LapelPin

What LapelPin does

LapelPin (LapelPin, Inc., operating under RJM Brands) is a Vermont-based, privately held custom promotional products manufacturer founded in 2010. The company designs and produces custom lapel pins across six manufacturing types — Hard Enamel, Soft Enamel, Die Struck, PVC, Printed, and Photo Printed — alongside complementary products including custom keychains, magnets, lanyards, embroidered patches, and packaging options. Underlying production relies on conventional custom manufacturing techniques such as brass stamping, high-temperature enamel firing, die striking, PVC molding, photo printing with epoxy domes, and laser engraving, with no proprietary patents or trademarked technology disclosed.

The company sells on a one-time, quote-based transaction model with no subscription or recurring revenue component. Pricing is determined per order based on product type, customization, quantity, and materials, and free quotes are offered via phone, email, and an online form. Go-to-market is sales-led: each customer is paired with a dedicated project manager who handles the order from inquiry through shipping, with repeat customers assigned to the same manager. Distribution is direct-to-customer through the company's e-commerce website and phone/email sales, with no third-party resellers, alongside a multi-channel digital marketing presence spanning Instagram, Pinterest, Twitter, Facebook, LinkedIn, and email.

LapelPin serves a horizontal mix of customers including corporations, non-profits, sports teams, military, education, and individual consumers, with named enterprise clients in the entertainment sector (Starbucks, Disney, Warner Brothers, Nickelodeon) using the private-labeling service. The company offers a 100% money-back satisfaction guarantee and positions itself as a customer-experience-led alternative to higher-volume, lower-service competitors in the custom promotional products market.

Name

LapelPin

Legal name

LapelPin, Inc.

Website

https://lapelpin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

LapelPin is a Vermont-based custom promotional products manufacturer founded in 2010, producing custom lapel pins (six types), keychains, magnets, lanyards, patches, and packaging on a quote-based, sales-led model for corporations, non-profits, sports teams, military, education, and individual consumers.

Ownership category

akta.pro rank

Product category

Custom Promotional Products

NAICS

Jewelry and Silverware Manufacturing (33991), Fastener, Button, Needle, and Pin Manufacturing (339993)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Buttons & Buckles Manufacturing (Buttons/Toggles/Buckles/Slides) (IMAOALAB)

akta.pro secondary industry

Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ)

Keywords

• Custom lapel pins
• Promotional products
• Custom keychains
• Embroidered patches
• Custom lanyards

Headquarters

HQ city

Williston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom promotional products sales: One-time transaction-based sales of custom lapel pins, keychains, magnets, lanyards, patches, and packaging. No subscription or recurring revenue model. Customers place individual orders for custom products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

LapelPin.com manufactures and sells custom promotional products centered on lapel pins, with six manufacturing types (Hard Enamel, Soft Enamel, Die Struck, PVC, Printed, and Photo Printed). The company also produces custom keychains, magnets, lanyards, embroidered patches, packaging, and offers private labeling services for brand identity development. Orders are managed by dedicated project managers from initial inquiry through shipping, with quotes provided based on specifications, quantity, materials, and customization.

Product overview

LapelPin.com is a custom promotional products company founded in 2010, offering a portfolio of personalized merchandise centered around custom lapel pins as the core product. The product line includes six distinct lapel pin types (Hard Enamel, Soft Enamel, Die Struck, PVC, Printed, and Photo Printed), along with complementary products including Custom Keychains, Custom Magnets (in acrylic, aluminum, metal, and PVC variants), Lanyards, and Custom Embroidered Patches. Additional offerings include Packaging Options (velvet, leather, plastic, paper, and carton boxes) and Private Labeling services for brand identity development. Lapel pins serve various use cases including Recognition, Awareness, Years of Service, Fundraising, Sports Trading, and Private Labeling. The company employs state-of-the-art manufacturing technology and offers a 100% satisfaction guarantee.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Response time within 1 hour during normal business hours Monday through Friday

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• StarbucksminorChannel Partner/ Reseller/ DistributorStarbucks is listed among LapelPin.com's growing list of satisfied clients using private labeling services. Starbucks uses LapelPin.com for custom promotional pins and branded merchandise.
• DisneyminorChannel Partner/ Reseller/ DistributorDisney is listed among satisfied clients using LapelPin.com's private labeling services for branded promotional products.
• Warner BrothersminorChannel Partner/ Reseller/ DistributorWarner Brothers is listed among satisfied clients utilizing LapelPin.com's private labeling and promotional product services.
• NickelodeonminorChannel Partner/ Reseller/ DistributorNickelodeon is listed among satisfied clients using LapelPin.com's private labeling services for promotional merchandise.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WizardPins: WizardPins is a US-based custom lapel pin manufacturer offering hard enamel, soft enamel, die struck, and printed pins to corporate, sports, and non-profit customers, overlapping directly with LapelPin's core product line and target segments.
• GS-JJ: GS-JJ is one of the largest global custom pin and medallion manufacturers, offering the same hard enamel, soft enamel, die struck, and printed pin types that LapelPin produces, and selling direct to corporate and individual buyers online.
• The Pin People: The Pin People manufactures custom lapel pins and challenge coins for corporations, schools, sports teams, and the military, with a similar sales-led service model and product range as LapelPin.
• Quality Pins: Quality Pins manufactures custom lapel pins, trading pins, and challenge coins for corporate, sports, and collector markets, competing directly with LapelPin across pin types and customer segments.
• Lapel Pins Plus: Lapel Pins Plus is a direct competitor in custom lapel pin production, offering similar pin types and customization services for corporate branding, recognition, and awareness use cases.

Broad incumbents

• Sticker Mule: Sticker Mule is a scaled custom-products platform offering stickers, labels, magnets, buttons, and patches to a similar SMB and enterprise promotional-products customer base, with broader product breadth and stronger digital UX than LapelPin.
• 4imprint: 4imprint is one of North America's largest promotional products distributors offering thousands of customizable SKUs including pins, keychains, lanyards, and patches, competing for the same corporate promotional spend LapelPin targets but at vastly greater scale.
• Crestline Promotional Products: Crestline is an established promotional products company serving enterprise customers with branded merchandise including pins, lanyards, and recognition items, representing a larger, more diversified competitor in the same buyer category.

Others

• Promotional Products Association International (PPAI): PPAI is the trade association governing the promotional products industry in which LapelPin operates; relevant as the ecosystem body that defines standards, compliance, and distribution channels for the company's buyer base.

Regional players

• Allied Pinnacle: Allied Pinnacle is a North American custom lapel pin and challenge coin supplier serving corporate recognition and military markets with similar product types; comparable as a regional pin manufacturer, though with less direct US enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LapelPincom
• Facebookfacebook.com/LapelPincom-227676797349441
• LinkedInlinkedin.com/company/lapel-pin
• Instagramfollowgram.me/lapelpin
• Pinterestpinterest.com/lapelpincom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LapelPin