The Battle

What The Battle does

THE BATTLE Inc. is a privately-held Japanese web3 entertainment company founded in July 2021 by CEO Seiryu Sasaki, with core team members active in blockchain since 2018 and headquartered at the Tokyo Content Incubation Center (TCIC) in Nakano-ku, Tokyo. The company positions itself at the intersection of anime, gaming, and blockchain technology, executing the full IP value chain from blockchain contract development to creative production. Its portfolio spans full-on-chain games (Isekai Battle on Ethereum), NFT-originated TV anime production (the world's-first Shinobanai! CryptoNinja Sakura, broadcasting from October 2023), DAO-style IP co-creation vehicles (CryptoAnime Labs LLP, WAGMI Records JV with ABC Animation), and NFT products including SBT-format Passport NFTs and Shuriken NFTs used for staking-based community engagement.

The underlying technology is anchored on a full-on-chain NFT architecture on Ethereum, employing Soul Bound Tokens (SBTs) to eliminate secondary-market speculation and a utility model where Passport NFT ranks advance based on staked Shuriken NFT quantity. This creates a multi-token engagement loop tying community access (private Discord channels, governance rights) directly to staking behavior. Distribution is global via cryptoanimelabs.io and OpenSea for NFTs, and regional via Fanworks Inc. and ABC Animation (Asahi Broadcasting Group subsidiary) networks for TV anime.

The business model monetizes primarily through one-time NFT primary sales (Passport NFTs at 0.02 ETH, Shuriken NFTs at 0.008 ETH, Anime Generative NFTs at approximately 0.1 ETH), licensing and royalty revenue from IP co-creation through joint ventures, and transaction-fee economics from on-chain gameplay. GTM is hybrid: community-led via Discord and Twitter DAO engagement, product-led via staking utilities, and event-driven via game ranking competitions and broadcast-driven anime launches. Primary customer segments are Web3/NFT enthusiasts and anime/otaku culture fans, with secondary B2B engagement from animation studios and IP holders.

Name

The Battle

Legal name

THE BATTLE Inc.

Website

https://thebattle.jp

Company type

Private

Founded year

2021

Operating status

Operating

Short description

THE BATTLE is a Japanese web3 entertainment company founded in 2021 that develops full-on-chain NFT games and produces blockchain-originated anime IP, including the world's first NFT-originated TV anime series, serving Web3 enthusiasts and anime fans globally.

Ownership category

akta.pro rank

Product category

Web3 Entertainment and NFT Anime Production

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Finance Services (6199)

akta.pro primary industry

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

akta.pro secondary industries

Web3/Blockchain Game Studios (MPAFAAAO), NFT Launchpads & Distribution (drops, allowlists, mint passes, creator distribution) (FSAPAFAK), Gaming NFTs & In-Game Asset Marketplaces (FSADANAF)

Keywords

• Blockchain entertainment
• NFT anime production
• Web3 IP development
• Full-on-chain gaming
• Anime NFT crowdfunding

Headquarters

HQ city

Nakanoku

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NFT Primary Sales: Sale of Passport NFTs and Shuriken NFTs for crowdfunding purposes. Tokens provide utility through staking, community access, and anime project support rights.
2. Generative NFT Sales: Generative NFTs featuring anime characters sold at approximately 0.1 ETH per unit, planned 5555 units.
3. IP Licensing and Co-creation: Revenue from collaborative IP development with partners like ABC Animation through WAGMI Records joint venture.
4. Full-on-chain Game NFTs: Character NFT collection Isekai Anime Characters driving full-on-chain gameplay on Ethereum.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

THE BATTLE develops and sells web3-native entertainment IP at the intersection of anime, games, and music. It produces NFT collections (CryptoNinja, Passport SBT, Shuriken), runs the full-on-chain Ethereum game Isekai Battle, and co-produces TV anime including "Shinobanai! CryptoNinja Sakura," the world's first NFT-originated TV anime series. Offerings are monetized through primary NFT sales, IP licensing via joint ventures such as WAGMI Records (with ABC Animation), and community-driven (DAO) co-creation.

Product overview

THE BATTLE operates as a web3 entertainment company focused on anime production and NFT-based IP development. The company's portfolio includes multiple interconnected products: (1) Full-on-chain game 'Isekai Battle' on Ethereum where players compete for NFT fragments; (2) 'CryptoAnime Labs' - a web3 anime production committee method for creating anime from NFTs; (3) TV anime 'Shinobanai! CryptoNinja Sakura' - the world's first NFT-originated TV anime series; (4) 'WAGMI Records' joint venture with ABC Animation for community-driven IP co-creation; (5) 'Selfies' idol NFT project; and (6) various NFT products (Passport NFTs, Shuriken NFTs) used for crowdfunding and community engagement. The ecosystem centers on the popular 'CryptoNinja' NFT collection and enables fans to participate directly in anime production through staking mechanisms.

Differentiator

Problem solved

Functional benefit

Brands

• WAGMI Records: Joint venture with ABC Animation for NFT-based IP development and anime production, aiming for community-driven IP co-creation using DAO model.
• CryptoAnime Labs
• Selfies
• Isekai Battle
• BattleX

Products and services

• Isekai Battle Full-on-chain game on Ethereum where players compete for NFT fragments; requires at least 3 adventurer character NFTs to play. Targets web3 gamers and NFT collectors.
• Shinobanai! CryptoNinja Sakura (忍ばない！クリプトニンジャ咲耶) TV anime series based on the original CryptoNinja NFT IP, produced in collaboration with Fanworks Inc. Aimed at anime fans; broadcast via TV partner networks.
• WAGMI Records Joint IP creation project with ABC Animation (subsidiary of Asahi Broadcasting Group Holdings) focused on developing and nurturing new IPs through web3 community participation.
• Selfies NFT project by fictional idol group 'Fanfare' where 10 idols create self-portrait NFTs to become known worldwide; the first collaborative project with ABC Animation.
• CryptoAnime Labs Demonstration project (LLP) promoting creation of anime content in the web3 era, enabling creators, fans, and community to work together to deliver anime globally.
• BattleX

Quantifiable outcome

• ¥38 million raised in 1 minute through NFT crowdfunding
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ABC AnimationcoreStrategic or Co-development Partner · 26 April 2023Subsidiary of Asahi Broadcasting Group Holdings. Jointly established WAGMI Records LLP with THE BATTLE for NFT-based IP development. First project is the Selfies idol NFT project. ABC Animation contributes animation production expertise and mass media functions.
• WAGMI Records LLPcoreStrategic or Co-development Partner · 26 April 2023Joint venture LLP established by ABC Animation and THE BATTLE for co-creating IP with community using DAO model. First project is Selfies idol NFT.
• Fanworks Inc.coreStrategic or Co-development Partner · 13 November 2022Animation studio responsible for CryptoNinja Sakuya TV anime production. Known for Aggretsuko (Netflix), Sumikko Gurashi movies, NHK anime series. Handles world's first NFT-originated TV anime.
• Otaku Coin AssociationcoreStrategic or Co-development Partner · 13 November 2022General incorporated association working since December 2017 to spread anime culture using blockchain. Co-founder of CryptoAnime Labs LLP. Marketing partner for Isekai Battle since 2022.
• TSUCREA Co., Ltd.coreStrategic or Co-development Partner · 13 November 2022Entrepreneurship support services and creative production. Operates TCIC startup incubation center. Co-founder of CryptoAnime Labs LLP. THE BATTLE is an incubated tenant company.
• Japanese Countryside is Capitalist Frontier LLC (日本の田舎は資本主義のフロンティアだ)coreStrategic or Co-development Partner · 13 November 2022NFT/Web3 business operated from mountains of Kochi Prefecture. Run Japan's largest Web3 channel 'ikehaya Web3 Univ.' Founder of CryptoNinja and Ninja DAO.
• MicrosoftminorOthersListed as partner with logo on company page.
• HIKKYminorOthersListed as partner with logo on company page.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• RTFKT (Nike): Web3-native studio producing NFT-based IP and digital goods, acquired by Nike. Comparable as a creator of NFT IP that bridges digital ownership with mainstream brand partnerships.
• doublejump.tokyo: Tokyo-based blockchain game developer behind titles such as My Crypto Heroes. Directly comparable as a Japanese Web3-native studio building on-chain games and NFT-based IP — overlapping tech stack and regional market.
• Doodles: NFT IP expanding into animation, music, and consumer products via community-driven brand development. Highly comparable NFT-to-entertainment business model.
• Pudgy Penguins: NFT IP that has expanded into toys, licensing, and animation. Highly comparable as an NFT-originated IP pursuing mainstream entertainment distribution — same strategic playbook as CryptoNinja Sakura.
• Azuki: NFT-native anime IP with a community-driven brand and ambitious roadmap into animation and physical goods. Comparable as a community-led NFT/anime IP project pursuing the same NFT-to-entertainment pipeline.

Others

• OpenSea: Largest NFT marketplace where THE BATTLE's Shuriken NFTs and Isekai Battle character NFTs trade secondarily. Comparable as critical distribution/infrastructure layer for the company's NFTs.

Broad incumbents

• Yuga Labs: Leading NFT IP creator (BAYC, Otherside) with significant investments in metaverse and gaming. Comparable as a large-scale Web3 IP company leveraging NFTs to build entertainment franchises.
• Animoca Brands: Large Web3 gaming and NFT investment conglomerate operating across multiple NFT IP and game studios. Comparable as a broader Web3 entertainment ecosystem player; overlaps on NFT infrastructure and gaming IP development.
• Square Enix: Major Japanese game and anime publisher actively investing in Web3/blockchain gaming. Comparable as a Japanese content incumbent exploring NFT-based game and IP monetization strategies.

Emerging players

• Loot (NFT Gaming IP): Early NFT gaming IP that spawned derivative game development. Comparable as a community-driven NFT IP that enabled third-party game and ecosystem expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CN_Sakuya_Anime
• Facebookfacebook.com/TheBattleInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Battle