Optrak Distribution Software

What Optrak Distribution Software does

Optrak Distribution Software Ltd is a UK-based private software company that provides cloud-based route optimisation software for road freight and distribution operators. The platform combines AI, machine learning, operations research heuristics, and multi-fuel vehicle modelling to automate route, load, and schedule planning for fleets transitioning to electric and alternative fuel vehicles. Its core product suite includes the Optrak route optimisation engine, a 2D/3D load optimisation module, an EV consumption model co-developed with Innovate UK and the University of Cambridge, in-route charging integration with public and private networks, and a multi-fuel fleet modelling tool covering EVs, Diesel, LNG, HVO, and CNG. Optrak monetises through a SaaS subscription priced at £50 per vehicle per month, sold via direct enterprise sales with demo-led demand generation. Its target customers are UK and European road freight operators and distribution companies, with named enterprise clients including Fuchs UK and Kuehne + Nagel UK. The company is headquartered in Ware, England, employs 51-100 people, and reports no disclosed funding rounds or institutional investors, indicating a bootstrapped operating model.

Name

Optrak Distribution Software

Legal name

Optrak Distribution Software Ltd

Website

https://optrak.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Optrak Distribution Software is a UK-based SaaS provider of AI-driven route optimisation and load planning software for road freight and distribution fleets, with particular depth in EV and multi-fuel vehicle modelling for fleet decarbonisation.

Ownership category

akta.pro rank

Product category

Route Optimisation Software

NAICS

Software Publishers (51321), Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Routing, Optimization & Dispatch Engines (BPAMANAI)

Keywords

• Route optimisation software
• Fleet decarbonisation planning
• EV route planning
• Multi-fuel fleet management
• Load optimisation software

Headquarters

HQ city

Ayot Saint Lawrence

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Optrak charges a per-vehicle monthly subscription fee of £50. The subscription provides access to optimisation and strategic toolsets, refined by continuous development with machine learning and AI capabilities. This is a recurring SaaS revenue model.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Optrak Distribution Software provides a cloud-based AI-driven route optimisation platform for road freight operators, distribution companies, and fleet managers. The software plans routes and loads for electric, diesel, and alternative fuel vehicles (LNG, HVO, CNG), models EV energy consumption with in-route charging integration, performs 2D/3D load optimisation, and supports strategic scenario planning for fleet decarbonisation. It is sold as a SaaS subscription at £50 per vehicle per month, targeting enterprise logistics and distribution operators primarily in Europe.

Product overview

Optrak Distribution Software offers a unified route optimisation platform called Optrak (also referred to as Optrak4) with integrated modules for load optimisation, EV consumption modelling, in-route charging, multi-fuel fleet management, strategic analysis, and AI-based autotuning. The core platform combines route and schedule optimisation with 2D/3D load optimisation and environmental reporting capabilities, all powered by AI and Machine Learning autotuning that continuously improves routing effectiveness. Pricing is £50 per vehicle monthly with access to all optimisation and strategic toolsets.

Differentiator

Problem solved

Functional benefit

Products and services

• Optrak Route Optimisation Software (Optrak4) Cloud-based AI-driven route optimisation platform for road freight and distribution operators. Combines route and schedule optimisation, 2D/3D load optimisation, EV consumption modelling, in-route charging, multi-fuel fleet planning, and strategic scenario analysis in a single SaaS subscription priced at £50 per vehicle per month. Sold to enterprise and mid-market fleet operators in the UK and Europe.

Quantifiable outcome

• Save up to 20% on vehicles and fuel compared to previous generation route optimisation software
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Innovate UKcoreStrategic or Co-development PartnerPartnership for developing sophisticated EV consumption modelling. Optrak's advanced vehicle consumption model was developed in partnership with Innovate UK, enabling accurate modelling of how electric vehicles consume charge across constructed trips.
• University of CambridgecoreStrategic or Co-development PartnerPartnership for developing sophisticated EV consumption modelling. Optrak's advanced vehicle consumption model was developed in partnership with the University of Cambridge, providing academic rigour to the vehicle energy consumption modelling including gradient, weight, congestion, weather and auxiliaries.
• Public Charging NetworkssupportingTechnology or IntegrationIntegration with public charging networks for in-route charging planning. Optrak can identify best charging stops and automatically generate booking requests for charging infrastructure.
• Private Charging NetworkssupportingTechnology or IntegrationIntegration with private charging networks for in-route charging planning. Optrak builds in-route charging into longer trips through integration with private charging infrastructure.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PTV Group: PTV Group (part of Hyundai) provides route optimisation, transport planning, and logistics software across Europe. It is a direct competitor in vehicle routing and fleet planning, with a stronger footprint in mainland Europe and public sector transport.
• Paragon Software Systems: Paragon is a UK-based route optimisation software vendor serving fleet operators with multi-stop delivery planning and scheduling. It competes head-to-head with Optrak in the same UK market with a similar focus on distribution and last-mile planning.
• ORTEC: ORTEC is a Netherlands-headquartered optimisation specialist offering vehicle routing and scheduling software for distribution and field service operations. It is directly comparable to Optrak in core functionality (route optimisation, load planning, OR-based solvers) and similar scale, but with broader European coverage and adjacent supply chain modules.

Broad incumbents

• Samsara: Samsara is a large IoT and fleet operations platform combining telematics, video, and route management for physical operations. It overlaps with Optrak on routing but competes as a much broader, well-funded SaaS incumbent with rapidly expanding EV-focused fleet features.
• WorkWave: WorkWave provides route planning, scheduling, and field service management software for fleets in distribution and service industries. It competes with Optrak on multi-stop routing but serves a broader range of verticals (pest control, moving, last-mile) with telematics and CRM adjacencies.
• Descartes Systems Group: Descartes is a large Canadian logistics technology vendor with a route planning and optimisation suite alongside broader customs, TMS, and trade compliance offerings. It is a broad incumbent that competes with Optrak on routing but packages it within a much wider portfolio targeting enterprise shippers.
• Webfleet (Bridgestone): Webfleet is Bridgestone-owned fleet management software offering telematics, vehicle tracking, and route optimisation across Europe. It is a broad incumbent in the same European fleet SaaS market as Optrak, with significantly larger distribution and OEM-backed channels.
• Trimble Transportation: Trimble (formerly TMW Systems and Trimble MAPS) offers fleet routing, dispatch, and transportation management at scale to North American and global fleets. It overlaps with Optrak on vehicle routing but competes as a much larger incumbent with deeper integration into telematics and ERP ecosystems.
• Verizon Connect: Verizon Connect is a large fleet management platform combining telematics, vehicle tracking, and route planning for SMB and enterprise fleets. It is a broad incumbent competing on routing as one module within a much larger telematics and fleet SaaS suite.

Others

• Geotab: Geotab is a global telematics leader providing fleet tracking, vehicle data, and increasingly EV-focused routing and energy management tools. While its core competency is telematics rather than OR-based routing, it is a thematic peer given its move into EV fleet planning, which directly overlaps with Optrak's decarbonisation positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optrak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optrak Distribution Software