OttoPay
OttoPay is an Indonesian licensed payment service provider and QRIS merchant aggregator operating a mobile platform that delivers QRIS acceptance, EDC terminals, payment gateway, wholesale ordering, digital product sales, and loyalty services to UMKM and enterprise merchants across Indonesia.
- Company typePrivate
- Founded2017
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What OttoPay does
OttoPay (legal entity: PT Reksa Transaksi Sukses Makmur, or RTSM) is an Indonesian licensed Payment Service Provider (PJP Category 2) and QRIS merchant aggregator headquartered in South Jakarta. The company operates a mobile-first merchant platform serving two principal segments: UMKM (micro and small merchants such as warungs, kiosks, and stalls) and Mitra Bisnis (modern and enterprise merchants including restaurants, retail chains, and e-commerce platforms). For UMKM, the OttoPay Android app bundles QRIS payment acceptance, digital product sales or PPOB (pulsa, data packages, electricity tokens, bill payments, game vouchers), whole
OttoPay firmographics
Firmographics- Name
- OttoPay
- Legal name
- PT Reksa Transaksi Sukses Makmur
- Website
- https://ottopay.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OttoPay is an Indonesian licensed payment service provider and QRIS merchant aggregator operating a mobile platform that delivers QRIS acceptance, EDC terminals, payment gateway, wholesale ordering, digital product sales, and loyalty services to UMKM and enterprise merchants across Indonesia.
- Ownership category
- akta.pro rank
OttoPay industry classification
Industry- Product category
- Payment Processing Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)
- akta.pro secondary industries
- Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods) (FSAMABAL), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Merchant Acquiring Banks & ISO/MSP Acquirers (FSAMABAB), Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH)
Keywords
Where OttoPay is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
OttoPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Merchant Discount Rate (MDR): OttoPay charges merchants a Merchant Discount Rate (MDR) on every transaction processed through QRIS, EDC, or secured payment page. MDR rates vary by transaction type: 0.7% for regular transactions, 0.6% for education, 0.4% for SPBU/fuel. This is the primary revenue stream for payment acceptance services.
- Payment Gateway Fees: Fees charged to e-commerce merchants for processing online transactions through OttoPay's secured payment page. Includes processing fees and MDR deducted during settlement.
- EDC Rental and Maintenance: EDC (Electronic Data Capture) terminals are provided to modern merchants. Merchants bear the cost of device maintenance and replacement for damage caused by negligence, contributing to service revenue.
- Digital Product Commissions (PPOB): OttoPay earns commissions from facilitating digital product sales (pulsa, data packages, electricity tokens, game vouchers, bill payments) through its merchant network. Merchants act as agents selling these products to their customers.
- Monthly Admin Fee: Merchants are charged a monthly admin fee of Rp 500 per month for using the OttoPay application.
- Wholesale Supply Chain Services: OttoPay facilitates bulk ordering between merchants and distributors (Indomarco, Indofood Ice Cream), potentially earning margins or logistics fees on supply chain operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Admin Fee - Rp 500/month |
| Transaction based/ take rate | Pay-as-you-go | MDR Reguler - 0.7% per transaction |
| Transaction based/ take rate | Pay-as-you-go | MDR Education - 0.6% per transaction |
| Transaction based/ take rate | Pay-as-you-go | MDR SPBU - 0.4% per transaction |
| Transaction based/ take rate | Pay-as-you-go | MDR Social/Bantuan Sosial - 0% |
| Transaction based/ take rate | Pay-as-you-go | Top-up via Alfamart - Min Rp 50,000 + Rp 2,000 admin |
| Transaction based/ take rate | Pay-as-you-go | BI-Fast Transfer Fee - Rp 2,500 |
| Transaction based/ take rate | Pay-as-you-go | Settlement Fee - Varies by bank |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
OttoPay product offering
Product offeringCore offering
OttoPay is a Bank Indonesia-licensed merchant aggregator and QR payment platform that enables Indonesian merchants to accept cashless payments via QRIS, EDC terminals (QRIS/debit/credit) and an online payment gateway. Beyond payments, the platform bundles wholesale procurement (OttoGrosir), digital product resale (pulsa, data, PLN tokens, bills, game vouchers), digital transaction recording (OttoKasir), business reporting (Business Portal), coalition loyalty (OttoPoint) and working capital access through a single Android app and partner integrations.
Product overview
OttoPay is a merchant aggregator, QR payment application, and payment gateway operated by PT Reksa Transaksi Sukses Makmur (RTSM), serving Indonesian SMEs and enterprise businesses. The platform operates as a two-tier offering: for SME merchants (Mitra UMKM), OttoPay provides QRIS acceptance, a wholesale ordering marketplace (OttoGrosir), digital product sales (pulsa, data, bills, game vouchers), OttoKasir transaction recording, and working capital access. For enterprise merchants (Mitra Bisnis), OttoPay delivers a Payment Gateway for online transactions, EDC multipayment terminals (supporting QRIS, credit, and debit cards), QRIS acceptance, a Business Portal for consolidated reporting, and Strategic Partners services including vending machine solutions. The OttoPoint coalition loyalty program (managed by PT Poin Sukses Makmur) and Account Binding Bina Digital feature extend the ecosystem. The OttoPay Android mobile application is the primary interface through which SME merchants access all services.
Differentiator
Problem solved
Functional benefit
Products and services
- QRIS Payment Acceptance Interoperable QR-based cashless payment acceptance solution allowing Indonesian merchants (UMKM warungs and enterprise retailers alike) to receive non-cash payments from any QR-enabled e-money or banking app via a single QRIS sticker, processed by OttoPay as a Bank Indonesia-licensed merchant aggregator.
- OttoPay Payment Gateway Online payment processing service for e-commerce and enterprise merchants offering a PCI DSS-certified secured payment page with multiple payment methods and 3D Secure authentication for credit and debit card acceptance.
- EDC Multipayment Terminal Physical point-of-sale terminal deployed at modern merchants that accepts QRIS, credit cards (Visa, MasterCard) and debit cards (including GPN) through 3D Secure authentication, with merchant responsibility for maintenance and replacement in cases of negligence.
- OttoGrosir (Wholesale Ordering Marketplace) In-app wholesale procurement marketplace enabling UMKM merchants to order bulk goods directly through the OttoPay app from major FMCG distributors such as Indomarco and Indofood Ice Cream, with direct store delivery.
- Jual Produk Digital (PPOB Digital Product Sales) Digital products module that enables UMKM merchants to sell prepaid mobile credit (pulsa), data packages, electricity tokens (PLN), water bills, insurance premiums, taxes and game vouchers through the OttoPay app, generating additional commission-based revenue.
- OttoPay Mobile Application Primary Android application through which UMKM merchants self-register and access QRIS acceptance, PPOB digital product sales, wholesale ordering, OttoKasir transaction recording, Account Binding, and OttoPoint loyalty services.
- OttoKasir (Digital POS and Transaction Recording) Smartphone-based digital point-of-sale and transaction recording tool for UMKM merchants to log daily sales digitally, replacing manual cash registers and providing structured sales records.
- Modal Usaha (Working Capital Financing) Working capital financing access for UMKM merchants enabling them to obtain additional capital to develop and grow their businesses through the OttoPay platform.
- Business Portal Centralized transaction reporting portal for enterprise (Mitra Bisnis) merchants providing comprehensive consolidated reports across all OttoPay payment channels, accessible anywhere and anytime.
- OttoPoint Coalition Loyalty Program Coalition loyalty program operated by subsidiary PT Poin Sukses Makmur that rewards merchants and consumers with points (1 point = Rp 1) for transactions, redeemable for vouchers and deals at OttoPoint partner outlets.
- Account Binding Bina Digital Account integration feature linking OttoPay merchant accounts with Bina Digital bank accounts, enabling merchants to pay wholesale orders directly from Bina Digital balances using BI-FAST transfer protocol.
- Strategic Partners (Vending & Retail Solutions) Additional business solutions for enterprise partners including vending machine placement powered by QRIS, CCTV and big data analytics to automate retail operations.
Companies that use OttoPay
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
OttoPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
OttoPay partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Bina DigitalcoreOttoPay partnered with Bina Digital to enable account binding, allowing merchants to link their Bina Digital bank accounts with OttoPay for seamless wholesale payment transactions. This partnership provides OttoPay merchants with access to banking services including high transaction limits, BI-Fast transfers, and zero admin fees.
- OTTOPOINT (PT Poin Sukses Makmur)coreOTTOPOINT is a coalition loyalty program managed by PT Poin Sukses Makmur that OttoPay integrates with. Merchants earn points (1 point = Rp1) for each transaction, redeemable for vouchers at OttoPoint partner outlets. OttoPay is a founding/anchor participant in the OttoPoint network.
- IndomarcocoreIndomarco is a major FMCG distributor whose wholesale products (Sembako, daily essentials) are available for order through OttoPay's app. Merchants receive direct delivery of goods ordered through the platform. Joint promotional campaigns (e.g., 'Serbu Untung') are regularly conducted.
- Indofood Ice Cream (Indo Es Krim)coreIndofood Ice Cream supplies frozen products to OttoPay merchants who register as product agents. OttoPay provides logistics coordination, and suppliers lend freezers to qualifying merchants with electrical access.
- BotiminorBoti is a beverage supplier partnered with OttoPay, enabling OttoPay merchant agents to purchase Boti products for resale in their stores.
- Sari RotiminorSari Roti is a bakery supplier partnered with OttoPay, allowing OttoPay merchant agents to stock Sari Roti products for resale.
- EleveniaminorElevenia is an online marketplace whose products are distributed through OttoPay's merchant agent network.
- Bank Ina PerdanacoreBank Ina Perdana is a partner bank enabling OttoPay merchants to top up their OttoPay balances via virtual account through internet/mobile banking and ATM transfers.
- Bank BCAcoreBCA is a major banking partner enabling OttoPay merchants to top up via BCA Mobile (m-BCA), KlikBCA internet banking, and BCA ATM using the OttoPay virtual account (code 20229+phone number).
- Bank MandiricoreBank Mandiri enables OttoPay merchant top-ups via internet banking, mobile banking, and ATM using the OttoPay virtual account (code 003+phone number).
- AlfamartcoreAlfamart convenience stores serve as a physical top-up channel for OttoPay merchants. Merchants can top up their OttoPay balance in cash at any Alfamart outlet (minimum Rp 50,000 + Rp 2,000 admin fee).
- Garena (Free Fire)minorOttoPay serves as a distribution channel for Garena's Free Fire game vouchers and diamonds. Merchants purchase voucher codes through OttoPay and sell to end customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OttoPay competitors and assessment
Company assessmentDirect peers
- Midtrans: Indonesian payment gateway and aggregator owned by GoTo, offering online payment processing, EDC, and QRIS acceptance — directly comparable to OttoPay's Mitra Bisnis Payment Gateway and EDC products.
- DANA: QRIS-enabled Indonesian digital wallet with a strong merchant acquiring push, directly competing with OttoPay on QR-based SMB and modern merchant acceptance.
- OVO: Major Indonesian e-wallet and QRIS payment provider directly competing with OttoPay in QR acceptance and merchant onboarding of both SMBs and enterprise chains.
- Finpay: Indonesian payment aggregator and gateway offering multi-method online and in-person payment acceptance, comparable to OttoPay's Mitra Bisnis payment gateway and EDC stack.
- Xendit: Indonesian payment gateway and fintech infrastructure provider competing with OttoPay's enterprise payment gateway and merchant acquiring offerings across e-commerce and modern merchants.
- LinkAja: State-backed Indonesian digital wallet with QRIS acceptance and merchant acquiring capabilities, overlapping with OttoPay in the same merchant acquiring and QR acceptance category.
- Pawoon: Indonesian cloud POS and payment acceptance platform targeting SMB merchants, directly comparable to OttoPay's OttoKasir and QRIS acceptance offering for warungs and small retailers.
- GoPay: QRIS wallet and merchant acquiring service from GoTo/Gojek, competing directly with OttoPay for QR-based merchant acceptance and consumer payments across Indonesian warungs and modern merchants.
- ShopeePay (SPaylater / Sea Group): E-commerce-anchored Indonesian wallet and QRIS payment option competing with OttoPay for merchant acceptance, especially among modern retail and SMB sellers.
- Moka POS: Indonesian SMB-focused POS and payment software provider (now part of Gojek ecosystem) competing with OttoKasir and OttoPay's SMB payment acceptance suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OttoPay social profiles
Digital presenceOttoPay compliance and trust
Trust signalCompliance4 records
OttoPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
OttoPay leadership team
Management profileNumber of profiles
OttoPay subsidiaries and ownership
Company hierarchySubsidiaries1 record
OttoPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OttoPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OttoPay
What does OttoPay do?
OttoPay is a Bank Indonesia-licensed merchant aggregator and QR payment platform that enables Indonesian merchants to accept cashless payments via QRIS, EDC terminals (QRIS/debit/credit) and an online payment gateway. Beyond payments, the platform bundles wholesale procurement (OttoGrosir), digital product resale (pulsa, data, PLN tokens, bills, game vouchers), digital transaction recording (OttoKasir), business reporting (Business Portal), coalition loyalty (OttoPoint) and working capital access through a single Android app and partner integrations.
Is OttoPay a public or private company?
OttoPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OttoPay founded?
OttoPay was founded in 2017. It employs 101 to 250 people.
Where is OttoPay based?
OttoPay is headquartered in Jakarta, Indonesia, in the Asia region.
How does OttoPay make money?
Six revenue lines are on record. Merchant Discount Rate (MDR) is the primary driver. The others are payment Gateway Fees, EDC Rental and Maintenance, digital Product Commissions (PPOB), monthly Admin Fee and wholesale Supply Chain Services.
Who are OttoPay's main competitors?
Direct peers on record are Midtrans, DANA, OVO, Finpay, Xendit, LinkAja, Pawoon, GoPay, ShopeePay (SPaylater / Sea Group) and Moka POS.
Does OttoPay have an API?
No public API is recorded for OttoPay.
What industry is OttoPay in?
OttoPay's product category is Payment Processing Platform. Its primary akta.pro industry code is FSAMADAH, QR Code & Alternative In-Store Acceptance (QR, APMs), with a secondary code of FSAMABAL, Alternative Payment Method (APM) Acquiring (e.g., BNPL, wallets, local methods). Its NAICS code is 522320 and its SIC code is 6199.