Everfresh

What Everfresh does

Everfresh is a wholesale distributor and importer of fresh fruits and vegetables headquartered in Långeberga outside Helsingborg, Sweden, founded in 1995 by a group of experienced fruit merchants. The company supplies retail stores and B2B customers across the Nordic region with a portfolio that spans core fresh produce alongside value-added categories — fresh-cut salad bags, pre-cut fruit, ready-made meal salads, and packed root vegetables — the latter produced through dedicated manufacturing partnerships with Vidinge Grönt and Steglinge Gård. Everfresh positions itself as an independent partner offering single-channel purchasing with full transparency, designed to simplify retail procurement and eliminate costly intermediaries in the value chain from farm to consumer.

The company operates as a subsidiary of Dole Nordic AB, itself part of Dole plc, described as the world's largest fresh produce company, which provides global sourcing scale and corporate sustainability infrastructure while Everfresh retains local Nordic execution and customer relationships. Its go-to-market is sales-led and relationship-based: B2B customers are reached via direct phone and email contact, with quote-based pricing that is not publicly disclosed. The business model is fundamentally transactional B2B distribution of perishable goods, supported by own production capacity in processed categories.

There is no disclosed proprietary technology platform, no app, no API, and no documented digital or AI-driven capability. Operational differentiation is anchored on geographic positioning at a Nordic produce-distribution hub, three decades of supplier and customer relationships, the Dole plc corporate umbrella, and own production partnerships that enable the value-added product line.

Name

Everfresh

Legal name

Everfresh

Website

https://everfresh.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Everfresh is a Helsingborg-based wholesale distributor and importer of fresh fruits and vegetables, supplying retail stores and B2B customers across the Nordic region with value-added processed categories under the Dole Nordic and Dole plc corporate umbrella.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Perishable Prepared Food Manufacturing (311991)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

Keywords

• Fresh produce wholesale
• Fruit vegetable distribution
• Fresh-cut salads
• B2B produce supply
• Nordic fresh foods

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Fresh Produce Sales: B2B sales of fresh fruits and vegetables to retail stores and businesses. The company acts as an independent partner facilitating purchasing through a single channel without costly intermediaries.

Go-to-market motion1 record

Core offering

Everfresh is a B2B wholesale distributor and importer of fresh fruits and vegetables serving retail stores and businesses across the Nordic region. The company also operates its own production capacity through partnerships with Vidinge Grönt and Steglinge Gård to deliver value-added items such as fresh-cut salad bags, pre-cut fruit, ready-made meal salads, and packed root vegetables.

Product overview

Everfresh is a B2B fresh produce company offering a unified portfolio of fresh fruits and vegetables, with differentiated value-added products including fresh-cut salad bags, pre-cut fruit, ready-made meal salads, and packed root vegetables. The company operates its own production capacity for these processed products through partnerships with Vidinge Grönt and Steglinge Gård, positioned as one of the Nordic region's leading fruit and vegetable suppliers, as part of the Dole Nordic group under Dole plc.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce (Fruits and Vegetables) Wholesale fresh fruits and vegetables supplied as the core business offering to retail stores and businesses in the Nordic region. Operates as one of the Nordic region's leading fruit and vegetable companies under the Dole plc network.
• Fresh-Cut Salad Bags (Färdighackade salladspåsar) Pre-packaged fresh-cut salad bags produced through Everfresh's own manufacturing capacity via partnerships with Vidinge Grönt and Steglinge Gård. Sold to retail and B2B customers in Sweden.
• Pre-Cut Fruit (Färdigskuren frukt) Ready-to-use pre-cut fruit products manufactured at Everfresh's own production facilities through agricultural partnerships. Targeted at retail and foodservice customers.
• Ready-Made Meal Salads (Färdiga måltidssallader) Complete meal salads prepared and packaged for immediate consumption, produced using Everfresh's in-house manufacturing capabilities through partner farms.
• Packed Root Vegetables (Packade rotfrukter) Pre-packaged root vegetables processed and prepared at Everfresh's own production facilities through partnership collaborations with Vidinge Grönt and Steglinge Gård.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Dole Nordic ABcoreOthersEverfresh is part of the Dole Nordic group, one of the Nordic region's largest fruit and vegetable companies. Dole Nordic in turn is part of Dole plc, the world's leading fresh produce company.
• Dole plccoreOthersDole plc is the world's largest fruit and vegetable company. Everfresh is part of Dole Nordic which belongs to Dole plc.
• Vidinge GröntcoreStrategic or Co-development PartnerPartnership providing own production capacity for ready-chopped salad bags, pre-cut fruit, ready-made meal salads, and packed root vegetables.
• Steglinge GårdcoreStrategic or Co-development PartnerPartnership providing own production capacity for ready-chopped salad bags, pre-cut fruit, ready-made meal salads, and packed root vegetables.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bonduelle: French global player in processed vegetables (canned, frozen, fresh-cut, ready meals). Comparable to Everfresh's prepared-produce lines (salads, pre-cut fruit, meal salads) and serves overlapping European retail customers.
• Svegro: Swedish fresh-cut salad and vegetable producer serving Swedish retail and foodservice. Closely comparable to Everfresh's fresh-cut and ready-meal salad categories in the same Nordic geography.
• Greenyard: Belgian-listed European leader in fresh, frozen, and prepared fruit and vegetables, supplying retailers and foodservice across Europe. Directly comparable to Everfresh in B2B fresh produce distribution and value-added prepared categories.

Regional players

• Coexca: Spanish producer and distributor of fresh pork and prepared foods with growing fresh-produce exposure. Regional peer in European fresh and prepared food distribution, serving similar B2B retail customers.
• Lantmännen: Swedish agricultural cooperative active across grain, food ingredients, and food service in the Nordics. Comparable regional peer in Swedish food supply, with adjacent reach into fruit/vegetable categories for retail and foodservice customers.

Broad incumbents

• Fyffes: Irish-headquartered fresh produce company (now part of Dole plc) specializing in bananas, pineapples, and melons. Sister company within the Dole group and comparable to Everfresh in fresh produce sourcing and distribution.
• Total Produce (Dole plc): Irish-headquartered global fresh produce group, now integrated into Dole plc. Operates Everfresh's ultimate parent's other regional divisions and is a structural peer in fresh produce distribution across Europe.
• Fresh Del Monte Produce: US-listed global producer, distributor, and marketer of fresh fruits and vegetables. Comparable at the category level with broad geographic reach and similar B2B retail supply model to Everfresh.

Others

• ICA Sverige: Sweden's largest grocery retailer and a likely Everfresh customer. Listed as a peer because it sits directly downstream in the same Nordic fresh-produce value chain and dictates retailer-side buying terms.

Emerging players

• SVZ International: European supplier of fruit and vegetable purees, concentrates, and ingredients to food manufacturers. Comparable in the processed-fruit/vegetable value chain that overlaps with Everfresh's prepared-product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/everfreshab
• LinkedInlinkedin.com/company/everfresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everfresh