Mediscrubs

What Mediscrubs does

Mediscrubs is an Australian privately held e-commerce retailer of medical apparel, founded in 2009 and headquartered in Biggera Waters, Queensland. The company supplies scrub tops, scrub pants, scrub sets, lab coats, dental coats, lab/theatre gowns, maternity scrubs, scrub jackets, tunics, and accessories to Australian healthcare professionals, operating two brands: the core Mediscrubs line and a premium sub-brand, Scrubs Anonymous (Anon), which includes the Whisper Collection. Named institutional customers span state government health departments (Queensland Health, NSW Government Health, Gold Coast Health) and large private and specialty providers (St John of God Hospitals, Royal Melbourne Hospital, Monash Health, I-MED Radiology, Sullivan Nicolaides Pathology, North Shore Veterinary Hospital), alongside an unspecified long tail of individual DTC buyers.

The product is built on cotton-polyester-spandex fabric blends (notably 70% polyester / 25% cotton / 5% spandex) with antimicrobial finishes, 4-way stretch, fluid-repellent treatments, and breathable cotton variants, available in 25+ color options across multiple fits (regular, slim, tall, jogger, cargo, maternity). A 2025 limited-edition JT Academy collaboration with Johnathan Thurston OAM introduced First Nations 'Connection' print scrubs. Mediscrubs operates an in-house Tajima embroidery service with pre-loaded digitised logos for hundreds of Australian healthcare facilities, enabling institution-branded individual and team orders.

The business model is primarily direct-to-consumer e-commerce (mediscrubs.com.au) supplemented by a B2B institutional channel (Group Orders, Mediscrubs Private white-label, and mobile Roadshows) and a brand ambassador / sponsorship community program. Revenue is generated through one-time product sales (scrub tops $37.53-$47.97, pants $43.24-$44.70, sets $79.41-$84.04, lab coats $47.97-$49.47, JT Academy sets $119.90) plus unit-priced embroidery add-ons ($10-$25 per placement). Pricing is supported by Afterpay, Zip Pay, PayPal Express, and major card networks, with free shipping over $200 AUD and a 30-day exchange policy. Marketing is multi-channel across Facebook, Instagram, YouTube, Twitter/X, Pinterest, email, the MediBlog, and event sponsorships. No external funding, M&A activity, or geographic expansion outside Australia is disclosed.

Name

Mediscrubs

Legal name

Mediscrubs

Website

https://mediscrubs.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediscrubs is an Australian DTC e-commerce retailer founded in 2009 that supplies medical scrubs, lab coats, and uniforms to healthcare professionals, operating the Mediscrubs and Scrubs Anonymous brands alongside in-house embroidery, group-order, and roadshow services across Australia.

Ownership category

akta.pro rank

Product category

Medical Apparel

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)

Keywords

• Medical scrubs
• Nursing uniforms
• Healthcare apparel
• Lab coats
• Medical workwear

Headquarters

HQ city

Kawana Waters

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time transaction sales of medical scrubs, nursing uniforms, lab coats, and accessories through e-commerce storefront. Products include scrub tops, scrub pants, scrub sets, jackets, coats, and dental coats in various colors and sizes for men and women.
2. Group/Team Orders: Bulk procurement services for healthcare teams and organizations, simplifying uniform procurement with volume ordering, customization, and embroidery options.
3. Custom Embroidery Services: In-house digitised embroidery services allowing customers to add logos, names, and custom text to uniforms for professional branding. Pricing based on placement and complexity (left chest, right chest, sleeves, back of neck).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Mediscrubs is an Australian e-commerce retailer that designs, sources, and sells premium medical scrubs, scrub sets, lab coats, dental coats, tunics, jackets, and maternity uniforms under the Mediscrubs and Scrubs Anonymous (Anon) Whisper Collection brands. Products are made from cotton-polyester-spandex blends with antimicrobial finish, 4-way stretch, and fluid-repellent features, offered in 25+ colors and multiple fit options. The company also provides in-house embroidery customization, group/team ordering, private label programs, and roadshow showrooms for healthcare facilities and individual professionals across Australia.

Product overview

Mediscrubs is an Australian-based online retailer specializing in premium medical scrubs and nursing uniforms for healthcare professionals. The company operates two main product brands: the core Mediscrubs line featuring functional scrub tops, pants, jackets, lab coats, and accessories with antimicrobial finish and stretch fabrics; and the premium Scrubs Anonymous (Anon) Whisper Collection sub-brand offering lightweight, fluid-repellent options with enhanced stretch properties. The product portfolio includes over 25 color options, multiple fit styles (Regular, Slim, Tall), and specialized lines for maternity and prints/seasonal designs. Mediscrubs also offers complementary services including in-house embroidery customization with pre-configured hospital logos, group ordering programs, uniform bundles, and the JT Academy collaboration featuring Johnathan Thurston's First Nations 'Connection' scrub print. The company serves healthcare organizations through team services, roadshows, and private labeling programs, with e-commerce operations offering free shipping over $200 and same-day dispatch.

Differentiator

Problem solved

Functional benefit

Brands

• Scrubs Anonymous: Premium scrub brand line featuring the Whisper Collection with lightweight, fluid repellent technology, anti-microbial treatment, and vibrant colours.

Products and services

• Mediscrubs Brand - Women's Scrubs Core line of women's medical scrubs including tops, pants, jackets, and accessories in a wide range of colors, featuring antimicrobial finish and 4-way stretch cotton-poly-spandex fabric for healthcare professionals.
• Mediscrubs Brand - Men's Scrubs Core line of men's medical scrubs including scrub tops, pants, and jackets in various colors and fits, with cotton-blend fabrics and antimicrobial properties for long healthcare shifts.
• Scrubs Anonymous (Anon) Whisper Collection Premium sub-brand offering lightweight, fluid-repellent scrub tops and pants with anti-microbial treatment, 4-way stretch, and vibrant colors for healthcare professionals seeking a more fashion-forward fit.
• Scrub Sets (Coordinated Tops and Pants) Matching scrub top and pants sets in women's and men's cuts across 15+ colors, offering coordinated professional uniforms for healthcare workers.
• Lab Coats Lab coats in Regular, Military collar, Side-Opening, and Wrap Around styles for medical professionals requiring professional outerwear.
• Lab Gowns and Theatre Gowns Lab and theatre gowns for medical and surgical settings, with customizable options for hospital theatre use.
• Maternity Scrubs Scrub tops and pants designed for pregnant healthcare workers, with flexible fit, stretch fabrics, and the same antimicrobial features as the standard range.
• Scrub Jackets and Warm Up Jackets Jackets including standard Scrub Jackets and Scrubs Anonymous Warm Up Jackets for layering in healthcare environments.
• Dental Coats Professional dental coats for dental practitioners and clinic staff, available in women's and men's cuts.
• Healthcare Tunics Healthcare tunics in Jessie and Nellie styles, with and without contrast trim options, for a polished professional look in clinical settings.
• JT Academy x Mediscrubs Collaboration Collection Limited edition collaboration scrub collection with Australian rugby league legend Johnathan Thurston OAM, featuring the 'Connection' First Nations scrub print on scrub tops, scrub sets, and cargo performance pants.
• Christmas and Seasonal Scrub Prints Seasonal scrub print designs including 'All Roads Lead To Happiness' and 'Somebody Loves You', offering holiday-themed healthcare uniforms.
• Group Orders (Bulk Team Service) Bulk ordering service for healthcare teams and organizations, simplifying uniform procurement for multiple staff members with volume pricing, customization, and embroidery options.
• In-House Digitised Embroidery Service In-house custom embroidery using Tajima machinery, offering company logos, custom text, and titles on scrubs with multiple placement options and pre-loaded logos for major Australian healthcare organizations.
• Mediscrubs Private (Private Label Programs) Private labeling and custom uniform programs for healthcare organizations requiring branded uniforms for their staff.
• Uniform Bundles Pre-packaged uniform bundles offering cost savings for individual healthcare professionals or teams purchasing complete uniform wardrobes, with complimentary embroidery included with bundle purchases.

Quantifiable outcome

• Same day dispatch available
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• JT Academy (Johnathan Thurston OAM)flagshipStrategic or Co-development PartnerFirst-ever collaboration scrub range with Australian rugby league legend Johnathan Thurston OAM, featuring the 'Connection' First Nations scrub print. The limited edition collection includes scrub tops and scrub pant sets, representing Mediscrubs' commitment to Indigenous Australian representation in healthcare apparel.
• AfterpaycoreTechnology or IntegrationAfterpay integration for secure, interest-free installment payments allowing customers to pay in 4 payments over 6 weeks.
• Zip Co (Zip Money)coreTechnology or IntegrationZip Pay and Zip Money payment integration for flexible payment options at checkout.
• PayPalcoreTechnology or IntegrationPayPal Express checkout option for convenient and secure payment processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• WonderWink: WonderWink is a scrubs and medical apparel brand owned by Careismatic Brands. It targets the same healthcare professional customers with feature-driven scrub products, overlapping Mediscrubs' core offering.
• Care+Wear: Care+Wear is a healthcare apparel brand offering scrubs and patient apparel with a focus on technical fabric innovation. It overlaps with Mediscrubs' premium, feature-led positioning for clinical uniforms.
• Koi Scrubs: Koi is a US scrubs brand focused on fashion-forward, technical medical apparel for healthcare professionals. It competes in the same premium DTC scrub niche as Mediscrubs and Scrubs Anonymous, with comparable target customers and price points.
• Healing Hands Scrubs: Healing Hands Scrubs is a US medical apparel brand offering premium scrub tops, pants and lab coats. It is comparable to Mediscrubs in product mix, target buyer (nurses, doctors) and emphasis on comfort and durability.
• Uniform Advantage: Uniform Advantage is a multi-brand retailer of medical scrubs, lab coats and healthcare footwear, operating both DTC e-commerce and physical stores. It is comparable to Mediscrubs as a vertically oriented medical apparel retailer serving nurses and clinicians.
• FIGS: FIGS is a US-based DTC premium medical scrubs and apparel brand. It is a direct competitor in the premium scrub category with a comparable direct-to-consumer model, technical fabric positioning, and target customer base of healthcare professionals.

Regional players

• Biz Collections: Biz Collections is an Australian apparel and uniform brand covering corporate, hospitality and healthcare segments. It is regionally comparable to Mediscrubs, competing in the same Australian market for healthcare uniform contracts.
• Worklocker Australia: Worklocker is an Australian workwear and uniform retailer with a healthcare range, combining physical store footprint and online sales. It competes with Mediscrubs for Australian healthcare team uniform business, especially outside the premium DTC niche.

Broad incumbents

• Dickies Medical: Dickies (VF Corporation) is a large workwear and uniform brand with a medical scrubs line. As a broad incumbent, it competes with Mediscrubs on durability and price but serves a much wider apparel portfolio beyond healthcare.
• Cherokee Uniforms: Cherokee (part of Careismatic Brands) is a long-standing scrubs and medical apparel brand with broad distribution into hospitals and group purchasing organisations. It is an incumbent in the same product category as Mediscrubs but at much larger scale and via wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mediscrubs
• YouTubeyoutube.com/channel/UCgeFrCuZYgJPWWvZ7FJOUUg
• Facebookfacebook.com/mediscrubsuniforms
• Instagraminstagram.com/mediscrubs
• Pinterestpinterest.com.au/mediscrubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediscrubs