NAEC Stoneleigh

What NAEC Stoneleigh does

NAEC Stoneleigh (legal entity: Grandstand Stoneleigh Events Ltd) is a privately held UK exhibition and conference venue operator, wholly owned within the Grandstand Group and chaired by Sandy Anderson. The venue sits on Stoneleigh Park in Warwickshire near Birmingham and comprises four blank-canvas exhibition halls totalling over 21,000 m² of indoor space, 250 acres of outdoor event grounds, purpose-built conference facilities for 10 to 5,000+ delegates, and the on-site Stoneleigh Park Lodge hotel with 58 bedrooms. The venue operates under a sales-led go-to-market model, hosting approximately 300 events per year and serving professional event organisers, trade associations, exhibitors, and visiting consumers across verticals including agriculture, equestrian, automotive, construction, and consumer lifestyle.

Revenue is generated through a multi-stream model comprising one-time venue space hire (quote-based, multi-year contracts), professional event services (in-house catering under the "Food to You" brand, AV via Universal Live, connectivity, furniture, cleaning, logistics), managed-services on-site hotel accommodation, and on-site advertising. Distribution combines a direct enterprise sales team, an online exhibitor portal (NAEC Hub) for self-serve service ordering, and regional economic-development partnerships (Invest in Warwickshire, Warwick District Council). The company has no external funding rounds and is sustained entirely through reinvestment of operating cash flow, evidenced by £1.5m capex in 2018, £750k Hall 2a expansion in 2022, and ongoing 2025 outdoor infrastructure investment.

Technology is functional rather than differentiated: the NAEC Hub is a transactional account-management portal, the Wi-Fi stack offers budget/standard/premium tiers, and there is no AI/ML capability, no public API, and no proprietary platform layer. The underlying asset moat is physical — scale, location, integrated service bundling, and 28+ years of operating history — rather than software-led.

Name

NAEC Stoneleigh

Legal name

Grandstand Stoneleigh Events Ltd

Website

https://naecstoneleigh.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

NAEC Stoneleigh (Grandstand Stoneleigh Events Ltd) operates a UK exhibition and conference venue in Warwickshire with 21,000+ m² of halls, 250 acres outdoors, and a 58-bedroom hotel, hosting ~300 events annually for trade organisers, exhibitors, and consumer audiences across multiple verticals.

Ownership category

akta.pro rank

Product category

Conference and Exhibition Venue Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Dance Floor, Staging & Platform Rentals (HSACAFAD)

Keywords

• Conference and exhibition venue
• Event space rental
• Trade show facilities
• Outdoor event hosting
• Corporate event services

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Space Rental: Hiring out exhibition halls, conference rooms, and outdoor spaces to event organizers
2. Event Services: Additional services including catering, AV equipment, furniture, cleaning, IT connectivity, health & safety equipment, and forklift services
3. On-site Accommodation: Stoneleigh Park Lodge hotel on-site with 58 bedrooms, recently refurbished
4. On-site Advertising: Advertising opportunities within the venue across various locations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NAEC Stoneleigh rents out four blank canvas exhibition halls covering 21,000m², conference and meeting facilities for 10 to 5,000+ delegates, and 250 acres of outdoor event space to event organisers. Supporting services include in-house catering (Food to You), AV provision via Universal Live partnership, event equipment hire (tables, chairs, barriers, forklifts), IT/connectivity, and the 58-bedroom Stoneleigh Park Lodge hotel on site.

Product overview

NAEC Stoneleigh is a multi-purpose conference and exhibition venue operated by Grandstand Stoneleigh Events Ltd, offering a portfolio of venue spaces and support services. The core offering comprises four blank canvas exhibition halls (over 21,000m²), conference and meeting facilities (10 to 5,000+ delegates), 250 acres of outdoor space, and the on-site Stoneleigh Park Lodge Hotel (58 bedrooms). Support services include in-house catering (Food to You), AV provision via Universal Live, event equipment rental, and comprehensive booking/order form systems. Digital services are delivered through the NAEC Hub portal for exhibitor account management and service ordering. The venue hosts approximately 240–300 events annually spanning exhibitions, conferences, trade shows, consumer events, and outdoor activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Halls Four large blank canvas halls offering over 21,000m² of flexible exhibition space suitable for consumer and trade exhibitions, events, and shows. For professional event organisers, exhibition companies, and trade associations.
• Conference & Meeting Facilities Purpose-built conference facilities hosting events from 10 to 5,000+ delegates, including meeting rooms, conference suites, and divisible spaces. For corporate clients, conference organisers, and associations.
• Outdoor Events Space Over 250 acres of outdoor space including grasslands, fields, and woods for outdoor exhibitions, product demonstrations, and large-scale outdoor events too large to showcase indoors.
• Stoneleigh Park Lodge Hotel On-site 58-bedroom hotel offering hospitality, food, and accommodation services within walking distance of exhibition halls. For event attendees, organisers, and exhibitors requiring on-site lodging.
• Event Services Comprehensive event support including tables, chairs, bins, barriers, AV equipment, forklifting, connectivity (Wi-Fi, hardwire internet), and furniture rental for event organisers and exhibitors.
• Onsite Catering (Food to You) Full-service in-house catering including street food, sit-down meals, day delegate menus, and bespoke event catering delivered directly to exhibition stands, receptions, and event spaces.
• Audio Visual Services Audio visual services provided through partnership with Universal Live, covering audio, lighting, vision, scenic, power, and content production for events.
• NAEC Hub Online portal for exhibitors and organisers to register accounts, place service orders, submit details forms, and access event management tools for venue service ordering.

Quantifiable outcome

• 215,000+ annual visitors
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Crowdsafe UKcoreTechnology or Integration · 8 November 2022Security company partnership established after increase in large-scale events. Venue doubled staffing requirements by 101% from 2023 to 2024.
• Product EarthcoreStrategic or Co-development Partner · 15 October 2019Five-year partnership making NAEC the home of Product Earth, the UK's largest cannabis, hemp and CBD trade expo. Partnership reflects venue's ambition to host innovative events.
• Invest in WarwickshireminorStrategic or Co-development Partner · 9 October 2019Regional economic development body that partnered with NAEC to attract major exhibitions including Advanced Materials Show, Vehicle Electrification Expo, Battery Cells and Systems Expo, and Ceramics UK.
• Warwick District CouncilminorStrategic or Co-development Partner · 9 October 2019Local council that collaborated with NAEC and other bodies to bring high-profile events to the region.
• Coventry and Warwickshire Chamber of CommerceminorStrategic or Co-development Partner · 9 October 2019Chamber of commerce that joined regional partnership to champion NAEC Stoneleigh as venue for major exhibitions.
• WMG at University of WarwickminorStrategic or Co-development Partner · 9 October 2019Academic institution providing conference advisory board support and speaker recruitment for battery and electrification events.
• Warwickshire College GroupminorStrategic or Co-development Partner · 9 October 2019Educational institution part of regional partnership supporting NAEC's bid to host major exhibitions.
• Coca-Cola Europacific Partners (CCEP)coreTechnology or IntegrationCCEP is the catering partner providing soft drinks and beverages on site. Their products are available in sustainable packaging made from 100% recycled plastic and are 100% recyclable with attached caps.
• Universal LivecoreTechnology or IntegrationAV partner providing audio, lighting, vision, scenic, power, and content services for events. Offers expertise across all disciplines of technical event production.
• Explore 4×4coreStrategic or Co-development PartnerOutdoor activities provider offering 4×4 off-road driving, clay pigeon shooting, archery, and team building events from the venue for 8 years. Has exclusive access to Land Rover built off-road course.
• DRPGminorImplementation/ SI/ Consulting PartnerCreative communications agency that collaborated with NAEC on sustainable event initiatives, implementing measures like water carafes, paper cups, and recyclable cutlery.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Regional players

• Yorkshire Event Centre: Regional exhibition and conference venue in Harrogate serving Northern England with comparable trade and consumer event hosting, though at smaller scale than NAEC's 21,000 m² footprint.
• EventCity Manchester: Manchester-based exhibition venue hosting consumer and trade shows with flexible halls. Comparable to NAEC in targeting UK exhibition organisers but operating in the North West rather than West Midlands.
• Telford International Centre: Mid-tier UK exhibition and conference venue in the West Midlands offering multiple halls. Comparable to NAEC in targeting trade and consumer exhibitions in the same regional catchment but with less outdoor space.

Direct peers

• NEC (National Exhibition Centre): The UK's largest exhibition venue, located adjacent to Birmingham Airport and directly comparable to NAEC in hosting trade and consumer exhibitions across multiple halls. It is the closest direct competitor for large-scale events in the West Midlands.
• ExCeL London: Major London-based conference and exhibition venue offering over 100,000 m² of flexible event space, comparable to NAEC in serving trade exhibitions, conferences, and consumer events, though with a larger scale and London-centric catchment.
• Scottish Event Campus (SEC): Glasgow-based conference, exhibition, and live event campus offering halls, hotels, and arena space. Comparable to NAEC as a major UK regional venue combining exhibition halls, conference facilities, and on-site accommodation.
• Manchester Central: Converted railway station venue hosting conferences, exhibitions, and consumer events in Northern England. Comparable to NAEC in serving regional UK exhibitions and conferences with similar multi-purpose event space.
• Farnborough International Exhibition & Conference Centre: Large UK exhibition and conference venue in Hampshire known for hosting aerospace and trade events. Comparable to NAEC in operating flexible exhibition halls and outdoor display space for industrial customers.
• Olympia London: Historic London exhibition venue currently undergoing major redevelopment, hosting trade shows, consumer exhibitions, and conferences. Comparable to NAEC as a multi-hall exhibition venue targeting event organisers.

Others

• Grandstand Group (parent): Parent organisation running the Horse of the Year Show and other prestigious equestrian and consumer events. Comparable to NAEC as the parent event management organisation, providing cross-promotion and operational integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naecstoneleigh
• Facebookfacebook.com/NAECStoneleigh
• LinkedInlinkedin.com/company/naec-stoneleigh
• Instagraminstagram.com/naecstoneleigh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAEC Stoneleigh