, training, lead generation tools, and ongoing coaching.
Product overview
Gotcha Covered is a window treatment franchise operating under Five Star Franchising that offers a unified product portfolio of custom blinds, shades, shutters, and draperies. The business operates as a home-based, no-retail model serving both residential and commercial customers, with products fulfilled directly through vendor partnerships rather than owned inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Blinds Custom window blinds sold and installed by franchise owners for residential and commercial customers as part of the Gotcha Covered window treatment portfolio.
- Custom Shades Custom window shades sold and installed for residential and commercial customers, included in the design-forward product line.
- Shutters Custom shutters offered as part of the comprehensive window treatment solutions for both residential and commercial markets.
- Draperies Custom draperies provided to residential and commercial customers as part of the full-service window treatment offering.
- Gotcha Covered Franchise Opportunity Home-based window treatment franchise license sold to entrepreneurs, including initial franchise fee, training, business management software, sales and lead generation tools, peer network access, and ongoing coaching for selling and installing custom window treatments.
Quantifiable outcome
- Franchise owners can launch within 45-60 days on average
- +1 more outcomes
Companies that use Gotcha Covered Franchising
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Gotcha Covered Franchising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gotcha Covered Franchising partnerships and signals
Strategic signalScale indicators3 records
Recent moves3 records
Expansion highlights5 records
Gotcha Covered Franchising competitors and assessment
Company assessmentDirect peers
- Bloomin' Blinds: Window treatment franchise providing custom blinds, shades, and shutters through mobile/home-based franchisees serving residential customers, competing head-to-head in the same consultative-sales niche.
- Stoneside Blinds & Shades: Direct competitor offering custom window treatments through in-home consultation and installation, with both franchise and company-owned operations targeting the same residential and commercial customer base.
- Budget Blinds: Largest direct competitor in the window treatment franchise space; offers custom blinds, shades, shutters, and draperies through a similarly home-based franchisee model serving residential and commercial customers across North America.
- Made in the Shade Blinds: Window treatment franchise offering custom blinds, shades, shutters, and draperies through home-based franchise owners — overlapping closely with Gotcha Covered's consultative sales and home-based operating model.
Broad incumbents
- The Shade Store: Premium custom window treatment retailer operating showrooms and offering in-home design consultations nationwide, targeting the higher-end residential segment of the same market Gotcha Covered serves.
- Next Day Blinds: Regional window treatment retailer with showroom and in-home consultation model serving the mid-Atlantic US, competing with Gotcha Covered franchisees in overlapping metropolitan markets.
- 3 Day Blinds: Established direct-to-consumer window treatment retailer with company-owned showrooms and manufacturing capabilities, serving the same residential custom-blinds-and-shades market through in-home consultations and installation.
- Blinds.com: Major online-only retailer of custom blinds, shades, and shutters owned by Home Depot; competes for the same end-customers via lower-overhead e-commerce rather than franchise-driven consultative sales.
- Hunter Douglas: Largest US manufacturer of custom window coverings with a national dealer network; competes both as a supplier to franchises like Gotcha Covered and through its own direct-to-consumer sales channels.
- Lowe's: National home improvement retailer offering in-store and installed custom window treatments (including through partnerships with blind manufacturers), competing for DIY and installed window covering demand at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gotcha Covered Franchising social profiles
Digital presenceGotcha Covered Franchising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gotcha Covered Franchising leadership team
Management profileNumber of profiles
Gotcha Covered Franchising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gotcha Covered Franchising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gotcha Covered Franchising
What does Gotcha Covered Franchising do?
Gotcha Covered Franchising sells and supports window treatment franchise licenses to independent franchise owners who operate home-based businesses selling and installing custom blinds, shades, shutters, and draperies to residential and commercial customers. The franchise model removes the need for retail storefronts, inventory, or staff by relying on vendor-direct product fulfillment and professional installers, while the corporate entity provides business management software, training, lead generation tools, and ongoing coaching.
Is Gotcha Covered Franchising a public or private company?
Gotcha Covered Franchising is a private company. It is classified as corporate owned and is currently operating.
When was Gotcha Covered Franchising founded?
Gotcha Covered Franchising was founded in 2009. It employs 11 to 50 people.
Where is Gotcha Covered Franchising based?
Gotcha Covered Franchising is headquartered in Denver, United States, in the North America region.
How does Gotcha Covered Franchising make money?
Three revenue lines are on record. Franchise Fee is the primary driver. The others are flat Royalty Fees and window Treatment Product Sales.
Who are Gotcha Covered Franchising's main competitors?
Direct peers on record are Bloomin' Blinds, Stoneside Blinds & Shades, Budget Blinds and Made in the Shade Blinds. Broad incumbents are The Shade Store, Next Day Blinds, 3 Day Blinds, Blinds.com, Hunter Douglas and Lowe's.
Does Gotcha Covered Franchising have an API?
No public API is recorded for Gotcha Covered Franchising.