Officefurniture.Com
National Business Furniture, LLC, operating as Officefurniture.Com and NBF, is a Wisconsin-based online office furniture retailer founded in 1975 that sells desks, chairs, tables, storage, and accessories to federal and state government, healthcare, education, and business customers via e-commerce, phone, field consultants, and GSA and cooperative purchasing contracts.
- Company typePrivate
- Founded1975
- HeadquartersWest Allis, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Officefurniture.Com does
National Business Furniture, LLC, operating as Officefurniture.Com and NBF, is a privately held online office furniture retailer founded in 1975 and headquartered in West Allis/Milwaukee, Wisconsin, with 51-100 employees. The company runs a Magento-based e-commerce storefront at nationalbusinessfurniture.com alongside inside sales (800 and 888 numbers), field furniture consultants, and a dedicated government order desk, supported by a curated product catalog that includes desks, chairs and seating, tables, storage, workstations and dividers, and accessories, plus a Design My Office consultation service.
Revenue is generated primarily through one-time hardware sales of office furniture, augmented by professional services revenue from furniture consulting and design work, with average product price points in the $219-$969 range and tiered volume discounts available to larger buyers. The customer base spans five segments, with federal government flagged as the primary segment served through a GSA schedule contract that processes 20,000+ orders annually; secondary segments include state and local government (via AEPA, BuyBoard, Equalis, TIPS cooperatives), healthcare, education, and general business/commercial buyers, with a proprietary NBF Signature Series sub-brand spanning five collections (At Work, Perspective, District, Rivet, Allure) layered on top of third-party brand partnerships with HON and Office Star.
Officefurniture.Com firmographics
Firmographics- Name
- Officefurniture.Com
- Legal name
- National Business Furniture, LLC
- Website
- https://officefurniture.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- National Business Furniture, LLC, operating as Officefurniture.Com and NBF, is a Wisconsin-based online office furniture retailer founded in 1975 that sells desks, chairs, tables, storage, and accessories to federal and state government, healthcare, education, and business customers via e-commerce, phone, field consultants, and GSA and cooperative purchasing contracts.
- Ownership category
- akta.pro rank
Officefurniture.Com industry classification
Industry- Product category
- Office Furniture
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)
Keywords
Where Officefurniture.Com is headquartered
LocationHeadquarters
- HQ city
- West Allis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Officefurniture.Com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Office Furniture Sales: Direct sale of office furniture products including desks, chairs, tables, storage, and accessories through e-commerce and phone orders. Revenue generated from one-time product transactions with potential for repeat purchases.
- Professional Services: Furniture consulting and design services, including design consultation, office planning, and setup assistance for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual items |
| Other | Pay-as-you-go | Volume/buy-more-save-more discount program |
| Other | Multi-year contract | Government and institutional pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Officefurniture.Com product offering
Product offeringCore offering
Officefurniture.Com (DBA National Business Furniture, LLC) is an online and phone-based retailer of commercial office furniture, offering desks, chairs, seating, storage, tables, workstations, dividers, and accessories from third-party brands as well as its proprietary NBF Signature Series. The company sells primarily to business, government, education, and healthcare buyers, and supplements product sales with expert furniture consultation and design services. It supports federal procurement through a GSA Schedule and cooperative purchasing agreements for state, local, education, and healthcare markets.
Product overview
National Business Furniture is a single unified e-commerce platform offering a comprehensive portfolio of office furniture products and design services. The core product lineup consists of Desks, Chairs & Seating, Storage, Tables, Workstations & Dividers, and Accessories. The company also offers proprietary sub-brands including the NBF Signature Series with collections like At Work, Perspective, District, Rivet, and Allure. Services include a Design My Office consultation service and volume discount programs. Products are available through a GSA schedule for federal government buyers and cooperative purchasing agreements for state, local, education, and healthcare markets.
Differentiator
Problem solved
Functional benefit
Brands
- NBF Signature Series: The company's proprietary brand featuring collections including At Work Collection, Perspective Collection, District Collection, Rivet Collection, and Allure Collection
- NBF Signature At Work Collection
- NBF Signature Perspective Collection
- NBF Signature District Collection
- NBF Signature Rivet Collection
- NBF Signature Allure Collection
Products and services
- Office Desks Office desks including L-shaped, standing, reception, student, teacher, and U-shaped configurations designed for productivity across various office and educational workspace layouts.
- Chairs & Seating Ergonomic office seating including office and desk chairs, reception and lounge seating, nesting, stacking and folding chairs, stools, educational seating, guest and accent chairs, cafe and breakroom chairs, healthcare seating, outdoor seating, booths, and sofas.
- Office Storage Office storage solutions including filing cabinets, storage cabinets, mobile pedestals, bookcases, shelving, wardrobe cabinets, lockers, safes, and display and literature storage.
- Office Tables Office tables including conference tables, training, folding and nesting tables, cafe and breakroom tables, side and accent tables, drafting tables, educational tables, outdoor tables, height-adjustable tables, and medical and utility tables.
- Workstations & Dividers Office cubicles, workstations, dividers, partitions, and carrels for workspace organization and privacy.
- Office Accessories Office accessories including boards, AV and presentation equipment, power and charging solutions, computer and desk accessories, medical and behavioral items, rugs and mats, waste and recycling, artificial plants, lighting, chair carts, table carts, stages and lecterns, and appliances.
- NBF Signature Series Proprietary branded furniture collection from National Business Furniture featuring At Work, Perspective, District, Rivet, and Allure sub-collections, positioned as the best in style, quality, and value.
- ProGrid Mesh Office Chairs Ergonomic mesh office chair line including ProGrid Mesh-Back Stacking Guest Chair, ProGrid Mesh Mid-Back Ergonomic Office Chair, ProGrid Mesh High-Back Office Chair, and ProGrid Mesh Back Nesting Chair, priced from $289 to $399.
- Design My Office Expert furniture consultation and design service helping business customers plan, design, and visualize their office layouts from product selection through setup, delivered via online tools and field furniture consultants.
Quantifiable outcome
- 20,000+ government orders processed annually
Companies that use Officefurniture.Com
Customer profileSegments5 records
Ideal customer profiles4 records
Officefurniture.Com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Officefurniture.Com partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GSA (General Services Administration)coreFederal government procurement partnership through GSA schedule contracts. Processes 20,000+ government orders annually. Provides compliant procurement pathway for federal agencies.
- AEPA (Association of Educational Purchasing Agencies)coreEducational cooperative purchasing agreement allowing schools to purchase furniture without competitive bidding through established contract pricing.
- BuyBoardcoreState and local government purchasing cooperative providing compliant procurement options for NBF furniture products.
- EqualiscoreHealthcare and government purchasing cooperative providing group purchasing contract for NBF products.
- TIPS (The Interlocal Purchasing System)coreEducational and government purchasing cooperative providing streamlined procurement for NBF furniture products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Officefurniture.Com competitors and assessment
Company assessmentDirect peers
- HON Industries: Major US office furniture manufacturer whose products (Hon Ignition, Mod, Volt) NBF prominently resells; HON competes head-to-head with NBF Signature Series via direct contract sales to enterprises and government.
- Office Depot: Major US retailer of office supplies, furniture, and technology to business and government buyers; directly competes with NBF across office desks, chairs, and storage in both B2C and B2B procurement channels, including dedicated government contract offerings.
- Wayfair: Large online furniture retailer with an expanding commercial/Wayfair Professional segment; competes with NBF on price transparency, SKU breadth, and logistics on office seating, desks, and tables.
- Office Star Products: Office and ergonomic seating manufacturer whose ProGrid line NBF resells; competes in the same commercial seating category with overlapping GSA-contracted SKUs.
- Global Industrial: B2B catalog and online distributor of office, industrial, and institutional furniture; closely comparable to NBF's contractor-grade office furniture assortment and GSA-style institutional selling motion.
- Staples: Direct competitor in office furniture and supplies retail with significant B2B and contract/enterprise sales motion, overlapping on categories like desks, seating, storage, and accessories sold to SMBs and institutions.
Broad incumbents
- Crate & Barrel: Specialty home and office furnishings retailer with adjacent categories like desks, seating, and storage; offers similar curated e-commerce experience but skews residential rather than institutional.
- Amazon Business: Amazon's B2B procurement marketplace offering office furniture with enterprise purchasing integrations; a much broader platform competing with NBF on selection, pricing transparency, and delivery speed for both commercial and public-sector buyers.
- IKEA: Global furniture retailer that overlaps with NBF on small-business and home office furniture; competes on price point and brand awareness, though IKEA's assortment is broader and not office-specialist.
Emerging players
- Workrite Ergonomics: Specialty ergonomic office furniture and workplace solutions provider focused on sit-stand desks, monitor arms, and seating; a niche but meaningful overlap with NBF's ergonomic and healthcare-segment offerings.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Officefurniture.Com social profiles
Digital presenceOfficefurniture.Com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Officefurniture.Com leadership team
Management profileNumber of profiles
Officefurniture.Com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Officefurniture.Com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Officefurniture.Com
What does Officefurniture.Com do?
Officefurniture.Com (DBA National Business Furniture, LLC) is an online and phone-based retailer of commercial office furniture, offering desks, chairs, seating, storage, tables, workstations, dividers, and accessories from third-party brands as well as its proprietary NBF Signature Series. The company sells primarily to business, government, education, and healthcare buyers, and supplements product sales with expert furniture consultation and design services. It supports federal procurement through a GSA Schedule and cooperative purchasing agreements for state, local, education, and healthcare markets.
Is Officefurniture.Com a public or private company?
Officefurniture.Com is a private company. It is classified as unknown and is currently operating.
When was Officefurniture.Com founded?
Officefurniture.Com was founded in 1975. It employs 51 to 100 people.
Where is Officefurniture.Com based?
Officefurniture.Com is headquartered in West Allis, United States, in the North America region.
How does Officefurniture.Com make money?
Two revenue lines are on record. Office Furniture Sales are the primary driver. The others are professional Services.
Who are Officefurniture.Com's main competitors?
Direct peers on record are HON Industries, Office Depot, Wayfair, Office Star Products, Global Industrial and Staples. Broad incumbents are Crate & Barrel, Amazon Business and IKEA. Workrite Ergonomics is listed as an emerging player.
Does Officefurniture.Com have an API?
No public API is recorded for Officefurniture.Com.
What industry is Officefurniture.Com in?
Officefurniture.Com's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its SIC code is 5712.