Product Earth

What Product Earth does

Product Earth is a UK-based event and platform company focused on the CBD, hemp, and legal cannabis industries. Founded in 2015 and headquartered in Droitwich, United Kingdom, the company operates as a privately held for-profit business with a small team of 1-10 employees. Its primary digital touchpoint is the website productearth.life, and its business is positioned within a regulated niche where industry gatherings and platform services support companies operating across CBD, hemp, and legal cannabis verticals.

The company's core offering centres on facilitating events and providing a platform that connects participants in the regulated CBD, hemp, and legal cannabis sectors. The events-and-platform model typically generates revenue through ticketing, sponsorship, exhibitor fees, and platform access — though specific monetisation mechanics, pricing tiers, attendee scale, or contracted sponsor relationships for Product Earth are not disclosed in the available data. The customer base is implicitly composed of CBD/hemp/cannabis brands, ancillary service providers, and attendees interested in the regulated cannabis industry, but named customer logos, segment mix, and contract values are not present in the input.

Capital structure is light: the company has one disclosed funding round on record — approximately $371,017 from Pharma C Investments in November 2021 — with no follow-on raises or institutional additions indicated in the input. Leadership is led by Matthew Clifton as Chief Executive Officer, with Gavin Sathianathan and James Walton serving as co-founders. No revenue figures, headcount trend lines, product roadmap, geographic footprint beyond the UK, AI/ML capability disclosures, or recent strategic transactions are present in the input, which materially constrains the depth of any financial or operational assessment.

Name

Product Earth

Legal name

Royal Reels

Website

https://productearth.life

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Product Earth is a UK-based event and platform company serving CBD, hemp, and legal cannabis businesses through industry gatherings and platform services in Droitwich, United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Droitwich

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Casino House Edge: Royal Reels generates revenue through the mathematical house edge built into all casino games. The platform reports a 93% payout rate, meaning the casino retains approximately 7% of total wagers as revenue across the 3000+ game portfolio including pokies, live dealer tables, and jackpot games.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Product Earth operates as an event and platform dedicated to CBD, hemp, and legal cannabis companies. The company facilitates B2B connections within the legal cannabis industry through trade events and an online platform. Founded in 2015, it serves as a gathering point for businesses in the regulated cannabis supply chain.

Product overview

Royal Reels Casino is an online gaming platform serving the Australian market, offering a unified product combining three core offerings: a library of over 3000 online pokies (digital slot games), a live casino floor with real dealers, and progressive jackpot network games. The platform is designed specifically for Australian players with AUD native currency, PayID banking integration, and 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Earth Event and Platform Product Earth's main offering is an event and platform for CBD, hemp, and legal cannabis companies, facilitating B2B connections and industry networking within the legal cannabis sector.

Quantifiable outcome

• 93% payout rate
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Pragmatic PlayflagshipTechnology or IntegrationPragmatic Play is a core game provider partner powering Royal Reels' pokies library with high-volatility titles including Sweet Bonanza, Gates of Olympus, and Big Bass series. The partnership includes Drops & Wins tournament promotion with AU$3 million+ monthly prize pool. Pragmatic Play delivers 4-6 new titles monthly to the platform.
• Evolution GamingflagshipTechnology or IntegrationEvolution Gaming is the primary live casino provider powering Royal Reels' 24/7 live dealer floor with HD streaming, professional dealers, and game-show titles including Crazy Time, Monopoly Live, and Dream Catcher. The partnership guarantees world-class production quality and flawless streaming technology.
• NetEntcoreTechnology or IntegrationNetEnt provides premium branded pokies with cinematic graphics including Starburst, Gonzo's Quest, and Divine Fortune jackpot network. The provider specializes in high-quality visual experiences and progressive jackpot mechanics.
• Play'n GOcoreTechnology or IntegrationPlay'n GO delivers adventure-themed slots including the Book of Dead and Rich Wilde series. Known for innovative bonus mechanics and mobile-first game design across their complete catalogue.
• MicrogamingcoreTechnology or IntegrationMicrogaming operates the Mega Moolah progressive jackpot network, which holds the Guinness World Record for largest online casino payout and regularly delivers seven-figure wins. Royal Reels hosts the complete Microgaming catalogue.
• Big Time GamingcoreTechnology or IntegrationBig Time Gaming invented the Megaways mechanic that powers hundreds of the most popular pokies globally. Their titles including Bonanza and Extra Chilli are Megaways staples on the Royal Reels platform.

Scale indicators8 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Informa PLC: Global B2B events and exhibitions giant that operates hundreds of trade shows across industries. Comparable as a scaled event-platform business with the resources to enter or acquire niche cannabis vertical events if the market proves durable.
• RX (RELX Global Events): World's largest trade show organizer operating across pharma, food, and lifestyle verticals. Comparable incumbent events operator with the capital and venue infrastructure to disrupt niche cannabis event organizers if regulations liberalize.

Direct peers

• MJBizCon: The largest global cannabis business trade show, run by MJBiz Daily. Comparable as a B2B event-driven model serving licensed cannabis operators, investors, and ancillary companies, albeit at much larger US-centric scale.
• Hemp & CBD Expo: UK-based trade show dedicated to the CBD and hemp industry. The closest direct competitor to Product Earth — both target UK-based CBD/hemp brands, growers, and retailers with a B2B conference format.
• Hall of Flowers: Curated B2B cannabis trade show in California connecting licensed brands with retailers. Comparable as a specialty cannabis industry event organizer with a tightly curated buyer-exhibitor format.
• International Cannabis Business Conference (ICBC): International B2B cannabis conference series that has held events across Europe and North America. Comparable in targeting cannabis industry executives, policymakers, and investors through a conference-led format.
• NCIA (National Cannabis Industry Association) Cannabis Business Summit: US trade-association-run cannabis industry summit. Comparable as a policy-and-business-facing cannabis conference serving operators and ancillary companies, the kind of event format Product Earth mirrors.
• Spannabis: Major European cannabis trade show and conference held annually in Spain. Comparable as a Europe-region cannabis event organizer with a similar B2B-plus-consumer audience mix as Product Earth.
• Cannabis World Congress & Business Expo (CWCBExpo): US-based B2B cannabis industry event targeting operators, investors, and service providers. Directly comparable event format and audience to Product Earth, though operating in a more developed US regulatory environment.

Regional players

• NECANN (New England Cannabis Convention): Regional cannabis convention organizer running events across the US Northeast. Comparable as a niche cannabis events operator anchored in a specific geographic market, similar to Product Earth's UK focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Product_EarthUK

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Product Earth