Zen Tech Asia

What Zen Tech Asia does

Zen Tech Asia Co., Ltd is a Vietnam-based private limited company founded in 2021 and headquartered at 195/3 Dien Bien Phu, Binh Thanh District, Ho Chi Minh City. The company operates ZenAppPro and the Zen Wellness App, a mobile-first on-demand platform available on iOS and Android that connects individual consumers with certified, background-checked massage therapists for at-home, hotel, or office sessions, with services spanning traditional Vietnamese, Thai, Swedish, cupping, hot stone, foot and leg, and aromatherapy modalities priced between ₫720,000 and ₫1,570,000 for 60-minute sessions. The platform also operates a B2B channel that delivers an AI/ML-marketed turn-key wellness solution to luxury hotels and serviced apartments — including Oakwood, Citadines, Somerset, Fusion Suites, Sedona Suites, and Richlane Residences — on a pay-per-service model with no overhead for the hotel. Revenue is generated through per-session transaction fees on consumer bookings, sales of massage and essential oils, gift cards, vouchers, and membership cards via an online shop, and hotel partnership service fees; cashless payment runs on Momo with AsiaPay and ZaloPay integrations in development. The company is led by Founder and CEO Poppet Celdrán, supported by a small executive team (COO, Chief of Legal, Head of Social Media & Digital Marketing) plus a development and design function, and is preparing to launch an exclusive BioElectric Reset Therapy (BMT) modality on July 31, 2025 that combines Traditional Chinese Medicine principles with electrical current technology. Geographic footprint is currently limited to Ho Chi Minh City with stated expansion plans to other Vietnamese cities and Southeast Asian markets including Cambodia and South Korea.

Name

Zen Tech Asia

Legal name

Zen Tech Asia Co., Ltd

Website

https://zenapppro.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Zen Tech Asia, operating as ZenAppPro, runs Vietnam's first on-demand massage therapy mobile app, connecting certified therapists to consumers at home, hotels, and offices in Ho Chi Minh City, while also offering a B2B AI-marketed wellness solution to luxury hotels and serviced apartments.

Ownership category

akta.pro rank

Product category

On-demand Wellness Services Platform

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mobile Massage Therapy (HSALAMAF)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Thai Massage (HSALAEAG)

Keywords

• On-demand massage therapy
• Mobile wellness platform
• In-home massage services
• Hotel wellness solutions
• Wellness marketplace

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Per-session massage therapy bookings: Customers pay per massage session booked through the app. Fees vary by duration (60, 90, 120 mins) and service type. Pay-per-service model for consumers and B2B hotel partners.
2. Wellness products (oils, massage accessories): Sale of massage oils (Coco, Unscented), essential oils (Lavender, Lemongrass, Peppermint, Jasmine), and wellness products through the online shop.
3. Gift cards, vouchers, and membership cards: Sale of gift cards, vouchers, and membership cards through the online shop. These are non-refundable and transferable.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Zen Tech Asia operates ZenAppPro, Vietnam's first on-demand massage therapy mobile platform that connects consumers with certified, vetted massage therapists for services delivered to home, hotel, or office. The platform also powers a B2B AI/ML-driven wellness solution embedded within luxury hotel operations, complemented by an online shop selling massage oils, essential oils, and gift cards.

Product overview

Zen Tech Asia operates ZenAppPro as a mobile-first wellness platform consisting of the consumer-facing Zen Wellness App for on-demand massage therapy booking and the B2B Zen App Pro solution for luxury hotel partnerships. The consumer app connects users with certified massage therapists for at-home, hotel, or office services across various modalities (Thai, Swedish, Vietnamese traditional, cupping, hot stone, aromatherapy). The portfolio includes add-on services like the BioElectric Reset Therapy (BMT) launching July 2025. The company also sells complementary wellness products (massage oils, essential oils). The B2B hotel solution uses AI/ML to power automated wellness services for hotel guests with a pay-per-service model.

Differentiator

Problem solved

Functional benefit

Products and services

• Zen Wellness App (ZenAppPro consumer mobile app) Mobile-first consumer app (iOS and Android) that lets individual users book certified, vetted massage therapists for on-demand service delivery to home, hotel, or office. Features real-time therapist tracking, gender selection, cashless payment via Momo, and a 15-minute rapid-booking capability.
• ZenAppPro B2B Hotel Wellness Solution Turn-key AI/ML-powered wellness solution embedded within luxury hotel and serviced-apartment operations. Hotels receive in-room massage services for guests via a pay-per-service model with no overhead cost. Partner hotels include Oakwood, Citadines, Somerset, Fusion, and Sedona Suites.
• BioElectric Reset Therapy (BMT) Exclusive new therapy offered by Zen that uses gentle electrical currents to stimulate meridian energy pathways, positioning itself as a high-tech, needle-free alternative to acupuncture. Targets chronic pain, stress, sleep, and muscle recovery for end consumers booked through the Zen app.
• Zen Night Recovery Massage Massage service combining Thai and Shiatsu techniques with specially curated essential oils, concluding with hot stone therapy for muscle tension release and fatigue relief. Available in 60, 90, and 120 minute sessions.
• Zen Wellness Traditional Massage Thai and Swedish inspired massage therapy designed to unlock body joints, unblock trapped energy, and enhance circulation. Available in 60, 90, and 120 minute sessions.
• Couple Wellness Recovery Massage Relaxation massage combining Thai and Swedish techniques for couples, promoting deep relaxation, tension relief, and revitalization shared between partners. Available in 60, 90, and 120 minute sessions.
• Hot Stone Full Body Massage Full body massage utilizing heated stones combined with gliding hand strokes and specially formulated oils to enhance joint flexibility, reduce muscle tension, and improve sleep quality. Available in 60, 90, and 120 minute sessions.
• Full Body Aromatherapy Recovery Massage using Lemongrass or Lavender essential oils combined with gentle gliding techniques to warm muscle fibers, improve blood circulation, and reduce tension. Available in 60, 90, and 120 minute sessions.
• Foot & Leg Therapy with Hot Stone Specialized therapy focusing on feet and legs using hot stones and coconut-based massage oil with vitamins and antioxidants to nurture skin and promote relaxation. Available in 60, 90, and 120 minute sessions.
• Zen Wellness with Cupping Traditional Chinese cupping therapy where special cups are placed on skin to create suction for pain relief, inflammation reduction, deep-tissue massage, and yin-yang balance restoration. Available in 60, 90, and 120 minute sessions.
• Zen Wellness Products and Gift Cards Line of massage oils (Coco, Unscented) and essential oils (Lavender, Lemongrass, Peppermint, Jasmine) plus non-refundable, transferable gift cards, vouchers, and membership cards sold through the online shop.

Quantifiable outcome

• Certified massage therapists deliver services to home, hotel, or office in as little as 15 minutes
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Oakwood Hotel & Apartments SaigoncoreOEM/ Whitelabel/ Licensing PartnerLuxury hotel partnership where Zen provides in-room wellness services to hotel guests. Zen delivers AI-powered massage therapy services as part of the hotel's guest experience offering. Pay-per-service model with no overhead cost for the hotel.
• Oakwood Residence SaigoncoreOEM/ Whitelabel/ Licensing PartnerLuxury serviced apartment partnership where Zen provides wellness services to residents and guests. Integrated massage therapy services delivered to apartments.
• Citadines Central Binh DuongcoreOEM/ Whitelabel/ Licensing PartnerServiced apartment partnership in Binh Duong providing Zen wellness massage services to guests and residents.
• Citadines Regency SaigoncoreOEM/ Whitelabel/ Licensing PartnerServiced apartment partnership in Ho Chi Minh City providing Zen wellness massage services to guests and residents.
• Somerset Feliz Ho Chi Minh CitycoreOEM/ Whitelabel/ Licensing PartnerSomerset brand serviced apartment partnership providing Zen wellness services to guests.
• Somerset Ho Chi Minh CitycoreOEM/ Whitelabel/ Licensing PartnerSomerset brand serviced apartment partnership in HCMC providing Zen wellness massage services.
• Somerset Vista Ho Chi Minh CitycoreOEM/ Whitelabel/ Licensing PartnerSomerset Vista brand serviced apartment partnership in HCMC providing Zen wellness services.
• Somerset Chancellor Court Ho Chi Minh CitycoreOEM/ Whitelabel/ Licensing PartnerSomerset Chancellor Court serviced apartment partnership in HCMC providing Zen wellness massage services.
• Fusion suites Sai GoncoreOEM/ Whitelabel/ Licensing PartnerFusion Suites hotel partnership in Saigon providing Zen wellness services to guests seeking holistic health experiences.
• Sedona Suites Ho Chi Minh CitycoreOEM/ Whitelabel/ Licensing PartnerSedona Suites hotel partnership in HCMC providing Zen wellness massage services.
• Richlane Residences PNGcoreOEM/ Whitelabel/ Licensing PartnerRichlane Residences partnership providing Zen wellness massage services to guests and residents.
• MomocoreTechnology or IntegrationPrimary cashless payment integration partner. Zen uses Momo for secure, cashless in-app payment processing for massage therapy bookings.
• Francis SimisimminorOthersStartup mentor providing guidance and strategic advice to Zen's leadership team and operations.
• Jake MontelibanominorOthersOperations advisor contributing expertise in operational efficiency and business processes for Zen's service delivery operations.
• Gaye Valerie Vergara SalacupminorOthersBusiness development advisor supporting Zen's growth strategy, partnership development, and market expansion initiatives.
• Jose Fortunato UyminorOthersFinance advisor providing strategic financial guidance, fundraising support, and financial planning expertise for Zen.
• Anne AbcedeminorOthersData research advisor providing expertise in data analytics, market research, and insights to support Zen's strategic decisions.
• Leo Mario CeldranminorOthersLegal advisor providing legal counsel, compliance guidance, and regulatory expertise for Zen Tech Asia's operations in Vietnam.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Fresha: Global beauty and wellness marketplace connecting customers with salons, spas, and massage therapists via an app. Operates in adjacent geographies and provides comparable booking and payment infrastructure.
• Treatwell: European online marketplace for hair, beauty, and wellness appointments including massage. Comparable in operating a two-sided marketplace for wellness services with mobile booking.
• Soothe: US-based on-demand massage therapy platform delivering licensed therapists to homes, hotels, and offices via a mobile app. Directly comparable service model and customer use case.
• Urban Company (formerly UrbanClap): Indian-origin on-demand home services marketplace offering at-home massage, spa, and wellness services alongside other categories. Closest direct comparator to Zen's mobile-first, on-demand massage model.
• Zeel: Pioneer in on-demand massage therapy app-based booking in the US. Closely mirrors Zen's therapist marketplace model with same-day booking and at-home/hotel delivery.
• Booksy: Booking platform for beauty and wellness professionals including massage therapists. Comparable SaaS-style marketplace with consumer booking app, supply-side tools, and cashless payment.

Broad incumbents

• Grab (Wellness/On-Demand vertical): Dominant Southeast Asian super-app with on-demand services and lifestyle verticals. Has the distribution, payment, and logistics rails to expand into on-demand massage, representing both an incumbent threat and a partnership channel.
• Gojek (GoLife/Wellness): Indonesian-origin super-app offering on-demand home services including massage across Southeast Asia. Adjacent competitor with deeper capital and larger supply network.

Emerging players

• The Now Massage: US-based boutique massage brand with a focus on on-demand and walk-in wellness experiences. Comparable in branding-led, premium positioning of massage services.

Regional players

• Prana Spa (Vietnam): Established Vietnamese spa and wellness chain operating physical locations in HCMC and other cities. Competes with Zen for premium wellness customers in the same geography via traditional spa model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zenmassagevn
• Xx.com/zenvnmassage
• LinkedInlinkedin.com/company/zentechasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zen Tech Asia