Haka Labs
Haka Labs operates Tribe Quokka, an Ethereum-based NFT entertainment brand selling limited NFT collections on OpenSea to retail collectors and Web 3.0 enthusiasts, supplemented by music NFTs, theatrical content, and educational programming.
- Company typePrivate
- Founded2020
- HeadquartersLumberton, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Haka Labs does
Haka Labs, LLC is a privately-held Wyoming Limited Liability Company operating in the NFT entertainment and media sector under the Tribe Quokka brand. The company develops and distributes limited-edition NFT collections deployed on the Ethereum blockchain, with three core sub-collections — Genesis, Legends, and Dickie's Dozen — listed and traded on the OpenSea marketplace. Beyond primary NFT issuance, the business has extended into adjacent content verticals including a music NFT line (Moonshot, built around compositions by Violetta Zironi and illustrations by Disney illustrator Giuseppe Zironi), theatrical video productions under the Tribe Quokka Theater Company, and educational content distributed via Tribe Quokka University on YouTube.
The company's underlying technology is standard Ethereum-based NFT infrastructure (no proprietary blockchain or smart-contract platform disclosed). Its commercial model relies on two revenue streams: one-time primary minting sales of NFT collections and transaction-based secondary market trading on OpenSea, where the company captures fees as holders trade. Pricing is determined entirely by marketplace dynamics with no publicly disclosed tiers, and membership in Haka is a precondition for NFT purchase. Distribution is global through OpenSea, with community engagement driven through Discord, Twitter, YouTube, and Instagram.
Haka Labs is founder-controlled, with six co-founders (Brett Summerville — creative lead, Aaron Friedman — strategy, Chris Miles — architecture, Kurt Wassersug — operations/cybersecurity, Brian Bouchard — enigma, John Furno — art). No institutional funding rounds, parent company, or acquisitions have been disclosed. Headcount is stated at 11–50 employees and the company serves a retail/consumer segment of NFT collectors and crypto enthusiasts, reporting thousands of pledged community members but no enterprise customers or B2B contracts.
Haka Labs firmographics
Firmographics- Name
- Haka Labs
- Legal name
- Haka Labs, LLC
- Website
- https://hakalabs.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Haka Labs operates Tribe Quokka, an Ethereum-based NFT entertainment brand selling limited NFT collections on OpenSea to retail collectors and Web 3.0 enthusiasts, supplemented by music NFTs, theatrical content, and educational programming.
- Ownership category
- akta.pro rank
Haka Labs industry classification
Industry- Product category
- NFT Collectibles
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Trading Cards & Collectibles NFT Marketplaces (FSADANAI)
- akta.pro secondary industries
- Music & Audio NFT Marketplaces (FSADANAD), Video, Film & Animation NFT Marketplaces (FSADANAE)
Keywords
Where Haka Labs is headquartered
LocationHeadquarters
- HQ city
- Lumberton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haka Labs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- NFT Primary Sales: Initial minting and sale of NFT collections (Genesis, Legends, Dickie's Dozen) deployed on the Ethereum blockchain. One-time transaction revenue from initial NFT purchases.
- NFT Secondary Market Trading: Secondary sales of NFTs on OpenSea marketplace generate transaction fees as the NFT ecosystem grows and holders trade amongst themselves.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Haka Labs product offering
Product offeringCore offering
Haka Labs develops and sells limited NFT collections on the Ethereum blockchain under the Tribe Quokka brand, including the Genesis, Legends, and Dickie's Dozen collections. The company also creates the Moonshot Music NFT collection based on songs and artworks, and produces entertainment and educational content (Tribe Quokka Theater, Tribe Quokka University) to engage its community of NFT holders.
Product overview
Haka Labs operates Tribe Quokka, a multi-faceted NFT entertainment brand on the Ethereum blockchain. The core offering is the Tribe Quokka NFT collection with three sub-collections: Genesis, Legends, and Dickie's Dozen. The brand extends into music NFTs through the Moonshot collection, theatrical entertainment via Tribe Quokka Theater productions, and educational content through Tribe Quokka University. The ecosystem is built around community engagement, storytelling, and Web 3.0 education.
Differentiator
Problem solved
Functional benefit
Brands
- Tribe Quokka Genesis: Primary NFT collection within the Tribe Quokka brand deployed on Ethereum blockchain
- Tribe Quokka Legends
- Dickie's Dozen
- Tribe Quokka University
- Tribe Quokka Theater Company
- Moonshot Music NFT
Products and services
- Tribe Quokka Genesis The genesis collection of Tribe Quokka NFTs deployed on the Ethereum blockchain, available for purchase and trading on OpenSea. Targets NFT collectors and crypto enthusiasts.
- Tribe Quokka Legends The legends collection of Tribe Quokka NFTs available on OpenSea, part of the broader Tribe Quokka limited NFT collection.
- Dickie's Dozen A sub-collection of Tribe Quokka NFTs available on OpenSea, extending the Tribe Quokka character lineup.
- Moonshot Music NFT A music NFT collection based on 5 songs written by Violetta Zironi and 2,500 unique hand-drawn artworks by Giuseppe Zironi, a Disney illustrator. Available on OpenSea.
Companies that use Haka Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Haka Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haka Labs partnerships and signals
Strategic signalScale indicators1 record
Haka Labs competitors and assessment
Company assessmentDirect peers
- World of Women: Ethereum-based NFT collection with sub-collections and a community-led, IP-extension strategy including media partnerships. Direct peer in the character-driven collectible NFT category.
- Pudgy Penguins: Ethereum-based character NFT collection with sub-brands, broad entertainment IP ambitions (licensing, consumer products), and active community GTM. Direct peer in collectible NFTs pursuing multi-format expansion.
- Invisible Friends: Ethereum-based limited-edition 2D animated character NFT project sold and traded on OpenSea. Direct peer for collectible character NFTs with similar marketplace distribution and creator-led IP.
- Yuga Labs (Bored Ape Yacht Club): Creator of Bored Ape Yacht Club and other premium Ethereum-based PFP NFT collections with membership-style utility and entertainment IP expansion. Direct peer: same collectible NFT category, same Ethereum infrastructure, same community-led GTM, and acknowledged as inspiration (founder was ex-BAYC member).
- CryptoPunks (Larva Labs / Yuga Labs): Foundational Ethereum-based NFT collectible that established the PFP category. Direct peer as a limited Ethereum collectible NFT brand competing for the same collector demand and secondary-market liquidity.
- Azuki: Ethereum-based anime-style PFP NFT project with sub-collections and a community-driven, brand-extension GTM. Direct peer in the limited-edition collectible NFT category on Ethereum.
- Doodles: Ethereum-based character NFT collection with a community-owned brand model, music collaborations, and entertainment IP extension. Direct peer in PFP collectibles with community-led, content-driven expansion into music and broader media.
- Cool Cats NFT: Ethereum-based PFP NFT brand with character IP and an entertainment/content-led roadmap. Direct peer for collectible NFTs marketed through community and content channels.
Others
- OpenSea: Largest Ethereum-based NFT marketplace where all Tribe Quokka collections are listed and traded. Channel/infrastructure peer rather than direct competitor: Haka Labs depends on OpenSea for primary minting exposure and secondary fee capture.
Emerging players
- Magic Eden: Multi-chain NFT marketplace competing with OpenSea for NFT liquidity and discovery. Emerging-player peer relevant to Haka Labs' distribution strategy, since OpenSea remains its sole sales channel.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
Haka Labs social profiles
Digital presenceHaka Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haka Labs leadership team
Management profileNumber of profiles
Profiles6 records
Haka Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haka Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haka Labs
What does Haka Labs do?
Haka Labs develops and sells limited NFT collections on the Ethereum blockchain under the Tribe Quokka brand, including the Genesis, Legends, and Dickie's Dozen collections. The company also creates the Moonshot Music NFT collection based on songs and artworks, and produces entertainment and educational content (Tribe Quokka Theater, Tribe Quokka University) to engage its community of NFT holders.
Is Haka Labs a public or private company?
Haka Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haka Labs founded?
Haka Labs was founded in 2020. It employs 11 to 50 people.
Where is Haka Labs based?
Haka Labs is headquartered in Lumberton, United States, in the North America region.
How does Haka Labs make money?
Two revenue lines are on record. NFT Primary Sales are the primary driver. The others are NFT Secondary Market Trading.
Who are Haka Labs's main competitors?
Direct peers on record are World of Women, Pudgy Penguins, Invisible Friends, Yuga Labs (Bored Ape Yacht Club), CryptoPunks (Larva Labs / Yuga Labs), Azuki, Doodles and Cool Cats NFT. OpenSea is listed as an others. Magic Eden is listed as an emerging player.
Does Haka Labs have an API?
No public API is recorded for Haka Labs.
What industry is Haka Labs in?
Haka Labs's product category is NFT Collectibles. Its primary akta.pro industry code is FSADANAI, Trading Cards & Collectibles NFT Marketplaces, with a secondary code of FSADANAD, Music & Audio NFT Marketplaces. Its NAICS code is 516210 and its SIC code is 6200.