What Dettling & Marmot does

Dettling & Marmot AG is a privately held Swiss premium beverage distributor headquartered in Dietlikon, Switzerland, founded in 1867 by Franz-Xaver Dettling in Brunnen. The company distributes a broad portfolio of premium spirits, wines, sparkling wines, and alcohol-free products to Swiss gastronomy (restaurants, bars, hotels) and wholesale customers, claiming the broadest premium spirits assortment in Switzerland. Its portfolio spans approximately 90 international brands across categories including Scotch whisky (Glenfiddich, The Macallan, Highland Park), American whiskey (Jack Daniel's), gin (Hendrick's, Gin Mare), tequila (Herradura), rum (Diplomatico), Japanese whisky (Nikka), champagne (Piper-Heidsieck, Rare Champagne), herbal specialties (Underberg, Fernet-Branca), vermouth (Carpano), and a growing alcohol-free range (Fluère, ISH, Fentimans, Riemerschmid).

The company also maintains proprietary brands including Dettling Kirsch (cherry brandy, soft-distilled from Central Swiss black cherries since 1867), Dettlinger (sparkling wine produced with Italian partners), Dettling 1867 (American whiskey), and Via Serta (Ticino wines produced in a joint project with Kaufmann Wine & Drinks and Tamborini Vini). Revenue is generated through B2B distribution margins on transactional sales — the company operates a partner area for registered B2B customers, accepts telephone orders through a dedicated ordering desk, and distributes to wholesalers who supply smaller retailers and hospitality venues. No direct-to-consumer e-commerce is offered on the company platform; sales are conducted via direct sales (telephone-based) and wholesale channels exclusively within Switzerland.

Operationally, Dettling & Marmot employs 11–50 staff and is led by Managing Director André Parsic. The company maintains a three-language website (German, French, English), a Drinks & Style blog/online shop, social media presence across LinkedIn, Facebook, Instagram, and X, and a newsletter. There is no disclosed parent company, no institutional investment, and no evidence of M&A, funding rounds, or external capital events. Pricing is not publicly disclosed and is provided through the registered partner area, consistent with standard B2B beverage distribution practice.

Name

Dettling & Marmot

Legal name

Dettling & Marmot AG

Website

https://dettling-marmot.ch

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Short description

Dettling & Marmot AG is a Swiss premium spirits, wines, and sparkling wines distributor founded in 1867, serving gastronomy and wholesale customers across Switzerland with a portfolio of approximately 90 international premium brands and proprietary brands including Dettling Kirsch.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Distilleries (31214)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Spirits Distilling & Brands (CRADAIAC)

Keywords

• Premium spirits distribution
• Wine wholesale
• Beverage distribution
• Gastronomy supply
• Alcohol-free beverages

Headquarters

HQ city

Dietlikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Spirits, Wines, and Sparkling Wines Distribution: Dettling & Marmot generates revenue through distributing premium spirits, wines, sparkling wines, and alcohol-free products to gastronomy and wholesale customers in Switzerland. The company represents international brands and acts as their exclusive or primary distributor in the Swiss market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dettling & Marmot AG is a Swiss B2B distributor of premium spirits, wines, sparkling wines, and alcohol-free beverages (Spirituosen, Weine, Schaumweine, Alkoholfreies), serving gastronomy (restaurants, bars, hotels) and wholesale customers across Switzerland. The company represents approximately 90+ international premium brands as their exclusive or primary Swiss distributor, while also marketing its own proprietary brands (Dettling Kirsch, Dettlinger, Via Serta).

Product overview

Dettling & Marmot is a Swiss traditional company and premium spirits, wines, and sparkling wines distributor serving Swiss gastronomy and wholesale since 1867. The company offers four main product categories: Spirituosen (spirits including whiskey, gin, rum, tequila, vodka, liqueurs, cognac, vermouth, and herbal specialties), Weine (wines from major producing countries), Schaumweine (sparkling wines including champagne and prosecco), and Alkoholfreies (alcohol-free alternatives including non-alcoholic spirits, wines, bar syrups, and mixers). The portfolio features approximately 90+ international premium brands such as Glenfiddich, The Macallan, Hendrick's Gin, Jack Daniel's, Piper-Heidsieck, Underberg, Fernet-Branca, Fentimans, Fluère, ISH, Riemerschmid, Diplomatico, Herradura, Nikka, and Carpano, alongside their own brands Dettling Kirsch and Dettlinger sparkling wines.

Differentiator

Problem solved

Functional benefit

Brands

• Dettling Kirsch: Cherry brandies and cherry liqueur produced in Brunnen, Switzerland, with over 140 years of tradition. The Dettling Kirsch is made from black cherries of central Switzerland using soft distillation.
• Dettlinger
• Via Serta

Products and services

• Dettling Kirsch Proprietary Swiss cherry brandy from Brunnen, produced since 1867 using soft distillation of black cherries from central Switzerland; part of Dettling & Marmot's own brand portfolio and sold via Swiss gastronomy and wholesale channels.
• Dettlinger Sparkling Wine Proprietary sparkling wine brand produced in collaboration with selected Italian producers, continuing the Dettling sparkling wine tradition started in 1890; distributed to Swiss gastronomy and wholesale.
• Via Serta Swiss Wines

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GlenfiddichcoreOthersGlenfiddich is a flagship single malt Scotch whisky brand distributed by Dettling & Marmot in Switzerland. Founded in 1886, Glenfiddich is the most awarded single malt whisky in the world and remains family-owned across five generations.
• The MacallancoreOthersThe Macallan is a prestigious single malt Scotch whisky brand in Dettling & Marmot's portfolio. Located in Speyside, Scotland, The Macallan is renowned for exceptional quality and oak cask management.
• Jack Daniel'scoreOthersJack Daniel's is a prominent American whiskey brand represented by Dettling & Marmot in Switzerland. One of the most recognized whiskey brands globally.
• Hendrick's GincoreOthersHendrick's Gin is a premium gin brand distributed by Dettling & Marmot, known for its unusual distillation method and cucumber-infused flavor profile.
• UnderbergcoreOthersDettling & Marmot is the primary importer of Underberg, an herbal liqueur brand founded in 1846. Underberg is made from aromatic herbs from 43 countries, aged in Slovenian oak barrels.
• Fernet-BrancacoreOthersDettling & Marmot is the primary importer of Fernet-Branca, created in 1845. This herbal liqueur contains 27 plants from five continents and is aged at least one year in oak barrels.
• Piper-HeidsieckcoreOthersPiper-Heidsieck is a renowned Champagne house founded in 1785 in Reims, France. It supplied royal and imperial courts across Europe and is now represented by Dettling & Marmot in Switzerland.
• FluèrecoreOthersFluère is a high-quality non-alcoholic spirits brand in Dettling & Marmot's portfolio, featuring botanicals like juniper, lime, and lavender, using special distillation techniques to achieve depth and elegance similar to alcoholic spirits.
• ISH (Spirits)minorOthersDanish company ISH produces alcohol-free wines, creating quality products that come close to traditional wine experiences using best ingredients and modern technology.
• RiemerschmidminorOthersGerman traditional company Riemerschmid has been producing bar syrups since 1835, developing products in close cooperation with professionals using purely natural ingredients.
• FentimansminorOthersEnglish company Fentimans produces botanically brewed soft drinks and mixers. Founded in 1905, the company remains 100% independent and family-owned, producing drinks from handpicked botanicals.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hawesko Holding: Largest German wine and champagne specialist, with B2B and B2C distribution operations across DACH. Comparable as a premium wine/sparkling distributor with a similar gastronomy and specialist-retail customer base, but larger and publicly listed.
• Campari Group: Global spirits group with established Swiss distribution, owner of brands such as Aperol, Campari, and Appleton. Comparable as a principal-side premium spirits distributor in Switzerland; relevant to D&M both as a competitor route and as a potential brand source.
• Diageo Switzerland: Swiss sales arm of Diageo, the world's largest spirits company. Comparable as a Switzerland-based premium spirits distributor; represents the principal-side in-market route that D&M-style distributors compete with.
• Pernod Ricard Switzerland: Swiss distribution operations of Pernod Ricard, distributing Jameson, Chivas, The Glenlivet, and other premium spirits. Comparable as a Switzerland-focused premium spirits distribution channel and a potential competitor or customer dynamic for D&M.
• Möet Hennessy Switzerland: Swiss arm of Möet Hennessy (LVMH), distributing prestige champagne and spirits including Dom Pérignon, Veuve Clicquot, Hennessy. Comparable as a Swiss premium spirits distribution channel, particularly in the champagne overlap with Piper-Heidsieck.

Direct peers

• Rutishauser Barossa: Swiss beverage distributor covering wine, beer, and spirits to gastronomy and retail. Comparable to D&M in Swiss market focus, B2B channel mix, and breadth of premium principals.
• Eggers & Franke: German premium spirits and wine distributor with a long-standing portfolio of international brands. Comparable to D&M as a mid-sized DACH-region premium beverage B2B distributor reliant on foreign principal relationships.
• Schlumberger Vertriebsgesellschaft: Austrian premium beverage distributor (Schlumberger, sparkling wine, and spirits portfolio) serving gastronomy and retail in Austria and selected export markets. Comparable as a heritage premium beverage distributor built around marquee brand partnerships.
• Albert Reichmuth: Swiss premium wine and spirits importer/distributor headquartered in St. Gallen, serving gastronomy and specialist retail in Switzerland. Closely comparable to Dettling & Marmot in target market, B2B channel mix, and premium positioning within the Swiss market.

Regional players

• Union Trading (Schenk / Provins): Swiss wine and spirits group combining Provins (Valais), Schenk, and Union Trading distribution. Comparable as a Swiss B2B beverage distributor with wine-heavy portfolio and overlapping gastronomy customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dettlingmarmot
• Facebookfacebook.com/dettlingmarmot
• LinkedInlinkedin.com/company/dettling-marmot
• Instagraminstagram.com/dettlingmarmot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dettling & Marmot