Borden and Associates Yacht Sales

What Borden and Associates Yacht Sales does

Borden and Associates Yacht Sales (operating as "Borden Yachts") is a privately held Florida yacht brokerage firm headquartered in Delray Beach with a second office in St. Petersburg serving the Gulf Coast. The firm buys, sells, and trades late-model luxury yachts — including express cruisers, motor yachts, center consoles, and sport-fishing vessels — for high-net-worth clients. Its worldwide listing inventory spans entry-level vessels from $69,000 to superyachts exceeding $100 million, and the company is explicitly positioned as a cross-border brokerage facilitating transactions in the United States, the Bahamas, and Mediterranean markets (France, Monaco, Greece, Turkey).

The firm operates a transaction-fee revenue model, earning commissions on resale brokerage, in-house trade-ins, and custom new-build construction. It holds exclusive North American representation for three premium new-build brands — Reef Runner Boats (semi-custom center consoles), Onda Tenders (Italian luxury chase boats and superyacht tenders), and Solaris Power Yachts (lobster-boat-style motor yachts with Volvo Penta IPS propulsion) — which allows it to guide multi-year custom construction projects from specification through delivery. Supporting services include professional yacht valuations grounded in comparable sales data, in-house video production for marketing vessels, and a referral partnership with New Coast for boat financing.

The company is led by founder Jason Borden, who brings 30+ years in the South Florida marine industry, supported by a team of approximately 12 people including 8 IYBA-certified yacht brokers, plus operations, office management, and executive assistant roles held largely by Borden family members. Its go-to-market motion is sales-led and event-driven: experienced brokers manage each transaction directly, supported by digital marketing across the company's website, Instagram, Facebook, and YouTube channels, targeted email campaigns, print advertising in leading yachting publications, and strategic placement at boat shows and yachting events. The firm has no disclosed external funding, no parent company, and no subsidiaries.

Name

Borden and Associates Yacht Sales

Legal name

Borden & Associates Yacht Sales

Website

https://bordenyachts.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Borden and Associates Yacht Sales is a privately held Florida yacht brokerage firm with offices in Delray Beach and St. Petersburg, specializing in buying, selling, and trading luxury motor yachts, express cruisers, center consoles, and sport-fishing vessels for high-net-worth clients globally.

Ownership category

akta.pro rank

Product category

Yacht Brokerage

NAICS

Boat Dealers (441222)

akta.pro industry

PRIMARYCRAMAIAA

Boat & Personal Watercraft (PWC) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Yacht brokerage services
• Luxury yacht sales
• Pre-owned yacht listings
• New build yachts
• Yacht marketing services

Headquarters

HQ city

Delray Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Yacht Brokerage Commission: The company earns commissions on yacht sales and purchases facilitated through their brokerage services. They specialize in late-model express cruisers, motor yachts, center consoles, and sport-fishing vessels.
2. New Build Yacht Sales: As exclusive partners for Reef Runner Boats, Onda Tenders, and Solaris Power Yachts, the company earns commissions on new custom-built yacht construction projects guided from concept to delivery.
3. Trade-In Services: The company accepts trade-ins on yachts being sold, providing in-house trade options that optimize customer experience and simplify purchasing process.
4. Yacht Valuation Services: Professional yacht valuations based on real market data, recent comparable sales, and understanding of the global yacht market.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Borden and Associates Yacht Sales is a full-service yacht brokerage firm that facilitates the buying and selling of late-model express cruisers, motor yachts, center consoles, and sport-fishing vessels. The company curates exclusive and worldwide pre-owned yacht listings, manages new build construction through exclusive partnerships with Reef Runner Boats, Onda Tenders, and Solaris Power Yachts, and provides yacht valuations, trade-in options, and professional marketing including video production.

Product overview

Borden & Associates Yacht Sales operates as a yacht brokerage offering a comprehensive portfolio of yacht sales and related services. The core offering includes Exclusive Listings (curated pre-owned yachts), Worldwide Listings (global yacht inventory including superyachts), and a New Build Program with exclusive partnerships for custom yacht construction through Reef Runner Boats, Onda Tenders, and Solaris Power Yachts. Supporting services include yacht valuations, professional video marketing, and trade-in assistance. The company specializes in late-model express cruisers, motor yachts, center consoles, and sport-fishing vessels, with over 100 years of combined brokerage experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Yacht Brokerage Services Comprehensive brokerage services including yacht sales, valuations, marketing, and trade-in options for late-model express cruisers, motor yachts, center consoles, and sport-fishing vessels, supporting both buyers and sellers through transaction.
• Exclusive Listings Curated selection of premium pre-owned yachts including motor yachts, sport fishing vessels, and express cruisers from various manufacturers.
• Worldwide Listings Extensive collection of yachts available globally, ranging from mid-size vessels to superyachts over 200 feet in length, including vessels in Florida, Bahamas, New York, Connecticut, France, Turkey, Monaco, Greece, and more.
• New Build Program Custom yacht construction services with exclusive partnerships for new builds from Reef Runner Boats, Onda Tenders, and Solaris Power Yachts, guiding clients from concept to delivery including power option selection and interior customization.
• Yacht Valuation Service Professional yacht valuation based on real market data, comparable sales analysis, and understanding of specific upgrades to determine current market value.
• Yacht Video Marketing Services Professional video shoot services to showcase yacht features through immersive yacht tours and lifestyle experiences for marketing purposes, included as part of the company's seller marketing program.
• Reef Runner Boats (New Build Brand) Semi-custom center console powerboats engineered for offshore performance, combining speed with comfort for serious anglers and luxury day-boating enthusiasts, offered as an exclusive new build brand.
• Onda Tenders (New Build Brand) Italian luxury chase boats and superyacht tenders featuring high-performance engineering, composite construction, and deep-V hulls for smooth rides, sold through the exclusive new build program.
• Solaris Power Yachts (New Build Brand) Motor yachts blending 'built for sailors' philosophy with traditional lobster boat aesthetics, featuring high-flare bow design and Volvo Penta IPS propulsion for superior fuel efficiency, configured in Open, Coupé, and Long Range models.

Quantifiable outcome

• Over 100 years of combined industry experience among brokerage team

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Reef Runner BoatscoreChannel Partner/ Reseller/ DistributorBorden Yachts is the exclusive partner for Reef Runner Boats, representing the semi-custom center console brand. The company guides clients through the entire build process from selecting power options to customizing finish and layout.
• Onda TenderscoreChannel Partner/ Reseller/ DistributorExclusive partnership for Onda Tenders, luxury Italian chase boats and superyacht tenders known for composite construction and deep-V hulls. Borden helps configure custom builds from deck layout to upholstery.
• Solaris Power YachtscoreChannel Partner/ Reseller/ DistributorPartnership with Solaris Power Yachts, motor yachts blending 'built for sailors' philosophy with lobster boat aesthetics. Borden provides expert guidance on customizing Open, Coupé, and Long Range models.
• New CoastminorChannel Partner/ Reseller/ DistributorReferral partnership for yacht financing services. New Coast provides loan and financing options for boat purchases, with Borden directing customers to this partner for financing needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Burgess: International superyacht brokerage, charter, and management company. Comparable in HNW yacht sales and new build advisory at the high end of the market, but with a significantly broader service offering and global office network.
• Fraser Yachts: Global superyacht brokerage, charter, and yacht management house. Comparable at the upper end of Borden's inventory (large yachts, new builds) but with a much broader service portfolio and international footprint.
• International Yacht Company (IYC): Global yacht brokerage, charter, and management firm with a wide international office network. Comparable in HNW client focus and premium motor yacht segment, but operates at significantly larger scale and with broader service lines (charter, management, new build).

Direct peers

• Denison Yachting: Large U.S.-based yacht brokerage and dealer with offices across Florida and the U.S. Directly comparable as a yacht dealership serving HNW buyers and sellers of motor yachts, sport fishers, and brokerage vessels.
• Allied Marine: Fort Lauderdale-based yacht brokerage and dealer specializing in premium pre-owned motor yachts and new builds from Ferretti Group and other Italian builders. Comparable in product mix, target HNW segment, and South Florida base.
• Rick Obey & Associates: Long-established Fort Lauderdale yacht brokerage focused on motor yacht and sport fishing sales. Comparable as a Florida-based independent brokerage serving the same HNW buyer and late-model vessel segments.
• HMY Yachts: Florida-headquartered yacht dealership and brokerage with multiple Southeast U.S. locations and a strong new boat division. Comparable to Borden in customer base (HNW yacht buyers), product mix (motor yachts, sport fishers), and dealer partnerships.
• Galati Yacht Sales: Family-owned Florida yacht dealership and brokerage representing multiple premium brands. Comparable as a Florida-based multi-office yacht brokerage/dealer competing for the same HNW clients and new build allocations.
• Worth Avenue Yachts: U.S. yacht brokerage focused on luxury motor yachts, sport fishers, and new builds with offices in Florida and the Northeast. Directly comparable in product mix, customer segment, and new build representation model.

Others

• New Coast Financial: Boat and yacht financing provider that partners with brokerages (including Borden) to deliver consumer lending. Included as an adjacent ecosystem participant connected to Borden via its referral financing partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bordenassociatesyachtsales9401
• Facebookfacebook.com/BordenYachts
• Instagraminstagram.com/bordenandassociateyachtsales

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borden and Associates Yacht Sales