ROI UP Agency
Azurally (formerly ROI UP Agency) is a Madrid-based Martech agency delivering digital marketing, AI implementation, and development services to enterprise clients across Spain, Portugal, and Latin America in financial services, FMCG, retail, life sciences, and hospitality.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ROI UP Agency does
Azurally (formerly ROI UP Group / ROI UP Agency) is a Madrid-headquartered Martech agency founded in 2013 that delivers end-to-end digital marketing, AI implementation, and technology development services to enterprise and mid-market clients. Its service portfolio spans digital strategy, SEO, paid media, social media, PR, data and analytics, creativity, AI consulting, and full-stack development across CMS, e-commerce, and Digital Experience Platforms (DXP), with technology partnerships covering Sitecore, Microsoft, Salesforce, Drupal, Magento, WordPress, and Strapi. The firm differentiates through "GEO" (Generative Engine Optimization), a methodology optimizing content for visibility in generative AI search engines such as ChatGPT, SearchGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, for which it has been ranked the Top 1 GEO agency in Spain.
The company generates revenue primarily through professional services engagements and multi-year retainers with enterprise clients across Spain, Portugal, and Latin America (Argentina, Colombia, Mexico, Peru). Its go-to-market is sales-led and consultative, targeting verticals including financial services (Cetelem España), FMCG/consumer goods (Galletas Gullón, Juver), retail (Fnac), life sciences (Bayer), hospitality (Minor Hotels / NH Hoteles), and manufacturing (Vorwerk España / Thermomix). Several relationships span 10–14 years, indicating deep account penetration and recurring revenue economics. The pricing model is quote-based with multi-year contract cadence, and the agency markets itself through content/SEO, paid media, a proprietary podcast (ROICAST), events, and analyst-recognized thought leadership. The firm rebranded from ROI UP Group to Azurally around 2024–2025 to reflect a broader positioning as a Martech and AI implementation partner rather than a traditional digital agency.
ROI UP Agency firmographics
Firmographics- Name
- ROI UP Agency
- Legal name
- Azurally
- Website
- https://roi-up.es
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azurally (formerly ROI UP Agency) is a Madrid-based Martech agency delivering digital marketing, AI implementation, and development services to enterprise clients across Spain, Portugal, and Latin America in financial services, FMCG, retail, life sciences, and hospitality.
- Ownership category
- akta.pro rank
ROI UP Agency industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Influencer Marketing Agencies (BPAFAHAA)
Keywords
Where ROI UP Agency is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices5 records
Markets served
ROI UP Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Comprehensive digital marketing agency services including SEO, Paid Media, Social Media, PR, Data & Analytics, and Creativity. Revenue generated through professional services engagements, consulting fees, and ongoing retainer agreements with enterprise clients.
- Technology Development & Implementation: Web development, digital solutions, and technology implementation services using platforms like Sitecore, Drupal, Magento, WordPress, and custom solutions. Includes UX/UI design, headless web development, and DXP implementations.
- AI & Martech Consulting: AI implementation consulting including ChatBot development, generative AI integration, AI-powered content creation, and AI workshops for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
ROI UP Agency product offering
Product offeringCore offering
ROI UP Agency is a Spain-headquartered digital marketing agency that designs and executes end-to-end online marketing programs for brands, spanning SEO, Social Media Marketing, Online Reputation Management (ORM), ePR, Paid/Online Media, and Online Strategy. The firm also sells specialized AI & Intelligence solutions, custom Development services, a proprietary Generative Engine Optimization (GEO) practice, podcast production, Connected TV advertising, and Sitecore-based technology implementations, serving mid-market and enterprise clients across Spain and Latin America.
Product overview
Azurally (formerly ROI UP Group) is a Martech agency offering a comprehensive digital marketing and technology platform. The core offering consists of Digital Marketing Agency Services (SEO, Paid Media, Social Media, PR, Data & Analytics, Creativity), AI & Intelligence Solutions (AI chatbots, generative AI content, personalized experiences), and Development & Technology Services (UX/UI, headless development, DXP platforms). Key specialized products include Generative Engine Optimization (GEO) for AI search visibility, Generative Digital Footprint management, and Sitecore-based digital experience platforms. The portfolio spans from strategic consulting to implementation, covering the full digital growth lifecycle for clients across multiple industries and geographies.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services Integrated digital marketing service line for consumer brands, including SEO, SMM, ORM, ePR, paid media, creative, and digital strategy — typically delivered as multi-month engagements or ongoing retainers for mid-market and enterprise clients in Spain and Latin America.
- Generative Engine Optimization (GEO) Specialized service to optimize brand visibility and presence in generative AI-driven search and discovery environments, positioned as a differentiated, early-mover capability relative to traditional SEO-only competitors.
- AI & Intelligence Solutions Applied AI and marketing-intelligence services for client marketing teams, including AI-driven content, analytics, and optimization tooling integrated with brand campaigns.
- Development & Technology Services Custom development and martech implementation services, including Sitecore-based enterprise CMS builds and integrations, delivered to client marketing and IT stakeholders.
- Podcast Production End-to-end podcast production and distribution service for brands seeking owned-audio content as part of integrated digital marketing programs.
- Connected TV (CTV) Advertising Planning, buying, and execution of Connected TV advertising campaigns as a specialized paid-media channel for brands seeking video reach beyond traditional TV and digital display.
Companies that use ROI UP Agency
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles2 records
ROI UP Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature5 records
ROI UP Agency partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and supporting.
- SitecorecoreSitecore is a digital experience platform provider. Azurally offers comprehensive Sitecore services including XM Cloud, Search, Content Hub DAM, CDP, Personalize, and Order Cloud implementations. Sitecore logo appears prominently in the partner section.
- MicrosoftcoreMicrosoft technology partnership for enterprise solutions including Azure cloud services, productivity tools, and technology integrations. Listed as a key technology partner in the development section.
- SalesforcecoreSalesforce CRM and marketing technology partnership. Azurally provides Salesforce implementation and integration services as part of their digital solutions portfolio.
- DrupalmajorDrupal CMS technology partnership for web development and content management solutions. Listed in the technology section alongside other CMS platforms.
- Magento (Adobe Commerce)majorMagento e-commerce platform partnership for retail and marketplace solutions. Featured in the technology stack alongside Sitecore and other platforms.
- WordPressmajorWordPress CMS partnership for web development solutions. Listed as one of the technology platforms used for digital solutions development.
- StrapisupportingStrapi headless CMS partnership for flexible content management and API-first development approaches.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ROI UP Agency competitors and assessment
Company assessmentBroad incumbents
- Accenture Song: Global digital transformation and martech services arm of Accenture, serving the world's largest enterprises with strategy, creative, technology and AI implementation. Competes with Azurally for large enterprise marketing and digital transformation budgets.
- VMLY&R: Global creative and customer experience agency within WPP, delivering brand, experience, commerce and martech services to multinational enterprise clients. Comparable to Azurally on integrated brand-plus-technology offering but at global holding-company scale.
- Dept Agency: Large global digital agency combining creative, technology, and data services for enterprise brands. Comparable to Azurally on integrated martech delivery model, but operates at significantly larger scale across multiple geographies.
Direct peers
- Flat 101: Madrid-based digital agency specialised in SEO, data, analytics and performance marketing for enterprise clients. Comparable to Azurally in Spain-centric SEO/data positioning, target customer profile (large enterprise), and focus on measurable digital performance.
- Good Rebels: Spanish digital transformation agency offering strategy, creativity, technology and data services to enterprise clients. Comparable on integrated service model, Spanish HQ, and enterprise digital transformation positioning.
- Human Level: Spanish digital agency focused on digital strategy, ecommerce, and customer experience for enterprise clients. Overlaps with Azurally on Spanish enterprise focus, multi-channel digital services, and technology implementation capability.
- Jellyfish: Global digital marketing agency (part of The Brandtech Group) offering media, creative, data and training services to enterprise brands. Comparable on full-service digital marketing model and enterprise client roster, though materially larger in scale.
- Making Science: Spain-headquartered Martech and digital advertising agency offering data, paid media, SEO, and digital transformation services across EMEA and LATAM. Directly comparable to Azurally on geography, scale (~500+ employees), enterprise focus, and integrated tech/agency model.
- Webpositer: Spain-based SEO specialist agency with strong organic-search heritage expanding into content and digital strategy. Comparable to Azurally's SEO/GEO core capability and Spanish market positioning, with overlap in SEO ranking leadership.
- T2O Group: Spanish digital marketing agency with paid media, SEO, social, analytics and martech offerings serving enterprise clients across Europe and LATAM. Closely mirrors Azurally's full-service martech positioning and Spanish/LATAM geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ROI UP Agency social profiles
Digital presenceROI UP Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROI UP Agency leadership team
Management profileNumber of profiles
Profiles1 record
ROI UP Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROI UP Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROI UP Agency
What does ROI UP Agency do?
ROI UP Agency is a Spain-headquartered digital marketing agency that designs and executes end-to-end online marketing programs for brands, spanning SEO, Social Media Marketing, Online Reputation Management (ORM), ePR, Paid/Online Media, and Online Strategy. The firm also sells specialized AI & Intelligence solutions, custom Development services, a proprietary Generative Engine Optimization (GEO) practice, podcast production, Connected TV advertising, and Sitecore-based technology implementations, serving mid-market and enterprise clients across Spain and Latin America.
Is ROI UP Agency a public or private company?
ROI UP Agency is a private company. It is classified as unknown and is currently operating.
When was ROI UP Agency founded?
ROI UP Agency was founded in 2013. It employs 51 to 100 people.
Where is ROI UP Agency based?
ROI UP Agency is headquartered in Madrid, Spain, in the Europe region.
How does ROI UP Agency make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are technology Development & Implementation and AI & Martech Consulting.
Who are ROI UP Agency's main competitors?
Broad incumbents on record are Accenture Song, VMLY&R and Dept Agency. Direct peers are Flat 101, Good Rebels, Human Level, Jellyfish, Making Science, Webpositer and T2O Group.
Does ROI UP Agency have an API?
No public API is recorded for ROI UP Agency.
What industry is ROI UP Agency in?
ROI UP Agency's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media), with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.