Omeco
Omeco S.p.A. operates Omeco Hub, a free B2B online marketplace for buying and selling used construction equipment, accessories, and spare parts across European markets. Founded in 1961 and headquartered in Rome, it serves approximately 250 equipment dealers and construction firms, earning revenue from buyer commissions capped at 8%.
- Company typePrivate
- Founded1961
- HeadquartersRome, Italy
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Omeco does
Omeco S.p.A. is a privately held Italian company founded in 1961 and headquartered in Rome. The firm operates Omeco Hub, a B2B online marketplace that connects sellers and buyers of used construction equipment, machinery accessories, and spare parts. Originally associated with Volvo construction equipment sales, Omeco has evolved into a digital marketplace serving used-equipment dealers and construction companies across Europe.
The Omeco Hub platform allows sellers to list equipment free of charge and charges buyers a commission capped at 8% per completed transaction. The platform syndicates listings across major international construction equipment portals and supports sellers with a multilingual negotiation team, market valuation consulting, and equipment inspection and certification services. Inventory on the platform spans 638+ used machines across categories such as excavators, lifting equipment, road-work machinery, vehicles, crushing, agricultural and forestry machines, plus 500+ accessories and 196+ spare parts. A rental (Noleggio) service extends the offering beyond outright sale with usage-based pricing.
Omeco serves approximately 250 companies on the marketplace and reports 350+ Google reviews with an average rating of 4.8/5, indicating strong brand trust. The platform actively operates across Italy, Spain, and the Netherlands with multilingual support, and is supported by technical partnerships with Voight Kampff, Sistematica, and Consalliance. The company is privately held with no disclosed funding rounds, no M&A activity, and a headcount in the 11-50 range, reflecting a bootstrapped, mid-stage operational scale.
Omeco firmographics
Firmographics- Name
- Omeco
- Legal name
- Omeco S.p.A.
- Website
- https://omeco.it
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Omeco S.p.A. operates Omeco Hub, a free B2B online marketplace for buying and selling used construction equipment, accessories, and spare parts across European markets. Founded in 1961 and headquartered in Rome, it serves approximately 250 equipment dealers and construction firms, earning revenue from buyer commissions capped at 8%.
- Ownership category
- akta.pro rank
Where Omeco is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Omeco business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Buyer Commission: Omeco Hub charges commissions exclusively from buyers on completed transactions. The commission is capped at 8% of the transaction value, making it a transparent and predictable cost for sellers using the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free listing for sellers |
| Transaction based/ take rate | Pay-as-you-go | Buyer commission |
| Usage-based | Pay-as-you-go | Rental option for equipment accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Omeco product offering
Product offeringCore offering
Omeco operates Omeco Hub, a free B2B online marketplace enabling companies to publish listings for used construction equipment (machinery, accessories, spare parts, rentals) on major international portals. The platform includes market valuation consulting, multilingual sales negotiation support, and equipment inspection/certification services. Buyers pay a commission capped at 8% per transaction while sellers list for free.
Product overview
Omeco operates Omeco Hub, a free B2B online marketplace for buying and selling used construction equipment. The platform encompasses three main product categories: Macchinari (machinery) offering 638+ used construction machines across 7 subcategories including excavators, loaders, cranes, and agricultural equipment; Accessori (accessories) with 500+ attachments compatible with various heavy equipment brands; and Ricambi (spare parts) covering 196+ parts across 8 categories including hydraulics, transmission, and engine components. The platform also supports equipment rental alongside sales. Omeco provides additional services including market valuation consulting, sales negotiation mediation, multilingual support for international transactions, and inspection/certification of equipment conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Omeco Hub
- Macchinari (Machinery)
- Accessori (Accessories)
- Ricambi (Spare Parts)
- Noleggio (Rental)
Quantifiable outcome
- Reduced average time equipment sits on lot
- +1 more outcomes
Companies that use Omeco
Customer profileSegments2 records
Ideal customer profiles2 records
Omeco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Omeco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- International Construction Equipment PortalscoreOmeco Hub publishes equipment listings on major international construction equipment portals, expanding reach to buyers across multiple countries
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Omeco competitors and assessment
Company assessmentDirect peers
- Mascus: Europe-based online marketplace specializing in used heavy machinery, construction equipment, and trucks. Closely mirrors Omeco's vertical focus and free-listing buyer-commission monetization.
- Autoline: International B2B marketplace for trucks, construction, agricultural, and forestry machinery. Directly comparable to Omeco Hub in model (free seller listings, paid buyer access) and category coverage (used heavy equipment).
- Truck1.eu: European online marketplace for trucks, commercial vehicles, and construction equipment. Comparable in cross-border reach, listing-based model, and reliance on multilingual negotiation support.
- Machinerypark: B2B marketplace for new and used construction machinery, commercial vehicles, and spare parts. Operates in the same equipment categories and serves the same European dealer and contractor base as Omeco.
- BAS World: Netherlands-based trader and online platform for new and used trucks, trailers, and construction equipment. Overlaps directly with Omeco's trucks and machinery categories and the European used-equipment buyer base.
Broad incumbents
- Cat Used (Caterpillar): OEM-backed used-equipment channel from Caterpillar, the largest construction equipment manufacturer. Competes for the same dealer-side supply and end-buyer demand as Omeco's marketplace listings.
- MachineryTrader: Large US-headquartered listing platform for new and used construction equipment. Comparable marketplace model and vertical, though primarily North American rather than European.
- Ritchie Bros. Auctioneers (RB Global): Global leader in equipment auctions and marketplace services, including IronPlanet. Competes for the same seller and buyer flow as Omeco but at vastly greater scale and with broader geographic and category coverage.
- Equipment Trader: Online marketplace for new and used construction, agricultural, and material handling equipment. Same listing-driven business model and overlapping seller/buyer segments as Omeco.
- Volvo CE Used Equipment: OEM-affiliated used-equipment program from Volvo Construction Equipment. Comparable inventory and buyer demand to Omeco's Volvo dealer listings, but with OEM-scale supply and global reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Omeco social profiles
Digital presenceOmeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omeco leadership team
Management profileNumber of profiles
Omeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omeco
What does Omeco do?
Omeco operates Omeco Hub, a free B2B online marketplace enabling companies to publish listings for used construction equipment (machinery, accessories, spare parts, rentals) on major international portals. The platform includes market valuation consulting, multilingual sales negotiation support, and equipment inspection/certification services. Buyers pay a commission capped at 8% per transaction while sellers list for free.
Is Omeco a public or private company?
Omeco is a private company. It is classified as unknown and is currently operating.
When was Omeco founded?
Omeco was founded in 1961. It employs 11 to 50 people.
Where is Omeco based?
Omeco is headquartered in Rome, Italy, in the Europe region.
How does Omeco make money?
One revenue line is on record: buyer Commission.
Who are Omeco's main competitors?
Direct peers on record are Mascus, Autoline, Truck1.eu, Machinerypark and BAS World. Broad incumbents are Cat Used (Caterpillar), MachineryTrader, Ritchie Bros. Auctioneers (RB Global), Equipment Trader and Volvo CE Used Equipment.
Does Omeco have an API?
No public API is recorded for Omeco.