The Food Brand Guys

Name

The Food Brand Guys

Legal name

Beyond Design UK Limited

Website

https://thefoodbrandguys.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Brand Strategy and Design: Core revenue stream from providing brand strategy, visual identity design, packaging design, web design, and social media marketing services to food and beverage brands. Services are customized and quote-based.
2. Digital Template Sales: Sale of digital brand templates including Brand Guidelines template (£35), Client Questionnaire (free), and Brand Naming guide (free download). Templates are Adobe InDesign format files.
3. Startup Brand Package: Structured startup branding package including strategy (competitor analysis, key messaging), design (logo, packaging artwork), and assets (product pack shot, website landing page). Targeted at early-stage food and beverage brands.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

The Food Brand Guys is an independent creative studio that develops brand strategy, visual identity, packaging design, websites, and digital/social marketing campaigns for food and drink brands. The studio operates a proprietary brand development process called Your Brand Platform™ and sells supplementary digital templates (brand guidelines, questionnaires, naming guides) directly through its website.

Product overview

The Food Brand Guys is an independent creative studio offering a comprehensive suite of brand development services for ambitious food and drink brands. Their core offerings include brand strategy (using the proprietary Your Brand Platform™ methodology), visual identity design, packaging design, digital marketing, and advertising. They supplement their agency services with downloadable template products including the Brand Guidelines Template (22-page Adobe InDesign file), Client Questionnaire, and Brand Naming Guide. The studio works with clients ranging from startup brands to market leaders, providing strategy, identity, and packaging solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Comprehensive brand development services for food and drink brands, including competitor analysis, key messaging, brand positioning, purpose definition, and personality development. Delivered via the proprietary Your Brand Platform™ process.
• Brand Identity Design Visual identity development for food and beverage brands including logo design, typography, colour systems, and brand assets.
• Packaging Design Food and drink packaging design optimised for retail shelf appeal and digital commerce, including CGI product pack shots and mobile-optimised imagery.
• Digital Marketing Website design, digital marketing strategy, and social media marketing services for food and beverage brands.
• Advertising TV advertising campaigns and multi-channel advertising services for food, beverage, and wellness brands.
• Food Brand Startup Package Structured startup branding package for early-stage food and beverage brands, covering competitor analysis, key messaging, logo design, packaging artwork, product pack shot, and a website landing page. Designed to help new brands launch direct-to-consumer or attract investment.
• Brand Guidelines Template 22-page Adobe InDesign template with master pages, editable layers, and editable style sheets, designed to help food and beverage brands produce professional brand guidelines covering brand overview, positioning, tone of voice, logos, colour, and typography. Sold via Gumroad at £35.
• Client Questionnaire Multi-page PDF questionnaire designed to extract top-level information about a client's business, target audience, and brand direction during brand discovery. Available as a free download.
• Brand Naming Guide Multi-page PDF guide providing considerations and process guidance for deciding on a brand name for a food or beverage business. Available as a free download.

Quantifiable outcome

• 211% increase in transactions and 177% increase in organic search revenue for The Primal Pantry following brand repositioning
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Mission KitchencoreStrategic or Co-development Partner · 16 June 2022London's premier shared workspace community for independent food businesses. The Food Brand Guys hosts brand workshops for Mission Kitchen members and collaborates on educational content.
• Kitch MediaminorGTM or Marketing Partner · 28 March 2022Co-host of Food Folk events for brand managers and marketers in food and beverage sector. Kitch Media provides expertise on creating Reels and social content.
• Curious Crab ProductionsminorGTM or Marketing Partner · 28 March 2022Co-host of Food Folk events and video production partner. Captured and edited event footage into engaging social content.
• School of WokminorOthers · 28 March 2022Event venue for Food Folk gatherings in Central London. Author and TV chef Jeremy Pang provided cooking demonstrations and content creation.
• B Lab (B Corporation)coreStrategic or Co-development Partner · 17 November 2021B Corp certification through B Lab. The company underwent comprehensive assessment across governance, workers, community, customers, and environment. Certification requires ongoing compliance and recertification.
• EcologiminorOthersCarbon offset partnership through Ecologi. Company offsets carbon footprint as part of B Corp commitment to environmental responsibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dragon Rouge: Global brand consultancy with a strong food and beverage practice covering strategy, identity, and packaging. Directly comparable for The Food Brand Guys' core service mix, though operating at significantly larger scale with international reach.
• BrandOpus: London-based brand identity agency with notable food and beverage branding and packaging work. Comparable for brand strategy and visual identity services, though typically serving larger enterprise clients than The Food Brand Guys' SMB-skewed mix.
• Pearlfisher: London-based creative agency specializing exclusively in branding and packaging design for food, drink, and lifestyle brands. Closest direct comparable to The Food Brand Guys given its food-only positioning and packaging depth, though it operates at larger scale.
• Bloom: Creative agency serving food, beverage, and wellness brands with brand strategy, identity, and packaging. Comparable vertical specialization and challenger-brand focus, with adjacent health and wellness expertise.
• Carter Wong: London brand design agency offering strategy, identity, and packaging design across consumer categories including food and drink. Comparable service mix though broader vertical scope than The Food Brand Guys' food-exclusive focus.
• Lewis Moberly: London branding and packaging design agency with deep food and luxury food credentials. Comparable for premium food brand positioning and packaging design, serving a similarly ambitious founder-led clientele.
• Robot Food: UK branding and packaging design agency focused on the food and beverage sector. Comparable in vertical specialization, packaging design capability, and UK-based operating model, serving both challenger and established food brands.
• Taxi Studio: Bristol-based creative agency recognized for food and drink branding and packaging work. Comparable vertical focus and end-to-end brand-to-packaging offering, with a similar challenger-brand client base in the UK market.
• Springetts Brand Design: UK-based brand and packaging design consultancy with extensive food and household brand experience. Comparable for strategy-to-shelf packaging work and similar mid-market challenger brand client profile.

Emerging players

• Big Star: Food marketing and creative agency working with challenger and growth-stage food brands. Comparable food-only positioning and brand-to-launch offering, though broader into performance marketing and influencer activation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thisisbeyond

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Food Brand Guys